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The use of animals

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SWAT CODES

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Setting

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Using various Camera angles

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High Camera Angles

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Eg. Bus stop, cinema

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Stereotypes

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Using moving and bright things to catch the eye of the viewers.

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Using moving and bright things to catch the eye of the viewers.

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Celebrity endorsement

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Using the product and product placement

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Using current social lingo

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Catchy tunes

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The repetition of the product displayed throughout the advertisement.

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Comparing the viewers current situation with a scenario that seems desirable.

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Repetition of adjectives