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Failing to see visible objects when our attention is directed elsewhere

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The focusing of conscious awareness on a particular stimulus as in the cocktail party effect

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Diminishes sensitivity as a consequence of constant stimulation

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The principle that, to be perceived as different, two stimuli must differ by a constant minimum percentage

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The minimum difference between two stimuli required for detection 50 percent of the time.

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The activation, often unconsciously, of certain, associations, thus predisposing of perception, memory, or response.

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Below one’s absolute threshold for conscious awareness

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The minimum stimulation needed to detect a particular stimulus 50 percent of the time

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The study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience of them

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A theory predicting ho and when we detect the presence of a faint stimulus (“signal”) amid background stimulation(“noise”)

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Information processing guided by higher-level mental processes, as when we construct perceptions drawing in our experience and expectations

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Analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information

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The process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events

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The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment