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Perceptual Map of Chips: Jack N' Jill Piattos and its Competitors

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Chosen Product:
Piattos (Jack N' Jill)

Amount - 85 grams

Price - Php 23.00

Competitors:
1. Cheese Ring (Regent)

Amount - 60 grams

Price - Php 20.00

2. Clover (Leslie's)

Amount - 55 grams

Price - Php 25.00

3. Prawn Crackers (Oishi)

Amount - 60 grams

Price - Php 13.40

4. Pee Wee (Nutri-snack)

Amount - 60 grams

Price - Php 18.00

5. Tomi (Stateline)

Amount - 110 grams

Price - Php 32.00

6. Tortillos (Granny Goose)

Amount - 100 grams

Price - Php 25.00

7. Super Crunch Corn Chips (Prifood)

Amount - 55 grams

Price - Php 20.00

Sources:
Shopee, Lazada

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Perceptual map of the milk brand of Cowhead and it's competitors

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-Product were observed From weekly sales , availability , and popularity from Lazada, shoppee , Landers , and etc.

Chosen Product/flavors:

Cowhead 200ml
Price: Php 34.oo
(Pure milk)
https://shopwise.gorobinsons.ph/products/cowhead-pure-milk-200ml-804-sw-san-roque-antipolo%3Fvariant%3D38295874568391%26currency%3DPHP%26utm_medium%3Dproduct_sync%26utm_source%3Dgoogle%26utm_content%3Dsag_organic%26utm_campaign%3Dsag_organic&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwiUnL7N0s_3AhXhI6YKHaBiCSEQ1SkIqQcoAA&usg=AOvVaw1Zypy_1IWjGYZo-BdNDBOp

Competitors:

-Nestle 250ml
(Price : Php40.00)
https://www.lazada.com.ph/products/nestle-fresh-milk-250ml-i2510175092-s11544647008.html&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwiE1JfRyc_3AhVEglYBHTAoB_EQgOUECKMM&usg=AOvVaw0Jm1uCTiy7GfU7e1-jJJSM

-Alaska 200ml
Price: Php28.00
Source: https://shopee.ph/Alaska-Fresh-Milk--200mL-i.238345847.15606949878&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwiHhafzyc_3AhUfpVYBHRm9CvEQ2SkIwgc&usg=AOvVaw35tA8eMBCHIv0DApKjFx4V

-Anckor 200ml
Price: Php50.00
Source: https://www.lazada.com.ph/products/bgz-food-anchor-uht-full-cream-milk-i2266361170-s10219963239.html&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwjIjaGcys_3AhXep1YBHd_hCPEQ1SkI5gkoAA&usg=AOvVaw28ZB9c0ucgcpFKkBq8gfnp

-Arla 200ml
Price: Php26.00
Source: https://beautymnl.com/products/63374-milk-goodness-strawberry-200ml&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwjIwK3Tys_3AhUygMYKHa8_CGcQ2SkIzAg&usg=AOvVaw2LpeAFUJ-iwgkLuQZ5jI9L

-Magnolia 200ml
Price: Php26.25
Source:https://shopwise.gorobinsons.ph/products/magnolia-sterilized-full-cream-milk-200ml-801-sw-commonwealth%3Fvariant%3D39884355371207%26currency%3DPHP%26utm_medium%3Dproduct_sync%26utm_source%3Dgoogle%26utm_content%3Dsag_organic%26utm_campaign%3Dsag_organic&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwinxtmPy8_3AhW-QfUHHdU5DN4Q1SkIoAcoAA&usg=AOvVaw1x7fAfm_1L6CmMpG3oSZ95

-Emborg
Price : Php81.00
https://builtamart.com/products/emborg-milk-full-cream-1l%3Fvariant%3D40171583799477%26currency%3DPHP%26utm_medium%3Dproduct_sync%26utm_source%3Dgoogle%26utm_content%3Dsag_organic%26utm_campaign%3Dsag_organic&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwiXq4uwy8_3AhWzL6YKHf-jDpsQ2SkInwc&usg=AOvVaw2q_4qNBPXDZ3Ms2OIJ3cvW

-Jollycow
Price: Php80.00
https://www.lazada.com.ph/products/jolly-cow-fresh-milk-1l-i2318044077-s10506919162.html&rct=j&q=&esrc=s&sa=U&ved=0ahUKEwih25uRzc_3AhUAglYBHefbA_EQ1SkI-AcoAA&usg=AOvVaw32VsBnaX6D6CunU51M35G1

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The chosen products were between 300 to 340 grams in order to provide a more accurate pricing comparison.

Price

Chosen Product:

Cinnamon Toast Crunch 340g - 249.75 Pesos

Competitors:

1. Frosties 300g - 127.75 Pesos

2. Milo 330g - 155.50 Pesos

3. Koko Krunch 330g - 174.75 Pesos

4. Froot Loops 300g - 172.75 Pesos

5. Lucky Charms 300g - 299.75 Pesos

Calories

Chosen Product:

Cinnamon Toast Crunch 340g - 169 kcal

Competitors

1. Frosties 300g - 155 kcal

2. Milo 330g - 117 kcal

3. Koko Krunch 330g - 113 kcal

4. Froot Loops 300g - 110 kcal

5. Lucky Charms 300g - 133 kcal

Source:
Landers

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Perceptual Map on Price/ Saturated Fat Content Per Serving

* Price of products obtained from recommended/ most-sale Lazada and Shoppee sellers in Philippine Pesos. The price of products is then divided by the number of grams for easy comparison among the products. Saturated fat content is obtained as values per serving (28g) from the nutritional charts of chosen products to avoid inaccuracies due to different net weight and packaging.

Selected Product:

1. Cheetos (Cheetos Crunchy Cheese )

https://iprice.ph/cheetos/groceries/

Price: ₱ 165.00/226.8 g₱0.728/g
https://www.cheetos.com/products/cheetos-crunchy-cheese-flavored-snacks

Saturated Fat Content Per Serving Size: 1.5g

Competitors:

1. Doritos  (Doritos Nacho Cheese Tortilla Chips)

https://iprice.ph/doritos/groceries/

₱ 175.00/7oz

₱0.882/g

http://www.nutrition.und.edu/foodpro/label.asp?locationNum=04&locationName=&dtdate=9%2F23%2F2019&RecNumAndPort=168072%2A1

Saturated Fat Content Per Serving Size: 1.5g |

2. Lays (Lays Classic Potato Chips)

https://iprice.ph/lays/groceries/food-cupboard/crisps/

Price: ₱ 150.00/ 6 1/2 0Z ( 184.2G )

0.814/g

https://www.lays.com/products/lays-classic-potato-chips

Saturated Fat Content Per Serving Size: 1.5 g

3.  Piattos (Cheese Piattos)

https://www.lazada.com.ph/shop-groceries-chocolatesnackssweets-snacks-potatochipscrisps/piattos/

Price: ₱28.5/85g

₱0.335/g

https://www.nutritionix.com/i/jack-n-jill/piattos-potato-crisps-cheese/585240cec33572043a9d1ee8

Saturated Fat Content Per Serving Size: 3g

4. VCut (Cheese)

https://www.lazada.com.ph/v-cut-123325689/

Price: ₱28.5/60g

₱0.475/g

https://www.nutritionix.com/i/jack-n-jill/v-cut-potato-chips-cheese-flavor/5e4797eb09d769563458acc2

Saturated Fat Content Per Serving Size: 6g

5. Pringles (Cheese)

https://iprice.ph/compare/pringles-cheddar-cheese-potato-crisps/

Price: ₱ 105.00/158 g

₱0.665/g

https://world.openfoodfacts.org/product/0038000138577/potato-crisps-cheddar-cheese-pringles

Saturated Fat Content Per Serving Size: 2.5 g

6. Ruffles (Cheese & Sour Cream)

https://iprice.ph/ruffles/groceries/

Price: ₱ 185.00/184.2g

₱ 1.00/g

https://www.eatthismuch.com/food/nutrition/ruffles-queso-cheese,2024896/

Saturated Fat Content Per Serving Size: 1.5g

7. Oishi Ridges Cheese

https://www.lazada.com.ph/products/oishi-ridges-cheese-60g-i965130517.html

Price: ₱34.00/60g

₱0.567/g

https://www.mynetdiary.com/food/calories-in-ridges-potato-chips-cheese-by-oishi-bag-25434840-0.html

Saturated Fat Content Per Serving Size: 0.3g

Price: (all in Philippine Pesos)
0.335/g(Piattos) < 0.475/g (VCut) < 0.567/g  (Oishi) < 0.665/g (Pringles) < 0.728/g (Cheetos) < 0.814/g (Lays) < 0.882/g (Doritos) < 1.00/g(Ruffles)

Saturated Fat Content ( Averaged value per serving: 28g)

0.3g (Oishi) < 1.5g(Ruffles, Lays, Doritos, Cheetos) < 2.5g (Pringles) < 3g (Piattos) < 6g (VCut)

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Perceptual Map of Toothpastes: Colgate and its Competitors

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Products chosen ranged from 90-100 g/ml to have better comparison of price.

Chosen Product:

Colgate Optic White (100g)

Price: 145 PHP

Competitors:

1. Close Up White Attraction Toothpaste Natural Smile (100g)

Price: 85 PHP

2. Hapee Toothpaste Fresh & Cool White (100mL)

Price: 70 PHP

3. Sensodyne Rapid Relief Toothpaste (100g)

Price: 223 PHP

4. Oral B Toothpaste Deep Clean (90g)

Price: 199 PHP

5. Aquafresh Whitening Toothpaste (100mL)

Price: 102.50 PHP

6. Pepsodent Sensitive Toothpaste Expert Gum Care (100g)

Price: 285 PHP

7. Crest Decay Fresh Mint (100mL)

Price: 109 PHP

Sources:
Lazada and Shopee

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Perceptual Mapping: Instant Coffee Powder (Nescafe and Its Competitors)

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NOTE: The number of calories was taken due to insufficient information regarding the amount of caffeine for each product. Additionally, Lazada is the platform used for most brands to maintain equality among purchases. Starbucks was included due to the lack of competitors in the same industry. Although Starbucks offers its own drinks, it also sells instant coffee powder products.

NESCAFÉ ORIGINAL 3-in-1 Coffee Mix (28g x 30 Sachets)

₱187.20 / 30 = ₱6.24

https://www.nescafe.com/ph/our-coffees/nescafe-original

CALORIES: 74

https://www.fatsecret.com/calories-nutrition/nescafe/3-in-1-coffee#:~:text=There%20are%2074%20calories%20in,Nescafe%203%20in%201%20Coffee.

KOPIKO 3-in-1 Coffee Brown Twin Pack (53g x 10 Sachets)

₱130.00 / 10 = ₱13.00

₱13.00 / 2 = ₱6.50

https://www.lazada.com.ph/products/kopiko-3in1-coffee-brown-twin-pack-53g-x-10-sachets-i1579196489.html

CALORIES: 60

https://www.myfitnesspal.com/food/calories/kopiko-brown-coffee-twin-pack-495126911

Great Taste Original 3-in-1 Twin Pack (33g x 10 Sachets)

₱83.00 / 10 = ₱8.30

₱8.30 / 2 = ₱4.15

https://www.lazada.com.ph/products/great-taste-original-3in1-twin-pack-33g-x-10-i703632166.html

CALORIES: 80

https://www.phil-food.de/Great-Taste-Original-Coffee-Mix-20x165g/en

Blend 45 Coffee 3-in-1 (20g x 5 Sachets)

₱20.50 / 5 = ₱4.10

https://www.shoppersmart.com.ph/products/blend-45-coffee-3in1-5-x20g?pr_prod_strat=collection_fallback&pr_rec_id=21183890d&pr_rec_pid=5770808590501&pr_ref_pid=5770813931685&pr_seq=uniform

CALORIES: 80

https://shopee.ph/Blend-45-Coffee-Mix-20g-i.192815944.7749584172

San Miguel Super Coffee Original 3-in-1 (20g x 10 Sachets, Set of 2)

₱110.00 / 10 = ₱11.00

₱11.00 / 2 = ₱5.50

https://www.lazada.com.ph/products/san-mig-super-coffee-orig-strip-10s-20g-set-of-2-i646648397-s1830058744.html?search=1&spm=a2o4l.searchlistbrand.list.i40.135121e5QO9wxF

CALORIES: 90

https://shopee.ph/San-Mig-Super-Coffee-Orig-Strip-10s-(20g)-i.236673684.7620374881

Good Day 3-in-1 Instant Coffee Original (20g x 6 Sachets)

₱65.00 / 6 = ₱10.80

https://shopee.ph/Good-Day-3in1-Instant-Coffee-(Mocacinno-Vanilla-Latte-Original-Carrebian-Nut)-6sachet-x-20g-i.284395766.12812843446?sp_atk=a5dd11a8-76a8-4c86-94d5-5c30ae8d200e

CALORIES: 90

https://justasianfood.com/collections/new-arrivals/products/good-day-3-in-1-instant-coffee-original-21-16oz-600g

Cafe Puro Instant Coffee Sachet (2g)

₱3.00 x 10g = ₱30.00

https://littleretailph.com/products/cafe-puro-sachet-pure-instant-coffee-2g

CALORIES: 45

https://www.myfitnesspal.com/food/calories/cafe-puro-3-in-1-instant-coffee-mix-139458189

STARBUCKS Cappuccino Premium Coffee Mix (14g x 4 Sachets)

₱240.00 / 4 = ₱60.00

https://www.lazada.com.ph/products/starbucks-cappuccino-premium-coffee-mix-56g-box-of-4-x-14g-sticks-i2248529897.html?spm=a2o4l.searchlist.list.10.76047039yKvhhX

CALORIES: 56

https://shop.nestle.com.hk/en/products/starbucks-cappuccino-4s

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Perceptual Map of Lays Chips and Its Competitors (Online)

# data[].attributes.body
Note: Products were compared through kcal/gram and price (in ₱)/gram, in order to account for different sizes of products. Data on prices was primarily obtained through reliable / official sellers on Shopee and Lazada.

CHOSEN PRODUCT:
Lays Classic Potato Chips
Calories: 160 kcal / 28g = 5.714 kcal/g
Price: ₱157.50 / 184g = ₱0.86/g

COMPETITORS:
Ruffles Original Potato Chips
Calories: 160 kcal / 28g = 5.714 kcal/g
Price: ₱157 / 184g = ₱0.85/g

Pringles Original Flavor Potato Crisp Chips Snack
Calories: 130 kcal / 25g = 5.2 kcal/g
Price: ₱85 / 147g = ₱0.58/g

Cheetos Corn Puffs
Calories: 160 kcal / 28g = 5.714 kcal/g
Price: ₱157 / 255g = ₱0.62/g

Piknik Family Size Original Shoestring Potatoes
Calories: 150 kcal / 28g = 5.357 kcal/g
Price: ₱225 / 396g = ₱0.57/g

Vcut Cheese
Calories: 180 kcal / 30g  = 6.0 kcal/g
Price: ₱27.30 / 60g = ₱0.46/g

Piattos Potato Crisps
Calories: 150 kcal / 30g = 5 kcal/g
Price: ₱28.50 / 85g = ₱0.34/g

Farmer Johns Potato Chips Simply Salted
Calories: 160 kcal / 30g = 5.333 kcal/g
Price: ₱110 / 180g =  ₱0.61/g

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Perceptual Map of Milk Brands in the U.A.E (Abu Dhabi): Lacnor and Its Competitors

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Original Product: Lacnor Essentials UHT Full Fat Milk 1l

Price: 4.60 AED

Fat Content: 3.1g

1. Almarai UHT Milk Full Fat Vit Milk 1l

Price: 4.90 AED

Fat Content: 3.1g

2. Nada UHT Lacto Free Full Cream Milk 1L

Price: 7.20 AED

Fat Content: 3g

3. Arla Organic Full Fat Milk 1L

Price: 11.90 AED

Fat Content: 1.5g

4. Al Safi UHT Full Fat Milk 1l

Price: 4.60 AED

Fat Content: 3g

5. Carrefour UHT Milk Full Fat 1L

Price: 4.30 AED

Fat Content: 3g

6. Al Ain Long Life Full Cream Milk 1l

Price: 4.20 AED

Fat Content: 3.1g

7. Elle And Vire UHT Full Cream Whole Milk 1l

Price: 9.15 AED

Fat Content: 3.6g

Source: https://www.carrefouruae.com/mafuae/en/

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Perceptual Map of Chips Ahoy and Its Competitors

Gatorade

Sugar - 34.0 g (sweetness)

Sodium - 150 mg (energy)

Squicher

Sugar - 11 g (sweetness)

Sodium - 150 mg (energy)

Red Bull

Sugar - 37 g (sweetness)

Sodium - 105 mg (energy)

Pocari Sweat

Sugar - 21.3 g (sweetness)

Sodium -  187 mg (energy)

Powerade

Sugar - 35 g (sweetness)

Sodium -  187 mg (energy)

Vitamin Water

Sugar - 32 g (sweetness)

Sodium -  0 mg (energy)

Nuun hydration

Sugar - 5 g (sweetness)

Sodium -  520 mg (energy)

Body Armor Super Drink

Sugar - 21 g (sweetness)

Sodium -  50 mg (energy)

* but the Potassium content is 310mg

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Perceptual Map of Carbonated Beverages: Pepsi Cola and its Competitors

# data[].attributes.body
Products chosen ranged from 325 mL to 355 mL cans of carbonated beverages to have a better comparison of price and calorie count. Prices were taken from online supermarkets and platforms such as Shopee. It is acknowledged that prices may vary from each seller so cross checking was done to make sure each product is accurately positioned on the map, relative to each other.

Chosen Product:
Pepsi Regular Softdrink Can (330 mL)
Price: 28 PHP
Calories: 141 kcal
Source: https://shopee.ph/Pepsi-Cola-Regular-Drink-330ml-CAN-i.173793607.3280439390?sp_atk=4291afe3-54b3-4a85-9d4d-57b8c0c03522

Competitors:

1. Coca-Cola  Original Taste in a Can (325 mL)
Price: 30 PHP
Calories: 125 kcal
Source: https://shopee.ph/Coke-Coca-Cola-Original-Taste-In-Can-325ml-i.126395045.3095633952?sp_atk=659fa5ff-a28a-450f-839b-208571391178

2. A&W Root Beer in can (355 mL)
Price: 55 PHP
Calories: 170 kcal
Source: https://shopee.ph/A-W-Rootbeer-355ml-in-can-i.277116673.9976116877?sp_atk=c76d2f45-01e8-4b16-805a-60d6a0625816

3. Sarsi in a Can Soda (320 mL)
Price: 29 PHP
Calories: 124 kcal
Source: https://shopee.ph/Sarsi-In-Can-Soda-320-ml-i.238345847.3934536945

4. Dr. Pepper & Cream Soda (355 mL)
Price 44.75 PHP
Calories: 150 kcal
Source: https://www.landers.ph/beverages/soft-drinks.html

5. Fanta Orange in a Can (330 mL)
Price: 49.75 PHP
Calories: 99 kcal
Source: https://www.landers.ph/catalogsearch/result/?category=0&keyword=fanta

6. Sprite Carbonated Drink in Can (325 mL)
Price: 30 PHP
Calories: 132 kcal
Source: https://shopee.ph/Sprite-Carbonated-Drinks-In-Can-325ml-i.126395045.13734859879?sp_atk=1193925b-b7d2-49ca-962f-f7f4fec08d10

7. Milkis Original (250 mL)
Price: 32.50 PHP
Calories: 130 kcal
Source: https://sijangmart.com/products/lotte-milkis-250ml?_pos=1&_sid=c577938b4&_ss=r

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Perceptual Map of Coca Cola and its competitors

Coca-Cola

-₱29.75 for 325 ML

-10.6 g of sugar per 100ML

7 competitors of Coca-Cola

1. Pepsi Cola

-₱25.65 for 330ML

-₱49.75 for 1.5L

-11 g of sugar per 100ML

1. Mountain Dew

-₱25.65 for 330ML

-₱45.70 for 1.25L

-12.0 g of sugar per 100ML

1. Lipton

-₱26.10 for 450ML

-₱45.70 for 1L

-8.2 g of sugar per 100ML

1. Tropicana

-₱27.55 for 355ML

-₱58.10 for 1L

-15 g of sugar per 100ML

1. Dr. Pepper

-₱61.5 for 350ML

-6.8 g of sugar per 100ML

1. RC Cola

-₱26.0 for 500ML

-0.11 g of sugar per 100ML

1. Zesto

-₱35.0 for 330ML

-10.7 g of sugar per 100ML

reference:

https://puregold.com.ph/index.php/

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Perceptual Map of the Top Butter Brands in the Philippines

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Anchor Butter
— Price: Php 151.00
Magnolia Gold Butter
— Price: Php 230.00
Emborg Butter
— Price: Php 159.00
Lurpak Butter
— Price: Php 497.00
Queensland Butter
— Price: Php 109.00
Oleo Butter
— Price: Php 49.00
Arla Butter
— Price: Php 187.00
Elle & Vire Butter
— Price: Php 217.00

Sources:  https://bestprices.ph/best-butter-philippines/, Shopee and Lazada

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Perceptual Map of Lucky Me! Instant Mami Chicken na Chicken and Its Competitors (Chicken-flavored Instant Noodles (w/Soup))

Lucky Me! Instant Mami Chicken na Chicken

Price/grams per pack: 8.25/55 = 0.150 ₱/g

Calories per pack: 229/55 = 4.16 kcal

Competitors:

Payless Instant Mami Chicken Espesyal

Price/grams per pack:  7/55 = 0.131 ₱/g

Calories per pack: 240/55 = 4.36 kcal

Quickchow Instant Mami Chicken Flavor

Price/grams per pack: 7/55 = 0.131 ₱/g

Calories/grams per pack: 250/55 = 4.56 kcal

Ho-Mi Instant Mami Noodles Chicken & Garlic Flavor

Price/grams per pack: 8/55 = 0.145 ₱/g

Calories per pack: 231/55 = 4.20 kcal

Nissin Cup Noodles Chicken

Price/grams per pack: 27.5/60 = 0.458 ₱/g

Calories per pack: 280/60 = 4.83 kcal

Nissin Ramen Instant Ramen Chicken Flavor

Price/grams per pack: 9.75/55 = 0.177 ₱/g

Calories per pack: 230/55 = 4.18 kcal

Nissin Demae Chicken Flavored Ramen Noodles

Price/grams per pack: 42/100 = 0.420 ₱/g

Calories per pack: 465/100 = 4.65 kcal

Maruchan Ramen Noodle Soup Chicken Noodle Soup

Price/grams per pack: 39/85 = 0.459 ₱/g

Calories: 380/85 = 4.47 kcal

Sources: Shopee Philippines, myfitnesspal

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Perceptual Mapping of Kleenex and Its Competitors

Main Company

Kleenex
Ultra Soft Bathroom Tissue
12 Rolls x 2 packs (24 Rolls)
=> ₱374.56
=> 3-Ply

Competitors
( In the Philippines )

1. Sanicare
3 Ply Ecolayer Bathroom Tissue
=>₱225
=> 3-Ply

2. Vanita
Premium Bathroom Tissue
=> ₱204
=> 3-Ply

3. Fresh
Eco-Pulp Premium Bathroom Tissue
=> ₱201.45
=> 3-Ply

4. Femme
Décor Tissue
=> ₱143
=> 2-Ply

5. Joy
Extra Bathroom Tissue
=> ₱120
=> 2-Ply

6. Toily
Bathroom Tissue
=> ₱53
=> 2-Ply

7. Tisyu
Coreless Bathroom Tissue
=> ₱75
=> 2-Ply

* Higher Ply = better quality

Resources:

mybest Household goods Recommendation Service (2022) 10 Best Toilet Papers in the Philippines 2022 | Kleenex, Vanita, and More
https://my-best.ph/2551

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Perceptual Map of Chips Ahoy and Its Competitors

Chips Ahoy

₱159.00 for 226g

160 calories per serving (2 pieces)

7 Competitors (in the Philippines):
1. Chips Delight

₱163.20 for 400g (2 packs, 200g each)

150 calories per serving (3 pieces)

2. Cream-O Chocolate Chip Cookies

₱223.00 for 72g (2 packs, 36g each)

180 calories per serving (3 pieces)

3. Fibisco The Ultimate Chocolate Chip

₱128.00 for 400g(2 packs, 200g each)

180 calories per serving (4 pieces)

4. New Yorkers Cookies

₱119.00 for 150g

62 calories per serving (1 piece)

5. Voortman Chocolate Chip Cookies

₱180.00 for 350g

90 calories per serving (1 piece)

6. Gullon Sugar Free Chocolate Chip

₱120.00 for 125g

143 calories per serving (5 pieces)

7. Enjoy Life Foods Soft Baked Cookies

₱257.97 for 170g

120 calories per serving (2 pieces)

Source for Prices: https://iprice.ph/groceries/bakery/cookies/

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Perceptual Map of Pringles and its competitors

Pringles
- ₱69 for 107g
- The taste of the chips are pretty good. The flavor of the chips are evenly distributed so the consumer can expect to have the same taste after each bite. The chips are crispy and the airtight packaging keeps the chips away from moisture and the overall packaging can serve as a good container if you are planning to stow away the crisps for later.

7 competitors of Pringles
a) Lays Chips
- ₱169 for 171.5g
- The taste of Lays chips are good, although it can be very salty so consumers must drink a lot of water after eating it; the chips are crisp and the packaging is light enough to carry around anywhere.
b) Ruffles Chips
-₱170 for 155g
- The taste of Ruffles are pretty good. The ridges on the chips make it fun to devour however, it does get a bit salty so consumers are advised to drink water after. Like Lays, the packaging is light and easy to carry around.
c) Potato Chips (Jack n Jill)
- ₱62 for 130g
- Cheap and tasty, these chips can satisfy your cravings. However, some bags of chips is notably mostly air, and the crisps are fewer than what it appears to be, so there would be a lack of quality maintenance there because some others seem to be heavier and more packed than others.
d) Calbee Chips
- ₱90 for 170g
- The chips are very good. They are thinly sliced and the flavor is distributed throughout the bag of chips. Moreover, the bag is fairly full when you open it and its pretty consistent as other bags appear to have the same weight.
e) Irvin's Salted Egg Potato chips
- ₱699 for 230g
- It's a bit overhyped. Although yes, the crisps are packed with the flavor of salted eggs and the bag is fairly full and heavy enough to tell that the bag is packed with chips, it's quite expensive for a single bag of chips and not everyone is able to buy such an expensive bag of chips. The quality of the bag is very good though, as it is resealable for later consumption.
f) Torres Chips
- ₱250 for 125g
- The chips are fairly good and the packaging is pretty good too.
g) Munchos Chips
- ₱118.56 for 127g
- The chips are not very good and the flavor is not evenly distributed. The packaging is not bad however, it does not make the overall quality of the chips very good.

Links:

Lays
Ruffles
Calbee
Irvin's Salted Egg Chips
Potato Chips (Jack n Jill)
Torres Chips
Munchos