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Slogan: Think Short & Sweet and Make Every Second Count!

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TikTok is a social media app for sharing short videos, offering diverse content like lip-syncing, comedy, and tutorials.

Its personalised feed and creative tools have made it popular, especially among younger users. Originally made in 2016, but made at that time it went by a different name, Muiscal.ly. By 2018 the app had rebranded its name into TikTok. The company is based in Beijing, China.

The user base of TikTok is broad, with members of different age groups, genders, and geographical places. Still, it speaks especially to newer generations like Millennials and Gen Z.

TikTok users may exhibit a wide range of personalities, but the platform tends to attract creative and expressive individuals.

TikTok's user-friendly interface, trending topic discovery, and captivating content have made it popular among users seeking entertaining, relatable content for short-form video creation, talent exhibition, and viral challenge participation.

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Brand values: TikTok promotes creativity, authenticity, inclusivity, and fun.

Brands promise: "Make Your Day"

Brand identity: TikTok's logo is a black music note on a white background, with vibrant and playful colours used throughout the app. The imagery often features diverse individuals creating and sharing content.

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TikTok is a free platform accessible through mobile devices. It generates revenue through advertising, sponsored content, and partnerships.

Distribution to end-users is through app stores (e.g., Apple App Store, Google Play Store).

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Target audience: Typically younger demographics interested in entertainment, creativity, and social media trends. But appeals for older audiences can be "how to do/DIY" videos, or troubleshooting help for different circumstances e.g. technological problems with a product person.

Message: Promotes the platform's fun and creative atmosphere, showcasing user-generated content and viral challenges.

Effectiveness: Highly effective due to its ability to resonate with the target audience and encourage user engagement, with things such as likes, comments, and views.

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The account is a photography account by the name of @byadrianamaria, with 43,000 followers.

This video reached 11 million views with an engagement of about 500,000 likes and 2,000 comments.

this engagement helps appeal to people who are already into photography and are opting for a new type of photography mobile phone photography or for new photographers who don't know the ins and outs of having a professional camera because the iPhone does most of the editing for you which can help a lot.

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1. Key Features of Professional Service (applied to TikTok):

Advanced algorithm for content discovery and personalised recommendations.

Robust analytics and advertising tools for businesses and creators.

Dedicated support for brand partnerships and influencer collaborations.

2. Characteristics of Professional Services Marketing (applied to TikTok):

Relationship-driven marketing: TikTok fosters connections between creators, users, and brands through interactive features like duets, stitches, and comments.

Emphasis on authenticity and creativity: Successful marketing on TikTok often involves genuine, relatable content that resonates with users.

Consultative approach to brand partnerships: TikTok collaborates with brands to create engaging campaigns that align with the platform's values and resonate with its user base.