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At the end of December 2011, Yahoo's revenue finished with 81% from display and search revenue. The user base remains to be growing or maintaining in all categories

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Facebook's net profit margin has increased by 36% since 2012. Overall the company has favorable trends on their returns on sales. Their return on investments are strong too, with a 15% increase on their ROA since 2012.

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In 2016 Coca-Cola's net revenue declined 6% from the 3rd to 4th quarter and declined 5% for the full year.

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From 2011-2015, Home Depot's gross margin has stayed around 34%

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Boeing's operating margin has decreased from 5.4% to 5.2%. This is an unfavorable trend because they are not earning as much revenue from their normal operations

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Nike had a very successful 2016 with a total of $8.2 Billion in revenue. This is up by 6% from last year. President and CEO Mark Parker claims that this is the strongest that Nike has ever been.

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Under Armour's net revenue has continually increased from 2013-2015.
2013-$2,082,500
2014-$2,651,100
2015- $3,267,000

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Nike's gross profit margin dropped from 2011 to 2012, but since then it has increased every year.

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Over the past year, Nordstrom has opened several stores around the nation which resulted in a major upbringing of their company. From 2015-2016, they increased their total net sales by 1 billion dollars. Also their sales have been growing and increased by 15%.

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From 2015 to 2016 Disney has increased its gross margin from 45.9% to 46.1%. Typically, above a 40% is recommended so Disney´s trend is favorable.

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For the last 5 years, Aston Martin has not made a profit, but plans to reach profitability in 2018 due to new car releases.

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During 2015, the stock price for Starbucks continued to rise in each quarter.

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Apple's free cash flow has increased from 4 billion to 69 billion dollars from 2007-2014 but has fallen to 52 billion in 2015 and 2016.

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Google's net income on December 31, 2016 was $19,478,000,000.

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Despite the number of hubs they have, the company is losing profitability due to high competition. United shares all of these hubs with another major airline except for the smaller markets like Guam and Houston. Other airlines have major market hub cities all to themselves like American airlines in Dallas and or Delta in Atlanta.

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Apple's net sales has had a favorable trend the last three years.

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Target's gross margin has increased by $2,000 in the past 3 years. This is a favorable trend.

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The profit margin of Mcdonalds in 2015 was a little over 15%. In 2016 it was up to over 19%, This represents a favorable trend for profitability. This is the highest this margin has been since 2013.

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Find an annual report for a company of your choosing. Tell us something interesting about this company's profitability. 

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Find an annual report for a company of your choosing. Tell us something interesting about this company's profitability. 