# data[].attributes.body
To conclude the theme of features we chose a minimalistic inner right image of her side profile and colour isolated her earring and her eye colour.

# data[].attributes.body
We decided to use the artists face for the inner left as it would be most personal as she is thanking her fans as well, who would be purchasing the CD. We continued the theme of colour isolation to allow continuity throughout the digipack and we contrasted the 'thank you' so that it stood out. The font style also remained the same.

# data[].attributes.body
When designing our back cover we chose to stick with the theme of the artists features. This meant that we chose to use an image of the artists whole face. We colour isolated her lips, highlighting the pink and blue theme that we used in our music video with the balloons. Whilst the artist chooses to not look directly into the camera, she intrigues the audience and makes her look more vulnerable.

# data[].attributes.body
For the front cover of our digipack we chose to use the artists features of her hands in front of her eye which we then colour isolated her eye to make her distinct blue eyes stand out against the black and white. The black and white effect gave fitted in with the genre of the music video as it is indie pop and often black and white album covers is what you would expect to see from that genre. This is shown in the album by the 1975 below. Whilst the blue eye still drew in the audiences attention and allowed for the album to be easily distinguishable from the others.

# data[].attributes.body
Overall, the combination was very effective because  we managed to portray our concept throughout all our media products. We were also able to display our brand identity through our products as well as making it interesting for our audiences in terms of encoding and decoding.

# data[].attributes.body
For our magazine advert, we decided to use the female artist as the main focus. This was in order to successfully market the product to the consumer. This is important from an audiences' point of view as they will be able to determine who the artist is from just looking at the magazine ad and if they aren't aware of who they are they will become familiar with them through their products as they contain images of the artist. We took inspiration from Harry Styles latest album as it showed an image of Harry Styles back showing his audience that he is stripped back and vulnerable. This is the same approach that we wanted to use in our magazine advert as it would show that the artist is opening up to their audience. We chose a bold gold font for the title of our album to go on the front of the magazine ad. This font style and colour is the same as the font style and colour on the Digipack, this allowed us to have a clear link between the two and made it easily distinguishable for the audience.

# data[].attributes.body
After researching current CD digipacks, we discovered that sometimes the most effective CD albums are the ones that are simple. This is why we decided to call our album features and on all of the sides it would display the artists facial features which fits in with the name and it also shows the artist in an extremely close up way which makes the audience connect with the artist and get an insight into the artists emotions and true feelings. We made the artists features stand out as they are shown in bright colours to draw the audiences' attention to them.

# data[].attributes.body
In our music video we have clearly shown that we have cut to the beat when we chose to write "Let's explain this" on the whiteboard and when saying "Let's explain this" the second time, we got three actors to say this in time with the beat so that it showed that we could cut in time with the beat. This suggests that we are following common conventions of music videos and linked the visuals to the music. This can be further seen when the artist sings "Kaleidoscopes rather leave me go blind". When the artist says this, an kaleidoscope effect can be seen on the screen to match the lyrics to the visuals.

# data[].attributes.body
From the planning stages we wanted to get across to our target audience the theme of love and the scars that it can leave remaining. This was after decoding the lyrics "If you could see yourself" showing the way that the person was acting and how their actions effected the other person in a negative way. If they could see themselves then perhaps they would stop. This message was connoted clearly to the audience on the main context of our music video. In our music video we had a lot of conceptual shots which didn't necessarily show the artist but it showed an object and this would have been to represent the artists emotions or to fit in with the general theme of the video. For example a candle flame being blown out represents the light in her heart burning out. As the song is quite slow we thought it would be most appropriate to have overlaying shots rather than continuously cutting in a choppy way as it would not match the tempo of the video and it would not be appropriate. Two dominant colours that we have used in this video are light blue and pink. These are the two colours that are associated with males (blue) and females (pink). We have shown these in our video through the use of coloured balloons being held up together showing that they should be together. The artist is first introduced at 0:15 as it was important that the artist was introduced near the start of the video in order to make sure that the audience is aware that she has a presence in the video and to represent the artist in a certain way. Our music video links to our magazine advert as the vulnerability of the artist is shown through high angles, like the one shown in the second screenshot. This is the same concept that has been used in the magazine advert because the artist is facing away from the camera with their body exposed showing them stripped back. The third screenshot of the mouth links to the digipack as the album is called 'Features' and we have several close ups like this in our video emphasising the idea of features.

# data[].attributes.body
Our overall concept of our main products and ancillary texts is of stripping back the artist and seeing them as they naturally are in their most vulnerable state. We have attempted to portray this through the use of Mes-en-scene (M-E-S), Cinematography and Editing. These were important elements for us to consider as it is important that our artist was the main focus throughout all of our ancillary products in order to sell her to our target audience.