# data[].attributes.body
Maximum of 250 words which introduces the organisation, its location, the sectors in which it operates, and its principal products.

# data[].attributes.body
Undertake a PESTEL analysis (see lecture 1) which makes clear:

• Factors that are specifically relevant to the organisation
• Whether they are opportunities or threats
• Their level of importance (i.e. low/medium/high)

# data[].attributes.body
Using the Consumer Decision Making Process (see lecture 2), how has consumer behaviour changed due to Covid-19?

# data[].attributes.body
Make specific recommendations for how the organisation’s new marketing mix should look. You should explain which tactics should remain unchanged, which need minor changes, and what new approaches need to be introduced (i.e. SAME/CHANGE/NEW). Select two of the following four for a detailed discussion:

• Product (see lecture 5)
• Price (see lecture 6)
• Place (see lecture 7)
• Promotion (see lecture 8)