# data[].attributes.body
language that is going to suit the reader

# data[].attributes.body
well constructed sentences, clear structure and a well thought out argument

# data[].attributes.body
not using abbreviations

# data[].attributes.body
Professionally using sophisticated language to convey ideas

# data[].attributes.headline
Speaking Intelligently and with confidence

# data[].attributes.subject
Speaking Intelligently and with confidence

# data[].attributes.body
Mature wording

# data[].attributes.headline
appropriate use of terminology and technical vocabulary

# data[].attributes.subject
appropriate use of terminology and technical vocabulary

# data[].attributes.body
personality: sophisticated, family orientated
what does the reader already know: about the company, basic facts that you can find on the website, the brands position, their mission etc
Do they have more or less power then you? More because they are part of the company but we have the power highlight things through the report
what language do you need to consider? something that is going to be engaging and insightful for the reader - highlighting points that they might not already know

# data[].attributes.body
personality: environmentally and ethically conscious, modest style, sensible
reader position: senior within the company

# data[].attributes.body
they have more power than you because you are trying to persuade them that they should take on board your recommendations to help the brand

# data[].attributes.body
the reader's position is higher (thus they have more power), they could be a marketing manager of sorts. The language has to be formal and insightful, since they already know a lot about the brand. New findings have to be presented with evidence and explanation of relevancy and validity.
Personality of the brand is quite sophisticated, feminist; the brand is a comfort-space

# data[].attributes.headline
care about both their consumers and the people who made their clothing.

# data[].attributes.subject
care about both their consumers and the people who made their clothing.

# data[].attributes.body
Sophisticated, family lovers, sustainability lovers, independent

# data[].attributes.body
personality: sophisticated, consciously aware, relaxed, caring

# data[].attributes.body
personality:
Sustainable and ethical, they want to make a difference to the world and ensure everyone working for them and buying from them are comfortable. Have lots of evidence of the good things they do.

# data[].attributes.body
Personality: Sophisticated, Traditional, Nostalgic

# data[].attributes.headline
they already know the ethics and morals behind the brand

# data[].attributes.subject
they already know the ethics and morals behind the brand

# data[].attributes.body
| What is the personality of the company your reader works for? | Elegant, sophisticated, conscious
| What does the reader already know about the topic of the report? | The brand values and goals, the aspirations to move into the new market
| What is the reader’s position in the company? |
| Do they have more or less power than you?  | More power
| What do you need to consider when using language (e.g. word choice, sentence length)? | A variety of sentence lengths and effective language and punctuation

# data[].attributes.body
i think its important to try and not be condescending in your tone and over explain things that the reader would already know about their company