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1 - HOLA. SOY FR. COLECCIONISTA DE IDEAS.

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1 - HOLA. SOY FR. COLECCIONISTA DE IDEAS.

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Innovar es hacer. En la era de la revolución creativa, en la que muy pocas de las ideas se llevan a cabo, Fabiana propone tips para innovar haciendo. Mediante la resolución creativa de los problemas y la "observasociación", la innovación se convierte en un valor de época que se puede aplicar en cualquier situación cotidiana.

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https://padlet.com/renault_fabi/normalidad

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4 - Qué fué normal en la tanda en tiempos de COVID?

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4 - Qué fué normal en la tanda en tiempos de COVID?

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El mensaje de UNICEF para los niños en cuarentena por el coronavirus

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El mensaje de UNICEF para los niños en cuarentena por el coronavirus

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Desde este viernes 22 de Mayo el Banco Itaú implementa el "delivery de jubilaciones", un sistema mediante el cual los jubilados y pensionados que cobran en esta entidad bancaria podrán optar por cobrar la jubilación en su casa.

Concretamente, gente del Banco Itaú se acercará a los domicilios de sus clientes jubilados y les abonará la jubilación, para que los adultos mayores no tengan que salir de sus casas y puedan cumplir con el aislamiento social obligatorio.

El Itaú señaló en un comunicado que esta modalidad, que estará lista este viernes, es "a pedido" y que consiste el envío al domicilio de sus clientes durante este mes y no tiene costo para quienes decidan cobrar por esta vía.

Aquel jubilado o pensionado que cobre sus haberes en el Banco Itaú y desea recibir el pago de su jubilación en su hogar, previamente debería ingresar a http://www.itau.com.ar/jubilaciones y allí seguir las indicaciones para obtener este beneficio.

En el mencionado sitio web del banco Itaú se accede al sistema donde hay que registrarse y esperar el llamado telefónico del banco para confirmar el pedido y luego en la fecha prevista el banco llevará el dinero de la jubilación a la casa del jubilado o pensionado.

El servicio no tiene costo y se puede pedir hasta el 20 de Junio, ya que el Banco Itaú lo ofrecerá solo durante el tiempo que dure la cuarentena.

Cabe mencionar que no se permite el uso de apoderados, por lo que solo debe registrarse y hacer el pedido, el titular de la jubilación.

Desde el Banco Itaú informaron que una vez que se confirma la solicitud para enviar los fondos, llaman por teléfono al titular para indicarle la fecha exacta en que pasarán a dejarle el dinero en el domicilio.

Como la seguridad es un tema muy importante, desde la entidad bancaria informaron que los envíos se tramitan bajos estrictas normas de confidencialidad y seguridad, con una empresa especializada en el tema.

En el caso de recibir jubilaciones italianas, se debe antes hacer el paso de Euros a Pesos Argentinos, ya que este servicio de "delivery de jubilaciones" es solo en moneda argentina.

Resta ver si en los próximos días el resto de los bancos adopta una medida similar a la tomada por el banco Itaú.

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Desde este viernes 22 de Mayo el Banco Itaú implementa el "delivery de jubilaciones", un sistema mediante el cual los jubilados y pensionados que cobran en esta entidad bancaria podrán optar por cobrar la jubilación en su casa.

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El vídeo original del meme de los africanos bailando con el ataúd

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En los tiempos difíciles que está tocando vivir a causa de la crisis mundial por el contagio de coronavirus, la gente necesita humor. Y si hay un meme que se ha vuelto viral en estos días de confinamientos es el de los africanos bailando con un ataúd.

En ElDesmarque explicamos hace unos días la procedencia del vídeo que más furor está causando en las redes sociales. El famoso 'ritual' de decenas de personas bailando y festejando un funeral ha dado la vuelta al mundo. Su estructura siempre es la misma. En la primera parte del vídeo se puede ver a alguien cerca de sufrir un accidente o una caída, y en la segunda aparecen hombres bailando con un ataúd sobre sus hombros, con la canción de Astronomia de Vicetone y Tony Igy.

Hay miles de vídeos, con distintas imágenes y bailarines, pero hay uno que es el primero de todos. El vídeo original ( lo puedes ver arriba) del meme más conocido durante esta cuarentena. Se trata de un vídeo que recoge la BBC en 2017, con más de un millón de reproducciones, en el que explica cómo es el nuevo 'ritual' comenzó a parecer en África.

Hace tres años, los ataúdes comenzaron a ser elevados al ritmo de la música por un grupo de bailarines que realizan una coreografía con el cajón antes del entierro. Al parecer, estos servicios comenzaron a popularizarse tanto que las familias cada vez pagaban más dinero por este tipo de funeral tan particular.

Los memes más destacados de los africanos bailando con el ataúd

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El vídeo original del meme de los africanos bailando con el ataúd

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En los tiempos difíciles que está tocando vivir a causa de la crisis mundial por el contagio de coronavirus, la gente necesita humor. Y si hay un meme que se ha vuelto viral en estos días de confinamientos es el de los africanos bailando con un ataúd.

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Los 10 anuncios más vistos en abril sobre el COVID-19

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Nike, Adidas y McDonald's son algunas de las marcas que consideraron buena idea publicar anuncios en medio de la contingencia sanitaria, pero que se aseguraron de ajustar sus mensajes para solucionar problemas durante los días de aislamiento.

Para reconocer su esfuerzo, AcuityAds, firma que ayuda a las marcas a tomar decisiones publicitarias basadas en data, lanzó un informe con las empresas que siguieron este camino y, además, consiguieron en total un alcance alto, más de 135 millones de views y una interacción elevada en YouTube, Facebook, Twitter o Instagram.

De más de 250 industrias analizadas en todo el mundo, los 10 anuncios publicitarios más vistos durante abril son:

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Los 10 anuncios más vistos en abril sobre el COVID-19

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Nike, Adidas y McDonald's son algunas de las marcas que consideraron buena idea publicar anuncios en medio de la contingencia sanitaria, pero que se aseguraron de ajustar sus mensajes para solucionar problemas durante los días de aislamiento.

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Memorable Stay Home Ad Campaigns by Brands for COVID-19

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No one could have guessed that there is going to be a pandemic to affect the whole world and staying home would be the best way to avoid the illness.
This situation, of course, has come with consequences. What happens when you have to stay at home? First of all, your priorities for your spending change. When the same happens to a large number of people, it starts to have an economical effect on the sectors.

So, during COVID-19 crisis, brands should keep their buyer persona interested through creative and memorable advertising. Also, there are some companies who took more actions and supported charities or healthcare workers through these difficult times. These times will be over and what companies do now will be remembered in the future.

Here, I have compiled the best stay home digital campaigns by brands for COVID-19:

Heineken is one of the brands who is always quick to create an inspirational digital ad for any social phenomenons. They were not late for stay home campaigns either. They actually have more than one inspirational ads worldwide. In this article, I will mention two of my favorite ones:

#BackTheBars
Food & Beverage is one of the sectors affected in a negative way by the pandemic. We have stopped going out to eat or drink with family or friends. Heineken Brazil started a digital campaign to support local bars. Heineken announced that they will donate directly to help local bars remain open after the crisis. Also, people can buy beers online in-advance to help their favorite local bars to survive this crisis. That way, they will still have a local bar to go when we are back to the new normal.

It is a great stay home campaign while it reminds you that you will be out again in the future.

Connections #SocialiseResponsibly
Even the most introvert people have missed socializing outside. We are aware and Heineken is aware. We still need to think about everyone and socialize responsibly. It will take longer than we expected. What do we do these days when we miss seeing someone? We video-call them. Here is how Heineken has come up with a stay home commercial depicting the connections we try to make:

McDonald's reminds you that you can use McDelivery to order McDonald's products online when you are staying home. They say:

Wherever you live, your home is now a McDonald's.

As long as you have an address, they will come for you.

It is hard for burger-lovers to stay home. Burger King knows this and reminds you that you can order your favorite Burger King product through their application. I consider their digital ad creative. Because while they are mentioning their application, they encourage you to stay home. Remember we are staying in for everyone, not just for ourselves. And, this ad makes you feel proud of doing that like you are saving your country.

Brands for outdoor activities are also affected badly by social distancing and staying at home. However, the important thing is health. Moreover, it has never been easier to reach out to so many people via digital channels as now everybody is at home. And, Nike supports stay home campaigns by saying:

After big storms, we look for rainbows. Because we are people and we love to hope. And this is what we teach to our younger ones.

A nurse from Florida started a challenge to draw a picture of a rainbow and hang it on the windows. This has been a viral worldwide sooner than Coronovirus itself.

Apple was not late to create a commercial to express how creative people can be, and how much time we have now to do so when we are staying home.

The New York Times

What matters most when the world is in turmoil is the correct information. Hereby, The New York Times says "The truth is essential" in their commercial.

Airbnb hosts from all over the world had to stop hosting. However, these people are usually the ones who love sharing experience, meeting others from different cultures and socializing. Well, they have come up with an idea to gather online.

COVID-19 has affected all the brands and companies in different ways. Doubtlessly, it has been a challenging time for marketing departments. IKEA has stood out from other brands with their CEO's response to the coronavirus pandemic.

Who hasn't thought of ordering puzzles when they are bored at home? The word "puzzles" stayed at the top of the searching in Google for a while. Heinz took a smart action to benefit from this trend with this creative campaign:

We are staying at home and saving lives. Easy, right? Not everybody's duty during this pandemic is that easy. Dove doesn't forget to appreciate their work and also donates for them. Here is who "they" are.

I don't want to share my comments and spoil this creative and funny stay home campaign:

Quaker Oats

We used to enjoy having long weekend breakfasts. Now, everyday we need to prepare meals. Do you also feel that you are out of ideas for breakfast? Quaker Oats shares some recommendations as one of their stay home campaigns:

What brands and companies do or don't do at this time will matter. And brands with memorable and creative ads will definitely be remembered.
If you have enjoyed this article, you might like a similar article we have created for the "back to the new normal" ad campaigns for the post-COVID-19 era.

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Memorable Stay Home Ad Campaigns by Brands for COVID-19

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No one could have guessed that there is going to be a pandemic to affect the whole world and staying home would be the best way to avoid the illness. This situation, of course, has come with consequences. What happens when you have to stay at home?

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12 Emotional Marketing Statistics & Trends for 2022

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Emotional marketing is a potent marketing technique that differentiates highly successful brands from averagely successful ones.

Customers are getting smarter and informed day-by-day, and it now takes more effort to see customers through to the end of the sales funnel.

Even if you have a good product, the best way to persuade customers is to understand how their emotions decide their purchases.

These emotional marketing statistics will cover:

Emotional marketing trends

Benefits of emotional marketing

Emotional marketing examples

Importance of emotional marketing

Emotional marketing effectiveness

Emotional marketing concept

Ready? Let's dive in.

12 Interesting Emotional Marketing Statistics

1. Ads with purely emotional content perform twice as well (31% vs. 16%) compare to those with only rational content

Let's kick-off these emotional branding statistics with an analysis of data by IPA (the UK-based Institute of Practitioners in Advertising). IPA researched 1400 case studies of successful ad campaigns intending to know how emotional and rational content impact ads.

The result was clear. Ads with purely emotional perform almost twice as well (31% vs 21%) to those with only rational content.

As humans, we are slaves to our emotions. Marketers creating ads should put more effort into creating emotionally appealing ads rather than just creating rational ads.

2. Content that elicits anger has a 38% chance of going viral

These days, content goes viral pretty fast, and a study has proven that emotions contribute to the virality of content.

According to a study, content that elicits anger has a 38% chance of going viral. These types of content are likely to get more shares as readers will want others to see it too.

Before you start doing it wrong, anger here is to be directed to the topic, not making your readers angry by disrespecting or insulting them. Writing about a controversial topic is a good example since everyone will have a different opinion of the topic.

Also, content that awe readers have a 34% chance of going viral, followed by anxiety which has a 24% chance of going viral. Lastly, content that makes readers sad will likely not go viral (-17%). The kind of content that goes viral are those that cause high-energy emotions (anger, awe, anxiety), not those that cause low-energy emotions like sadness.

3. Customers who have an emotional relationship with a brand will likely recommend the company at a rate of 71%

Building emotional connections with customers is the smartest marketing strategy any business should learn. It has helped a lot of brands grow their business really fast.

According to a study, customers who have an emotional relationship with a brand have a 306% higher lifetime value and will likely recommend the company at a rate of 71%, instead of the average 45%.

What this implies is that you can make customers feel committed to your business and recommend you more by connecting with them emotionally. Customers reward brands they are emotionally connected to with their loyalty and even advocacy.

4. Ads with an above-average emotional Response generates a 23% spike in sales volume

Again, emotions are central to advertising. They are the deciding factor whether your ads will convert or not.

Nielsen researched 100 ad copies across 25 brands to know whether emotions affect ad conversions. The result shows that Ads with an above-average emotional Response generates a 23% increase in sales volume.

The study aims to confirm whether the ads we watch are ruled by our emotions. And the result made it clear that, as humans, we are ruled by our emotions, and so are the ads we watch.

5. Headlines with negative superlatives ("worst" or "never") have a 30% more Click-through rate than headlines with positive superlatives ("best" or "always")

This study is surprising. How does the audience respond more to headlines with negative superlatives? Are positive superlatives not the best kind of words to include in our headlines?

Anyway, Outbrain researched 65,000 headlines and the result was an eye-opener.

Headlines that contain positive superlatives (best or always) perform 29% worse than those containing negative superlatives like worst or never. On the flip side, headlines containing negative superlatives (worst or never) performs 30% better than those with positive superlatives.

In conclusion, the study acknowledged that the average click-through rate on headlines with negative superlatives is 63% higher than that of positive superlatives.

Brands should constantly use negative superlatives in their headlines since it can trigger an emotion that will make customers want to click on the headline.

6. Customers who are emotionally connected to a Business are 52% valuable than the highly satisfied customers

Striking the balance between satisfying customers and emotionally connecting with customers is a real talk for brands. Most times, brands focus on satisfying customers rather than building an emotional connection with them.

According to a study, Customers who are emotionally connected to a Brand are 52% more valuable than highly satisfied customers. Although, customers are valuable at every level. But they are more valuable when they feel connected to the business.

This study is kind of similar to the emotional marketing stat that says customers who have an emotional relationship with a brand will likely recommend the company at a rate of 71%. So the best way to keep customers and make them valuable for life is by building an emotional relationship with them.

7. Videos that elicit strong emotions are 2X likely to be shared than those that elicit a weak emotional response

It's not surprising that emotions affect the shareability of video content. Who will not want to share a video that lightens up their mood? And who will share a video that ruins their day?

According to Unruly, Videos that elicit strong emotions are twice as likely to be shared than those that elicit a weak emotional response. This implies that videos that cause high-energy emotions (happiness, anxiety, etc) will be more shared than those that cause low-energy emotions (sadness).

Since video content is highly consumed, brands or marketers should channel their energy towards making videos that light up energy so they can get more shares.

8. 70% of viewers who experienced an intense emotional response to an ad were very likely to buy the product

The purpose of ads is to convert sales. But are ads created equally? What metrics are used to measure successful ads?

Well, a study has proven that 70% of viewers who experienced an intense emotional response to an ad were very likely to buy the product, twice the 30% who are likely to purchase the product due to a merely moderate emotional response they experienced.

This emotional marketing statistic shows how emotion is a powerful deciding factor for buyers, and how brands and marketers should focus on creating ads that gain intense emotional responses.

9. Only 15% of consumers say that brands do a good job of emotionally bonding with them beyond a functional Relationship

Even though emotional marketing is at its peak, and several brands are using it to grow their business more effectively. It's still surprising to see that majority of brands suck at building emotional connections with their customers.

In this study conducted on 9000 customers, only 15% of consumers say that brands do a good job of emotionally bonding with them beyond a functional Relationship. This means about 85% of businesses don't understand how to build a proper emotional connection with their customers.

This might be good news for emerging businesses as they can leverage building an emotional relationship with their customers to gain an edge above their competitors.

10. 82% of consumers with high emotional engagement would always buy the brand they are loyal to when making purchasing decisions (compared to 38% of consumers with low emotional engagement)

One way to gain customers' loyalty and keep your business at the top of their hearts is by building a strong emotional connection with them.

The same research conducted on 9000 customers shows that honesty and trust have the biggest influence on customers' loyalty.

It also reveals that 82% of consumers with high emotional engagement would always buy the brand they are loyal to when making purchasing decisions (compared to 38% of consumers with low emotional engagement).

This implies that customers' loyalty can be built through emotional connection, and 82% of customers who are emotionally bonded will surely buy from brands they are loyal to. You see the flow? Connect with them emotionally, they become loyal, and always patronize your brand.

11. Italians are the most emotionally engaged with brands (65%)

The way customers in different regions emotionally connect with brands is different. A study shows that Italians emotionally connect the most with brands (65%), followed by Brazil (57%). The third spot goes to the UK (44%), and Sweden makes the last spot of most highly emotionally engaged with brands (33%).

12. 95% of purchase decisions are determined by subconscious factors

The best strategy for marketing products to customers is by targeting their subconscious minds. You want to touch that part your customer has no control of.

According to a study, 95% of purchase decisions are determined by subconscious factors. The biggest subconscious factor that partakes in the buying decision is emotion. The way you make a customer feel about your product will determine if they will buy or not.

Emotion is what really drives the purchasing behaviours, and also the decision-maker.

Luxury goods is a good example. It targets our self-worth and status in the world so we are compelled to buy them just to feel among the high status.

Read Also: Best Free 60 day Web Hosting Trial

Wrapping Up

Emotional marketing has evolved and has proven to be an effective marketing tactic with high conversion. Brands that understand how to get into the emotion of their target customers will surely build loyal customers over time.

There's a lot to learn from these emotional marketing statistics. Weaving emotions into your business strategy is a powerful technique to encourage your customers to resonate and act as you wish.

Using emotions in marketing means knowing your audience and understanding the emotions that will likely resonate with them. When you put these things together, you can easily win over their emotions and make them engage with your brand.
Which of these emotional marketing trends do you find interesting?

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12 Emotional Marketing Statistics & Trends for 2022

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Emotional marketing is a potent marketing technique that differentiates highly successful brands from averagely successful ones. Customers are getting smarter and informed day-by-day, and it now takes more effort to see customers through to the end of the sales funnel.

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The Most Inspiring Ads for 2018 That Every Filmmaker Should See

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The rhetorical triangle breaks down how messages travel between speakers and audiences. Basically, the speaker uses three appeals:

Pathos is an appeal to the audience's feelings.

Ethos is an appeal to the speaker's credibility.

Logos is an appeal to the audience's logic, using facts and evidence.

The most inspiring ads use some combination of these appeals -- ideally all three.

Successful motivational, and inspiring ads add credibility to a brand (ethos) by showing a tangible issue that needs to be overcome (logos). If the message is clear and authentic, it stirs the audience emotionally (pathos).

See these appeals at work in the advertisement examples to follow.

Cinematic motivational advertisement

Procter & Gamble - "The Talk"

Powerful advertisements on pathos

This inspiring ad begins with an African American woman asking a young girl, presumably her daughter, "who said that?" When the girl answers "the lady at the store," the mother teaches her that what the woman said was "not a compliment."

As the commercial continues, we see various African American parents encourage their children to persevere, strive for excellence and protect themselves against a world that can be unfair.

Meaningful ads that inspire

Budweiser - "Stand By You"

This dialogue between guardian and child is a use of pathos. Each dialogue brings out more and more emotion as the commercial elicits empathy in the audience. Pathos is great at creating powerful advertisements that stick with a viewer.

Motivational Advertisement by Budweiser

Budweiser built this positive commercial around the more than 79 million cans of drinking water it distributed to US cities rocked by natural disasters. Talk about an inspiring commercial!

Meaningful ads that inspire

Coca-Cola - "The Wonder of Us"

At a time where natural disasters occur more often every year, this powerful advertisement combines kairos (timeliness) and pathos (emotion) to really get through to the viewer.

As we hear Skylar Grey's poignant cover of "Stand By Me," we see Busweiser's employees hard at work getting the job done. It closes on an employee's satisfaction at seeing their contribution make the nightly news.

MEANINGFUL ADS THAT INSPIRE

Ancestry.com - "Declaration Descendants"

Coca-Cola meaningful ads

An appreciation for uniqueness is on full display in this inspirational ad. We see Cokes enjoyed by an array of loyal customers whose appearance, activities and stories differ from one to the next. Similarly, the voice-over is performed by many different actors, which further underscores the importance of diversity.

MEANINGFUL ADS THAT INSPIRE

Apple Earth - "Shot on iPhone"

Like many Coca-Cola ads, this one appeals to emotion through pathos. The combination of handheld shots* and close-up shots* of everyone from different walks of life, the audience feels a sense of intimacy and emotion, just as Coke intended.

Meaningful ads by Ancestory.com

Ancestry.com assembled a room full of Americans who descended from signers of the Declaration of Independence. We observe the diverse group, hear them recite the Declaration, and are reminded to appreciate our origins.

Most inspirational commercials ever

Nike - "What Will They Say About You"

This inspirational commercial used thorough research (logos) intrinsic to the brand to communicate a very moving idea. Through techniques such as time lapse shots and creative editing, we see the progression of a mural inclusive of all our ancestry.

Motivational advertisement by Apple

"The earth is a very small stage," says Carl Sagan, as beautiful imagery of beaches, rainbows, and mountains drift by. Nothing says "inspirational ad" like the beauty of our planet. Apple shows off its camera features such as high frame rate with incredible slow motion animal shots.

Meaningful ads for inspiration

AFL Women's - "I'd Like to See That"

Sometimes the proof in the pudding. By showing us photos and videos actually shot on iPhone, Apple utilizes logos. Viewers can understand the capabilities of the iPhone's camera solely by looking at the shots and coming to a logical conclusion.

MEANINGFUL ADS FOR INSPIRATION

Burger King - "Bullying Jr."

Sagan's words remind us to take care of our home planet, as the images -- all shot on iPhones -- show off our world's natural beauty.

Nike * Motivational advertisement

This motivational advertisement ranks among Nike's best motivational commercials of recent memory. It begins with a young Arab woman who leaves her house for a morning run. As she passes disapproving neighbors, her voice-over (in Arabic) ponders what they say about her. As similar women's stories play out (boxing, soccer, parkour), the voice-over empowers the audience to reach for more.

The editing of the advertisement creates a pace that crescendos into a climatic moment that is designed to be the most motivational. The ad also utilizes POV shots that bring us closer to the action and deeper into the ad.

Nike consistently delivers solid motivational advertisements. For further watching, check out their "Find Your Greatness" commercial.

Most inspirational commercials ever

The Australian Women's football league released an inspiring ad that is simple in concept but sincere in execution. Several women (including equestrians, surfers, and newsreaders) state a thing they'd like to see, building a common theme of female empowerment in Australia. "Women riding high? I'd like to see that."

Motivational advertisement by Burger King

Conversely, this Burger King spot presents a complex idea. Burger King staged a social experiment wherein a teenager (or "High School Jr.") is bullied in one of their Los Angeles area restaurants.

This inspirational commercial subverts tropes.

The onlookers who do not intervene are then served a "bullied" Whopper Jr. (i.e. squashed by an employee). Some 95% report their mangled sandwiches to management. They are then asked if they would have intervened had they seen an employee "bully" their burger. Their collective response is "yes."

The focus then shifts to the meager 12% of customers who stood up for the High School Jr. We hear their words of encouragement which console the High School Jr

This spot shows that inspirational commercials can be crafted out of social experiments.

Most inspirational commercials ever

Behind the Mac - Greatness

Behind the Mac * Inspirational Ads

Although we've already listed an Apple ad on this list, it's worth mentioning another approach they've taken for arguably one of their most inspirational commercials ever.

The last Apple commercial we mentioned showcased what kind of photos and videos you can take with their product. This ad, however, shows where their products have taken some of your favorite artists, entrepreneurs, and trail blazers.

The commercial includes heavyweights like Kendrick Lamar, Lady Gaga, Spike Lee, and Jane Goodall working behind the gleaming Apple logo of a Mac. What could be more inspirational than telling the audience you can use the same tools that the most successful people in the world use?

Motivational commercials for inspiration

Amazon - The show must go on

The show must go on

The Coronavirus pandemic was discouraging to say the very least. Amidst the adversity of the pandemic, many advertisers found an opportunity to encourage consumers to push in through the hardship. Few advertisements did this better than Amazon.

In this motivational advertisement, we follow the story of a young dancer whose performance is cancelled due to the pandemic. She must pave her own way to perform with the help of the community. And she does as she obtains resources through Amazon so that the show may go on.

What works best in this motivational advertisement is its visual storytelling. With almost no dialogue, the entire ad carries out a full arc that inspires and motivates.

How to create motivational commercials

How to shot list your inspiring ad

So, you have the perfect idea for your inspiring advertisement. What do you do now? You need to put it in a shot list so your DP can anticipate and prep. Inspiring advertisements take lots of planning. You'll have to scout for where to set up the camera, hire the crew, and get the script just right.

Specific camera movements matter too. Is your advertisement static? Are you tracking with someone, or in a helicopter? What about on a Steadicam or using a drone?

You want to capture all these crucial details in your shot list. With StudioBinder, these details are already listed as options, so you only need to check them. This allows you to create creative combinations that make your inspirational ad come to life.

To get a better idea of how easy and effective a StudioBinder's software can be, click the link below where we broke down the Nike "What will they say about you?" advertisement into a storyboard.

Example Advertising Storyboard

Collaboration is fast and efficient. Send your shot list to the DP with the click of a button. The best part? We let you start shot listing for free. This gives you more time to think about the intangibles.

Up next

Creative Digital Ad Trends

There is a lot of static out there in the ad world. Even very creative ads can overload your senses and appeal to fears and insecurities.

Inspiring ads are like a breath of fresh air. They appeal to your sense of empathy, wonder and hope, and get behind positive issues that matter most in our world.

After watching a commercial with a positive message, it's hard not to appreciate the brand for making it. In this way, inspiring ads are a win-win.

For further reading, dive into the best digital ad trends so you can make sure your brand is up to snuff.

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The Most Inspiring Ads for 2018 That Every Filmmaker Should See

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These inspiring ads blew us away. With positivity and a solid grip on modern advertising techniques, you too can align your brand with the common good.

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https://youtube.com/watch?v=IGfcFmCplsg

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https://youtube.com/watch?v=9UTf5EItRC0

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Un DJ de Buenos Aires convierte su balcón en una fiesta en plena cuarentena I MARCA

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Un DJ de Buenos Aires convierte su balcón en una fiesta en plena cuarentena I MARCA

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The Big Issue & LinkedIn - Raising Profiles (case study)

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The Big Issue & LinkedIn - Raising Profiles (case study)

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Cannes Lions 2021 Grand Prix Winners In Full

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If you follow any marketers or advertising folk on LinkedIn, it cannot have escaped your attention that this week has seen the announcement of the Cannes Lions winners.

With the annual event cancelled last year due to the pandemic, this year's awards are huge, encompassing two years of creative work. As Covid-19 is still causing havoc across Europe, the physical event in the south of France was once again cancelled for 2021 but this time the awards have gone ahead, with the winners revealed via a virtual event held over the week, which also featured industry analysis and the odd starry talk.

Nothing is going to make up for not being able to booze and schmooze in the sun, of course, but adland has made it clear just how much a Cannes Lions award means via an outpouring of joy by the winners across social media.

And there have been a lot of awards. Here we have gathered together only the Grand Prix winners, which by themselves amount to 35 campaigns awarded across 30 categories. With such a vast amount of winners of the top prizes, there is no space to acknowledge the additional golds, silvers and bronzes here, perhaps raising the question of whether such a bumper crop of Grand Prix gongs undervalues the other awards somewhat.

If you are after trends, the winners show an ongoing preference by jurors to award purpose-based work, with the Grand Prix list heavy in examples of brands doing work that aims to make a difference in society. This cuts across virtually every category type (bar maybe entertainment), but includes a wide variety of creative ideas.

The other obvious trend is just how sprawling the marketing industry - and therefore the spread of awards categories - has become. The list of winners paints a creative though somewhat confusing portrait of a sector trying to get to grips with the multitude of ways brands can communicate to consumers these days. It seems unlikely to get any simpler in the years to come.

Dive in below to view the winning work (Grand Prix winners of multiple categories are listed first, with the rest following):
FILM LIONS/FILM CRAFT LIONS #WombStories, Libresse, Agency: AMV BBDO, Production Company: Chelsea Pictures, Los Angeles
Libresse's epic animated film, directed by Nisha Ganatra, shows how wombs tell various tales over a lifetime.
TITANIUM LIONS/HEALTH & WELLNESS LIONS #WombPainStories, Libresse, Agency: AMV BBDO
A follow on from the #WombStories film, the #WombPainStories campaign collated stories of womb pain, specifically endometriosis, and featured a Pain Dictionary and a Pain Museum with artworks to help raise awareness and understanding.
SOCIAL & INFLUENCER LIONS/DIRECT LIONS/BRAND EXPERIENCE & ACTIVATION LIONS Stevenage Challenge, Burger King, Agency: David Madrid/Miami
Burger King attempted to turn Stevenage FC into the biggest club in the world via a set of challenges for footie fans.
MOBILE LIONS/MEDIA LIONS Naming the Invisible by Digital Birth Registration, Telenor Pakistan, Agency: Ogilvy Pakistan
Sixty million children in Pakistan do not have a birth certificate. With this campaign, mobile network Telenor created a SMS app that allows people to begin the process of claiming the official document.
PRINT & PUBLISHING LIONS/INDUSTRY CRAFT LIONS Amanda, Patricia, Patrick, Dove, Agency: Ogilvy London/Toronto
Dove created this poster campaign, featuring photographs of healthcare workers, during the Covid-19 pandemic.
RADIO & AUDIO LIONS/PHARMA LIONS Sick Beats, Woojer, Agency: Area 23, New York
Sick Beats combines music with an airway clearance vest, used by kids with cystic fibrosis. The prototype vest is a redesigned version of Woojer's consumer vest, but combines the actions of the vest with 40Hz songs on a Spotify playlist to make the therapy less unpleasant.
BRAND EXPERIENCE & ACTIVATION LIONS True Name, Mastercard, Agency: McCann, New York
Mastercard offers trans people the option to use their chosen name on their credit card.
CREATIVE BUSINESS TRANSFORMATION LIONS Act for Food, Carrefour, Agency: Marcel, Paris
French supermarket Carrefour launches a programme to transform the way it works in order to offer healthier food for consumers that is also good for both farmers and the environment.
CREATIVE DATA LIONS Saylists, Warner Music Group, Agency: Rothco
Warner Music Group teamed up with Apple Music to create a playlist of songs that feature patterns that can be beneficial for speech therapy.
CREATIVE ECOMMERCE LIONS Raising Profiles, The Big Issue and LinkedIn; Agency: FCB Inferno London
When lockdown happened in the UK, The Big Issue teamed up with LinkedIn to help its vendors find the local business customers they used to see out on the streets on LinkedIn, and created a new digital community. In the process the vendors also received digital training.
Tienda Cerca, ABInBev, Agency: Draftline, Bogotá
ABInBev created a digital platform in Colombia to connect local neighbourhood stores (where 40% of Bavaria beer sales in the country take place) to customers during the Covid-19 crisis.
CREATIVE EFFECTIVENESS Crazy Dreams, Nike, Wieden + Kennedy Portland
Nike's ad campaign starring Colin Kaepernick became a cultural phenomenon in the US and beyond in 2018.
CREATIVE STRATEGY LIONS Can't Touch This, Cheetos Popcorn; Agency: Goodby Silverstein & Partners, San Francisco
Cheetos Popcorn revisited MC Hammer's classic hit in this ad that ran during the Super Bowl 2020.
DESIGN LIONS H&M Looop, Agency: AKQA, Stockholm
H&M installed Looop, an in-store recycling system, in one of its Stockholm stores. The machine allowed customers to turn old garments into new ones.
Notpla, Agency: Superunion, London
Superunion in London created the name and branding identity for Notpla, an edible, biodegradable material made from plants and seaweed that can be used directly to replace pieces of single-use plastic.
DIGITAL CRAFT LIONS Astronomical, Fortnite, Agency: Epic Games
Astronomical saw Travis Scott perform within the wildly popular Fortnite game.
ENTERTAINMENT LIONS In Love We Trust, Sinyi Realty, Agency: Dentsu McGarryBowen, Taipai City
In Love We Trust, created for the property firm Sinyi Realty, is a film addressing a fear of marriage and commitment among young Taiwanese couples. It generated millions of views and sparked debate and conversation in the country.
Swipe Night, Tinder, Agency: 72andSunny, Los Angeles
Swipe Night is an interactive choose-your-own-adventure style series created to promote dating app Tinder.
ENTERTAINMENT LIONS FOR MUSIC Old Town Road, Lil Nas X; Production company: Prettybird
Music video for Old Town Road by Lil Nas X, featuring Billy Ray Cyrus, directed by Calmatic.
Feed Parade, Mercado Livre, Agency: Gut
When Brazil Pride could not take place in 2020, ecommerce brand and Pride sponsor Mercado Livre turned the avenue where the parade usually takes place into an Instagram feed where people could tag themselves. The tags were then immortalised in a Gloria Groove music video.
ENTERTAINMENT LIONS FOR SPORT Eternal Run, Asics, Agency: Edelman
To promote the new Glideride shoe, Asics created a run without a finish line on the Bonneville Salt Flats in Utah.
Salla 2032, House of Lapland; Agency: Africa DDB, São Paulo
This campaign saw the Lapland town of Salla make a spoof bid to host the 2032 Summer Olympics, in order to raise awareness of the effects of climate change.
FILM LIONS Crocodile Inside, Lacoste, Agency: BETC, Paris
Lacoste's ad is an epic tale of a couple engaged in an argument as their house also collapses around them.
You Can't Stop Us, Nike, Agency: Wieden + Kennedy Portland
A remarkable feat of editing, this ad from Nike was released at the height of the Covid-19 pandemic in 2020 and speaks to unity and survival in sport and in life.
GLASS: THE LION FOR CHANGE I Am, Starbucks, Agency: VMLY&R Brazil
For Pride 2020, a Starbucks in São Paulo was transformed into a registry office where members of the trans community could change their name on official documents to the one they have chosen.
GRAND PRIX FOR GOOD #StillSpeakingUp Deeptruth, Propuesta Cívica/Reporters Sans Frontieres, Agencies: Publicis Mexico/Publicis Latvia
#StillSpeakingUp saw four journalists that had been murdered in Mexico reincarnated on Twitter, with the help of their friends and families, in order to raise awareness of threats to press freedom.
HEALTH & WELLNESS LIONS #StealOurStaff, Beco, Agency: TBWA\London
To raise awareness of outdated attitudes about hiring staff with disabilities, Beco - a toiletries brand with a workforce that is 80% visually impaired, disabled or disadvantaged - created this bold campaign encouraging other companies to steal its staff.
INNOVATION LIONS Degree Inclusive Deodorant, Unilever, Agency: Wunderman Thompson, Buenos Aires
Degree Inclusive is the world's first inclusive deodorant. It was co-created by a team of design experts, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.
MEDIA LIONS Boards of Change, City of Chicago, Agency: FCB Chicago
Boards of Change was a campaign to encourage Black Americans in Chicago to vote in the US Presidential election. Plywood boards which had been used to barricade shopfronts during the Black Lives Matter protests, featuring messages of justice and calls for change, were turned into booths where people were encouraged to register to vote.
OUTDOOR LIONS Moldy Whopper, Burger King, Agencies: David, Miami/Ingo, Stockholm/Publicis Romania
Burger King's decaying burger picks up another in the slew of awards it has received since its launch in early 2020.
Shutter Ads, Heineken, Agency: Publicis Italy
Heineken helps out local bars in Italy which have been shuttered during the pandemic by paying them to host ads on their closed shopfronts.
Village Electrique, Renault, Agency: Publicis Conseil, Paris
To encourage reluctant consumers to trust in electric cars, Renault turned a small village in France entirely electric to prove how well they work.
PR LIONS Contract for Change, ABInBev, Agency: FCB Chicago/New York
Contract for Change is a commitment from ABInBev and Michelob Ultra Pure Gold to encourage farmers to switch to organic.
The Bread Exam, Spinneys Flour and the Lebanese Breast Cancer Foundation, Agency: McCann Paris
This campaign was developed to help subtly teach women how to check their breasts.
SOCIAL & INFLUENCER LIONS Superb Owl, Reddit, Agency: R/GA San Francisco
At five seconds long, this lo-fi Super Bowl ad for Reddit cost the brand's entire marketing budget and relied on viewers pausing to read it in full.
SUSTAINABLE DEVELOPMENT GOALS LIONS The 2030 Calculator, Doconomy, Agencies: Doconomy, Stockholm/Farm, Stockholm
The 2030 Calculator was launched by Swedish fintech startup Doconomy to help brands and suppliers better understand the carbon footprint of the products and materials they produce and share this information with consumers.

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Cannes Lions 2021 Grand Prix Winners In Full

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If you follow any marketers or advertising folk on LinkedIn, it cannot have escaped your attention that this week has seen the announcement of the Cannes Lions winners. With the annual event cancelled last year due to the pandemic, this year's awards are huge, encompassing two years of creative work.

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Netflix, Apple y Lego, entre las 10 más queridas en AL tras pandemia

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Netflix, Apple y Lego, entre las 10 más queridas en AL tras pandemia

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La pandemia creó una nueva forma de relacionarnos con las marcas que consumimos. Estas son las marcas más queridas por los latinos.

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MEME negros con ataúd bailando 2020 parte 1

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MEME negros con ataúd bailando 2020 parte 1

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Carlos Rivera - Ya Pasará (Video Oficial)

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https://www.niusdiario.es/internacional/europa/payasos-dream-doctor-project-musica-risas-ucrania-ninos-refugiados_18_3298320044.html

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El Anuncio NAVIDAD 2021 de Campofrío rinde homenaje a los AFECTADOS de LA PALMA 🎄 "Acojonados"

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El Anuncio NAVIDAD 2021 de Campofrío rinde homenaje a los AFECTADOS de LA PALMA 🎄 "Acojonados"