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Tom
Is a male character that is the gang leader and arranged all these crimes. He believes he is better than the Police and will never be caught. At the end Tom try's to shoot and kill Will as he is found to be the informant to the police until Detective Smith comes in and stops Tom and is able to arrest him

Luke

Is a male character that previously went to prison so that the others get away with the crime. His code name is the Jack of diamonds. He is friends with Tom and is why he is involved in the gang. He wants to do one last job and is the main reason they do another heist

Rachel

Is the only female character that is the girlfriend of Tom (the gang leader) and has been involved in the gang since they got together. She is the Queen of hearts.

Mike

Is a male character which is Toms younger brother who is good with computers and is able to hack computers to ensure they don't get caught. His code name is the Ace of Spades

Zack

He was a friend of the group for a long time and was one of the first to get involved. His code name is the Jack of Spades.

Will

Is a male character that is an undercover cop who gained Luke's trust whilst they were in prison. Will isn't accepted by the group until Luke vouches for him. He is nicknamed the Red Jack that the gang have decided for him.

Detective smith

Is a male police officer who sent Will undercover as he thinks he can get them arrested. He is authoritative and doesn't like the group as they are all young criminals.

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The intended target audience will be males aged between 16 to 30, who enjoy crime or heist films.

The lower age limit if target audience would be 16, the reason for this is because of the film containing; blood, violence and offensive language, therefore would be inappropriate in todays society to show the film to a less mature audience. The film also contains an open narrative, so the can be interpreted in more than one way and may be too complex and hard to understand for younger audiences. The upper age of my target audience is 30 as ages higher than this, would not enjoy the action shots or jump shots in particularly. Also, like ages below 16 they will not keep up with the narrative and therefore not understand what the film is about.

Even though my film is mainly targeted at males, it can still appeal to a female audience. The reason why I have chosen to mainly target a male audience is because they are more likely to enjoy the action shots in the films, and the violence in the film which a female audience is less likely to enjoy.

My intended target audience will fit anywhere between C1 to E on the jicnar scale. This is because the lower age range of my target audience’s age is 16 so are unemployed and in education, therefore they are in social grade E. The upper age range of my target audience is 30 which would be mainly in C1 or C2 on the jicnar scale. This is because they are mature and most likely a white collar worker or a blue collared worker doing manual work. Even though mainly my target audience is located in-between C1 and E on the jicnar scale this does not mean someone in A social class and is in the upper middle class from watching the film as they may like crime/heist films already.

In their spare time my target audience are highly likely to spend their money and time socialising with friends on entrainment like going to the cinema. As the UK is a first world country and from my experience I expect mainly the lower boundaries of my target audience to have easy access to social media and use sites like Facebook, Twitter, Snapchat and Youtube daily.

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Due to the group of friends using their computer skills to hack into the companies and banks they plan to hack, it is important that they have their costumes that best represent this. Here is some examples in which we could take some inspiration of and use similar costumes and styles.

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Applying the narrative theorists (Links to Synopsis)

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Applying the narrative theorists (Links to Synopsis)

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Levi-Strauss:
Levi-Strauss' theory follows binary opposites and can relate to Barthes, semantic and syntactic elements. In the trailer we will use different colours and styles of shots to support the binary opposites of Law and Lawless, this will include reds and blues and blacks and whites. This may be used through camera angles used or perhaps the colours of the costumes they wear. The reason for implementing these subtle elements is to allow for the audience to subconsciously identify the genre through simple conventions and colours.

The Binary Opposites:
Law vs Lawless - The audience will question who to support and feel sympathy towards during the trailer as the motifs of the gangs heist may be relatable to some audiences however as this is the second time and is out of greed they may not have any sympathy towards the gang.

Good vs Evil - One of the friends in the gang is the snitch, some may see this as a good dead as it shows that following gangs and criminal activity is wrong. The conflict between the gang and the police force and snitch drives the trailer narrative forward as we see the key conflict that takes place in the film.

Chaos vs Order - The clash between the gang deciding to perform a second heist despite them risking their successful lives at university shows the chaos that they decide to let into their lives is the key conflict that drives the narrative forward. The first heist is revealed to be for allowing the group of friends trying to afford for their university fees. However, they are then convinced by Zack to perform a second heist out of greed. This conflict should make audiences feel confused on how they feel towards the films main lead on whether they should be feeling support or distaste towards him. This is good because it then should make the audience want to see the film so they can see the portrayal and representation of the character. Therfore, making them feel encouraged into wanting to see the film.

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Act 1- Equilibrium
The first act of the trailer will follow Todorov's theory of narrative and show to the audience the equilibrium. This is when everything is in order and there is no form of conflict. The trailer will introduce to the audience: Luke, Rachel, Mike and Zack. Both Luke and Rachel are love interests and share the strongest bond, and their two best friends are Zack and Mike. The trailer will start with scenes at the poker table as the audience are introduced to the four main friends. There will be close up shots of each member and a focus on each card they hold in their hand as this will relate to the name they give themselves. This is not directly said to the audience and instead will follow Barthes theory of semantic elements. As the trailer continues during the first act, we learn that a year previous to this day they performed a heist that ensured they were able to pay for university tuition however Zack was arrested and has only been just released. This hints towards disequilibrium showing some drama however it is only hinted towards as during the poker scene quick edits are used to show the failure of the first heist for Zack as we see him running from police sirens. We then cut to more shots of the friends who continued on to their universities as we learn of their successful time at uni the reason for doing this is to subtly set enigmatic codes so audiences will not be aware of who the snitch is further on in the trailer. To keep the trailer flowing and interesting audiences the camera wont stay in one place for long as we use cutaway editing to show their life at university and use the voice over from their dialogue to place it over these shots. Audiences should then become aware of the films main four leads as and realise that some enigmatic codes have been placed. Towards the end of the equilibrium the four friends raise their glasses but instead of clink sound, the sound is replaced with a gun shot beginning to suggest disequilibrium which follows the second act. The group of friends all get along showing their bond and allows for the audience to familiarise themselves.

Act 2 - Disequilibrium
The second act of the trailer will follow Todrorv's second stage of disequilibrium where the problem is identified and is acted upon. The trailer always cuts back to the poker table with Luke, Rachel Mike and Zack as they begin to start discussing a new heist bigger then before. This is proposed by Zack showing that prison life has not changed him and that in fact he has been consumed by greed and the thrill of it. However, the second act will show the most action as when they are discussing the plan the trailer will use short takes and quick edits. The first being a cut to Luke who will scout the area of where they plan to hit. We then cut to a car park showing more of the hack take place as we see Rachel using the laptop surrounded by tech making the transaction take place. We then cut back to the poker table and Luke, Rachel, Mike and Zack all laugh and leave the room. It then cuts to police sirens as we see that the heist has gone wrong. Luke is then running in panic and we see Rachel get held at gun point by a police officer. Inter-titles are then used as we then cut to the safe house we see Luke, Zack and Mike all screaming at each other and defending themselves as none of them know who to trust. This further creates the enigmatic codes in the trailer. The trailer cuts to more inter-titles to add further meaning to the trailer. As the second act continues the trailer begins to build up anticipation as Luke Zack and Mike are all apart and trying to figure out who snitched them out.

Act 3 - New equilibrium
The shortest act out of the trailer, this will follow Todorov's stage of new equilibrium. After cutting from the argument at the safe house we then see a chase take place however only from the waist down. This is to ensure that the twist of who the snitch is never revealed to the audience as this is the key enigmatic code. The only character we can see is Luke chasing a blurred out figure. Over the course of this chase dialogue from Luke confronting the snitch can be heard adding emotional impact to the chase. As the trailer continues we see Luke confront the snitch however this perspective will be over Luke's shoulder as we see a blurred figure in the background and a close up of the hand holding a gun. A gun shot effect can be heard and the trailer immediately cuts to the titles of the film and the release date. This is the most obvious enigmatic code and is the main hook that will encourage audiences into wanting to see the film.

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Costumes - The characters will be wearing formal outfits for this production with things like; shirts and ties. This creates a sense of familiarity to the crime and heist genre of film as the characters in those kinds of films are either in formal attire of very informal with things like masks. This shows that the film is following the conventions of a heist film.
The mood of the film - This will vary between acts. In the first act it will be very upbeat as its a reunion of all of the cast as it will have been a long time since they all saw each other, but in the later two acts its going to be more bleak and dark and unpleasant. We will achieve this through doing shot for shot recreations prior and post heist to see how wrong it has gone for the gang.
Audience expectations - from audience surveys I can see that my audience expects things like the formal attire, guns, gangs and a bank robbery. We will include all of these things in our film as it fits in with the regular conventions of crime/heist films so it can be included within our film, although we are going to change it slightly to make it seem more original and keep audiences attention.
Setting - we will need a plain room that we will use for the gangs safe house. We will also use a car park for the final confrontation towards the end of the film.
Props - We will need things like computers so they can hack the bank. Also we will need things like a camera as someone will be taking photos of the Bank.
Lighting - in the first act we will use more high key lighting to make it seem more pleasant and welcoming as they are having a reunion. However, in the second and third acts we will use lots of low key lighting to make it seem more bleak and with the shot for shot feature we included it means that people can see how bad its got for them.

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Safe House - For this we will need a plain room with a table to seat our cast. We could find locations like this in school as the drama rooms could be available to use. To use this room we would need to get permission of one of the teachers to film there. Potential problems would be the noise from the school so we may have to film after school hours.
Car Park - We would need an open, multi-story car park. We could use locations like Gracechurch car park for this shoot, as it fits the criteria. We may need to get permission to film there. Problems we may encounter whilst filming there could be members of the public getting in the way. We could deal with this by filming later on in the day or at an unusual time whilst people are still in school and work.
Outside a Bank - We would need a place outside a bank that is relatively quiet to film there. We could use locations like the parade within Gracechurch to film there. Alternatively, we could film on the Birmingham road outside the Halifax as there is parking available there so it could be filmed inside a car opposite the bank. We may need to get permission to film there depending on the final location we chose. Problems we could encounter are members of the public getting in the way or there not being any space to film there. We could overcome these problems by filming later on in the day around 5:30pm when less people are out as the shops around Gracechurch will have closed.
As a backup we could film outside the banks but instead of acting out the heist we will instead film the scout outside the bank taking photos and beginning the hack. This is more simple to film and allows for us to not be too ambiguous with our trailer and be more realistic to produce a professional product.

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ACT 1 - The group of friends are reunited at the poker table and are discussing the gang members freedom after a year in jail. Whilst they are talking we use cuts to show the events of the last heist (slow paced, probably cuts to him being arrested use fades etc) then we get information that they promised no more heists now they are in uni. However the gang member from prison wants to continue and convinces them to do one last job. They all appear to reluctantly agree. The enigma code is who is the snitch. They clink their shot glasses and as they clink a gun shot or a police siren is used instead

ACT 2 - We see them plan for the new heist briefly, cuts to one taking photos of the bank etc, then the set up of the hacking equipment. This is all quite fast paced building up more and more etc. We then see the heist go wrong and see the police arrive arresting the one member performing the hack we then see the screaming and shouting at the safe house as we don't know who to trust.

ACT 3 - mirroring act 1 we see the safe house room almost creating the same shots but with empty chairs cutting back and again to the safe house room. It keeps cutting to a chase or perhaps he is chasing the snitch at the end of the film instead of a meet up? the empty room keeps cutting to this chase and ends at the roof top where we get a close up of the leader and say "after everything we've been through..." or a close up of the snitch's hand as the leader is out of focus. This keeps the enigma code as no one should know who the snitch is.

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The Royal Flush

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GCY Productions