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This appeals to the need to achieve a goal no matter the circumstances.

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Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

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The need to achieve a good outer look and physical being.

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This shoe ad makes the consumer want to achieve a unified and fun-loving family through matching shoes.

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This war bonds ad makes the viewer as if they can help in winning the war which would be quite the achievement.

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Booking a vacation through Expedia allows a family to achieve a family vacation that may otherwise be unattainable.

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Going to Jazzericse is not only fun, but and affective way of reaching your body's full potential.

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This as appeals to someone who needs protein in order to achieve a perfect body.