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Bolé: (Bull-ee) verb.

1. To bring together in union 2. To regroup or reassemble 3. To make bring multiple elements together to make one

Synonyms: in Wolof takalé, dadialé, béne

Bolé is in the business of making local, handmade, one of a kind luxury accessories  using repurposed and vintage fabrics. We are an environmentally friendly brand that empowers local labor forces through fair wages, training, and empowerment.

Created in 2018 Bolé is a lifestyle brand from Dakar, Senegal. Bolé in Senegal’s native Wolof means to “bring together”.  Inspired by travel and textiles, Bolé repurposes silks and hand dyed fabrics and wooden beads to create a modern day pearl. The heirloom pieces, like their namesake, fuse elements from South East Asia and West Africa to create vibrant wearable art. Each handmade necklace is perfectly imperfect and can be worn in a myriad of ways to reflect its wearer.

The driving force behind our brand is the desire and belief that products made in Africa can be sold in the world’s market for their beauty and quality. Hence, Bolé is about creating change.  This change is done on two levels.  First, we aim to change the mentality of the artisans by educating them about the process of converting recycled materials into luxury items.  The second change is to be able to participate in the global luxury market with a brand made in Africa.   We want the consumer to know that Africa is capable and ready to enter the Global market place thereby supporting the notion that trade, not aid, is what Africa needs.

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SUSTAINABILITY

CIRCULAR ECONOMICS

UPCYLCING/ REPURPOSING/ RECYCLING

"Bolé is in the business of making local, handmade, one of a kind luxury accessories  using repurposed and vintage fabrics."

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SUSTAINABILITY

EMPOWERMENT

ETHICAL BUSINESS PRACTICES

CLEAN SUPPLY CHAIN

"We are an environmentally friendly brand that empowers local labor forces through fair wages, training, and empowerment."

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CULTURAL SIGNIFICANCE

SYMBOLISM

STORYTELLING

"Bolé in Senegal’s native Wolof means to “bring together”."

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UPCLYING

ARTISAN

STORYTELLING

"Inspired by travel and textiles, Bolé repurposes silks and hand dyed fabrics and wooden beads to create a modern day pearl. "

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STORYTELLING

ARTISANAL/ LOCAL ARTISANS

TRANSFORMATION

CULTURAL SIGNIFICANCE

DIVERSITY

PERSONAL EXPRESSION

"The heirloom pieces, like their namesake, fuse elements from South East Asia and West Africa to create vibrant wearable art. Each handmade necklace is perfectly imperfect and can be worn in a myriad of ways to reflect its wearer. "

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VISION

PHILOSOPHY

ENTREPRENEURSHIP

DISPELLING STEREOTYPES/ MISCONCEPTIONS

BEAUTY

POSITIVE/ AFFIRMATIVE ACTION

TRANSFORMATION

CHANGE AGENT

FEMALE ENTREPRENEURSHIP

"The driving force behind our brand is the desire and belief that products made in Africa can be sold in the world’s market for their beauty and quality. Hence, Bolé is about creating change."

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BUSINESS MODEL

CHANGE

EDUCATION

MENTALITY/ MINDSET

GLOBAL PARTICIPATION

GLOBAL MARKET

RECONCEPTUALIZING

AFFIRMATION

MADE IN AFRICA

"This change is done on two levels.  First, we aim to change the mentality of the artisans by educating them about the process of converting recycled materials into luxury items.  The second change is to be able to participate in the global luxury market with a brand made in Africa."

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LOCAL/ GLOBAL CONSUMER

AFRICAN PRODUCT

GLOBAL MARKET

"TRADE, NOT AID"

RECONCEPTUALIZING

DISPELLING STEREOTYPES

REDEFINING 'SINGLE NARRATIVE' OF AFRICA

MINDSET

"We want the consumer to know that Africa is capable and ready to enter the Global market place thereby supporting the notion that trade, not aid, is what Africa needs."