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How does the text use rhetorical devices to present meaning and representation?

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How does the text use rhetorical devices to present meaning and representation?

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Asyndetic listening to persuade the reader

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Holds it by 1 finger- reinforces that it is lightweight

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Superlative 'lightest'

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'tackles the most stubbornly ingrained dirt and even adjusts automatically to bare floors' -- emphasising the convenience of the product, attractive because it makes housework easier.

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Rhetorical modal verbs

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“House cleaning will be easier” - represents the products reliability

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An image of a women is used to highlight the gender biases at the time and the target audience. The marketers are targeting women as their primary buyers.

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Rhetorical devises to empower the reader

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'In fact, the air-glide system practically pushes it for you.' -- appealing to housewives of this time period as it is being advertised to make cleaning significantly easier.

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'now' sense of urgency

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''send no money now'' reassures the reader about the product being of value

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“Send no money now” direct + memorable

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'Yesterdays dirt cannot seep out' -- adverbial 'yesterday' suggests that unclean homes are a problem of the past

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'Why is the Oreck so efficient? Because...' This is a very common advertising technique and it also implies that they are offering the solution to all the cleaning problems.

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"Great for allergy sufferers" tries to appeal to mums looking after children with allergies. "Sufferers" emphasizes that children with allergies are struggling to cope with regular cleaning supplies

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'house cleaning made easier' could mean that it's made for the poor classes to clean other people's houses more efficiently

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Encourages the audience to try it for free

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'Why is the Oreck so efficient?'

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50000 people picked this one making it seem trustworthy

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'Why? Because it's powerful, lightweight and incredibly durable.'
Leading interrogative, emphasising attractive traits. Further highlighted by use of intensifier 'incredibly'

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'3 year guarantee' and ' FREE 15 day trial in your own home'. This places emphasis on the benefits of having the vacuum and why it is ideal. 'Free trial' allows the reader to experiment with the product, highlighting their confidence in their products.

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'one of the most lightest, most efficient full size vacuums avaliable' persuasive saying its 'efficient'

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''Easier to lift, push and to pull'' makes it easier for women specifically to clean

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'50,000 Hotels and 1 million homes' Hotels were seen as a luxury and they are cleaned regularly, meaning the vacuum cleaner will be ready for anything.

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“Lightest” “most efficient” represents the company as the best supplier , “lightest” suggests that women will be able to use it targeting them as the audience

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'House cleaning will be easier -- or your money back!' declarative shows confidence, it's stating a fact.
'will' -- modal verb, presents certainty

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"i would like to take advantage" implies how the deal is so great, you'll be taking an advantage over other cleaning products

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women are weak "8 1/2 lb"

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"Send no money now!" - bold graphology presents an idea of trust and safety, as they are so certain you will like it, they don't require any money until it is tested

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"The vacuum chosen by 50,000 hotels"- implies that many people use it. As well as hotels are usually busy therefore it shows how durable the vacuum cleaner is and it does the job.