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-  mineral water
- notepads
- venue
- lanyards
- delegate bags
- badges
- television monitors
- pens
- F&B

Benefits for sponsor: should be tangible

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1605861B

ITB Asia

1. Media sponsors
Benefits:
1. The sponsors will get their brand to be recognized by the exhibitors and visitors in ITB asia brochure, banners and posters.
2. Take advantage of opportunity to reach out to over 900 potential international buyers and benefit from a year round marketing campaign. Leverage on multiple branding and engagement platforms before/during/after the show to position and brand as a serious market leader.

3. http://www.itb-asia.com/exhibiting/sponsorship/

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1603717H

Singapore MICE Forum 2018

1. Dream Cruises
2.  They are listed under the website as a Partner which would allow them to gain recognition.

Company logo will also be printed on various flyers and websites which will allow them to gain business opportunities with other companies via their representitives which may attend the forum.

3.

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Singapore Airshow 2018
1.     Identify any ONE sponsorship item
Beer (Singha)

2.     Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
- The brand will be more recognized as the beer is available for all vistors.
- Also, Singha Corporation who owns Singha beer is moving towards packaging, logistics and property development. They are able to be in a list of future choices of partner companies.

https://www.singaporeairshow.com/trade/sponsors-and-partners.html

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Singapore International Water Week 2017

1. Identify any one sponsorship item
- Show carrier bag

2. Describe any two benefits that the sponsor received from the organiser
- The branding will be printed on the
carrier bags to be handed out to
all participants at registration and
carried throughout the halls of the
venue during the week.

- Their brand will be be mentioned on the SIWW website as they are one of the sponsors and their brand can be promoted and improve their reputation

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SMF 2018
1. Identify a sponsor or an item/event that has been sponsored
e2i

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
- Because e2i sponsored the event, their brand name will be put up around the exhibition, even on the guides given. This increases the brand awareness that people will have of it and they may look up on the organisation.
- By sponsoring such a big event, other companies may be impressed and thus will want to engage with them for future partnerships.

3. Attach a picture or website link to the sponsorship item.

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HR Summit & Expo Asia 2018

1. Identify a sponsor
Black Dog Consultants

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser

- They are able to have their own booth thus having opportunities to create more brand awareness and face to face marketing/advertising

- They are also hosting talks during the event which is an even more effective marketing as they are able to engage a larger crowd of people

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ITB Asia 2017

1.    Identify any ONE sponsorship item
Travellanda sponser delegate lanyard.

2.    Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
- As every delegate entering the exhibition will need a delegate lanyard with their name. this helps to promote the brand. As behind every lanyard, it is stated that the lanyard is proudly sponsored by Travellanda. There are at least thousands of lanyard issued to delegates. Delegates that received the lanyard will notice Travellanda brand. This helps to make their brand known to other companies and visitors as well.
- Another benefit will be media exposure. As the organizer will need to market the event as well via different channel. Such as main website or newspaper. Sponsors names are often included in the advertisement as well. Hence, Travellanda will gain media exposure due to the marketing by the organiser.

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 all over the world as Marina Bay Sands name is being feature in ITB Asia logo and banner. 

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ITB Asia
1. Identify a sponsor or an item/event that has been sponsored
Marina Bay Sands Singapore- Venue (Sands Expo and Convention Centre)

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
One of the  benefits would be gaining recognition from people all over the world, as Marina Bay Sands name is being feature in ITB Asia logo and banner.

As the Conference take place in Sands expo and Convention Marina Bay Sands Singapore, It also helps them to bring in more crowds (Exhibtiors and buyers from different countries) to MBS during the event dates.

3. Attach a picture or website link to the sponsorship item.

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1604456B
International Furniture Fair Singapore

1.     Identify any ONE sponsorship item
- Lanyard

2.     Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
- As the sponsor's brand name will be printed on the lanyards that will be worn by visitors, it will help to increase brand exposure for the sponsor where the visitors will act as walking advertisements.
- The sponsor's brand name will be mentioned on IFFS's official website for being one of the sponsors and this will help to promote the brand and improve its reputation in the industry.

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Ong Wan Ting
1601889G

1.    Identify any ONE sponsorship item
Pen

2.    Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
- As the pens will be given out to many visitors as a souvenir, visitors may discuss about the sponsor's name on the pen and how the sponsor and organiser may be related.

- The sponsor can be seen clearly when using the pen, this helps the sponsor's reputation especially when the exhibition is a large one, the reason why the exhibition is willing to take in the sponsor is because the sponsor is reliable.

3. Attach any link or picture/image or audio of the sponsorship item/exhibition.
The man in the blue suit is using a pen to write something down, this could be a potential sponsored item.

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Consumer electronics exhibitions suntec

1.    Identify any ONE sponsorship item
television monitors

2.    Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
1. Posting the brand on the the CEE website helps Samsung get marketing and brand awareness from visitors that visits the website.
2. I believe that they also get special rates and discounts from the event organisor for their booth in the event

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Lee Xuan Hui
1602377B

1. Identify any sponsorship items
- Event Bags
2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
-  1. Sponsors receive a form of indirect marketing and advertising through the physical logo printed on the events bags when the organiser gives bags to the visitors who attends the event. This is also a form of brand awareness and media exposure which will boost the perceived image of a company

- 2. Deliver a greater Return of Investment (ROI). By sponsoring an event, it can be cheaper than other forms of digital marketing such as advertising on tv. Furthermore, this kind of events have a very clear specific audience, in this case (the people who deals with radiology) which will deliver their role as a sponsor who specialises in the same expertise.

3. Attach a picture or website link to the sponsorship item

- Picture below shows events bags with logo of and event sponsor - Bayer South East Asia Pte Ltd given out to participants of the event

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1603494D

HOFEX (Northern Asia's leading food and hospitality tradeshow) 2017

Identify any one sponsorship item:

BBM (Bestbuy Maldives) and the Maldives Exhibition and Conference Service (MECS)
Sponsored winners of 2016's Maldives Hotel Asia Culinary Challenge - Chef Ahmed Fathheen from Bandos Island Resort, Chef Indra Kumar Limbu and Chef Ismail Naseer from Hulhule Island Hotel to showcase their talents at HOFEX 2017.

BBM did this as it  is the leading food and beverage supplier in Maldives and would like to gain exposure into the Hong Kong market in hope that it would be able to connect with other food and beverage suppliers in Hong Kong. The organiser of the event received incredible benefits as it does not have to spend money on financing the Culinary challenge which took place at the HOFEX 2017.

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Rachel Lum
1606018H

1. Identify a sponsor or an item/event that has been sponsored

Singapore Airlines

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser

Singapore Airlines is able to showcase their products and services on multiple branding and engagement platforms, giving them the opportunity to create more brand awareness.

By being ITB Asia's official partner airline, it will be seen as a market leader, which builds on its reputation.

3. Attach a picture or website link to the sponsorship item.

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Ler Yan
1605320I

1.     Identify any ONE sponsorship item
- one of the sponsorship item is Badges and Lanyards

2.     Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser
- the company logo of the sponsor would be printed on all the lanyards and badges that is for the event and hence would allow the company to gain exposure and recognition.

-  the value and prestige of the products by the sponsor's company would be enhanced by being associated with Singapore Airshow 2018 as it is Asia's Largest Aerospace and Defence Event

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1601910A
SMF 2017 Conference & Exhibition
1. Identify a sponsor or an item/event that has been sponsored
- Delegate Bag

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organizer
- The sponsor's  company logo will be stated under the "SPONSORS" section in all promotional materials. Hence, allowing a gain in recognition.

- The sponsor was able to enjoy  a 20% discount on prevailing registration fee for no more than 5 registrations for the event.

3. Attach a picture or website link to the sponsorship item.

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1602087G

C3 AFA Singapore 2017

1. Identify a sponsor or an item/event that has been sponsored

- All Nippon Airways

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser.

- Prominent booth placement near the entrance of the exhibition. Thus, the ANA booth will be one of the first booths visitors will see/visit upon entering.

- During AFA, All Nippon Airways were allowed to freely advertise their flights/promotions during the duration of the exhibition.

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Alysha Juhari
1600005A

1.Identify a sponsor or an item/event that has been sponsored
- show bags.

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser

1. the sponsor's company logo and booth number will be stated on the bag, hence, able to gain recognition and exposure.

2. the bags will be highly circulated at selected prominent trade shows which IFFS participates into. Hence, provide potential business opportunities

3. Attach a picture or website link to the sponsorship item.

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International Luxury Travel Market Asia Pacific Singapore 2018 

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International Luxury Travel Market Asia Pacific Singapore 2018 

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Christy Tay
1603126B

Identify a sponsor or an item/event that has been sponsored
- Notepads
2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser

- One benefit  that the sponsor received from the organiser being recognised as a prominent sponsor at the introduction to ILTM Asia Pacific. This allows people who attend the venue to know about your company and may have future opportunities to work with large and luxurious companies.

- Another benefit that the sponsor received from the organiser is gaining repeated exposure with your branding on the popular official show notepad. As the branding of the sponsor company on the front and the back cover of official show notepads that can include your own design. All 1,500 attendees receive a notepad.

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1601647I

SMF 2017 Conference & Exhibition

1. Identify any ONE sponsorship item
- Land yards

2. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organizer

- Able to display your items on a table to gain exposure  with other exhibitors and potential partners. Therefore, exhibitors will be able to form potential business deals with others.

- Another benefit would be gaining recognition by the organizer and thus,  their Company Logos may be under the "SPONSORS" section in all promotional materials.

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1601009B

Asian Business Meet ²⁰¹⁷

One sponsorship item would be mineral water.

One benefit that the sponsor may have received from the organiser may be that the organiser may have given the sponsor, his word, that if he or she were to sponsor this event, they would contract them again for the next event, for sponsorship. Which this would be a benefit for the sponsor, as it is an opportunity for brand exposure.

Another benefit that the sponsor may have received from the organiser is that the organiser may give free access or entry to a certain number of the sponsor’s staff. Which this would be a benefit for the sponsor, as the sponsor would have a chance to build a business relationship with the suppliers and buyers at the event. Thus, creating potential business opportunities for the sponsor.

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Ros Astika
1605930E

Resorts World Sentosa

1. Describe at least 2 benefits [actual or imagined] that the sponsor received from the organiser

-Name and logo on ITB Asia's different collaterals and promoted through social medias platform such as Facebook & Instagram
- able to gain recognition from people from all around the world
- Brand awareness

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The Singapore National Barista Championship. The sponsor has yet to be announced.   

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The Singapore National Barista Championship. The sponsor has yet to be announced.   

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The sponsor's probable benefits include:
1. Name and logo on all SNBC collaterals
2. The opportunity to grace the prize presentation and give the welcome address.
3. A certain number of sponsor's staff to attend all Cafe Asia official events

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Singapore National Barista Championship (SNBC) | Cafe Asia 2018

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Singapore National Barista Championship (SNBC) The SNBC is an annual event where Singapore's top baristas come together to showcase their talents and compete for the coveted title of National Champion and the opportunity to represent Singapore in the Annual World Barista Championship (WBC) being held at Seoul, South Korea from 9 - 12 November 2017.