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Digital Marketing

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Instagram: Get the attention of the older target audience who could potentially make more of a difference in the financial situation

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Linkedin: Make a professional social media presence, share the journey with Baileys achievements and potentially gain sponsorships from people who can make the dream into reality

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Connect with people in the industry and try and gain more knowledge for Bailey to use and reach different goals step by step

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Tiktok: As social media is taking over the world using social media could be your way into making your dreams come true, by showing behind the scenes of races, highlights and how Bailey himself is outside of the racing persona

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Develop a constant posting schedule where you can keep the audience engaged

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Keep up with the trends to reach wider target audience

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Online shopping

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Sponsorship: showcase how important sponsorship is to the business and how much it will mean for Bailey

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racing merchandise for fans who could promote the journey and business

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Finding sponsor which mean something for the business and can have an influence for the business

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Pitch ideas to potential sponsors by presentations and direct emails

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Go Fund Me Page: Build a very persuasive campaign which persuades people to fund the business with their hard earned money

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Share the go fund me page to all digital platforms

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Collab with local media outlets to attract attentions , encourage influences to get involved with the story and be apart of a great adventure