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Building block 1. Motive and context
General: What is the problem or challenge that you’d like to address?
challenges: address consumers' attitude and conciousness when purchasing.
strengths: bottom up approach to the green transition
certifications, production processes and resources
opportunities: gain market access
Threats: keep consumers' attention, find information reliable and science based on production, possibly comparable among brands and production processes.

Case study:
Challenges: 1)build synergies among different ecosystems fashion/textile and agri-food , 2) tackle the issue of food waste, 3) up-cycle waste or by-produtcts of food, juice production by promoting the production of a sustainable fabric from citrus fruits.
- use of food loss/food waste for bio based fibres/textile
save, reuse, cross value chains' ecosystem, redesign.

Strengths:
- circular and regenerative textile,
- the developed product can be printed, colored, and packaged, so brands don’t have to modify their suppliers and can be woven together with all other materials.
-help improve /create more sustainable food systems;
- limit ghg emissions by preventing food waste

Weaknesses: land use, transport of food waste to processing textile industry ( co2 impact) but if developed in the same region the leakage is reduced, water use in the process.

Opportunities: CO2 sequestration from the agri food system, orange trees,

Threats: competitiveness of the textile in an international market,

Building block 2. Dream
Decarbonisation of production, use of secondary biomass, regenerative resource, and UPCYCLE of Food waste.

Building block 3. Proposition- How will you craft multiple values and for whom?
Decarbonization of production – UPCYCLE of Food waste
For all citizens

Building block 4. Business model archetype

A circular business model combined with a platform business model, by linking circularity to a so-called Product Service System or PSS

·       Technological archetypes  oriented towards deploying technology-related innovations to enhance resource efficiency and circularity based on regenerative  secondary biomass of citrus fruits.

·       Social archetypes highlighting  the role of social innovation in sustainable business models. Here the question about the role of the end-user and their consumption habits.

·       Empower and educate consumers to contribute Agenda 2030 : potential contribution to GOAL 9: Industry, Innovation and Infrastructure, GOAL 11: Sustainable Cities and Communities, GOAL 12: Responsible Consumption and Production, GOAL 13: Climate Action, GOAL 15: Life on Land, GOAL 17: Partnerships to achieve the Goal

·       Organizational archetypes concern the re-evaluation of the role of the organization in society with regard to its significance as well as how an initiative can be scaled up and allow integration in the value chain and thus increase its impact.

Building block 5. Stakeholders
Agrifood systems and value chain in collaboration with textile machinery and textile producers, retailers and dealers , marketing and communication

Building block 6. Strategy
- Upcycling  juice/ agri food byproducts
- give new opportunities to plant based byproducts for textile
- empower consumers perception of circular textile products

Building block 7. Core activities
Recycling food byproducts,
Reduce food waste
Ruse food loss and byproducts
Repurpose agrifood chain by-products or waste.
design circular textiles

Building block 8. External test

The product has been tested by the chemistry department of the Politecnico di Milano, it is currently possible to examine and patent an innovative process to transform the by-product of citrus fruits in a new resource capable of revolutionizing fashion in a sustainable and protected way to the resolution of problems related to the disposal.

Building block 9. Impact

Environmental impact: Carbon sequestration by citrus trees
Social impact – SDG 12
Economic impact : possible funds under the new CAP, PNRR, REPower EU

Building block 10. Values created
What is the business case for your project? Is it financially feasible without external funding? How does your impact relate to your transactions?

the business case has already been implemented in Europe, several brands ( both fast fashion and luxury brands) outsourced the Orange Fiber bio based textile for specific collection.
- in a first phase the BP shall foresee a cooperation with different partners along the value chain and technology providers.

- financing: an initial investment has to be planed for machinery and input products.
- securing fashion / luxury fabric clients as the product is comparable to silk textile

VIDEO: https://padlet.com/lauramaz83/xmgqtnsztrei5v2m

Building block 1. Motive and context.

challenges: address consumers' attitude and conciousness when purchasing.
strengths: bottom up approach to the green transition
weakness: consumers' knowledge about labelling certifications, production processes and resources
opportunities: gain market access
Threats: keep consumers' attention, find information reliable and science based on production, possibly comparable among brands and production processes.

Building block 2. Dream: consumers' conscious purchase, traceability, comparability of info and certification, education

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Building block 9. Impact

What are the long-term effects of your business?

R- reduction food waste and repurposing the orange production into the textile sector

How does your project affect the (local) environment, does it contribute to Co2 reduction? yes, reduction of food waste contribute to reduction of Co2 emission, orange trees plantation contribute to emission sequestration

Who is impacted by your project, what are the trade-offs? agrifood value chain, EU citizens, fashion brands

When in time will you reach your objectives and is your impact lasting?

a project is already existing ( orange fibre)

Building block 10. Values created

What is the business case for your project? Is it financially feasible without external funding? How does your impact relate to your transactions?
I am not an entrepreneur but a business project is already existing ( orange fibre)

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Building block 1. Motive and context
What is the problem or challenge that you’d like to address?

Challenges:
- build synergies among different ecosystem fashion/textile and food
- tackle the Issue of food waste
- up-cycle waste or by-produtcts of food, juice production by promoting the production of a sustainable fabric from citrus fruits.
- use of food loss/food waste for bio based fibres/textile
save, reuse, cross value chains' ecosystem, redesign.

What are strengths, weakness, opportunities and threats for your idea?

Strengths:
- circular and regenerative textile,
- the developed product can be printed, colored, and packaged, so brands don’t have to modify their suppliers and can be woven together with all other materials.
-help improve /create more sustainable food systems;
- limit ghg emissions by preventing food waste

Weaknesses: land use, transport of food waste to processing textile industry ( co2 impact) but if developed in the same region the leakage is reduced, water use in the process.

Opportunities: CO2 sequestration from the agri food system, orange trees,

Threats: competitiveness of the textile in an international market,

Building block 2. Dream
What is the goal you dream of if you think big? Decarbonisation of production, use of secondary biomass, regenerative resource, and UPCYCLE of Food waste.

Building block 3. Proposition
How will you craft multiple values and for whom? Decarbonization of production – UPCYCLE of Food waste Decarbonization of production – UPCYCLE of Food waste

For all citizens

Building block 4. Business model archetype
Which business model will you develop to craft value? Choose between the three defined business model archetypes.

A circular business model combined with a platform business model, by linking circularity to a so-called Product Service System or PSS

·       Technological archetypes  oriented towards deploying technology-related innovations to enhance resource efficiency and circularity based on regenerative  secondary biomass of citrus fruits.

·       Social archetypes highlighting  the role of social innovation in sustainable business models. Here the question about the role of the end-user and their consumption habits.

·       Empower and educate consumers to contribute Agenda 2030 : potential contribution to GOAL 9: Industry, Innovation and Infrastructure, GOAL 11: Sustainable Cities and Communities, GOAL 12: Responsible Consumption and Production, GOAL 13: Climate Action, GOAL 15: Life on Land, GOAL 17: Partnerships to achieve the Goal

·       Organizational archetypes concern the re-evaluation of the role of the organization in society with regard to its significance as well as how an initiative can be scaled up and allow integration in the value chain and thus increase its impact.

Building block 5. Stakeholders
Which stakeholders are needed to realize your plans? What does your value web of stakeholders look like and how will they influence your project?

Agrifood systems and value chain in collaboration with textile machinery and textile producers, retailers and dealers , marketing and communication

Building block 6. Strategy
What strategy do you choose to realize your value proposition? For example: ‘product-as-a-service’, life cycle extension, community building and design for recycling.

Upcycling secondary food biomass

Building block 7. Core activities
What are the core activities you will undertake? Which of the R strategies are at the core of your project?

Recycling secondary food byproducts, reduce food waste, reuse food waste and finally repurpose the food waste.

Building block 8. External test
Are you on the right track? Do you need to make adjustments? Implement feedback acquired by your external test.

The product has been tested by the chemistry department of the Politecnico di Milano, it is currently possible to examine and patent an innovative process to transform the by-product of citrus fruits in a new resource capable of revolutionizing fashion in a sustainable and protected way to the resolution of problems related to the disposal.

Building block 9. Impact
What are the long-term effects of your business? How does your project affect the (local) environment, does it contribute to Co2 reduction? Who is impacted by your project, what are trade-offs? When in time will you reach your objectives and is your impact lasting?

Environmental impact: Carbon sequestration by citrus trees

Social impact – SDG 12

Economic impact : possible funds under the new CAP, PNRR, REPower EU

Building block 10. Values created
What is the business case for your project? Is it financially feasible without external funding? How does your impact relate to your transactions?

the business case has already been implemented in Europe, several brands ( both fast fashion and luxury brands) outsourced the Orange Fiber bio based textile for specific collection.
- in a first phase the BP shall foresee a cooperation with different partners along the value chain and technology providers.

- financing: an initial investment has to be planed for machinery and input products.
- securing fashion / luxury fabric clients as the product is comparable to silk textile

VIDEO: https://padlet.com/lauramaz83/xmgqtnsztrei5v2m

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Where and how are the materials sourced - FISH aquaculture /sustainable aquaculture

Think of the new materials discussed in this module, and of circular production methods: Waste management to create Functional textiles. Upcycling of fish scale
Collagen modification polyester

What actors (and how many) are involved in the future value chain: aquaculture producers, idroponic producers,

How the actors are linked, is it a global value chain (if yes, show which parts) or is it a local value chain? can be local if the technology are scalable