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Richard Nixon served as Vice President under Dwight Eisenhower and was the Republican Nominee for President in 1960, eventually losing to John F. Kennedy in a hard-fought campaign. He was elected President in 1968, won re-election in 1972, and resigned in 1974 after the Watergate scandal.

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Richard Nixon served as Vice President under Dwight Eisenhower and was the Republican Nominee for President in 1960, eventually losing to John F. Kennedy in a hard-fought campaign. He was elected President in 1968, won re-election in 1972, and resigned in 1974 after the Watergate scandal.

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On November 22, 1963, the world fell into mourning when President John F. Kennedy was assassinated in Dallas. Watch a video about that tragic day that changed the course of American history.

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On November 22, 1963, the world fell into mourning when President John F. Kennedy was assassinated in Dallas. Watch a video about that tragic day that changed the course of American history.

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Must complete this form to receive credit on the assignment.

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Instructions: Answer the following questions while exploring the Padlet that has resources for the 1960s Presidential Election. Questions 1-3 are short answer, 5 sentences minimum. Questions 4-5 are essay answers, 3 paragraphs minimum.

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John Kennedy with running mate Lyndon B. Johnson

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John Kennedy with running mate Lyndon B. Johnson

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Richard Nixon with running mate Henry Cabot Lodge

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Richard Nixon with running mate Henry Cabot Lodge

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1960 Richard Nixon Republican Convention Acceptance Speech

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The Presidency

Senator John F. Kennedy (D-MA) accepted his party's presidential nomination at the 1960 Democratic National Convention in Los Angeles, California. This speech has since become known as the New Frontier Speech.

Original news coverage courtesy of NBC. close

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John F. Kennedy Accepts the 1960 Democratic Presidential Nomination

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Senator John F. Kennedy (D-MA) accepted his party's presidential nomination at the 1960 Democratic National Convention in Los Angeles, California. This speech has since become known as the New Frontier Speech. Original news coverage courtesy of NBC.

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First televised debate in history

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TNC:172  Kennedy-Nixon First Presidential Debate, 1960

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When John F. Kennedy began his run for the White House more than 50 years ago, there was plenty of excitement and anticipation. He was energetic, handsome and from a famous Boston political family.

But his candidacy was far from a sure bet. At the time, few would have predicted the lasting impact his campaign would have on every election to follow.
Recognizing The Power Of TV
Kennedy made the most of his youth and novelty, says historian Robert Dallek, author of several books about JFK.

"In 1960, when he ran for the presidency, first of all, if he won, he was going to be the youngest man ever elected to the White House," Dallek says. "Secondly, he was going to be the first Catholic, so there was something fresh and new, and this is what he spun out in the campaign. He called his potential administration the 'new frontier,' and he said the torch was being passed to a new generation."

Those things alone would not have made Kennedy's 1960 campaign one for the ages. But when you toss in the rise of television and the way Kennedy harnessed the new medium's power, Dallek says, it became the first truly modern presidential campaign.

"I think the most important moment was in that first television debate with Richard Nixon, when Kennedy came across as presidential," he says. "As someone who was poised, who was witty, charming, handsome and deserved to be president of the United States."

Dallek says JFK was visionary in recognizing TV's potential, and in knowing how to use the new tools candidates suddenly had at their disposal. He brought that understanding to the fight for the nomination.
Playing To The Camera And Pop Culture
In 1960, presidential primaries in individual states were not new, but they were playing a more prominent role.

Filmmaker Robert Drew was given up-close access to Kennedy in Wisconsin to produce a documentary. No candidate had ever allowed cameras to have such an intimate view inside a presidential campaign before. It added to the Kennedy mystique.

With the help of sophisticated polling and television, Kennedy used the primaries to prove that he had national appeal and that a Catholic could win the votes of protestants.

His success in the primaries offset concerns about his youth - he was 42 when he announced his candidacy - and allowed him to counter the party establishment that would have preferred either Lyndon Johnson or Hubert Humphrey as their nominee.

JFK also tapped into popular culture to appeal to voters. His ads moved beyond the stodginess of past campaigns. There was no bigger star than Frank Sinatra, who reworked one of his big hits into a JFK jingle:

"Everyone wants to back Jack
Jack is on the right track
'Cause he's got high hopes, he's got high hopes
1960's the year for his high hopes
Come on and vote for Kennedy
Vote for Kennedy, and we'll come out on top
Oops, there goes the opposition ..."

Reaching Out And Running Negative
It was the first campaign where there was so much focus on money - specifically the candidate's family fortune and how that money helped fund TV spots, especially in key primary states. Those ads targeted specific kinds of voters, featuring ordinary citizens facing everyday problems.

Dallek notes that the Kennedy campaign also went negative, running a groundbreaking - and devastating - attack ad during the general election, featuring President Eisenhower, who was still in office.

In the ad, a reporter asks Eisenhower about Nixon's experience: "I just wonder if you could give us an example of a major idea of his that you had adopted." Eisenhower responds, to the laughter of others, "If you give me a week, I might think of one. I don't remember."

"They understood that when you run a campaign like this," Dallek says, "you not only have to present yourself as attractive, appealing, effective, promising, but you also have to show that your opponent has terrible weaknesses, things that you wouldn't want to see in the White House."

The Kennedy campaign also featured a strong outreach to Hispanic voters, presenting an ad with the candidate's wife, Jacqueline Kennedy, speaking in Spanish.

"Now remember that Mrs. Kennedy was very pregnant during that 1960 campaign, so she couldn't be out on the hustings all that much," Dallek explains. "But she could do this ad in Spanish. Now, who knows how many votes it brought to Kennedy's side, but it sure couldn't have hurt."
Following The Same Playbook
Dallek says it's a very simple exercise: Look at the successful presidential campaigns since Kennedy in 1960, and see candidate after candidate taking inspiration from JFK, no matter their politics and personal style.

Dallek says no one has yet created a new template the way Kennedy did.

"Of course, the Obama campaign apparently used the modern technology and things like Facebook and Twitter to reach out to the public and a mass electorate," he says. "But these are just variations on the kinds of things that Kennedy innovated in 1960. So recent and current candidates can look at the technology, but what they're doing is, in a sense, taking a page from Kennedy's book."

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How JFK Fathered The Modern Presidential Campaign

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When John F. Kennedy began his run for the White House more than 50 years ago, there was plenty of excitement and anticipation. He was energetic, handsome and from a famous Boston political family. But his candidacy was far from a sure bet.

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The United States presidential election of 1960 marked the end of Dwight D. Eisenhower's two terms as President. Eisenhower's Vice President, Richard Nixon, who had transformed his office into a national political base, was the Republican candidate, whereas the Democrats nominated Massachusetts Senator John F. Kennedy.

The electoral vote was the closest in any presidential election since 1916. In the popular vote, Kennedy's margin of victory was among the closest ever in American history. The 1960 election also remains a source of debate among some historians as to whether vote theft in selected states aided Kennedy's victory. Virginian Senator Harry F. Byrd received 15 electoral votes from 14 Southern and one Oklahoma unpledged and faithless electors, respectively.

This was the first presidential election in which Alaska and Hawaii participated, having been granted statehood, respectively, on January 3 and August 21 of the previous year. It was also the first election in which both candidates for president were born in the 20th century.

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The United States presidential election of 1960 marked the end of Dwight D. Eisenhower's two terms as President. Eisenhower's Vice President, Richard Nixon, who had transformed his office into a national political base, was the Republican candidate, whereas the Democrats nominated Massachusetts Senator John F. Kennedy.