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I mentioned the video has a youthful feel, this is achieved through the use of bright lights and colours. In the left picture we see many miscellaneous lights that remind me of a fair ground giving a fun factor. Also the clip with the graffiti conveys an urban setting also graffiti is usually associated with teenagers so it appeals to the younger generations

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An element of the video i like is when they cross cut at 36seconds. The contrast of the dark and light background makes the audience establish difference of location. Also the two contrast in the colours compliment each other as although one is dark and the other is light they both have a slight blue undertone giving the clip a cool feel. She is also wearing different things also differing in colour which could infer a change in mood.

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This video exudes youthfulness and screams fun! Having a variety of different people in the video with different styles, appeals to a variety of different people, giving them a wide audience.

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This is "3. Seun, Daniel, Beau, Chyna" by 283goswellg on Vimeo, the home for high quality videos and the people who love them.