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I don't believe there are any links to synergy. But her website is labelled and her record label's logo can be seen.

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The image used is a slight close up - mid shot of Jessie J, however it seems as if she's slightly off centre. The image is extremely bold and striking, implying to her audience the tracks on her album will be the same. In addition, the empty black section allows the additional text to be seen - and the use of B.O.B's name draws people in (perhaps his audience) enticing them into listening to Jessie J's music.

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She also uses 3 different fonts. One bold font for her name, a different cursive font for the album and another (sans-serif) font for the extra information. The font used for the artist name is also the main logo for Jessie J, which is used in merchandise and other promotions. They all slightly work together, but for the artist name and album name I would've stuck to one font.

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Jessie J uses 3 colours for the album advert. Black, white and gold. They all fit well, complementing one another. The black connotes elegance, white connotes purity and gold connotes wealth (or being a winner).

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The conventions used for this album advert are the general conventions: name of the artist, album name, featured artists and singles, record label and a website.

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In comparison to Rihanna's album advert, there are signs of synergy linked with Amazon - which allows Lana Del Rey to establish a brand identity by promoting and providing her content onto other platforms.

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The image used in the advert is a mid shot of Lana Del Rey standing with a casual resting expression - which is identical to the front cover of the album. This is an effective image choice, considering it's an image of her, allowing her audience to feel comfortable and familiarised with the identity of the artist. It can also be seen in a bad light, as some members of an audience would've preferred something crazy and out of the ordinary.

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Two fonts are used, one in a bold style for the artist name, album name and Rey's website. While a sans-serif font (perhaps Times New Roman) is used for additional information (release date, included singles, etc). The two fonts slightly complement one another, but I would have perhaps stuck to one font only.

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The main colours in the advert are blue and white. Even though these are the main colours there seems to be a fade effect (somewhat like a filter) possibly added in through a software like Photoshop. However, the colours complement one another, as it feels like Rey is trying to have a retro/vintage vibe to her album.

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Similar to Rihanna's album advert, the main conventions which are seen are the artist name, name of the album, release date, links on where to purchase the album and included singles. However in comparison to Rihanna's advert, the size of the artist name in this advert is slightly larger than the album name.

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The advert I picked for Lana Del Rey was based on her album 'Born To Die' which was released in 2012. This same album advert was featured on Q magazine roughly near the end of 2011 / early 2012.

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There are no signs of links with synergy, but her Twitter is linked at the bottom.

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In the version I picked, the image is just an ordinary close up of Rihanna, highlighting her features - bold red hair and bold red lipstick / minimal makeup. A similar or identical image is even used for the front cover of her Digipak/CD for the album.

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The same font is used throughout, slightly reminding me of a similar font I'd use within Photoshop (Code Light). Considering the same font is used, it weaves in the advert and works together.

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In this advert, Red seems to be the main colour, which is contrasted with darker colours (navy blue / slightly purple colour as the shadow accent colour) which complement one another, while possibly connoting danger and/or even lust - as red symbolises the two.

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The main conventions shown within this advert are the album name, artist name, mentions of hit singles, release date and Rihanna's social media - meeting the majority of the conventions.

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When researching into this album (LOUD) there were many versions for the album advert. This is the version I chose.

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The task states to research within artists of a similar genre to the artist from our final song choice (in this case Jorja Smith) - considering she works within many genres, mainly garage and neo-soul, it was hard to find album / magazine adverts for similar artists.

Therefore, the artists I've picked are from different genres. However for task 4 (analysing different websites, I picked from artists within the garage / neo-soul genre)