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Heartland Organics is a certified organic specialty mushroom farm 40 minutes east of Niagara Falls, NY.

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1. Raise brand awareness in local and bordering counties
2. Drive people to local farm stand and community farmer's markets
3. Build a strong online presence: website, social media, press-releases in local periodicals
4. Establish steady restaurant partnerships

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- Men and Women living in Western NY
- Ages 21-60+
- Health-focused
- Enjoys buying local goods

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- Facebook
- Instagram
- Tik Tok
- Restaurant partnerships
- Display
- Search
- Amazon self-publishing

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- Build a website to increase online awareness and begin online sales
- Facebook + Instagram posts
- Tik Tok series of how mushrooms grow
- Have small editorial articles released in local periodicals
- Showcase partnerships with restaurants and share on Instagram highlights
- Publish online cookbook full of healthy recipes on how to cook specialty mushrooms through Amazon self-publishing

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Use digital media assets to attract local  consumers and introduce them Heartland Organics through press-releases, social media channels and website traffic encouraging them to experience locally grown, organic produce.

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1. Web traffic/website visits
2. Repeat Purchase Rate for items
3. Impressions + Reach