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Beauty ideal purport to deliver the goods of a good life. 

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Beauty ideal purport to deliver the goods of a good life. 

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Those who partake in beauty ideal behaviors are rewarded in life. This follows the idea behind pretty privilege.

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Appearance becomes character assessment of virtues and vices 

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Appearance becomes character assessment of virtues and vices 

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The more you present yourself according to standards, the more competence and efficiency it shows whereas a person who looks disheveled shows their distress and their lack of respect for themselves and others. Thus success by partaking in those beauty behaviors becomes ethical and whereas if one does not then it becomes a failure.

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The use of language such as: be "your best self" and "the best you can be" because "you are worth it" reveals the ethical nature of the beauty ideal. The failure to engage in those beauty practices means "you are not worth it", revealing the implications of the moral assumption behind it.

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Beauty ideals are functioning as ethical ideals 

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Beauty ideals are functioning as ethical ideals 

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People judge themselves based on success and failure in beauty terms. People are considered successful if they have achieved some aspect of the ideal. The art of performing the practices that allow us to meet the becomes more important than meeting the goal itself.

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The difference between "ideal" (the attributes we aspire to be) and "actual" (the attributes we believe we have) leads to disappointment and despair where as the difference between "actual" self and "ought (the attributes we believe we should have) self can lead to stress and anxiety. Additionally, the more one is exposed to media, the increased attention leads to further internalisation of the attributes we ought and ideal to be. As a result, people practice behaviors such as strict diets and consumerism to lessen the discrepancies. It pressures people to change themselves and makes them feel guilty if they do not practice the behaviors.

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The concept of comparing makes our self-worth dependent on the comparison target. If the target is "upwards" then it leads to a negative perception of ourselves.

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The concept behind perceptual processing 

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The concept behind perceptual processing 

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When a disclaimer is put on a picture, people pay more attention to it thus leading to a "deeper" processing of the image. The more focused a person is on an image, the more they are encoding elaborately in their memory. When they look at a such deep level, the more they become dissatisfied with themselves thinking we do not match up to the ideal.

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The " boomerang effect " causes people to set more unrealistic standards and feed into our beauty ideals even after knowing those ideals are not real. 

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The " boomerang effect " causes people to set more unrealistic standards and feed into our beauty ideals even after knowing those ideals are not real. 

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Mass exposure to media can lead to negative body image 

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Mass exposure to media can lead to negative body image 

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As the globalized and homogenized beauty ideal especially with digital alteration is becoming more popular with limitless media, there has been a rise in physical dissatisfaction with both women and men. Thus, behaviors such as dysfunctional eating and emotional difficulties such as stress and depression are becoming a concern.

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1. What are some solutions to solve the problem of ideal beauty?
2. Why are women more victimized than men in general? Do men play a part in this problem?
3. How does capitalism take part in the idea behind ideal beauty?

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Source 1: https://dailyfreepress.com/2021/11/03/let-your-hair-down-a-society-obsessed-with-aging/

Source 2: https://onlinelibrary.wiley.com/doi/full/10.1111/ppc.12903

Source 3: https://www.theguardian.com/news/2019/aug/02/athleisure-barre-kale-tyranny-ideal-woman-labour

Source 4: https://www.newyorker.com/culture/decade-in-review/the-age-of-instagram-face

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So far in the project, I have a lot of new information that answers my question about how people are obsessed with looking like beauty ideals. I have narrowed it down focusing on women more than men because I have noticed how women are more victimized than men to reach unrealistic beauty standards. Media plays a huge role in this obsession people have. However, I want to find other causes of this obsession to make the argument more strong. I will need to research further and a little deeper to find the answers to the sub-questions too. One problem in this article was the lack of counterarguments which lead to a lack of complexity. Thus I am hoping to find other articles that are more complex than this allowing me to go deeper into the different perspectives on the topic. Having the counterargument will also make the paper stronger by allowing us to look at the other possibility. Having the counterargument would also allow to me answer the potential questions readers might have when reading the paper itself. There were also no “solutions'” in the article about what can be done about the problem so I want to find more articles that talk about what can we do to resolve or lessen the problem. I am also not sure about the background, I feel like I am missing something so hopefully, further research will help me add to the background too. Overall, this was a good starting point to write an answer to the research question.

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Although people are pressured to look ideal with the use of media, the greater diversity of models in today's society might widen the beauty ideals which we all aspire to be.  As a result, reducing it's negative effects that it has on people.

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The effect of negative body image on psychological wellbeing

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Beauty ideals in today's society set the expectations for how people should look. This pressures people to change their appearance to fit the expectations set by society.

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Society has become too focused on physical appearance causing people to have low self-esteem and mental health problem. With the way the current society functions, it is important to diminish these problems so that people can achieve happiness without the need to change themselves to fit the expectations set by human nature.

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Over the past few years, there has been increasing demand for people, especially women to look like the ideal beauty, who is perfect in every way according to the standards set by human nature. With the rise of unrealistic beauty ideals, there is pressure for people to look as youthful as possible. As a result, people are willing to torture themselves through practices such as strict diets or going through painful procedures to achieve that ideal beauty. In social media, digital modifications are so prominent because "beauty ideals are deeply embedded in our aspirations, practices, and in our construction of ourselves" ( Mac Callum, Widdows 1). Thus we cannot stop this madness by simply being aware of the trends. In fact, the more people are aware of the modifications through media literacy and labeling, the more it enhances their desire to be the ideal portrayed. Beauty ideals are problems so rooted in today's society that digital alterations to achieve a such form of perfection are now expected in fashion. It's no wonder that ordinary women try every means to achieve that unrealistic level of perfection as a result of body dissatisfaction. It is important to note that there is a "psychological and philosophical account for the allure of such beauty ideals" (2) that is embedded in the way society functions.

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1. Body image: a person's thoughts and feelings about their own body. This includes their physical appearance and the attitudes that person has toward that specific characteristic.
2. Beauty ideal: a set of beauty standards set by society that is admired by many people causing them to strive to achieve this level of perfection.
3. Media Literacy and Labelling: The idea that people's ability to access the media and the information presented there enhances the expectation for ideal beauty. Labeled image increases people's desire to change their appearance to match those altered images.
4. Globalized and Homogenised beauty ideal: the idea that beauty ideal is widely becoming more and more popular with prominence on thinness and youth.
5. Ageing beauties: Women who have the appearance (body shape and size) of younger women.
6. Boomerang effect: refers to a concept where labeling of the digital picture that includes alteration enhances its influence rather than one without a label.
7. Ethical Ideals: refers to the idea that a women's beauty ideal provides values and standards against which she judges herself and others. The idea of judging oneself as successful when achieving an aspect of the ideal.
8. Aesthetic success: skill for appreciation for beauty
9. Perceptual processing: a process where our senses select, organizes, and interpret images.
10. Social Comparison theory: the idea that humans have the desire to self-evaluate and compare their appearance even when there is no objective measurement with others.
11. Self-discrepancy theory: propose the idea that an individual's perceptions has three domains which are the "actual" self, the "ideal" self and the "ought" self.