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In today's China, more and more well-educated women focus on their own career and getting married has become a less attractive choice for them though they are more than 30 years old. Then we can find that some online users' of Weibo show impolite and malicious comments towards these women.

This poster shows my project of research. Based on the data I collected and analyzed, I would like to find out why these Weibo users show great malice towards unmarried women over 30 years old.

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Thematic analysis is a highly useful qualitative method related to what I want to analyze, so I chose it. During the data collection phase, I collected 100 online publics’ posts and comments towards unmarried women over 30 that I could randomly find on Weibo. The searching hashtags that I used are “leftover women”, “women over 30”, “unmarried women”. Then I classified and analyzed my data and put the same code together in order to make my theme clearer. After I have made sure my theme- “Weibo users’ show malice towards unmarried women over 30 years old”, I read some related scholars’ essays and began with my report.

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Weibo netizens' attitude towards women searching by hashtag #unmarried women #women over 30 #leftover women

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Themes of my report summarized from Weibo netizens' negative posts towards unmarried women over 30.

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1. Traditional Chinese customs and ideas have influenced many people, leading to their conservative character. They cannot keep up with the pace and ideas of the new era women's.

2. Contemporary women's attitudes towards marriage in the new era have a huge difference with these conservative people. So some online users' incomprehension of women turned into malicious comments.

3. Long-standing gender inequality. Many men are dissatisfied with women competing with them in the workplace. They believe that women's abilities even threaten their social status.

4. The development of Internet has given more people platforms and opportunities to express themselves freely. In particular, the "Anonymous Speaking" affordance of Weibo makes many users disregard the harm causing by inappropriate words and deeds towards unmarried women over 30 years old.

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As what I post in "Main Reasons", Weibo netizens' malicious comments and attitude against unmarried women over 30 come from many aspects.

But the point that "women should get married before 30" is obviously wrong and should not be promoted. All the women have their own value and ability. And these value and ability should not depend on any certain specific thing to be reflected.

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1. Buetow S., 2010. Thematic analysis and its re-conceptualizations “saliency analysis”. Journal of Health Services Research & Policy, 15(2): 123-5.

2. Feldshuh, H., 2018. ‘Gender, media, and myth-making: constructing China’s leftover women’, Asian Journal of Communication , vol. 28, no. 1, pp. 38–54.

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Publics' comments under the photos post by a unmarried Chinese actress over 30 years old on Weibo.