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Cos is a godsend if you’re bored by other high-street fashion

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Cos is a godsend if you’re bored by other high-street fashion

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- Huge social media presence, they are active on instagram ensuring posts at least 3 times a day and also adding stoires throughout the day to generate more attention.
- The shop has created a fun indoor experience allowing people not only to shop but also get beauty treatments, personal shop and grab a snack.
- Wide range of brands available in the store mostly small concessions helping to expand smaller brands and start ups like gypsy shrine.
- Part of the arcadia group which is a large company with over 2800 stores.
- It's a nationwide store generating a high level of footfall. There is a topshop on almost every british high street.

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- Phillip Green has an awful reputation and has been accused of things such as racism and sexism.
- The product quality doesn't always match with product quantity.
- Are they doing enough for the environment?
- Prices aren't competitive.
- They get bad press for example, rihanna sued the company for using imagery of her on clothing without an agreement.

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Make more sustainable ranges which would entice more people who have a real passion for the environment to shop their as they would not be having as big an impact on the environment - primary research I carried out suggested almost everyone that I asked would like to see more sustainable and ethical ranges in Topshop

More collaborations with celebrities and influencers as a way of advertising their brand and encouraging more people to want to shop there

Create a homeware range that would help entice a new demographic as the older generation would be more inclined to purchase the homeware as this would be more appropriate for them - it would also still appeal to the current demographic of a younger generation

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Online retailers such as ASOS, Missguided and Boohoo etc. have taken over as they are a cheaper retailer but it is still possible to get the same type of clothing - it often comes much quicker than if you order from the Topshop website and means you do not have to go into a store

There are many cheaper alternatives around that sell similar products at the same quality but for a cheaper price e.g. New Look and H & M

Stores such  as River Island offer a similar price range as Topshop but also offer a more basic range and cheaper price points that make people more likely to want to shop their when they can get similar items for a cheaper price

Risning knowledge and awareness of fast fashion and how this has an impact on the environment. People are becoming more conscious of this and are starting to stop buying from stores that offer fast fashion and instead investing in life long pieces

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Can I Ever Be A Cos Woman?It’s not just a shop full of cotton smocks and backwards shirts, my friend. It’s a whole way of life.

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Can I Ever Be A Cos Woman?It’s not just a shop full of cotton smocks and backwards shirts, my friend. It’s a whole way of life.

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This shows the importance of architecture to the brand, here are the Paris, Sydney and Seoul stores.

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https://hypebeast.com/2014/5/cos-launches-e-commerce-in-the-u-s

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https://hypebeast.com/2020/8/cos-activewear-collection-2020-release

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Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

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A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

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PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

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The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.

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Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

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The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

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One of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

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YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

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Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

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Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers, and how to use these channels to effectively market their products or services. In addition, it's becoming more difficult to capture receivers' attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.

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I have started researching my brand and I have visited the Cos flagship store on Regent street to gather information for my analysis. Now that i have an idea of my brand and curated research I feel confident in the next steps

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I have gone through the workbooks and they have given me more information regarding my final project and I will apply my skills as much as I can. i have spent a lot of time on pinterest gathering photos and insperation for my consumer capsule and mood board,

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I have now completed my consumer capsule in full and also my concpet board which has been done on photoshop. Using photoshop has been the most challenging part as its the first time i have used the software however i am glad to be practising as i will only progress faster.

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I have completed half of my final project and this is giving me a better undertsanding of how i want to present my work and the aesthetic of my general project. I have also had a careers meeting which has motivated me to stay on track with work to ensure i have time to complete my UCAS application

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I have just completed my project and I am feeling confident with the final result. most of my day has been spent tweeking and adding last details so I know i have all the information needed. I have gone through a checklist to ensure this is the case and I am prepared to uplaod it.

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https://ellawhite5144.wixsite.com/mysite-1