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features and functions of a content management system are adding pages, plug-ins, pictures, videos, bounce rates, and links.

The Data Protection Act controls how your personal information is used by organisations, businesses or the government.

Everyone responsible for using data has to follow strict rules called ‘data protection principles’. They must make sure the information is:

o   used fairly and lawfully

o   used for limited, specifically stated purposes

o   used in a way that is adequate, relevant and not excessive

o   accurate

o   kept for no longer than is absolutely necessary

o   handled according to people’s data protection rights

o   kept safe and secure

This is relevant to websites because If websites are asking people to give sensitive information such as credit or debit card details then they would have to protect their information. (addresses, contact details)

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Feature and Functions of a Content Management System:
-Add in widgets and plugins
-Design layout
-Add text with desired font
-Add pictures/videos
-Add links and advertisements
-Track how many people have visited your website, including bounce rates etc.
-Editing tools

Copyright Law
Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use.

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Features and function of a content management system:
- make pages
- add widgets/plugins
- add links to other websites
- add text content
- add image content
- add video content
- choose from a number of design templates
- schedule content to publish at a certain time

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a group of people who share one or more characteristics, lumped together for marketing purposes.

CRM software's are aimed to collect customers data e.g. buying preferences and purchase history to help companies analyze customer interactions and drive sales.

chair business is both B2B and B2C because both customers and businesses need chairs whether its for office use or to just use at home to watch t.v.

nail salon is B2C because it is aimed at customers to walk in and get their nail refurbished, businesses would not do that.

base-camp would be B2B because only businesses would have use for this tool.

market segments for nail salon industry- mothers in their mid 30s. middle class to upper class women.

would it benefit my business ?

nail salon motivator - if income is high then they would spend more on their nails and get more treatments. inhibitors if income is low then they might nit go as often and maybe only get a cheap treatment (special occasion)

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Is the different ways an audience is split into catergories in order to be able to target the correct audience which maximises profit e.g. geographic, demographic, physcographic and behavioural.

CRM is the way in which a company will analyse and organise some customer interactions. CRM is all about how a customer behaves. For example, channel 4 has a youth commuinty who they are able to ask questions about their thoughts on some brand advertisements, this gives a rich insight into what this audience is likely to buy into.

Chair busines = B2C and B2B. This is because the chairs can be sold to customers for personal use as well as a necessity for B2B, who may need chairs in order for their job roles.

Basecamp = B2B
This is because Basecamp is a project management software, meaning businesses may need this system in order to communicate effectively and manage work tasks.

Nail Salon = B2C
This is because the nail salon is offered as a 'leisure', it is not a necessity to have your nails done, it may be done as a hobby for the consumer rather than something they need.

Market segments for nail industry:
- Women. Older woman who

Objectives:
B2B: How would this maximize the businesses profits?

Motivator and Inhibiter - Nail Salon
Aspirations: Someone who looks after their appearance may see having their nails done as a way of living up to a persona.
Lifestyle: The job that someone has will influence whether they can have their nails done. For example if someone works in catering, their lifestyle will inhibit them to have their nails done.

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Market segmentation is the process of dividing the market up into different customer segments. Within TV, examples of this include, 16-34Adults, 16-54Adults, ABC1Adults, Men/Women etc.

Customer Relationship Management (CRM) is a term that refers to the strategies, technologies that companies used to manage and analyse customer interactions and data throughout customer lifestyle.
In Channel 4, we use the system, Stellar, to separate costings out in terms of what audience an advert wants to target.

Chair = B2B/B2C office chairs are needed on an industrial scale in business offices, and can be utilised by selling to customers for personal use.

Basecamp = B2B strictly business orientated as they manage projects and internal communications.

Nails = B2C customer based as it is a more recreational activity, and not linked to many businesses.

Market segments for mail industry
Demo = 16-40 women
Geographics =
Culture = young women, middle class, disposable income
Income = high

The costings per unit, and would there be a discount on the more you buy?

Nail Bar
- Lifestyle - Motivator - if they have a job where they are expected to look presentable
- Inhibitor - If your religion/culture is against you doing your nails/using your time glamourising yourself

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The process of dividing a broad consumer or business market into subgroups of consumers (segments) based on some type of shared characteristics.

Customer Relationship Management (CRM) is how a business communicates and interacts with their customers to gain information and analyse their lifestyles.

Chair Business: B2B & B2C
The chairs can be sold to business companies and to customers chairs are relavant to both because they are an every day nessesity to most people.
Basecamp: B2B
The software is created for mainly for businesses to assist them in planning and management.
Nail Salon: B2C
The salon offers on the spot service to any customers who turn up for an appointment.

How much money have they got to spend?

Nail Salon
Income
Motivator: People with a better income are less bothered about spending money, so they may get more work done on them than the average.
Inhibitor: People with a smaller income will be tighter with their money and may not want to waste it on getting their nails done.