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Back in 1898, they had a similar problem with the fast fashion of the shirtwaist; perhaps we could use a similar solution. A group of middle-class women realized how workers were being treated so they created a “white label” to show if something was made under good working conditions and didn’t have any hazardous materials. The white label helped people realize that there was a price for cheap things and that their garment was probably made by someone who was working in a small, dirty room for hours on end, earning little pay. Another solution is to recycle things like clothes and rugs instead of throwing them into landfills. It’s hard to recycle, especially since it’s cheaper to just buy new polyester than it is to recycle it. Cotton is especially hard to recycle because it doesn’t dissolve easily so chemist Herbert Sixta and his team worked to find a solution. They found out that liquid salt can shred cotton and be turned into fibers that can be woven or knitted.

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Since big companies such as Shien and Zara have so much power, as a result, workers and individual people can’t do anything to make a difference in how the companies are run. Fast fashion companies would gladly underpay workers so governments have to make sure there are enough laws set in place to make sure that doesn’t happen. Two years ago in California, they passed the Garment Worker Protection Act and as a result, all workers now get paid at least minimum wage because before they would get paid per piece and make maybe $5 an hour. Countries in East Asia like India, Bangladesh, Vietnam, China, Indonesia, and Cambodia all rely on fast fashion for their countries' economies but the government doesn’t put much thought into protecting the workers. Companies rely on those countries to produce their products because those countries don’t have good labor laws and can get away with way more than they could in perhaps the US.

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Fast fashion companies purposely make their products poorly so they fall apart after a few uses causing people to throw away lots of clothes. Because of this customers have to buy new ones, therefore, the companies get more money. Twenty-four percent of people said they’ve thrown out an item of clothing after only wearing it once. One in six people said they’d thrown away at least three items of clothing after wearing it once. Oftentimes if people return clothes they bought online, the company will just throw them away because it’s usually cheaper to throw them away and make new ones than it is to clean and re-sell them. Even if they give to charities around 25% of what some charities receive just goes into landfills anyway because they get so many things that if there’s a small issue with something they have to just throw it away. Fast fashion waste is a big problem in America. In 2018 Americans threw out 17 million tons of textiles. That weighs the same as 8.5 million cars.

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There are many effects of fast fashion on people. It affects the workers who have to make the clothes because many of them have to work long hours in terrible working conditions and they don’t get paid much. Just two years ago about 85% of workers who made garments in California didn’t even get minimum wage; they received between 2-6 cents for each item they made. Most only got $300 for working a long 60-70 hour week. This led to California passing a law on September 28, 2021, to ensure garment workers would be paid per hour instead of per garment. It was pretty similar to that back in the 1800s. Workers would work 12 to 14 hour shifts 6 days a week for only a few dollars in dirty rooms without proper ventilation and poor lighting. Because of that, the workers went on strike and organized protests but everyone ignored them, deciding that getting money and creating clothes were more important than the well-being of their workers.

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The History of Fast Fashion (Chronological/Sequential)

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The History of Fast Fashion (Chronological/Sequential)

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Fast fashion started in the late 19th century with the shirtwaist, a shirt based on men's fashion. It could be worn without a jacket or tucked into a skirt. It revolutionized fashion as clothing that could be made for cheap and sold for cheap allowing everyone to afford it. Its purpose wasn’t to last long, but to be thrown away after a few washes and bought again. The creation of sewing machines in the early 1830s made it easier, quicker, and cheaper to produce clothes. People that once weren’t even able to afford what they sold, could now buy lots of clothes. During WWII people got used to the idea of wearing mass-produced clothing. Between 1960 and 1979 fast-fashion companies grew and became more popular. Companies such as H&M expanded with 42 new stores across Europe. Then in the late 1990s and early 2000s fast fashion became rapidly popular in the US and fast fashion companies like Zara, H&M, Topshop, and Primark were everywhere. Finally, in recent years online shopping has made it easier and more accessible for people to shop and buy cheap clothes. This was especially true during covid when everything was shut down and people couldn’t go anywhere.

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Australians buy about 60 pounds of textiles each year and about 50 pounds are thrown into landfills

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This shows how often different age groups buy clothes from fast fashion companies