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When taking my photos I knew that I wanted to make my vintage pictures look as of they had been taken on a vintage camera, I thought of many different options, however I decided editing the pictures on photoshop. To make the pictures look vintage I added a grain effect on to them while turning up the saturation. I was very pleased with how these photos turned out. For my modern clothes photos I kept the editing very minimal, by just cleaning them up around the edges.

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- Adidas was founded in Germany in 1949 by Adolf Dassler.
- He began making sports shoes with his mother after he returned from World war 1. His brother then began working with him, the company was named “Dassler Brothers Shoe Factory.”
- Adidas is now the largest manufacturer of sportswear in Europe.
- Adidas has a very strong brand identity which is noticeable on all of their clothing, their stores, online and on their shopping bags and shoe boxes.

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I chose to look at the Brand Adidas. This is a street ware brand that is both fashionable and affordable. I have grown up with three brothers so Adidas has been a very common brand that has been worn my house. Adidas was also worn by my dad when he was growing up and playing sports, this made the choice very obvious for me.

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I decided to look at Brand Identity for my assignment. I wanted to look at how a brand has developed through the years, looking at both vintage and reformed clothing and their clothes in modern day.

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I believe that identity is a very personal thing, that everyone has a different perception of. For me Identity allows people to express themselves and to show off who they really are. i believe that everyone has a very different identity as it describes who they are, what life they have lived, what interests you have, what you ethnicity is, what sexuality you are... For me personally all of these factors, and many more make up your self identity. However, there are many different types of identity such as brand identity, how a brand is perceived and what is special about them. there is also collective identity, how a collective group is perceived, what the group believe in and all have in common etc.