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He is a pioneer in the art of celebrity dressing and was the first to bring shoes and handbags to Hollywood  where the red carpet proved to be the ideal runway for the brand.

Today,Jimmy Choo can be seen on style icons from celebrities to royalty,musicians to heads of state.

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His relationship with Vogue that would prove to be instrumental in the rise of the Jimmy Choo brand. Despite the rise of his popularity, Choo was still a small operation, making just 20 hand-made pairs shoes a week. But Tamara Yeardye Mellon, an accessories editor at Vogue, who often hired Choo to make shoes for fashion shoots, sensed a larger market for Choo's creations. She approached the shoemaker about partnering to create a line of ready-to-wear footwear.

Together, Choo and Mellon quickly grew the business, keeping the focus on creating high-end footwear, but no longer relying on the idea that every single pair had to be made by Choo himself. They contracted with Italian factories and opened their first boutique shop in London.

By the late 1990s, Choo had stores in Los Angeles and New York and lineup of adoring Hollywood celebrities that included Julia Roberts and Renee Zellweger.

With a goal of creating a global luxury business, Jimmy Choo attracted outside invesment and the company embarked on a significant expansion across product categories,channels and geographies.

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Hi everyone my name Intan Syafinas please call me Intan 

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Hi everyone my name Intan Syafinas please call me Intan 

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we choose Jimmy Choo for the discussion because we have been inspired by his story on how he started his business and how he manage his strategy until he become the one who we know as the most success businessman in the world

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Jimmy Choo's target consumer is women aged between 25 and over. They are independent, affluential and ambitious women that have successful careers and spend their hard earned money on  luxury items. Having a website is crucial with the Jimmy Choo woman who have limited time to shop for themselves as they manage all aspects of their life, with this particular website ensuring she feels confident in her purchase. This is reflected in their website, with the brand being mainly within the growth and mature phase of the promotional mix in terms of the product lifestyle, with the Jimmy Choo website producing high quality images and product information to persuade and remind customers to buy. The website also allows Jimmy Choo to target new consumers, with the brand looking to expand into new markets where they have a limited presence, focusing specifically in Latin America and Eastern Europe (Jimmy Choo Plc, 2014) The site allows Jimmy Choo to see how these new markets react to the products and whether it will be successful if the brand opened solo stores or franchised within these areas. With both markets being very different in terms of demographic, geographic and economical factors it allows Jimmy Choo to enter both markets simultaneously whilst also keeping cost and risk a relatively low level.  

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Jimmy Choo's target consumer is women aged between 25 and over. They are independent, affluential and ambitious women that have successful careers and spend their hard earned money on  luxury items. Having a website is crucial with the Jimmy Choo woman who have limited time to shop for themselves as they manage all aspects of their life, with this particular website ensuring she feels confident in her purchase. This is reflected in their website, with the brand being mainly within the growth and mature phase of the promotional mix in terms of the product lifestyle, with the Jimmy Choo website producing high quality images and product information to persuade and remind customers to buy. The website also allows Jimmy Choo to target new consumers, with the brand looking to expand into new markets where they have a limited presence, focusing specifically in Latin America and Eastern Europe (Jimmy Choo Plc, 2014) The site allows Jimmy Choo to see how these new markets react to the products and whether it will be successful if the brand opened solo stores or franchised within these areas. With both markets being very different in terms of demographic, geographic and economical factors it allows Jimmy Choo to enter both markets simultaneously whilst also keeping cost and risk a relatively low level.  

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one-on-one chat with jimmy choo on the business of making shoes, his philosophy for success and the process of creating for a client

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one-on-one chat with jimmy choo on the business of making shoes, his philosophy for success and the process of creating for a client

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Explore some more: http://courses.curtin.edu.au/course_overview/undergraduate/fashion Designer of shoes for royalty and Hollywood stars, Jimmy Choo is now an Adjunct Professor and Global Ambassador with Curtin University. In a one-on-one chat, Jimmy talks about: * The business of making shoes * His philosophy on success * The process of creating for a client from scratch * And more!

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Other than that, I think it is very amazing that his designs was handmade. We found that very remarkable and inspiring.

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Other than that, I think it is very amazing that his designs was handmade. We found that very remarkable and inspiring.

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We choose Jimmy Choo for Our discussion because he from a family of shoemaker. His father was a shoemaker. Even with his family background, he can be a successful person even recognize by the world. :)

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Hi Miss Jennifer!  Other reason why we chose him is, he is famous with his fashion business, and nowadays, fashion is something everyone pays attention to. Even if you not really interested in fashion, you can't help from being involve with it in your everyday life.

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Hi Miss Jennifer!  Other reason why we chose him is, he is famous with his fashion business, and nowadays, fashion is something everyone pays attention to. Even if you not really interested in fashion, you can't help from being involve with it in your everyday life.

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Thank you for your feedback and question. The reason why we choose Jimmy Choo is because he is a successful Malaysian businessman that had made us as Malaysians proud. His design was known world wide and we are sure if someone mention his name anywhere in the world, every will recognize him.

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Hi everyone!!
Wow!! You have quite a discussion over here.. Any reasons on choosing Jimmy Choo? :)

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These is the strategy used by him when doing his business

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The Jimmy Choo 'Abel pump' was featured in the South Korean TV show 'My Love, From The Star', 2014. After the episode aired, that design was sold out in Asia. The glittery Jimmy Choo heel was flying off the shelves in Shanghai and Beijing. Store clerks notified executives at the brand's London headquarters that clients were coming in with smartphone snapshots of the shoe on a mysterious new television show. Within days, the Chinese stores were sold out, and so was Seoul.

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The Jimmy Choo 'Abel pump' was featured in the South Korean TV show 'My Love, From The Star', 2014. After the episode aired, that design was sold out in Asia. The glittery Jimmy Choo heel was flying off the shelves in Shanghai and Beijing. Store clerks notified executives at the brand's London headquarters that clients were coming in with smartphone snapshots of the shoe on a mysterious new television show. Within days, the Chinese stores were sold out, and so was Seoul.

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He also launch his own foundation in 2011

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He also launch his own foundation in 2011

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Jimmy Choo Foundation
• Launch in 2011 to offer women the confidence and optimism to dream and achieve
• The foundation is prompted by the growing recognition that if we as a society are to be successful in progressing economically, morally, and philosophically, we need to educate and empower women
• Focuses on women abuse: sex trafficking, prostitution, gender-based violence, maternal health, building confidence and independence through education and economic opportunity
• Through this foundation, increases chance for education, raises economic productivity, reduces infant mortality according to UN development Programme (UNDP)

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An iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style  Has a goal of creating a global luxury business  Attracted outside investment, embarked on expansion across product categories, channels, and geographies  Jimmy Choo have more than 150 store in 32 countries and is present in the most prestigious department and specialty stores worldwide

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An iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style  Has a goal of creating a global luxury business  Attracted outside investment, embarked on expansion across product categories, channels, and geographies  Jimmy Choo have more than 150 store in 32 countries and is present in the most prestigious department and specialty stores worldwide

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Today Jimmy Choo encompasses a complete luxury lifestyle brand. Women’s shoes remain the core product, along with handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrances, and men’s shoes.

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For you guys information, Jimmy Choo make his first shoe at the age of 11. What an impressive kid.

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WOW!All Choo shoes are hand-made and his talent in design is show in very simple detail.

Choo favors crystalline colors, aqua, fuchsia, and bright orange and applies them to luxury fabrics like silk satin and shantung.

Python and fish skin are some of his favorite materials because of the way they accept dye, and mink and feathers grace some of his styles. He has used a wide variety of stones, from Swarovski crystals to natural crystals for their healing power.

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Company Profile

Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit.

The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo's niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr Choo departed the company in 2001.

The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies.

A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Today, Jimmy Choo can be seen on style icons from celebrities to royalty, musicians to heads of state.

The brand's reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by photographers such as Mario Testino, Inez and Vinoodh, Peter Lindbergh and Steven Meisel and Terry Richardson.

Retail development has been integral to the company's strategy. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi-brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. International expansion continued with Jimmy Choo securing locations in the premiere luxury shopping destinations of the world's most prestigious cities including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo.

Today, Jimmy Choo encompasses a complete luxury accessories brand. Women's shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men's shoes. CEO Pierre Denis and Creative Director Sandra Choi together share a vision to create one of the world's most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 150 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Michael Kors Holdings Limited luxury fashion group.

Sandra Choi

Born in the UK on the Isle of Wight, and educated in Hong Kong, Choi relocated to London as a teenager to finish her secondary school education. During this time, Choi went to work with her uncle, Jimmy Choo, who was then a couture shoemaker based in the East End of London catering to the global jet set, including Princess Diana. Passionate about turning her apprenticeship into a career as a designer, Choi attended the prestigious Central St Martins School where she studied for a degree in Fashion Design whilst continuing work as Choo's protégé. At his side, Choi perfecting the art of creating couture shoes: designing, cutting patterns, stitching, fitting and constructing lasts. Enchanted by the business, Choi eventually abandoned her studies so that she could devote herself full-time to design and the management of the atelier.

In 1996, the Jimmy Choo brand was born with Sandra Choi serving as the company's Creative Director. Since its inception, Jimmy Choo has grown to be an internationally recognised label with a passionate clientele worldwide.

The company's first Jimmy Choo store was opened in 1996 on Motcomb Street in London complementing a distribution in some of the most prestigious and selective department stores. The sexy cut and fashionable design of the shoes combined with exceptional Italian craftsmanship struck a chord with clientele, and the first collection enjoyed immediate success. Choi's fashion insight combined with the skills she refined as a bespoke shoemaker created a collection that made couture quality available at retail.

With a strategy to expanding internationally, the company established a retail presence in the United States with its first store in New York City in 1998, followed by Los Angeles in 1999. Using the store's LA foothold to cater to Hollywood celebrities, Choi worked with celebrities and their stylists from a hotel atelier creating Jimmy Choo shoes for award show dressing. The red carpet proved to be the ideal runway for shoes and then handbags, as actresses such as Halle Berry, Sandra Bullock, Cate Blanchett and Natalie Portman all took their paces wearing Jimmy Choo.

Accolades followed with Jimmy Choo awarded 2008 'Designer Brand of the Year' from the British Fashion Council, the 2008 'ACE Brand of the Year' from the Accessory Council and the 2008 'Brand of the Year' from Footwear News in New York.

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Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana.

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The Duchess of Cambridge wears a pair of classic court Choos.

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The Duchess of Cambridge wears a pair of classic court Choos.

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Jimmy Choo has ever produce top 20 most expensive shoe in the world.

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Jimmy Choo has ever produce top 20 most expensive shoe in the world.

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The “Iconic” collection from Jimmy Choo costs about $3785 making it the most expensive in the brand’s collections from the year 2011.

Mostly, the Hollywood celebs are seen wearing these on the Red Carpet events and premier shows.

For you guys information his shoes ranked 11.
^ Ranked 11 most expensive shoe.

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JIMMY CHOO: ESTABLISHING THE BRAND AS THE CELEBRITY SHOE DESIGNER OF CHOICE

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JIMMY CHOO: ESTABLISHING THE BRAND AS THE CELEBRITY SHOE DESIGNER OF CHOICE

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International luxury shoe brand Jimmy Choo took Los Angeles and the Hollywood community by storm as a result of MHA’s phenomenal outreach to fashion stylists and celebrities, layered with a program to generate meaningful editorial coverage. One of the first celebrity driven events MHA organized for Jimmy Choo was a hotel suite event attended by actresses wishing to customize their shoes with dye and beads to match their Oscar 2000 dresses. As the Wall Street Journal noted, “it was seen as a risky move for a small company”. But this strategy paid off, as actresses from Jennifer Lopez to Kim Basinger walked the Oscar red carpet in their one-of-a-kind Choo creations. In its March 26, 2000 edition Los Angeles Times Magazine declared, “Making sure glamour is a shoe-in: elite feet slip into Jimmy Choo on Oscar Night”. US Weekly named Jimmy Choo “Cobbler to the Stars” in its November 12, 2001 issue. In their April 21st issue of the same year, the editors cooed, “When it comes to footwear, Jimmy Choo wins hands down as the Oscar shoe”. Jimmy Choo not only appeared on the red carpet, but quickly became topic of conversation there too; at the 2002 MTV Movie Awards, Oscar winner Hilary Swank gushed over newcomer Jennifer Garner’s strappy Choos, gleefully telling an “Entertainment Tonight” presenter, “I knew they were Jimmy Choos!!” In short, Jimmy Choo has entered the lexicon as an euphemism for the most desirable shoes worn by the fashionable elite. In 2002, InStyle, the celebrity fashion bible, headlined “It had to be Choo: the top choice of the Hollywood A-List, Jimmy Choo shoes are always in hot demand, and in Oscar Week, things reach boiling point”. Jimmy Choo continues to be consistently featured on fashion and entertainment publications as the shoe brand of the season and the frenzy the editorial coverage generates is real. Within days of an Elle magazine photo spread of Jennifer Aniston in black Jimmy Choo boots, the knee-high stilettos sold out in stores across the country.

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Jimmy not just produce shoes for women but he also produce shoes for men

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Jimmy Choo are famously known as a shoe designer,
his shoes are luxurious even to the eye of celebrities. besides that he sells other outlet product other than shoes including bag, belts, perfume and the list goes on. although his designs are mainly for women Jimmy Choo also offer products for mens.
he started out his in london and after a few years he open up branches in the US and now he have another 3 more branches in the asia continent

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yes,he also had other branches at london,singapore,and if i not mistaken,also at australia

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1997 - Princess Diana steps out in Jimmy Choo

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1997 - Princess Diana steps out in Jimmy Choo

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His design was featured in some tv drama and movies, I guess that is one of his marketing strategy

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His design was featured in some tv drama and movies, I guess that is one of his marketing strategy

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Jimmy Choo net worth: Jimmy Choo is a Malaysian shoe and fashion designer who has a net worth of $50 million dollars. Jimmy Choo lives in the United Kingdom, where his business is based, including Jimmy Choo Ltd, which is famous for its high-end women's shoes, which are also handmade.

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wat tactics did he use ?? art of war from tsu zu? am i right ?

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wat tactics did he use ?? art of war from tsu zu? am i right ?

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His store is really famous and he has many branches worldwide.The first Jimmy Choo store was opened in 1996 on Motcomb Street in London. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. Over the following years, Jimmy Choo expanded its store portfolio by opening directly operated stores and with local partners. Over 2011 and 2012, Jimmy Choo took control of the majority of its Asian operations in China,Hong Kongand Japan. Several boutiques are to be found in secondary outlets such as Saks Fifth Avenue, as well as smaller boutique stores on shopping estates such as Woodbury Common Premium Outlets in Central Valley, New York.

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His store is really famous and he has many branches worldwide.The first Jimmy Choo store was opened in 1996 on Motcomb Street in London. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. Over the following years, Jimmy Choo expanded its store portfolio by opening directly operated stores and with local partners. Over 2011 and 2012, Jimmy Choo took control of the majority of its Asian operations in China,Hong Kongand Japan. Several boutiques are to be found in secondary outlets such as Saks Fifth Avenue, as well as smaller boutique stores on shopping estates such as Woodbury Common Premium Outlets in Central Valley, New York.

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I don't know since when,
but he also sell product for men :)

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Yes, he has various kind of business, but he focused mainly on the fashion field

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Yes, he has various kind of business, but he focused mainly on the fashion field

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he has various kind of business especially shoes, perfumes, bags and so on.

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he has various kind of business especially shoes, perfumes, bags and so on.

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he design and sell
shoes to holywood celebrities

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do he have any branches of his company overseas??

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Jimmy Choo not only produce shoe. He also produce perfume for both man and women..

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wow!his design is good <3

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Hi everyone, I'm Amirah Afiqah, please call me Mel

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Hi everyone, I'm Amirah Afiqah, please call me Mel

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Jimmy Choo has his own foundation for women.

THE JIMMY CHOO FOUNDATION IS A NON-PROFIT CHARITABLE TRUST THAT EMPOWERS WOMEN THROUGH EDUCATION AND ENTERPRISE TO ENHANCE LIVELIHOODS.

The Jimmy Choo Foundation, was established in 2011 to focus upon the empowerment of women and improving their quality of life through education and enterprise.

According to Jimmy Choo Creative Director, Sandra Choi, "Women have always been at the core of the Jimmy Choo brand, and as a company, we feel passionately about creating a world where women can develop the confidence and optimism to dream and achieve.

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okay, let's go straight to our discussion..

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okay, let's go straight to our discussion..

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Our title is JIMMY CHOO FASHION BUSINESS. So, we can start discuss now..

ps: jgn main2 lampazz, paluk palak klak

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My name Alya Syazana. Just call me Alya

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Greetings, everone my name McRona Johnny Soimpon,
but you guys can just call me Mac

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My full name is Mohammad Nazrul Bin Mornie. You guys can call me Nazrul. :)

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hello :)
my name is munawwarah,you can call me muna

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My name is Michelle Anak George.
But, you can me Michelle

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You guys can call me nani .>_<.

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Hi!
My name is Nor Shamira Sabri and you can call me Shamira. :)