# data[].attributes.headline
It feels friendly and approachable with the names and faces of the professionals that have created content

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It feels friendly and approachable with the names and faces of the professionals that have created content

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Easy to access and quick, helpful information

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Easy to access and quick, helpful information

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I like the nutrition info and meal ideas

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would be useful to include something for bereaved parents, just to break the stigma.

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has a review page where other mums input and share their experiences which can be helpful to each other

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has a review page where other mums input and share their experiences which can be helpful to each other

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The phrase 'don't worry' might invalidate someone's feelings. I like the phrase 'we've got your back' though

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The phrase 'don't worry' might invalidate someone's feelings. I like the phrase 'we've got your back' though

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A large variety of content, something for everyone

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A large variety of content, something for everyone

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nice personal touches, including dads whic i think is important. easy access to all areas. can be used at an individuals pace.

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It looks attractive, easy to use and navigate

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It looks attractive, easy to use and navigate

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Catered to not only the mothers but also fathers

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Catered to not only the mothers but also fathers

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Love that dads are included, really helpful that they have included pelvic floor exercises, easy to navigate 

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Love that dads are included, really helpful that they have included pelvic floor exercises, easy to navigate 

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easily accessible information in formats that can tend to many different needs for example videos and text forms.

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I would use this information for my clinical practice and teaching.

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Creates a team or group feel - social support
networks

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Helps women to manage their stresses and keep on top of things

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Inclusive to dads

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Really like the tools to share with your kids. 

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Really like the tools to share with your kids. 

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Nice that there is info on all the contributors

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Nice that there is info on all the contributors

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language limitations if someone isn't confident in English

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Useful links to other areas of expertise

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Information which you can share with older siblings

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Personal experiences and advise from women is relatable for new mums so they do not feel alone

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Practical information  - Batch cooking, recipes, decluttering etc. Really useful 

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Practical information  - Batch cooking, recipes, decluttering etc. Really useful 

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Helpful tool to refer to as a healthcare professional, as it helps to explain things to women in a simpler way

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Nice touch that it addresses you by your name, it's personal

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Nice touch that it addresses you by your name, it's personal

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Alot of content available on the free version which we could promote to mums  - may feel more intrigued to download it if they know they get alot for free, and can upgrade if they find it useful

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Easy to navigate

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Free pelvic floor information is very useful

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Free access to health information is positive - nutrition, exercise etc

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Mindfulness and affirmations may be perceived as complementary therapies which some people do not want to participate in

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Gives women a chance to take some time to focus for themselves

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May be more appealing to particular demographics

# data[].attributes.body
Looks appealing and will draw people in to download the app, however may be seen as something which is nice to have but they 'dont have the time' to use it