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Benefit- Shows Barbie stands behind a clean Earth and environment. A company people will want to purchase from to help influence their kids to be kinder to the Earth.
Content- A picture of a Barbie doll on a beach and we will incorporate the doll picking up trash. Possibly a before and after of a beach where there is trash and then a cleaner beach.
Caption- Beaches are better when they're clean, take it from Barbie! #HappyNationalCleanBeachesWeek. 🏖

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Benefit- Many Americans celebrate the Fourth of July and this post shows Barbie's patriotism which many people look for in a company.
Content- A picture of a Barbie doll dressed head-to-toe in 4tg of July attire and accessories watching the fireworks in the distance. Caption- It's always a party in the USA with #Barbie. Happy Fourth of July🎆!

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Benefit- Nowadays, it's very common for kids to be online rather than playing and interacting with the world around them. Posting this shows how Barbie's can be brought with kids anywhere and are fun to play with.
Content- A picture of a Barbie doll dressed for the pool, by a pool, with a toy ice cream and a real ice cream cone. Caption- Keepin' cool with Barbie! How are you keeping cool today? 🍧

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Benefit- Again, it's smart to push kids to go play rather than be online like they normally are in present day. However, in the summer many people go camping and can't have electronics and may be left wondering what to do with their time. Barbie could be a great thing for kids to bring to play with and even better if there's a Barbie with Barbie camping gear!
Content- A picture of a Barbie with camping gear and cute camping clothes. Caption- Barbie loves camping! When's the last time you explored the wilderness?🌳

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Benefit- Posting a picture of some Barbie dolls of a diverse mix, gives a look into the toy and when people see it, they will want to buy it. Inclusion is key to make everyone feel included and drawn to a product.
Content- A picture of multiple Barbie dolls with different summer outfits on. Caption- Summer's just getting started with Barbie. What's your favorite Barbie outfit?👙

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July 19- Anniversary of the First Women's Rights Convention

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July 19- Anniversary of the First Women's Rights Convention

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Benefit- It's important for Barbie to promote important things for its audience that encourage them to think big and contribute good things to the world. This post stresses women's rights and it would be hard to not support a business that promotes this because the main group of people that play with Barbie's are young girls.
Content- A picture of multiple different Barbie dolls. Caption- Today in history, the first Women's Rights Convention was held. Who are some of your favorite Women's Rights Activists? 💕

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July 23- Southern Delta Aquariid Meteor Shower

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July 23- Southern Delta Aquariid Meteor Shower

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Benefit- The whole point is to promote kids to go outside, get off electronics and to bring their Barbie dolls because they make great companions.
Content- A kid holding Barbie looking up into the night sky with a cool animation of a meteor shower. Caption- Don't forget to look up this week! We'll be experiencing a cool meteor shower! Can you and Barbie see it from your home? ⭐

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July 30- International Day of Friendship.

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July 30- International Day of Friendship.

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Benefit- If you promote friendship, that brings in more customers because people will want their friends to also have a barbie doll.
Content- Two Barbie dolls that are hanging out in a Barbie dream house. Caption- Happy International Day of Friendship! Tag your bestie(s)! 😍