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Unfortunately, I was unable to record feedback I got about my ancillary products, but I was able to discuss with some people what they thought about them and make some notes.

Website
In the feedback I received from my website, I was told that it looks very professional and has lots of relevant information, media and links based on the artist and his music.
A criticism of the website was that it could have included some more images or videos that were more personal to the artists lifestyle as it would increase fan appeal.

Advertisement
The audience reacted positively to my magazine advert, a point made was that the layout is neat and suitable for the theme and information being presented.
One way I was told that I could have improved the advertisement was to include rating stars to possibly attract the audience from another approach - high rating appeals to fans more.

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Font idea 1

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Font idea 2

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Font I used in final products

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Second Rough Cut of Group 19's music video

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Receiving audience feedback was immensely important for me since it allowed me to hear honest opinions and provided me with an alternative perspective to look at my work from and find weak points that could be bettered.

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This is an audio file of the feedback my group and I received from our teacher after he viewed a rough cut of our music video.
After re-listening to the feedback and discussing it, we were able to make changes to the video to improve the success and appeal of it.
One improvement given to us was to use a clean version of the song audio since there were lots of words that are inappropriate for certain audiences. From this feedback and the other points my teacher raised, it taught me to look at my work and products from a different perspective. Doing this will then allow me to notice ares for development that I may not have seen before.

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My peer feedback was encouraging as they raised the point that the video is 'good'. Although this was vague, discussion after the recorded feedback led to an elaboration on this point which was that the video looks professional and appealed to the audience - who were people that fit into the alternative target audience group I outlined in a previous research blog.
The constructive criticism given was that we should edit the brightness of some of the shots to increase visibility.

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Synergy
An item of synergy that we had planned to use but removed once we had started to created the music video was the sunglasses the artist was going to wear. We removed this item since it didn't suit the themes and genre of the video as much as we had thought it would previously.

Font
Another adaptation we made to our media products was another synergy item that was the font. Once trialing text in the fonts I had planned to use previously, I realised the font 'Cinzel' looked much better overall and was much more suiting.

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After showcasing my music video in the 'Screen on the Green' cinema to the rest of my year group I watched some of the reactions people had and listened out for any comments made.

Judging by the positive reactions and encouraging responses when I spoke to some viewers, they thoroughly enjoyed the music video which was nice to hear, especially after all of the research and planning put into it.

I caught up with some peers to hear some opinions on the music video. In the clip below is feedback I recorded from a peer after the cinema viewing. The overall feedback was positive; one point mentioned was that the video suited the genre an was conventional to a typical grime music video. Peers also thought the editing and camera work were well executed and presented.

This feedback taught me to be more positive and less doubtful of my own work. I produced a great video with my group and should be proud of what we were able to produce.

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Uploaded by Chaihna Hagan on 2018-02-08.

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Similarities
The main similarity between the Pitch and Rough Cut feedback was to finish up certain things to improve the overall look and increase professionalism.

Pitch - Add some blog post tasks

Rough Cut - Finish editing, matching up

Differences
The difference I noticed between the two sets of feedback was the context of which feedback was about; however this is expected seeing as they're about two different types of content.

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The feedback gained from the rough cut had some positive points which was great to hear,  but with the constructive criticism taught us to look at and approach our work from different perspectives to see where we could go better.

To improve the video after the rough cuts and feedback, we censored inappropriate words out of the audio track and continued with our editing - which led us to eventually colour grade, add transitions and titles and also match up the audio with the video (lip syncing)

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Part the way through producing and editing our music video, we produced 2 rough cut version sto show our teacher and peers what we had done so far to find out how we could improve it.

Main points raised from both rough cuts:

Find a radio/censored version of the song

Colour grade shots for the added finish and vibrance

Make sure all lip syncing matches the music especially in close ups with less movement

Use of editing and cuts of shots were quite well synced with the gestures and positioning of Mohamud

Our use of different locations and costumes paired with our shots and suited genre

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From the feedback I realised that my pitch was missing certain tasks such as the ones listed (target audience and animatic), so I knew that my group and I had to get those completed fully.

The feedback from the pitch also helped me to develop the synergy tasks and items, since we were told the ones we'd chosen were not very suiting for our product and not extremely clear to the audience.

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After researching for and then presenting our pitch, we received feedback from our peers and teacher on what went well and how we could have improved. Here are the main points we gathered to make improvements on before starting to produce our music video.

Target Audience

YouGov Profile

Audience Demographics and Psychograhics

Location

Use our own images of locations, features and areas

Synergy

Change synergy item and add information

Animatic Task

Add task to pitch

Clearly displayed and detailed posts

Research was thorough and relevant

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What have you learned from your audience feedback?

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What have you learned from your audience feedback?