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If anyone has ever watched Mad Men they drink quite a bit of bourbon in the show. This show was set in the 1960's which was the middle of bourbon's "Golden Age", in which it was the liquor preference of American consumers. Where bourbon is reaching this status once again, shows like Mad Men set during this time period would be a good option for the product placement for bourbon. Or a programming slot option for paid media for new bourbon brands like Woodford Reserve that weren't around during this time period but would still reach target audiences during commercial breaks.

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Woodford Reserve Distillery Media Plan Paid Media. docx

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Some bourbon distilleries have celebrity endorsements like Mila Kunis for Jim Beam!

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Oak barrels used to age bourbon

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Copper pot stills used in distilling process