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Product that meets the needs and wants of target market and delivering satisfaction better than competitors.

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Nike, Inc. is an American multinational association that is involved in the design, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and services.

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Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars)

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Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars)

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Sales of the biggest athletic apparel, accessories and footwear companies worldwide in 2023 (in million U.S. dollars)

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Sales of the biggest athletic apparel, accessories and footwear companies worldwide in 2023 (in million U.S. dollars)

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Nike’s well known slogan “Just Do It” instills brand identity. It is proven that this marketing strategy of theirs is effective in attracting customers, encouraging brand loyalty as well, leading to higher sales.

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Nike's Just Do It: A Case Study on Marketing Strategy

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Nike, Inc., the global athletic footwear and apparel giant, is renowned for its iconic "Just Do It" slogan and the swoosh logo.

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Revenue from footwear segment of Nike, adidas and Puma from 2010 to 2022 (in billion U.S. dollars)

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Revenue from footwear segment of Nike, adidas and Puma from 2010 to 2022 (in billion U.S. dollars)

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