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Jugenheimer, D., Kelley, L., Hudson, J., & Bradley, S. (2014). Advertising and public relations research (2nd ed.). New York: Routledge.

eText

ISBN-10:  1317507371

ISBN-13:  9781317507376

Print

ISBN-10:  113886028X

ISBN-13:  9781138860285

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Additional readings may be assigned by your professor.

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See the Class Teams & Zoom Info.

Submit your Shared VISUAL Link (shared so anyone can view it) before you come to class to deliver a presentation.

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See the Class Teams & Zoom Info.

Submit your Shared VISUAL Link (shared so anyone can view it) before you come to class to deliver a presentation.

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Stewart, D., & Shamdasani, P. (2015). Focus groups: Theory and practice (3rd ed.). Los Angeles: SAGE Publications, Inc.

eText

ISBN-13:  9781483312682

Print

ISBN-13:  9781452270982

-----------------------------

Additional readings may be assigned by your professor.

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Q: Could you explain the key statistics that we should feature?

A: Descriptive statistics are the percentages and the mean scores for your results.

Inferential statistics are the tests for significance like chi-square and t-Tests. These determine if differences between the mean scores for different questions are significant.

Inferential statistics also include correlations which look for relationships between mean scores for different questions.

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Think of your press release and infographic as aimed at communicating your research results to popular/mass audiences.

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Creating your Infographic...

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Q: What are the best kinds of foods to make those participating in a focus group more relaxed?

A: Snack foods that are easier to munch on while talking and not messy to eat with your fingers.

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Presenting your Survey Results...

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Writing your Press Release...

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Analyzing your Surveys...
Trend Analysis
Group Comparisons

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Q: Can we quickly review what needs to be done for this assignment again on Tues?

A: Think of your infographic as the photo accompanying your press release. The photo/infographic should illustrate the most important points in your press release.