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Alternatives can include: regular beach chairs, plastic beach chairs, wooden beach chairs, cloth chairs, beach towels, and any seating already offered by the beach.

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Segmentation should be based off of behavioral or psychographic variables. The ideal market segment would upper middle class to high class, environmentally conscious, beach-goers.

(https://www.travelchannel.com/interests/family/articles/cheap-family-weekend-getaways) PICTURE

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The positioning strategy is a sustainable, affordable chair made completely out of recycled materials. This is differentiated from other chairs on the market, because other chairs are made of harmful plastics that can get washed out into the ocean from hurricanes or tides. This makes the Litore Eco-Chair favorable in the mind to eco-friendly customers.

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each chair will contain a fun fact label regarding issues with the ocean to remind people what our mission is. It also helps educate others that don't know our product get an idea and make them aware

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Blue Color chair: to represent to clam and laid back ocean that will be preserved
Yellow/brown to represent: the sandy shore that will be preserved

More than one model will be available but this will be the most popular and base $29.99

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These will be the main colors and the logo that will be featured on each chair

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All three are prime examples of our competition because they sell folding chairs similar to what we would be selling