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ALL STUDENTS READ - BRAND AWARENESS  - APPLY TO YOUR PROJECT

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ALL STUDENTS READ - BRAND AWARENESS  - APPLY TO YOUR PROJECT

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APP BRAND AWARENESS:  - STRATEGIES TO MAKE YOUR AUDIENCE AWARE OF YOUR APP...

* HOW WILL YOU INTRODUCE AND MARKET YOUR APP TO YOUR TARGET AUDIENCE - CO "PROMOTE" TV SHOWS, MOVIES, GAME SHOWS, SOCIAL MEDIA...

--- "SUCH AS IN "THE GREATEST MOVIE EVER SOLD"

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Name: Judge the Sun

Spokesperson:
1. Snooki
2. Users Who go to the beach a lot

Target Audience:
Those who may have a family history of getting skin cancer and those who are always at the beach or in the sun.

Brand Awareness:
People need to be more aware and protective about the amount of damage the sun can cause. This will help people apply the correct SPF sun screen and how long they until they should re-apply

Strategy to Increase Brand Awareness

1) Have signs up outside of the beach that advertise the app.
2) Put pamphlets in Doctor offices so they parents will see them and be more cautious for there children.

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1) Name of App: Grade Tracker
2) Spokespersons
A) Steve Jobs
B) Bill Gates
3) Target Audience: My target demographic would be college students because it is at this time in our lives we are learning what it means to become an adult (Jobs, Paying rent, scheduling class, going to classes), but anyone can use the app who wants to track their grades.
4) App Brand Awareness: People should already know that organization is a key to success and using this app will help someone stay on top of their grades and be successful in their academics
5) Strategy to Increase Brand Awareness:
1) Promote the app through similar apps that would target our demographic i.e. advertise on Lumosity app and ones like this
2) Advertise on college campuses to attract target demographic. Partnership with a university.

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1.) NAME OF APP: The Beauty Within

2.) SPECIFIC SPOKESPERSON (S):

NUMBER #1 Myself  (MICHAELA, YOU CAN NOT BE YOUR OWN SPOKESPERSON)

NUMBER #2 A woman who has experienced the app in a positive way.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Women age(s) 12-35, any career.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People know this app is to help and motivate.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):
My strategy is to get this advertised in as many places as possible to get people to notice it.
-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: Commercials talking about how much my app helps women's health, self-esteem, and prevents early depression.

STRATEGY 2: To have this app advertised on lots of billboards, like the ones coming into Myrtle Beach.

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1. Name of App: PHARMMed
2. Specific Spokespersons: Doctor Oz and Morgan Freeman
3. Target Audience: My target audience ranges from male or female age 18-60. Most of the people in this age range use smart phones and take medication. It also targets travelers and people within that age generally travel.
4. App Brand Awareness: People already know that this app will help educate on medications and locate them using gps tracking.
5. Explain your strategy to increase what people know: I want users to know that this app will make a difficult situation that much easier, whether they be at home or on vacation. They will be able to use this app that will tell them what medication they need to take and where they can get it within seconds.
Increase Brand Awareness:
Strategy 1: I would have commercials showing with pharmacists discussing the seriousness of taking the right medication and how studies show that a number of people die each year from wrongful self medication. They would then show studies on how using the app would decrease these chances because you could read about every medication. You could also input all of your ailments and it would tell you what to take if offered OTC.
Strategy 2: Having advertisements set up around campuses, airports, hotels, waiting areas, etc. would get the name out there. They could show small facts that boast the benefits of PHARMMed.

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1. What to Eat
2. Kourtney Kardashian & Rachel Ray
3. The target audience is anyone with a food allergy and can go out to eat in public places. Anyone from the age of 16-60 years old. Anyone could be affected by food allergies.
4. Just by the name of the app people can choose what they want to eat based off of info they would plug into the app to narrow down results of restaurants they could eat at.
5.  Not only is this app safer for those with food allergies to make it easier to enjoy going out to eat with family or friends, but it can narrow down results by price, location, or ratings. This app could help people make better eating choices if they want to eat healthier and are not sure where to go.

My strategy involves my spokespeople actually. Since my spokespeople are perfect people to represent my app, they can help me make this app the best it can be. Kourtney Kardashian is a known business woman with experience managing 3 different store outlets of her own. She is also a mother of 3 children, which one of them has a known food allergy to peanuts. She could help the app be shaped towards mothers of children with known food allergies, and she would know exactly the way to advertise this app to them with the concern of their children.

Also , my other spokesperson being Rachel Ray a celebrity chef who is seen on television by those who wish to know her recipe's and they way she cooks. People would look to her for their basic food needs, so if Rachel were to advertise this app to her viewers it would be nationwide and used by any demographic.

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1.) NAME OF APP:  The Limit
2.) SPECIFIC SPOKESPERSON (S):
NUMBER #1: Justin Bieber
NUMBER #2: Dianne Daniels
3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
The age for the target audience of this app can range from 17-50. Because there is not a specific type of person who engages in drinking alcohol, there is no gender, career, or socio-eco status limitations.
4.) APP BRAND AWARENESS:  (what do people already know about your app)?
People already know that using "The Limit" can put you in a better position while you engage in drinking events. Users are aware that this app can help to monitor your alcoholic intake.
5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):
I want users to not only know that the app is there for prevention, but also educational purposes. I want users to understand how toxic drinking and driving is to our humanity and societies.

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: My idea to increase brand awareness is to connect with Apple, and have the application be automatically downloaded to all Apple devices as one of the standard applications. This will attract users to use the app and influence more customers about what the application is all about.

STRATEGY 2: My second strategy to increase brand awareness is to have local bars, restaurants and pubs advertise the use of the application. This will create an image that it is okay and necessary to monitor the amount of alcohol intake and produce a positive image.

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1.) Name of App: The Conscious Recycler
2.) Spokesperson 1:
Gisele Bundchen- Gisele is a famous face for the Victorias Secret brand and runway shows, but she isn't just a model. Gisele is known for her work on ecological conservation and education she provides others on the matter. She has also created and endorsed her own line of eco friendly flip-flops.
Spokesperson 2:
Mel Gibson. Gibson is a famous hollywood actor, but he is also a huge supporter of "going green" movement. Gibson has also put forth many efforts and donations towards saving the earth's rainforests.
3.) Target Audience: The target audience for this app is mainly the newer/younger generation, the younger generation can help build a better future for this earth and this app would educate them on how to do so.
4.) App Brand Awareness: People know this app is to show them how long it would take for an item to decay on the earths surface.
5.) I want people to know that it's not just how long an item sits on the earths surface to decompose but how that affects the earth/ our economy.
Strategy 1: I think that one effective strategy would be to show how much in total recycling would help our economy and how much prices/taxes would go down if at least half of the earth's population recycled.
Strategy 2: Another effective strategy would be to advertise on plastic items such as water bottles and milk jugs just how long the item would take to decay in the landfill and how much it would save our economy if you recycled it.

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NAME:  (FULL)                                 SECTION:

1.) NAME OF APP: Its never too late

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Robert Downey Jr.

NUMBER #2 Steven Tyler

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

I want to reach out to anyone who is addicted to drugs, that can range from any age group and any gender. There is no limitations on who could be on drugs.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People know that this app is supposed to help them and others, and that It is way to talk about things. The app is not like other apps, its completely informative and encouraging.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I think that one effective strategy would be to show and tell real life examples of who it has already helped, or show people who have beat drugs talking about the app and how helpful the app would have been if they would have had it at that time.

STRATEGY 2:
Another good strategy would be having commercials encouraging people who need help but are too embarrassed or scared to try the app and to talk good about the app.

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  NAME:  Taylor Genander                                SECTION:
  1.) Comm 150 D4                                    

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  NAME:  Taylor Genander                                SECTION:
  1.) Comm 150 D4                                    

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1.) NAME OF APP: Blaze

2.) SPECIFIC SPOKESPERSON (S): (not just teachers of famous people - list 2 specific)

- Landon Donovan: Professional soccer player, already an advocate for the skin               cancer foundation; could possibly lead to connection with the United States                   Soccer Association
- Brooke Shields: Model and actress known by many generations which leads to              the ability to target different audiences

3.) TARGET AUDIENCE (SPECIFIC AGE/ GENDER/ CAREER/ SOCIO-ECO STATUS)
My target audience is pretty broad. It can be accessible to anyone with a smart phone for which that app will be available. I do intend though that the app will be used more by individuals in the early 20's and above. This app is for both men and women. The career aspect of the app would be anyone working outdoors, such as a life guard, gardener, fisherman ect. but it will also be used by people who enjoy activities outside or just enjoy being outside in general. The socio-eco status would be anyone who can afford or have access to a smart phone or device.

4.) APP BRAND AWARENESS: (what do people already know about your app)?
They already know that this is app is used to help you keep track of your exposure to the sun by also providing tips and remedies for when you are harmed by the UV rays.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (Convincing tactics for your audience to purchase it).

--HOW WILL YOU INCREASE THEIR BRAND AWARENESS (Snapchat example below)

STRATEGY 1: I will use social media to advertise, whether they are tweet, facebook adds, ect. I will also use commercials on popular tv streaming sites like hulu and youtube and also music stations like pandora.

STRATEGY 2: I would advertise in local beach stores, pharmacies in the skin scare sections and maybe even possibly advertising on actual suntan lotions.

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Name: Jerryl McCoy                                                          Section: Comm 150 D4

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Name: Jerryl McCoy                                                          Section: Comm 150 D4

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1.) NAME OF APP: Investment Buddy

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Mark Zuckerberg
- he is a great business man and people want to be rich off the next best thing like he was.
- he is rich, people will see him using the app and feel like they can invest like he does.

NUMBER #2 Robert Herjavec
-He is an investor on shark tank so he would be perfect for investment app
-If he is using this investment app then others will want to too based off of what he does on shark tank.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My target audience will be between 25 and 35. Male or female. Their careers will deal with any aspect of business. They socio-eco status will not be a factor because they are investing what they can. They are daring and eager to make money. They are risk takers, gamblers can also describe them.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
That it is an app that gives you opportunities to invest in brand new businesses that they take an interest into.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I will put it on the websites of social media because in this day and age, who isn't on social media. It would be a link to the app in the appstore and it would then explain everything about the app.

STRATEGY 2: I would put posters up around banks because that is literally where the money is at. If they see the poster while depositing a check they might want to take a risk on some investments.

STRATEGY 3: We could put commercials on tv during certain tv shows like shark tank or any other business minded tv show. The commercials would play during these shows because the shows and app are alike in a sense that they deal with investing.

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Name: Victoria Smith                                                        Section: Comm 150 *D4

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Name: Victoria Smith                                                        Section: Comm 150 *D4

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1.) Name of App: Workout Motivator
2.) Specific Spokesperson
Number #1: Julian Michaels-Julian is a fitness icon! She is known to make people fit! She has no mercy and she is a hard working woman!
Number #2: Kourtney Kardashian-Ever since the Kardashians have started their "get fit" scheme, Kourtney Kardashian outshines all of them to me. She knows how to stay fit and eat healthy, which everyone needs to take advice for her!
3.)Target audience: The target audience will be everyone. I don't have a specific age group or gender. Everyone needs to get find the motivation to get fit and stay going to to the gym.
4.) App Brand Awareness: My app will be the app to help motivate others to work out and stay on the right path of staying fit.
5.) Strategy 1: Get the word out using social media and have friends on social media to spread the word. Social media is a good helping hand to share the news and I want to partner up with Twitter to get the word out there. Also I know celebrities use social media as much as we do, so I will use my spokes people, Kourtney Kardashian and Julian Michaels, to help support my app. Since they have millions of followers on their twitter account, it will make my plan work and also get my app famous.
Strategy 2: I will get posters around the gyms closest to me and especially the one on campus. People and student on the Coastal Carolina campus will definitely check out this app if it is on a broad visual aid. The best thing about being part of a college is a lot of teens want to find ways to stay fit, especially when the summer comes around so they can have the "fit body."

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NAME: Sophie Surdyke                                                     SECTION: COMM150*D4

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NAME: Sophie Surdyke                                                     SECTION: COMM150*D4

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1.) NAME OF APP: Money Buddy

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Ellen Degeneres

NUMBER #2 Coastal Carolina University Chant 411 or Student Accounts Office (anything like that on college campuses)

NUMBER #3 Everyday College students

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

The target audience is young adults mostly college students who are trying to budget their money but can really be used by anyone who is struggling in the money saving area.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

This app is to help college students budget their money wisely to help them ended up saving more money through tips, reminders, and rewards.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I will have posters hung up all around Coastal Carolina first and then work my way to other college campuses. They will be hung up in dinning halls, gym, library, housing, accounting office, and Chant 411.

STRATEGY 2: Social Media plays a huge role in todays society, I would promote Money Buddy through adds on SnapChat, Pandora, Banking Apps, and Instagram. Hopefully by promoting Money Buddy on other apps it will catches the public’s eye enough to go check it out and download it. It will be promoted on apps that college students are mostly likely to use since the app is focused on helping them budget their money wisely.

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1.Pain Has No Shame

2. Kobe Bryant
Derrick Rose

3. Target Audience Individuals who are injured due to sports injury ages from 10 +, the app wont be hard to use it will be more accessible for adult users also

4. this app helps athletes who are playing sports on the daily and who cant go to the trainer at school or the hospital for care

5. My strategy is to get banners at the schools  and inside the classrooms

My other strategy is to get the app advertise on social media sites so the older adults will see them share them to their friends

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1.) NAME OF APP: You're Not Alone

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Beyonce

NUMBER #2 Justin Bieber

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Individuals between 18-25 who are dealing with a major issue in their life like anorexia, anxiety, depression, ect. They can be anywhere from the United states to start off with.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
That when you are feeling down you can go to this APP and watch inspiring videos, see quotes, see survivors of that specific illness and their story.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:Go to colleges and conventions and talk about this app so people can see how well this APP does work. Show a presentation of the individuals who have found this successful.

STRATEGY 2: Also promoting videos all over the web that shows the reality of what it is like to have these diseases. Also to show people the stats of how many American's have these diseases as well. Then show life footage of these individuals as well as show them the progress of the individuals have had using this APP. As well showing individuals how easier and happier your life will be once you get help.

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1.) NAME OF APP: FamilyReading

2.) SPECIFIC SPOKESPERSON (S):

NUMBER #1: David Beckham

NUMBER #2: Will Smith

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

The app is thought of for kids at the age from 8-15 of all classes, ethnicity in all countries. But most kids aren’t going to buy an app that focuses on reading. So even if the app is for the kids, the real target audience would be the parents. Selling them the idea that it the app would significantly benefit and help their kids get smarter. School administrators would also be targeted as getting the schools to make kids and their parents use the app would be highly profitable.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People know that it is an educational app aimed to help kids improve their reading and bringing the whole family together in succeeding.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

STRATEGY 1: My first strategy would be to advertise on social media especially Facebook, twitter and YouTube.  The YouTube advertisement would be a short advertisement before the video that the user requested for starts. And with the help of YouTube’s data, the advertisement would be played before videos that the targeted audience watches. Getting Will Smith and David Beckham also to promote the app on their social media sites would be huge.

STRATEGY 2: The other strategy would be aimed to introduce the product to school authorities. By holding lectures for teachers at schools showing them the positive effect the app has on children reading abilities. Resolving in either the school would buy a fair package deal for the children of the school or the teachers would recommend the app to parents.

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1.) NAME OF APP: Before the MO

2.) SPECIFIC SPOKESPERSONS:

NUMBER #1: IAN CONNOR

NUMBER #2: VIRGIL ABLOH

3.) TARGET AUDIENCE:
13-30 ALL RACES. MALE AND FEMALE. LOWER, MIDDLE, UPPER ECONOMIC STATUS

4.) APP BRAND AWARENESS:
They know my app is free and will help promote safer eating habits for consumers

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT PEOPLE WANT TO KNOW ABOUT YOUR APP

STRATEGY 1: Place "Before The MO" advertisement on different gaming apps especially ones associated with some type of food for example candy crush, also place different codes around healthy food choice restaurants that you can use your phone and instantly learn about the app and what it strives to do.

STRATEGY 2: Contact different places like Pita Pit, Panera Bread to offer a promotion or discount if you show that you have downloaded the app before you pay for your meal as well as offering a free item monthly for those that have the app

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NAME:   Matthew Robinson                               SECTION:  D4

1.) NAME OF APP: Digital Safe Space

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Barack Obama

NUMBER #2: Jennifer Lawrence

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My app is, honestly, for anyone old enough to use and understand social media. Primarily teenagers ages 12-19 will be the target audience though.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

They know it is a safe app to download. It is a app that helps improve people's mood.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I will have a Facebook for the app. on it there will be details about what the app does as well as some success stories

STRATEGY 2: Commercials. My app will have short commercials on T.V. Besides describing the app's purpose it would emphasize to people that the app is anonymous and connects the user's social media sites to my app.

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Name: Megan Snead                                  Section: COMM 150-D4

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Name: Megan Snead                                  Section: COMM 150-D4

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1.) NAME OF APP: Anxiety Aide

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Chris Evans- new Captain America and anxiety suffer.

NUMBER #2 Zoe “Zoella” Sugg- Youtuber and Blogger as well as anxiety suffer

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
15-45 year old anxiety sufferers. I chose this age range because they are the most likely to be diagnosed with an anxiety disorder. My app would also be good for those under high stress and struggling to cope with anxiety. It is a dual gender app available for anyone in any career since it is to assist with tracking anxiety symptoms and linking users to appropriate help.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
People would already know that my app is for people looking for something to help them track and learn to cope with their anxiety without medication.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

STRATEGY 1: The first awareness strategy I will use is YouTube advertising. By being partnered with Zoella she could make a video that would be available to her millions of fans to help it get some public traction. Many small brands will send YouTubers their products to try and then promote across their social media platforms. Also Google offers small brands an easy way to advertise on YouTube, so I would use that to reach out to not only local area users, but global users. Advertisers are using YouTube advertising because they can target their specific demographic much easier through choosing which channels to run the ads on.

STRATEGY 2:  The second strategy I would use is advertising in other apps. I would advertise mostly on medical and lifestyle apps, but I would also branch out to advertising on popular games that allow in app advertising. I would have a full screen ad that would pop up periodically. I like this strategy because it is not particularly invasive and actually receives the most return clicks compared to other forms of in app advertising.

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1. Pain Has No Shame
Kobe Bryant is my spokesperson

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1.) NAME OF APP:

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)
NUMBER #1 Demi Lovato
NUMBER #2 Kesha

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My target audience is for all ages, genders, careers, socio eco status.  My app is specific to people dealing with mental illness and disorders.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
People know that many are affected by mental illness each year and this is something to help comfort those affected.

5.) STRATEGY 1: I will have my two spokespeople (Demi and Kesha) post about the app on their social media sites.  Being followed by millions of people, having them post information about it and saying they use it will help bring customers.

STRATEGY 2: I will have posters/ads posted around campus.  i will have the councilors tell clients about the app and encourage them to use it saying how much help it will be.

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Comm 150 D4
1. Stress Relief
2. Demi Lovato, Kesha
3.The target audience is young adults, mostly college students or working people, 18-26 for people who are feeling anxious about their work or classes.
4. Its a Health app that will help you become less stressed and less anxious.
5. Strategy 1 is using social media apps, for example twitter and promote them so they will be on peoples timeline since mostly young people use social media it will be easy for them to find the app and hear about it by other people retweeting it.
Strategy 2 is putting up posters around campus and possibly having a meeting in student union to promote it.

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Olivia Theres                                                                                                                        Comm. 150 D4

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Olivia Theres                                                                                                                        Comm. 150 D4

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1. Safe Place
2. Lady Gaga and Demi Lovato
3. The target audience is young adults, specifically college students ages 18-24. The target audience is anyone from any demographic and socio-economic background. Also, this app targets both genders.
4. This app is to help young adults who are going through something hard in their lives. This app is a place for people to go to when they feel like they are alone and need to talk to someone.
5. Strategy #1: I will use social media to advertise my app. By doing so, young adults will be able to hear about this app and they might decide that they should try it out.
Strategy #2: I will make posters/flyers and hang them up around campus for students to see. By doing this, students can take a flyer if they want to and they can check out Safe Place.

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1.) Bon Appetit
2.) #1Demi Lovato
#2Everyday college students
3.) The target audience is young Adults mostly college students who are trying to eat healthy.
4.) This app is to help college students make healthy meals that are quick and easy that are also in their price range and calorie max.
5.)Strategy #1- I will have posters and flyers hung up all around campus mostly in the gym and dinning halls since it has to do about healthy eating.
Strategy #2- Because social media has a such a huge impact on our generation, I will use social media to get my app out there. If you go on Facebook there are always adds on the sides of random things but somehow they always catch my eye so I will ask Facebook to put an add of my page on their website.

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Alfred "AJ" Oliver                                 COMM 150 *D4

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Alfred "AJ" Oliver                                 COMM 150 *D4

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NAME: Alfred “AJ” Oliver        SECTION: COMM 150 d4

1.) NAME OF APP:
Exam Slayer

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1 Stephen Curry

NUMBER #2 Coastal Carolina University department of education

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Educated college students ages 18-30.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

It is an educational application with games and activities.

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

I want to eductate people about my application and encourage them to want to better themselves intellectually.

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I will leverage the web. I will connect with as many influential people and corporations that have a household name in the field of education such as websters online dictionary. I will use their household names to market my application and appeal to the same base of consumers that they do.

STRATEGY 2: I will have a strong social media presence. Social media is huge now and it a part of almost everyone’s life. It is how people contact, relate to, and inspire each other. I will use it to my advantage.

# data[].attributes.headline
Adam Latta                                        COMM 150 *D4

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Adam Latta                                        COMM 150 *D4

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1. Water Crisis
2.
Environmental Protection Agency (EPA)
Karen Weaver
3. Target audience is anybody who has a smart phone who believes something is wrong with their tap water.
4. The app has at home tests to perform on your tap water to see if it is contaminated. If it is, the app will tell you what is in it and what symptoms a person can receive from consuming this water.
5.
Strategy 1:  Have commercials that show videos of what contaminated water looks like and can do to you.  Videos of people setting their tap water on fire and it just burning.
Strategy 2: Have signs posted over public water fountains and sinks in order to make a person aware of the harms contaminates can cause if they are consumed.  It makes people want to test those public fountains.

# data[].attributes.headline
NAME:  (FULL)                                 SECTION:

# data[].attributes.subject
NAME:  (FULL)                                 SECTION:

# data[].attributes.body
1.) NAME OF APP:

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1

NUMBER #2

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

4.) APP BRAND AWARENESS:  - STRATEGIES TO MAKE YOUR AUDIENCE AWARE OF YOUR APP...

* HOW WILL YOU INTRODUCE AND MARKET YOUR APP TO YOUR TARGET AUDIENCE - CO "PROMOTE" TV SHOWS, MOVIES, GAME SHOWS, SOCIAL MEDIA...

--- "SUCH AS IN "THE GREATEST MOVIE EVER SOLD"

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:

STRATEGY 2:

Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”