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Concentrated Audience of the festival-

·     The targeted audience of the Community Arts Festival is aimed at people who have suffered from mental illness or are presently battling mental illnesses.

Video Targeted Audience-

·     The video aims to draw the attention of all people in Perth to come and contribute to the cause. The festival is appropriate for all ages. The festival would probably draw the attention of people who are interested in arts because it's an arts festival. The band will draw in the younger crowd but would also be popular for older portion of the population as well. The video is targeted at gaining publicity for the event and seeking people to participate in the festival to ultimately raise awareness for mental illness and funds for Beyond Blue.

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Make Perth Blue!
This is our name and slogan that promotes our festival and our cause. Ultimately the slogan will be used to capture the attention of the targeted audience.

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Details of the Arts Festival outlined in the video:

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Details of the Arts Festival outlined in the video:

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Entertainment-

·     The major showcase of Birds of Tokyo performing from 7:30-9pm on the main stage.

·     A series of Performances about mental illness will additionally be performed throughout the day to provide entertainment prior to the main event.

Stalls-

·     The Festival will be exhibiting an Art Gallery where the paintings of artists who have experienced the impact of metal illness or that express the emotional complexities of metal illness will be for sale for all proceeds will be donated to the Beyond Blue foundation.

·     The Informational Stall where festival goers will be able to purchase merchandise and souvenirs of the festival. The Informational Stall will also be providing information of our aim and the cause we are supporting.

·     Video Stall- The live video stall is where people who have battled mental illness or have a positive message to deliver can go and have their message recorded and streamed live online.
·     Date

·     Time: 7am-10pm with an impressive firework finally that will be to commemorate our strive for greater awareness of mental illness.

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Figure 1: A screenshot from The Color Run YouTube video (The Color Run, 2015, 0:01)

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Figure 3: A screenshot from The Color Run YouTube video (The Color Run, 2015, 0:30)

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Figure 2: A screenshot from The Color Run YouTube video (The Color Run, 2015, 0:28)

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Figure 4: A screenshot from The Color Run YouTube video (The Color Run, 2015, 0:50)

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Figure 5: A screenshot from The Color Run YouTube video (The Color Run, 2015, 0:38)

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The Color Run. 2015. The Color Run Tropicolor World Tour 2016 Official Video. YouTube video, 1:04. https://www.youtube.com/watch?v=APGRVvRBLrw#action=share

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The world renowned “Color Run” raises awareness for a similar cause to Beyond Blue. The “Color Run” focuses on healthiness, happiness and individuality. The “Color Run” is different to most events and it is evident by the ever-increasing popularity of the event that it is making an impact.

The videos associated with The “Color Run” are continually highly marketed and popular. The video for the “The Color Run Tropicolor” has had nearly 500,000 views since its publication in early November 2015.

The video shows people who are involved having fun, therefore influencing the audience's perspective that if they participate they too will have fun.

Their powerful persuasive slogan “Join Us” is not a question but a statement and further convinces their audience to join the event.

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The video will be based around the sample video I gained inspiration from for “Color Run”. At first I thought a reporting style video would’ve been preferred for the advertisement of the festival however after examining other promotional videos for different projects I think because of the difficult and fragile situation we are addressing I believe that to make the video as light and enjoyable to our audience as possible. I believe this will be the most compassionate and strategic move for our cause and promoting our festival.

I think that taking footage from previous festivals similar to the festival we will be holding will appear in the background while an inspiring song will be playing through the video. The energy delivered by the combination of the song and the festival footage will provide a light-hearted tone to the cause and hopefully, draw in the public. Optimistically this video will reach the viewers through publication online predominantly.

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The social media platform of YouTube will be used to showcase videos made about the community art project, and in particular videos taken directly at the event. This will include Tara's promotional video which will be made by her and uploaded onto the beyondblue YouTube channel before the Making Perth Blue festival. Post-event videos will include recordings of Grace's live entertainment as well as Lily's live reporting, interviews, and documentary style video. I plan for a less formal, more fun, entertaining and engaging style video to be made on top of this that really captures the vibrant, inclusive and overall happy atmosphere and energy we hope the Making Perth Blue festival will create. These videos will be featured on the beyondblue YouTube channel to advertise and promote the community arts project as well to a large audience, which YouTube as a major social media platform will reach. It will also contribute to the hype of the event and help raise awareness for beyondblue as an initiative and hopefully funds as a charity. The current beyondblue YouTube channel is shown below. A link to the youth orientated beyondblue YouTube channel can be seen under "Featured Channels" and corresponding videos about the Making Perth festival will be made and showcased here directed to this audience.

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Insights to ideas in how the website would be designed:

Contact information at footer of homepage.

About Us page featuring the team, our roles and a little bit of light-hearted information about ourselves to create a bond with the readers.

Stick with bright colours, big pictures and BeyondBlue's theme.

Ensure it is mobile friendly for our team to recommend the website on participants during the event.

Feature friendly navigation for those not too familiar with technology.

Use enlightening media on the homepage to promote the website and the event.

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"BeyondBlue Website". 2016. BeyondBlue.
https://www.beyondblue.org.au

"BeyondBlue Forums." 2016. BeyondBlue.

https://www.beyondblue.org.au/get-support/online-forums

“16 Tips for a Better Website”. 2016. Web Design Ledger.

http://webdesignledger.com/16-tips-for-a-better-website/

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"Beyondblue Privacy Policy". 2016. Beyondblue.Org.Au. https://www.beyondblue.org.au/general/privacy-policy.

groovinthemootv,. 2015. Groovin The Moovie 2015. Video. https://www.youtube.com/watch?v=oxx6ovwqSzo.

MTV,. 2015. Image. http://www.mtv.co.uk/sites/default/files/styles/carousel_wide/public/mtv_uk/video/2015/09/01/screen_shot_2015-09-01_at_14.47.29.png?itok=KBHhdU9y.

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A Privacy Policy would be in place to protect those who want to remain anonymous or those who don't want to be included at all. This would also be linked to Beyond Blues existing Privacy Policy. Participants in interviews would have to sign a contract outlining that they agree to be interviewed and the footage of them can be used by the Beyond Blue organisation. No one will be made to participate if they are uncomfortable and anonymity or alias is allowed. People under the age of 18 may need their parent or guardians permission.

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After the festival the footage taken on the festival and interviews would be put together in a documentary style video. This would increase advertising for when the festival travels to other cities. I would also encourage the attendants to participate in events and workshops as some may actively want to be included in the ending documentary.

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Join the legendary ‪#‎GTM2015‬ artists on the party couch for one last hurrah as they reveal their top ‪#‎MooMoments‬ from this years tour.

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John William Keedy: A live stream interview as well as an interactive Q&A with this artist would contribute to the entertainment and initial draw for attendants. The interview would discuss his struggle with mental illness, and and advice he can offer to people in a similar situation.
Birds of Tokyo: A live stream interview and public Q&A with the members of the band Birds of Tokyo would also be a factor for entertainment. It would also be an opertune time to ask about why they decided to support Beyond Blue and why it is an important organistaion in order to try and increase charity donations.

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Interviews with artists and other attending entertainers about why they support Beyond Blue and also about their upcoming projects would benefit the festival from an entertainment and an advertising perspective.

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As a journalist I would be in charge of a tent where attendants of the festival could share their stories, thoughts, inspirational messages or ideas in regards to mental illness. The aim of this would be to take away the negative stigma around mental illness and let others who are suffering similar illnesses know that they’re not on their own. I would have to get those involved to sign a document allowing me to use them in my reporting. The interviews and filming of the overall festival would be live streamed to the beyond blue website and other social media outlets such as Facebook and snapchat so people who are unable to attend can still participate.

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ANZ Logo. 2016. Logok.Org. http://logok.org/wp-content/uploads/2015/02/ANZ-logo-logotype.png.

Beyond Blue. 2016. Beyondblue.Org.Au. https://www.beyondblue.org.au/app_themes/standard/images/logo.png.

Ian Kenny. 2016. C5.Staticflickr.Com. https://c5.staticflickr.com/6/5149/5598437476_208790bc4c_b.jpg.

Logary. 2016. Eaglestrategies.Files.Wordpress.Com. https://eaglestrategies.files.wordpress.com/2016/04/2.png.

Navy Pier Ferris Wheel. 2016. Fotodujour.Com. http://fotodujour.com/wp-content/plugins/watermark-hotlinked-images/watermark.php?img=wp-content/uploads/2012/06/Navy-Pier-Ferris-Wheel.jpg.

Technology Newspaper. 2016. Mir-S3-Cdn-Cf.Behance.Net. https://mir-s3-cdn-cf.behance.net/project_modules/disp/3ac65343186243.56073e5cab7c4.jpg.

Perth Bus Advert. 2016. Watercorporation.Com.Au. http://www.watercorporation.com.au/-/media/images/page-images/about-us/fresh-water-thinking-campaign/bus-side-advert.png?h=405&w=699&la=en.

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· 4-week television campaign, averaging 150 Target Audience Rating Points.

· 6-week radio and press campaign.

· 6‐week series of 4pp features in The West Australian, Arts Directory (Weekend), What's on in The West (Friday)

· 4‐week bus advert placement.

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Psychographic's

· Charitable, want to help a good cause

· Personal connection with beyond blue

· Previous event interests

· Active lifestyles

· Social lifestyles

· Interest in community involvement

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Geographic’s

· Perth inner suburbs. Specifically, western suburbs such as Claremont, Cottesloe, Dalkeith, Subiaco.

· Public transport access from city/Northbridge allowing Southern Suburbs, Eastern Suburbs and Northern Suburbs.

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In order to receive funding for the event multiple sponsorship would ideally be selected. Sponsorship candidates need to fit the profile of Beyond Blue – not conflict with their goals and purpose, be nationally or state-wide recognized and be large enough to contribute and pay for resources for the event.

Possible Candidates could be:

ANZ, Bankwest, Optus, Telstra, Virgin, Jetstar, Qantas, iinet, Crown Limited, Nine Network, Seven Network, Officeworks, Westfeild Group, IGA, Harvey Norman, Woolworths, Dick Smith.

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Demographic's
· 12-17 y/o, teenagers looking for social events on the weekend, that their parents will allow them to attend.

· 26-35 y/o Young Parents, fulltime workers/parents, with families looking for a relaxed day out on the weekend

· 3-12 y/o young children who will be taken by parents to a family friendly event.

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These artworks are in order of the artist in the past module:

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This project is a community arts festival attempting to raise awareness of the charity Beyond Blue. This festival will include a diverse range of activities for people to engage with. Our group feels passionately about increasing the awareness of mental health, specifically within the younger generation. In addition, the group wanted to not only segregate a particular demographic rather we wanted to express our concern for a marginalised topic, such as mental health amongst individuals. By having sections that relate to many people we are able to bring the definition of 'community' alive. Having interactive stalls, shows and activities expresses that this grey issue can be discussed in a comfortable and light-hearted environment.

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Big Sky Entertainment. 2016. Allysha Cleeman. Accessed May 17, http://www.bigskyentertainment.com.au/shows/solo-singers-solo-musicians/allysha-cleeman-elegant-soloist/.

Big Sky Entertainment. 2016. Big T – A Loveable Artist. Accessed May 17, http://www.bigskyentertainment.com.au/shows/solo-singers-solo-musicians/big-t-a-loveable-artist/.

Big Sky Entertainment. 2016. Deb Stit – Accoustic Blues Singer Songwriter. Accessed May 17, http://www.bigskyentertainment.com.au/shows/solo-singers-solo-musicians/deb-stitt-acoustic-blues-singer-songwriter/.

Birds of Tokyo. 2012. Bio. Accessed May 12, http://www.birdsoftokyo.com/bio/.

Champion Music. 2016. 2 Tenors. Accessed May 12, http://www.championmusic.com.au/artist.php?artist_id=213&referer=find-artist&category_id=1&genre_id=1.

Outdoor Stage Design. 2016. Outdoor Lighting Hire. Home Interior. http://inferior.top/outdoor-lighting-hire.html.

WA Youth Jazz Orchestra. 2016. About Us. Accessed May 17, http://wayjo.com/about/.

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Beyondblue. 2016. Accessed May 12, https://www.beyondblue.org.au.

Caran D’Ache: E-Boutique. 2016. Gold-plated Leman Ebony Black Roller Pen/. Caran D’Ache. http://store.carandache.com/de-en/648-kugelschreiber-léman-nachtblau-matt-versilbert-und-rhodiniert.html.

CMC. 2016. Gift Shop. Catholic Medical Centre. https://www.catholicmedicalcenter.org/patients-and-visitors/gift-shop/.

Delicious! Cake Design. 2016. Cupcake Gallery. http://www.deliciouscakedesign.com/cupcake-gallery.shtml.

Deviant Art. 2016. Beyond Blue A5 Brochure. http://taleahsubmarine.deviantart.com/art/Beyond-Blue-A5-Brochure-161235093.

Heller, M. (2014). Social Media Icons. Retrieved from https://www.pinterest.com/pin/268597565249910393/

Jewels 4 Girls: Personalised Jewellery. 2016. Personalised Butterfly Keyring. http://www.jewels4girls.net/personalised-butterfly-keyring-2220-p.asp.

Rockingham Centre. 2015. JOIN US AT THE PERTH CARAVAN & CAMPING SHOW. https://www.rrv.com.au/news.

Templateof. 2016. Brochure Template Designs Category. http://www.templateof.com/category-brochure/4/.

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Each cupcake will have white icing and will be decorated with a blue butterfly.
The cupcake has been chosen simply in order to cater to people’s sweet tooth.
It endorses the butterfly idea yet again.
It acts as a nice reminder that there is hope.

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The pen will be blue and will have the ‘Beyond Blue’ logo engraved on one side.
On the other side of the pen the slogan ‘Make Perth Blue’ will also be engraved.
This has been chosen so people can take it wherever they go.
It acts as a further reminder that people can seek help.

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The small teddy bear will be blue in order to create focus around the ‘Making Perth Blue’ slogan used for the festival. The teddy will also have a Beyond Blue logo on its stomach. It has been chosen in order to symbolise that people always have someone to turn to. This is important for people struggling, but also to create awareness that there is help.

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This internationally recognised band originated in Perth, and so will be the headliner for the festival. They will come on last, as the closing act, and perform for the longest set. By putting them last on the set list, it will encourage people to come early to the event and have a look around before settling in to watch the band perform. It will be a great way to end the night!

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Birds of Tokyo have won Rock Work of the Year at the 2018 APRAs - this is the fifth time the band have won this award, and the third consecutive year they've taken home the prize!

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The key ring will have a small inscription labelled ‘Beyond Blue’ on the tag attached to the ring and will include their helpline.
This has been chosen so people can attach it to their keys and therefore be reminded that someone is always there to help.

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Merchandise will also be sold at the information stall in order to create some extra funds to go towards Beyond Blue.
By selling merchandise it gets people more involved not only in the cause and Beyond Blue, but also the festival day itself.
A common theme that will carry throughout the merchandise will be the butterfly, which is a part of beyond Blue’s logo.
This is a way of creating a stronger link towards the organisation and therefore is getting people more involved with supporting it.

Merchandise will look similar to the following:

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A  map similar to this will be included in the brochure.  It will help navigate:

Toilets

ATMs

Parking

Eating places, entertainment, etc.

First Aid

Information stall

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Allysha is a solo singer who performs songs from a range of genres, including classical, music theatre and opera. This performance is perfect for adding the last few genres into the set list - there are bound to be audience members who love more classical sounding music (particularly older generations) and Allysha's performance will cater for this.

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ALLYSHA CLEEMAN - ELEGANT SOLOIST - Solo singers / musicians - Shows - Big Sky Entertainment - Perth WA

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ALLYSHA CLEEMAN - ELEGANT SOLOIST. Allysha Cleeman is one of the brightest young emerging stars on the Australian music scene. Allysha has delighted audiences with her engaging personality and charming voice. Allysha comfortably sings music from many different genres (popular and traditional), including Jazz, Operetta, Musical Theatre, Classical and Contemporary.

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Claremont showgrounds has been chosen, as it is a well-known area to host events as such. Many people know where it is located, and there is public transportation (buses and train services) available close by. It also has the appropriate space needed to carry out the event and amenities including toilets, first aid, etc. are positioned all throughout the grounds.

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This duo of male singers will once again contrast the preceding performance - 2 Tenors will perform songs from a range of genres, adding their own spin to each cover they perform. This performance will appeal to those of all ages, particularly adults.

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Champion Music are music specialists dedicated to providing quality, live entertainment for private functions, engagements, wedding ceremonies and receptions, corporate events, festivals, pubs and clubs.

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Also a link to the festivals website will be provided. Social media links including the festival’s Facebook page, Instagram, Twitter account and Snapchat stream will be written on the brochures front page. The inclusion of these details in the brochure will remind people to engage with social media throughout the day. This will allow others to see where they are and perhaps persuade them to come down to the showgrounds also.

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Deb is a Perth singer-songwriter, as well as an accousitic guitarist. She will provide a change of pace from Big T, catering for those who enjoy a more relaxed sound. Deb's performance will also be more intimate and will pull on the heartstrings of those listening to her, reminding them of the cause the festival is promoting.

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Deb Stitt - Acoustic Blues Singer/Songwriter - Solo singers / musicians - Shows - Big Sky Entertainment - Perth WA

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Deb Stitt - Acoustic Blues Singer/Songwriter . DEB STITT is a singer songwriter who is madly passionate about gospel, folk, soul, blues and country music! Performing with her guitarist Max, DEB'S big voice and laid back cruisy tune is the perfect mix to set the vibe at your next event!

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Information included    

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Information included    

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Live entertainment  - what’s on, where, when

Art gallery – what’s being displayed and where ·

Interviews with survivors of mental illness – who will be there, when and where ·

Food – what’s being sold and where

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After competing on Channel 7's 'The X-Factor', Big T has become a household name all across Australia. He will be the opening act of the festival,  and as he is well-known, this will attract people to the event at an earlier time, tempting them to stay for a longer period.

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Big T - A Loveable Artist - Solo singers / musicians - Shows - Big Sky Entertainment - Perth WA

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Big T - A Loveable Artist. From the moment Big T stepped onto The X-Factor stage, Australia embraced the loveable singer. Straight from the mines of W.A. Big T's appearance on X Factor 2015 catapulted the star into Australia's living rooms and cemented the singer a number 4 placement in the competition.

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“What’s
Happening” Information Brochure  

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“What’s
Happening” Information Brochure  

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An information brochure will be available at the information stall, as well as volunteers handing them out to people. Brochures are important, because they provide information about what’s happening.

This design has been chosen because it’s small and it’s easy for people to carry around and read when need be.
The brochure will look something similar to this:

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I think the pamphlet should look something like this, as it includes the logo from the organisation and is colourful. Although depression and anxiety are serious topics, I think the pamphlet should be drowned with colour in order to create a more positive outlook towards the issue and also the charity event.
We want people to engage with what is happening, but also have fun on the day.
By handing out information pamphlets about the organisation itself and the facts about depression etc., people can take it home for themselves or give it to someone they know.

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The West Australian Youth Jazz Orchestra is comprised of emerging jazz artists in WA. They will play for the first two hours of the festival, as people arrive and get accommodated with the layout of the showgrounds. The relaxed, jazz music will create a great atmosphere and provide the chance for patrons to visit all the other attractions before the proper set list begins.

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The most popular social media sites include YouTube, Facebook, Snapchat, Twitter, and Instagram. Their iPhone application logos are depicted below from a screenshot of my own iPhone, which in itself demonstrates that through the use of these social media our target audience of teenagers and young adults should be reached. These are the five core platforms I have chosen to direct my social media marketing. I plan to maintain as much event cohesion as I can across these differing social media. The event hashtag for the community arts project will be #MakingPerthBlue and the colour scheme will be that used by beyondblue already. This colour scheme can be recognised likewise across all social media used by beyondblue. A great example of it can be seen in the beyondblue YouTube banner shown in the screenshot to the right. This demonstrates the beyondblue colour scheme as particular shades of blue, purple, pink, and orange and will be the tones used on Making Perth Blue social media, and other event media for that matter. Another way I can maintain cohesion is by sharing the same content across the varying social media. Sharing mechanisms are already imbedded into most social media and these will therefore be used. Links are also a great way to achieve a similar effect which is a tool I intend to utilise. Together this will create a unison and cohesion that should contribute to the success of my social media marketing, advertising, and promotion. Links to the other social media of the Making Perth Blue festival will be featured on each page to promote their viewing and use, and also to provide seamless navigation between them.

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The information pamphlet about Beyond Blue will look something similar to this:

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"The World Of Illustrious Illustrations To Keep You Occupied - Bored Art". 2016. Bored Art. http://boredart.com/2016/04/the-world-of-illustrious-illustrations-to-keep-you-occupied.html.

"Yale Community Gets Sneak Peek At Expanded Yale Art Gallery". 2016. Yale News. http://news.yale.edu/photos/yale-community-gets-sneak-peek-expanded-yale-art-gallery.

Werner, Kristina. 2010. "New Watercolor Pan Sets From Prima & Coloring Book Review – Kwernerdesign Blog". Kwernerdesign Blog. http://www.kwernerdesign.com/blog/?p=15623#_a5y_p=5014250.

"Hobbies & Creative Arts Brushes Supplies - 444587 - Sax Bristilina White Konex Paint Brush Set, Assorted Size, Blue, Set Of 6". 2016. Mansion Schools. http://mansionschools.com/sax-bristilina-white-konex-paint-brush-set-assorted-size-blue-set-of-6-444587-hobbies-creative-arts-.html.

"Antony Gormley | 10X10 London". 2016. 10X10london.Com. http://www.10x10london.com/participants/antony-gormley/.

"John William Keedy | It’S Hardly Noticeable". 2016. Johnwilliamkeedy.Com. http://www.johnwilliamkeedy.com/itshardlynoticeable/#prettyPhoto.

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Beyond Blue Ltd. 2016. beyondblue. https://www.beyondblue.org.au/.

YouTube. 2016. beyondblueofficial. https://www.youtube.com/user/beyondblueofficial.

Facebook. 2016. beyondblue. https://www.facebook.com/beyondblue.

Hines, Kristi. 2016. How to Create a Snapchat Geofilter for Your Event. http://www.socialmediaexaminer.com/how-to-create-a-snapchat-geofilter-for-your-event/.

Twitter. 2016. beyondblue. https://twitter.com/beyondblue?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor.

Instagram. 2016. beyondblueofficial. https://www.instagram.com/beyondblueofficial/?hl=en.

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The pamphlet will contain information about the organisation itself, including what has become outlined above.
A link to the website will be put on the pamphlet, so people can do further research if they’d like, or so they can receive help/help someone.
All of the information provided will hopefully make more people aware of why they are at the festival to support this charity. Not only that but it creates an awareness about how to seek help or help others, as it includes information about depression and anxiety.

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2pm – 4pm:
“The West Australian Youth Jazz Orchestra”

4pm – 5pm:
“Big T”

5pm – 5.45pm:
“Deb Stitt”
5.45pm – 6.45pm:
“2 Tenors”

6.45pm – 7.30pm:
“Allysha Cleeman”

7.30pm – 9pm:
“Birds of Tokyo”

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There will be a small shop within the art gallery filled with various items that can be purchased. The items within this shop are all therapeutic and art based. Having one of these items can not only assist someone with their meditation but also be a reminder of their contribution to beyond blue. The stall includes:

·  Therapeutic colouring books - $10

·  Small illustrations - $5

·  Large illustrations - $8

·  Paint sets - $10

·  Beyond blue paint brushes - $1 each or $5 for 8 brushes

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Snapchat is one of the fastest-growing social networks. Our community arts project can be promoted on Snapchat by creating an account, a live story, and a geofilter. The live story will be a compilation of snaps from people attending the event, so if you are at the location you may be in it. There will be an additional Snapchat story on the Snapchat account. The geofilter will be a special overlay that shows that the snap was taken at the event. All of these factors, the live story in particular, will encourage feelings of involvement and inclusive and should promote a sense of community spirit. Additionally, after an initial cost this will also provide free advertising and publicity for the Making Perth Blue festival. Below is the site where it will be created and bought with examples of the finished product.

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There is, again, already a beyondblue Twitter and Instagram (shown below). However seperate, similar, but specialised accounts will be created to promote the Making Perth Blue festival in conjunction with the main accounts. As they were shared on Facebook, the Making Perth Blue festival YouTube videos will also be shared on Twitter and Instagram. Instagram will also in particular will serve as a great platform for the sharing of some of Darcy's art, to give followers a taste of what is to come on the festival day and encourage them to come check it out when that day comes. These are also the foremost social media for the using of the event hashtag. Hashtag contests will be held prior, during, and post-event to promote the community arts project by promoting the use of the hashtag. We aim to get it "trending" so again broaden the extent to which the advertising and marketing of the event is received. Posts utilising the hashtag that I as social media marketer feel fit may be featured on the accounts, for instance. This as a similar intent to live story and geofilter of Snapchat previously discussed; to encourage inclusion and achieve free advertising in the process. Examples are the existing beyondblue Twitter and Instagram accounts.

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Research about the organisation:

“Beyond Blue campaign raises awareness of anxiety as one in five believe people with anxiety ‘put it on’ to avoid uncomfortable situations.”

“Beyond Blue provides information and support to help everyone in Australia achieve their best possible mental health, whatever their age and wherever they live.”

They provide information how to get support, including a help line. They provide the facts about anxiety, depression, suicide and self-harm, pregnancy, grief and loss.

Not only that but they provide information about who it affects. These people include young people, men, women, the elderly, pregnant women, Aboriginal and Torres Strait Islander people, sexually diverse people and multicultural people.

Information is provided on how you can help someone and how to look after yourself. There are also ways people can get involved, with either charity events or simply by making a donation.

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Antony Gormley:

British sculptor who has suffered from depression will donate the figures he has made that exudes his personal understandings of the disorder. His sculpture “Haft” 2007 will be up for auction.

John William Kennedy:

Kennedy is a photographer that focuses on creating art that examines the concepts of personal identity and normalcy. His work It’s Hardly noticeable XXXII, 2013 will be featured and auctioned off.

Antony Micallef:

Micallef is a painter who is commonly known to do experimentations of the self in his artworks. His relationship with the paint reflects his internal struggle within himself. His artwork entitled “Self Portrait with blue slash no1” 2016 will also be apart of the auction.

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A Facebook event will be created connected to the beyondblue Facebook page, and an example of this has been included below. This event page will have all of the information about the community arts project easily accessible, including for example its date, time and location. It will be made public so that anyone and everyone can interact with it on Facebook if they want to, and they will be encouraged to do so. The Facebook friends of users who show an interest in or are going to the event will be notified, and users can invite these friends to the event at the click of a button. They will also receive notifications as the event draws closer and if any updates are made. The Making Perth Blue festival YouTube videos will be shared here, as well as event news. These event updates will be in the form of statuses which will often include a picture to keep it interesting and engaging. A lot of these will also be featuring, or will be taken from, other Making Perth Blue social media. This is free advertising achieved through Facebook, but we will also pay for this content to be shared through this platform on a wider scale. I have chosen to do this through the creation of a Facebook newsfeed ad which will promote our event to all Facebook users in the encompassing area of the community arts project.

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The Entertainment Zone

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The Entertainment Zone

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The entertainment will all take place on one main stage, situated in the heart of the showgrounds. The acts will come on one after the other, utilising either the whole stage or part of it, depending on their content. There will be both sitting and standing areas for the audience in front of the stage. Below is an example image of how the entertainment zone is likely to look.

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This, in a sense, is the main attraction for the festival – by using the names of musicians that are both known and unknown in Perth, it will attract community members to the event. Whilst it is a great marketing tool, it also adds a wonderful sense of atmosphere to the whole festival. Really, what is a festival without music? Another fantastic element that live music will bring to the event is the opportunity for new and upcoming talent to ‘show off’ and promote themselves. This aspect of the Making Perth Blue festival is beneficial to everyone involved!

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Discipline: Journalism
Role: Reporting on the event
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As a journalist I would be reporting on the event to increase advertisement and media hype. There would be live reporting and interviews with some of the attendants (with their permission) to get their own stories to try and educate the general public on what it is like to live with a mental illness. There would also be interviews conducted with some of the artists and musicians, as well as a Q&A held between participants and the artists.  I would also have a live stream of the reporting to allow involvement of people who couldn't make the actual event.

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· Increase Awareness of Beyond Blue by 20% within 6 weeks of the event. Sell 75% of tickets within first 4 weeks. Evaluate success of the event with online surveys via email and social media.

· To raise $40 000 for beyond blue though ticket sales, merchandise, donations/fundraisers.

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Discipline: Creative Advertising and Graphic Design
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My Role was to manage Advertising/Marketing of the event. This included researching similar events, sponsorship, profiling the target audience, preparing objectives and a media strategy. I also have prepared an example draft of a possible poster design for the event.

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The works that are featured are produced by artist’s who have experienced mental health disorders. It will have a large diversity in terms of the media i.e. photography, installation, painting etc.

Location: Claremont showgrounds

Free Entry

Opening hours: 7am-7pm

Auction: held at 1:30pm

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The website will be created similar to the Beyond Blue website yet focused more on the event. It will feature specific tabs such as:

Homepage - General brief information about the event will be here. Eye-catching, feature various sponsors, promotions to social media such as Facebook and Instagram, registration.

Event information - Information about the event. Date and time of event, location held, specific information for the event, contact information.

News - Any new information or media that is taken recently will be posted here for the community to see what has recently occurred.

Media - Various media taken throughout the event or previous events to enthral readers into taking interest.

Forum - General inquiries about the event where we would be able to respond to any questions.

FAQ - For any frequently asked questions where readers would be able to view this information all on one page.

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Discipline: Theatre Arts and Screen Arts
Contribution: Promotional Video

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Discipline: Games Design and Screen Arts
Role: Website Designer

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As the website designer, I would be creating a central website for the event that would contain brief mental illness information, media, contact information and would be linked with other forms of social media. Every other aspect would tie in with the website, details of the event, media recorded on the day of the event, opinions, feedback, etc. All this information will be there to provide the public with a central site to visit if they require further information or wish to view media or receive help online. The website will be designed to be very user friendly, provide interaction and communication to people who speak over through the forum that is created. The website allows people to find a central hub where they can view anything about the event or the Beyond Blue organisation, which there would be a link taking you to the main website.

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Discipline: Fine art and internet communications
Role: Organising the Art Gallery

Introduction:

In the spirit of the charity Beyond Blue there will be an art gallery dedicated to the cause. These magnificent artworks contain messages about depression, anxiety and other mental health based issues. As this is a fundraiser a select few of the artworks will be auctioned to the community. Head phones and tapes will be given to those who wish to learn more about the context of the artworks that are being shown. Not only will major works be auctioned, but also small illustrations and paintings will be aside in a store for the public to purchase. With the money made from the art stall and auction, all funds will proceed to the Beyond Blue foundation.

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Discipline: Professional Writing & Cultural Studies
Project Role: Information Centre
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My contribution to the ‘Making Perth Blue’ charity festival will be to develop an information stall. It’s important to create an information stall so people can access the general information about what is happening at the festival.
Brochures will be created and will include a map of the Showgrounds.
I will also be crafting a separate pamphlet that provides some information about Beyond Blue. To do so, I will need to research the organisation.
This information will help people get a better idea of where all of the funds from the charity festival will go.
Also, the information stall will include an arrangement of merchandise.
These funds will also go towards the organisation.

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In the Community Arts Project, I took charge of the promotional video for Making Perth Blue. This falls into my discipline, as one of my majors is Screen Arts.

The promotional video will be a source of information and hopefully, gain the attention of our targeted audience and promote the initiative of Beyond Blue, which aids in raising awareness for mental illnesses.

The promotional video is directed at all people who would like to be apart of the festival and know all about our vision and the events and focal points of the festival. The festival is aimed at people who have previously suffered or who are now experiencing mental illness. The festival is open to the general public and welcomes everyone who would like to come and enjoy an amazing day celebrating strong people. Not only is our goal to raise awareness but to raise funds for Beyond Blue to continue their life-changing work.

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Discipline: Theatre Arts
Project Role: Live Entertainment Organiser

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My role in this festival is to source, hire and execute the live entertainment for the event. I will be tracking down and contacting local Perth artists to see if they are willing to perform at the charity event. I will then create a set list for the afternoon/evening, including the details of each performance, the time and the duration of the sets. I will be the primary line of communication between the festival organisers and the musicians, so will be responsible for the bulk of the live entertainment aspect of this festival.

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Discipline: Cultural studies, graphic design, journalism
Project role: Social media marketer

Introduction: The community arts project role I chose to reflect my discipline was social media marketer. I will use the skills of my discipline by collecting, writing, and distributing news and other current information (journalism) about the festival verbally as well as visually (graphic design) on social media (cultural studies). This task will make an important contribution to the success of the community arts project. Social media bring people together and has changed the way we live and interact. It enables users to create, share and exchange content and participate in social networking to find people with similar interests to their own. This is how my role of social media promotion and advertising is important to contributing to the success of the community arts project. Social media can also have changes on our mentality, and can cause anxiety and depression. It is important that the marketing of the Making Perth Blue festival, because it is essentially a fundraiser for beyondblue, addresses and reaches this particular group and individuals. This is why and how the project role of social media marketer is integral in the contribution to the success of the community arts project of a Making Perth Blue festival.