# data[].attributes.body
Global Issues: Feminism, Gender stereotyping
Terminology: banner, marketing, product placement, copy, tagline, signature, logo, slogan, target audience, advertisement techniques, problem and benefit, bandwagon effect, testimonial, association
Assessments: Paper 1, IO, Learner Portfolio
TOK: How do you know a product is worth buying? How do you know if advertisers are telling the truth?
AOE: How do readers approach texts from different times and different cultures other than their own? How can the meaning of a text and its impact change over time? How do conventions of different types of texts develop over time?
Concepts: Representation, Transformation (change in understanding), Identity (questioning own identity), culture (insights), communication (ideas - presentation and reception)
Approaches to Learning: Self-management (learner portfolio), research skills (secondary source findings, etc.)
Approaches to Teaching: Teaching based in local and global contexts (comparisons with the same brand advertisements today, reasons for change, etc.), teaching focused on effective teamwork and collaboration (group work and presentations on GIs), Teaching informed by assessment (paper 1, IO)

# data[].attributes.headline
Heinz Tomato Ketchup Advertisement (1930's)

# data[].attributes.subject
Heinz Tomato Ketchup Advertisement (1930's)

# data[].attributes.body
Global Issues: Feminism, Gender stereotyping
Terminology: banner, marketing, product placement, copy, tagline, signature, logo, slogan, target audience, advertisement techniques, problem and benefit, bandwagon effect, testimonial, association
Assessments: Paper 1, IO, Learner Portfolio
TOK: How do you know a product is worth buying? How do you know if advertisers are telling the truth?
AOE: How do readers approach texts from different times and different cultures other than their own? How can the meaning of a text and its impact change over time? How do conventions of different types of texts develop over time?
Concepts: Representation, Transformation (change in understanding), Identity (questioning own identity), culture (insights), communication (ideas - presentation and reception)
Approaches to Learning: Self-management (learner portfolio), research skills (secondary source findings, etc.)
Approaches to Teaching: Teaching based in local and global contexts (comparisons with the same brand advertisements today, reasons for change, etc.), teaching focused on effective teamwork and collaboration (group work and presentations on GIs), Teaching informed by assessment (paper 1, IO)

# data[].attributes.headline
US Army Advertisement Distributed in High Schools for Women's History Month (2019)

# data[].attributes.subject
US Army Advertisement Distributed in High Schools for Women's History Month (2019)

# data[].attributes.body
Global Issues: Feminism, Gender stereotyping (breaking stereotypes)
Terminology: banner, marketing, product placement, copy, tagline, signature, logo, slogan, target audience, advertisement techniques, problem and benefit, bandwagon effect, testimonial, association
Assessments: Paper 1, IO, Learner Portfolio
TOK: How do you know a product is worth buying? How do you know if advertisers are telling the truth?
AOE: How do readers approach texts from different times and different cultures other than their own? How can the meaning of a text and its impact change over time? How do conventions of different types of texts develop over time?
Concepts: Representation, Transformation (change in understanding), Identity (questioning own identity), culture (insights), communication (ideas - presentation and reception)
Approaches to Learning: Self-management (learner portfolio), research skills (secondary source findings, etc.)
Approaches to Teaching: Teaching based in local and global contexts (comparisons with the same brand advertisements today, reasons for change, etc.), teaching focused on effective teamwork and collaboration (group work and presentations on GIs), Teaching informed by assessment (paper 1, IO)

# data[].attributes.body
Global Issues: Gender stereotyping, hypermasculinity, masculinity.
Terminology: banner, marketing, product placement, copy, tagline, signature, logo, slogan, target audience, advertisement techniques, problem and benefit, bandwagon effect, testimonial, association
Assessments: Paper 1, IO, Learner Portfolio
TOK: How do you know a product is worth buying? How do you know if advertisers are telling the truth?
AOE: How do readers approach texts from different times and different cultures other than their own? How can the meaning of a text and its impact change over time? How do conventions of different types of texts develop over time?
Concepts: Representation, Transformation (change in understanding), Identity (questioning own identity), culture (insights), communication (ideas - presentation and reception)
Approaches to Learning: Self-management (learner portfolio), research skills (secondary source findings, etc.)
Approaches to Teaching: Teaching based in local and global contexts (comparisons with the same brand advertisements today, reasons for change, etc.), teaching focused on effective teamwork and collaboration (group work and presentations on GIs), Teaching informed by assessment (paper 1, IO)

# data[].attributes.body
Global Issues: Gender stereotyping (breaking stereotypes), masculinity.
Terminology: banner, marketing, product placement, copy, tagline, signature, logo, slogan, target audience, advertisement techniques, problem and benefit, bandwagon effect, testimonial, association
Assessments: Paper 1, IO, Learner Portfolio
TOK: How do you know a product is worth buying? How do you know if advertisers are telling the truth?
AOE: How do readers approach texts from different times and different cultures other than their own? How can the meaning of a text and its impact change over time? How do conventions of different types of texts develop over time?
Concepts: Representation, Transformation (change in understanding), Identity (questioning own identity), culture (insights), communication (ideas - presentation and reception)
Approaches to Learning: Self-management (learner portfolio), research skills (secondary source findings, etc.)
Approaches to Teaching: Teaching based in local and global contexts (comparisons with the same brand advertisements today, reasons for change, etc.), teaching focused on effective teamwork and collaboration (group work and presentations on GIs), Teaching informed by assessment (paper 1, IO)