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-          According to the company’s website the strategies that Starbucks have applied for the year 2016, refers more to the humanity action which relates more onto the globalization. How would they be able to increase their sales?

https://news.starbucks.com/news/starbucks-2016-annual-meeting-of-shareholders-press-release imes �d�;�@�

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-          In 2016, Starbucks has focuses more onto developing new products like “Single Serve Coffee and Ready to Drink Beverages” which customers could have their drinks grab and go without waiting for the barista to make it.

https://news.starbucks.com/news/starbucks-2016-annual-meeting-of-shareholders-press-release

-          In 2016 Starbucks also launch a program called “Starbucks Rewards Prepaid Card” which allows Starbucks members to get a point in every purchases which would give benefit to the customers for programs that Starbucks offers to the customers.

https://news.starbucks.com/news/starbucks-2016-annual-meeting-of-shareholders-press-release

-          Starbucks in terms of their humanity action has been focusing to fight hunger through a program called “Starbucks FoodShare – Hunger Relief in Action”, which they work with more than 7000 stores across US involving this action.

https://news.starbucks.com/news/starbucks-2016-annual-meeting-of-shareholders-press-release Roma^fЧ�N�

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-           These innovations are successfully developed, but there’s no guarantee that it would increase the sales in terms of their products, and also by innovating the company, it would mean that Starbucks needs to invest more on their designs, which force Starbucks to sell more coffees in order to invest more.   opl^dХ5C�

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-          In the year 2015, Starbucks has been working through innovating their marketing in terms of their product, they use “99 percent of Starbucks Coffee supply chain is verified as ethically sourced” which brings a good impact to coffee farmers, also workers and 25 million people who rely on coffee which they conduct a research on “the first sustainably sourced agricultural product in the world.”

https://news.starbucks.com/news/year-in-review-2015-starbucks-innovations

-          Starbucks have been preserving the art of coffee by making new beverages for their customers.

https://news.starbucks.com/news/year-in-review-2015-starbucks-innovations

-          In terms of store designs, Starbucks have been listening through customer’s advices to open first hand coffee design, which they were able to receive their order so quickly.

https://news.starbucks.com/news/year-in-review-2015-starbucks-innovations

-          Starbucks has also add to their mobile order payment which gives the opportunity for their customers to order their drinks and pay them, which then Starbucks would deliver them to the customers.

https://news.starbucks.com/news/year-in-review-2015-starbucks-innovations

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-          April 21, 2016, Starbucks opens their first store in South Africa, they would need to adapt their culture and also need to win people’s heart because there are local competitors that is cheaper than Starbucks products.

http://www.bbc.com/news/world-africa-36110392

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-          Starbucks has been able to open more than 24 000 stores in 70 countries.

http://www.starbucks.com/business/international-stores

-          In order to build their empire worldwide, Starbucks has been helped by many global partnerships, which they are commit to bring Starbucks coffee around the world. http://www.starbucks.com/business/international-stores

-          April 21, 2016, Starbucks has expand their market to South Africa for the first time, they open a store there.

https://news.starbucks.com/news/starbucks-opens-its-first-south-african-store �e��A�

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This program would make or break the company’s reputation where one single wrong decision from their partners would make the company’s program failed, which would also make their company to loose their reputation as the “2016 World’s Most Ethical Company”. n","ser�a�t�E�

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Starbucks believe that one of the thing that is important to run a good company is by combining their ethical perspective into the company. That’s why Starbucks is running the program called “

Business Ethics and Compliance” which allows for Starbucks employees to make ethical decisions at work in order to protect their culture and reputation.

Which in this case Starbucks has been nominated for “2016 World’s Most Ethical Company”

http://www.starbucks.com/about-us/company-information/business-ethics-and-compliance VwYtnv�f�t�B�

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By the design of Starbucks to be very attach to the culture, which involves on renovating or building a new place, it would make the company find places which are strategic and cultural, which would also cause them big budget to make the coffee store. google�a�t�E�

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-          July 2016, Starbucks announced for their new dress code for "baristas to shine as individuals while continuing to present a clean, neat and professional appearance”. To improve their personality look when serving their customers and also to show more of their personality style and friendly and to increase their motivation to work and also to be able to express themselves.

https://news.starbucks.com/news/starbucks-dress-code

-          “Creating A Culture of Belonging, Inclusion and Diversity” is an idea to give the ability to enhance each personality of the employees, to be open-minded and to be able to accept one and another.

"Together, we are on a journey. Not only as a company, but as partners who share a Mission and purpose. Acting with courage, challenging the status quo and connecting with our customers and each other, with dignity and respect have long served as Starbucks core values."
Howard Schultz, in a message to Starbucks partners on March 18, 2015.

http://www.starbucks.com/responsibility/community/diversity-and-inclusion

-          The store designs  were aim to reflect the surrounding  environments to be able to blend in to the culture itself.. Easch of their store would based on one of their concepts which are heritage, artisian, regional modern, and concept.

http://www.starbucks.co.id/coffeehouse/store-design

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February 20, 2008, Starbucks announced to change to the organization would take a long time to adjust and find the right person for each job, which concern the CEO as he mentioned “As I said earlier in this communication, while these decisions were necessary to move our business forward, I fully recognize the personal and professional impacts these actions have on individual partners, and we are committed to making the transitions as smooth as possible.”

https://news.starbucks.com/news/starbucks-makes-organizational-changes-to-enhance-customer-experience

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February 20, 2008

Starbucks add divisions to their company like:

- U.S. Store Development

- U.S. Licensed Stores

- U.S. Finance

- Partner Resources

- Marketing

- In-Store Experience

- Global Supply Chain

- Global Communications

- Partner & Asset Protection

This action is aim to make all major teams that involves big part on the company to be divided into divisions to support the company in terms of reaching their goals and also to support, and especially to attach with their goals which is “TO ENHANCE CUSTOMER EXPERIENCE”.

https://news.starbucks.com/news/starbucks-makes-organizational-changes-to-enhance-customer-experience ���Eaл�C�