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-offers more than just a CD
- Allows more creativity for the artist
-Can offer bonus features that aren't available anywhere else
- Good marketing opportunity as can release and feature tie-in products
-Can charge more for digipaks which makes them for profitable for the artist.

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These show me that an artists digipak correlates with what genre of music they are, for example
individual pop singers tend to have their pictures as the cover, with all of them sing bright colors, with interesting pictures and effects. Whereas the 1975's is very simple and subtle, using dark colors to fit their genre of pop rock.

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All of the panels are related to the genre, through the colors, fonts and art. With all the outside panels and other ancillary text having a clear visual link.

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From looking at these digipaks it is clear that there are some things that are compulsory, such as ;
-The artists name prominently displayed (or the top single from the album)
-The album name
-Track listings
-Album name
- The CD
-Production informations - eg. copyright, year of production, record label, distributer, producer
- Price
- contact information - website, company address
-promotional sticker
-barcode
-Acknowledgments

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I learned about the conventions of Digipacks by looking at real artists, and how they do it.