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Wordtune | Your personal writing assistant & editor

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Wordtune | Your personal writing assistant & editor

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Wordtune is the ultimate AI writing tool that rewrites and rephrases your writing! Get AI-powered suggestions to instantly improve everything you write.

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Content Marketing Suite for Influencers and Bloggers | Triberr

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Home of Influencers An Influencer Marketing Platform - Triberr

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Semrush - Online Marketing Can Be Easy

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Checking your browser before accessing www.semrush.com…

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Moz - SEO Software for Smarter Marketing

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SEO software and data to help you increase traffic, rankings, and visibility in search results.

Moz Pro: the proven, all-in-one SEO toolset

A few of the SEO solutions you can accomplish with Moz Pro

An amazing family of SEO solutions for every need.

We build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API.

Moz Pro

The do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.

Keyword & link research

Technical site audits

SEO insights & reporting

Moz Local

Whether you have one location or 10,000, Moz Local distributes your business information across the web for maximum search engine visibility.

Real-time distribution

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STAT

The most powerful rank tracker in the industry, STAT offers serious SERP tracking for experts. Track thousands to millions of keywords across any location.

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Moz also offers access to our best-in-class proprietary metrics including Keyword Difficulty, Spam Score, Page Authority,
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Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!

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Understand how users behave on your site, what they need, and how they feel, fast. (hotjar.com)

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Steffen Quistgaard, Senior Marketing Specialist at re:member

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Understand how users behave on your site, what they need, and how they feel, fast.

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See how visitors are really using your website, collect user feedback and turn more visitors into customers.

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HubSpot Marketing Free Email

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Build Campaigns with Free Email Marketing Tools | HubSpot

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Leverage free email marketing tools to send personalized emails at scale, A/B test campaigns, and use drag-and-drop templates to create branded emails.

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Buffer: All-you-need social media toolkit for small businesses

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Buffer: All-you-need social media toolkit for small businesses

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Use Buffer to manage your social media so that you have more time for your business. Join 160,000+ small businesses today.

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Develop your soft skills | National Careers Service

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Skills assessment | National Careers Service

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A skills assessment can be helpful at any stage of your career, like when you:

start your career

return to work

progress your career

Transferable skills are a set of skills that you're good at. You can build them up over time, through work, volunteering, education and life. You can apply these skills to a range of jobs.

You may want to take an assessment to help you:

find out what interests and motivates you

identify your skills

find out what you can do with the skills you have

Discover your skills and careers

In this assessment, answer questions about the things you like to do or are good at. Understanding yourself can help you work out what careers you may enjoy working in.

This assessment:

contains fewer than 50 multiple-choice questions

takes 5 to 10 minutes to complete

When you finish, you will see some suggestions of roles you may enjoy based on your answers. You may want to explore careers based on these recommendations. You can compare different careers to see what interests you.
Go to discover your skills and careers
Skills health check

The skills health check is a more in-depth collection of assessments. These assessments will generate a report, which can help you identify your personal and work-based skills.

This information could be helpful if you're applying for a job or preparing for an interview.

Before you start the skills health check, you may want to know that:

there are 10 assessments

each assessment takes 15 to 30 minutes

you can take the assessments in any order you like

You must do at least one assessment to get your report. Your report will become more detailed every time you complete another assessment.
Go to skills health check

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A skills assessment can be helpful at any stage of your career, like when you: start your career return to work progress your career Transferable skills are a set of skills that you're good at. You can build them up over time, through work, volunteering, education and life.

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14 Accessible Website Examples to Inspire Yours (hubspot.com)

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Accessible design is about creating websites that enable users with disabilities, impairments, and limitations to experience them like any other user. It's helpful to look at successful accessible website examples to get a feel for what works when you're starting to craft your own.

Considering how 15% of the global population experiences some form of disability, or roughly a billion people, your organization must prioritize web accessibility.

In this post, we'll show you it's possible to build a website that's engaging and accessible to all folks regardless of impairment. First, we'll review some basic accessibility measures websites commonly take. Then, we'll explore some handpicked websites that get it right, from smaller ecommerce to major brands.

What makes a successful accessible website?

When designing your website for accessibility, your company must consider a range of impairments, including visual, auditory, motor, cognitive, and speech. To successfully accommodate this diverse group, sites often implement standard best practices that outline how visual interfaces should appear and behave. They also usually specify how to code your website's HTML for easier navigation via screen readers and other assistive technologies.

For a comprehensive checklist of accessibility standards and best practices you can enact on your website, check out our handy web accessibility checklist. The checklist walks you through all the must-haves for accessible website design.

Let's dive into how your site can provide an enhanced user experience for visitors with disabilities. You'll also see these come up in our accessible website examples later on.

Keyboard Navigation

One important feature of accessible websites is allowing users to navigate around and between web pages using the keyboard as an alternative to the mouse. This is essential for users with limited mobility or fine motor control. Because users can hop between buttons and links using the tab key and "click" with the enter key, keyboard navigation can significantly affect how users with disabilities engage with your site.

Many websites also let users "skip to the content" of a page and avoid the navigation menu on the page (which would require a lot of tabbing to get through).

Using breadcrumbs is another technique to make your website keyboard-friendly and navigable. With the help of breadcrumbs, users can jump back to a previous page in the hierarchy rather than repeatedly clicking the "back" button.

Alt Text

Alt text (short for alternative text) offers a text equivalent for visual and auditory page elements. Accessible websites include alt text for images and other media content as it allows screen reader users to understand the page content. Alt text is added with the HTML alt tag.

Good alt text is short, concise, and appropriately descriptive of its associated content - the goal is to offer a text equivalent in case a user can't perceive the content visually or audibly. For example, effective alt text for this image ...

... could read "seven full coffee mugs on a wooden table."

Not every image should have alt text - only images essential to understand the page's content should include it. Decorative images, such as image backgrounds, do not need alt text but should still include an empty alt tag to alert assistive devices that these images are not part of the page content. Alt text also has search engine optimization (SEO) benefits.

Color Contrast

If your text color is similar to the color of the page behind it, the text is difficult to read. This is a contrast error, and you've probably experienced it before. Unfortunately, if you have a contrast error on your website, it becomes less accessible to everyone, especially for users with low vision, color blindness, and other visual impairments. That's why the right color contrast is crucial.

Accessible websites minimize or eliminate contrast errors, officially defined as cases in which text has a color contrast ratio of less than 4.5:1 with the background. You don't need to know exactly what this looks like, though. It's easy to run your site through a color contrast checker to highlight contrast errors for you.

Some websites, such as ours, offer users the ability to change color contrast.

Meaningful Links

One thing screen readers allow users to do is compile all hyperlinks on a page into a list, to navigate a website more quickly. Because of this function, accessible websites use meaningful text in their hyperlinks. Consider the following two sentences:

1. Click here to read HubSpot's web accessibility checklist.

2. Click here to read HubSpot's web accessibility checklist.

While both examples link to the same page, the second is more accessible because the link's destination is clear from its constituent text. If you saw only the words "Click here" in a hyperlink, that wouldn't tell you anything about where that link leads. Always opt for descriptive, meaningful link text as it assists people who are using screen readers.

Semantic HTML

HTML is the language of the web - it sets the content and structure of web pages. Accessible web pages utilize semantic HTML, HTML code that tells the person or machine reading the code what each element does. Here are some common semantic HTML tags:

With the help of semantic HTML, it's easier for assistive technologies to comprehend the structure of a web page, in turn helping users move between page sections and engage with different page elements. The clearest example of this is headings: Properly written heading tags let users jump between different headings of an article to reach the section they want.

Semantic HTML means not just using these elements but using them in the right place. For example, you shouldn't use <p> tags for headings (or vice versa), as screen reader users would have a harder time distinguishing headings from paragraph content.

Scalable Text

Accessible web pages should allow users to increase the text size up to 200% without disrupting the page layout or viewing experience. Also, designers avoid putting important text inside images since the browser can't scale up this text.

Minimal Animations and Visual Effects

Visual effects can improve a page to an extent. At a certain point, though, they detract from the experience and make the website less accessible. Accessible sites don't overuse animations on their pages, instead opting for subtle touches while keeping the focus on the page content. Remember that flashing colors are a no-go, and anything that could overwhelm, distract, or disorient a user.

Also, if your website features scrolling text or even image galleries, it's wise to allow users to stop these animations. If your site doesn't provide users control over how the page elements move, that makes your site less accessible.

ARIA

Accessible Rich Internet Applications, or ARIA, is a group of HTML roles, states, and properties that describe the purpose of specific user interface elements that don't have semantic HTML tags. ARIA provides more context for assistive technologies where plain HTML cannot.

For example, a progress bar represented by a <div> element (which itself is not semantic) can be given the ARIA role progress bar to signal that this element is a progress bar element.

ARIA is a large topic, and there are many standards and syntaxes to learn when implementing it on a website. If you're curious to learn more, start with our intro guide to ARIA accessibility.

Now that you're in the know with the most common accessibility best practices, let's check out some accessible website examples to see them in action.

Mighty Networks is a community-building platform. In addition, the company offers an exceptionally accessible website. If you'd like to see this example's accessibility features in more detail, try running it through an accessibility checker like WAVE.

The website's homepage features legible text and imagery with some animated effects and videos that are non-intrusive to the experience. Its pages also make use of ARIA tags and alternative text for assisting screen reader users. Lastly, the content is simple and descriptive of the service.

1% for the Planet is a network of businesses and organizations that have agreed to donate 1% of their profits to environmental causes. With over 3,000 members and hundreds of millions of dollars given so far, 1% for the Planet allows businesses to counteract their environmental impact by donating to charities and nonprofits.

True to its motto of "Putting people and the planet over profit," the organization's website demonstrates its commitment to accessibility too. High-contrasting text, ARIA tags, and thorough HTML page structuring all make this an excellent accessible website example. Pages are also simple in their content presentation and fully mobile responsive.

Next up is the BBC website which sets a top-notch example for accessible news websites and websites in general. Its pages consistently earn solid scores on accessibility scanning tools.

The website's keyboard navigation is notable - pressing the tab key twice reveals a "Skip to content" option so users can avoid the extensive navigation in the page header. If you press tab again, you're given an "Accessibility Help" option that links to a page of useful links.

Features like these prove that BBC is committed to providing accessible content and always considers this portion of its audience, which helps build brand loyalty.

Web design and development agency Built By Silo demonstrates that yes, it's possible to make a site equally stylish and accessible. Users can scroll down the homepage and experience a mix of parallax images, text, and an animated background.

We love how the website features easily tabbable pages which let users jump from navigational links to projects to contact information. Despite its visual flair, the pages are relatively simple content-wise, which helps to make the website more accessible to everyone.

Event management platform Eventbrite presents users with a highly accessible site. Website visitors are invited to "Skip to the content" of each page, its layouts are clean, and easy to understand by sighted users and users with low vision alike.

Given the diversity of offerings in the event space, we imagine it's a difficult task to present the many types of events hosted by the platform in one place. But Eventbrite gets it right by letting users sort by location and event type.

The American Civil Liberties Union (ACLU) is a nonprofit organization that works to "ensure the promise of the Bill of Rights and to expand its reach to people historically denied its protections." It works to change policy and file civil cases against discrimination of oppressed groups.

The ACLU website consciously uses structural elements such as heading tags, list elements, navigational elements, and header and footer elements. ARIA tags are present as well to provide enhanced meaning to the HTML, providing more context for accessibility software.

Not only is Partake Foods one of our favorite bakery websites - it's also one of the most accessible ones out there. Users can explore the company's allergen-free offerings via the mouse or the keyboard. In addition, there's an accessibility toggle in the bottom right corner where you can adjust key elements such as text and cursor size, line height, hide images, stop animations, and even choose more readable fonts.

Product pages are also accessible, with a simple and logically structured layout, tabbable elements, simple but engaging product descriptions and reviews, and nutrition facts (in text format, not just an image).

Patagonia, an outdoor clothing company, sets the bar high for accessible ecommerce websites. Its pages are well-structured, dividing content into regions based on product category, sport, and stories, another key aspect of Patagonia's brand.

The source code is also rich with ARIA tags, well-coded forms, high-contrasting text, and images with adequate alternative text. The site also features an accessibility statement on the footer.

Girls Who Code is a nonprofit that provides programming and educational resources for women and girls pursuing careers in technology. The organization is committed to inclusivity, and its highly accessible website proves its dedication.

The Girls Who Code website presents only the most relevant information on its pages without cluttering, which makes the content usable for anyone. Since most page content is created from simple HTML elements without other visual effects or interactive modes, the site is more easily navigable.

Mysa Skincare boasts an immersive and accessible website to promote and sell its products. The interface is adorned with high-contrast colors, especially with the text, images with alternative text, ARIA markers, and elements utilizing the appropriate labels. While the website also implements subtly animated and transitional effects, they're not overused or overwhelming.

Membership website Patreon allows audiences to crowdfund their favorite creators regularly, allowing artists, musicians, educators, and other creatives to pursue projects independently. In exchange, subscribers receive access to exclusive content and other benefits.

Patreon takes a straightforward approach with its design, emphasizing the text and image content to make the platform's value clear to first-time visitors, while adhering to HTML accessibility standards. In addition, there's a clear 'accessibility' linked on the footer which explains how to get the most use out of the website's accessible features.

The website for the nonprofit World Wildlife Fund (WWF) conveys its mission, initiatives, partnerships, and educational content in a way that is accessible. Like other examples we've listed, the fact that WWF doesn't overload its pages with content helps with accessibility and navigability.

However, the organization doesn't stop there, taking the initiative to include the appropriate accessibility HTML tags and choose semantic elements to structure its pages. WWF's current site isn't made with a traditional CMS that could add some of these features automatically, further showing their commitment to accessible design. We also like how high-contrast this site's text is.

National Public Radio (NPR) provides free programming to public radio stations across the U.S. In line with its purpose, NPR hosts a website built to serve users of all backgrounds and abilities.

The website's homepage and articles make navigation easily tabbable and understandable, providing alternative text when necessary, and including keyboard controls for its audio player to allow accessible listening. There's also a 'text only' feature available at the bottom of the website where you can check out the articles listed on the homepage without any of the images.

Last on our list, self-care company Pink Moon expertly works accessibility into its visually appealing website. There are almost no color contrast errors, sufficient use of alternative text, appropriately labeled elements and properly used tags, ARIA tags, and logical page structuring on its navigational and product pages. It's a refreshing take on a modern ecommerce site and conveys a brand that puts customers first. Plus, this site demonstrates how you can stay true to your branding and offer a highly-accessible digital experience.

Websites Designed for Every User

Designing a website can be one of the most exciting aspects of starting a new business. After all, you're crafting an experience to spread brand awareness, drive conversions, and build loyalty - all great things!

And, in my opinion, factoring in accessible design only adds to this excitement. By incorporating accessibility best practices and taking inspiration from other accessible websites, you're empowering users with disabilities, impairments, and limitations to engage with your content.

Hopefully, these accessible website examples demonstrate exactly how rewarding incorporating inclusivity into your site design can be.
Editor's note: This post was originally published in October 2021 and has been updated for comprehensiveness.

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14 Accessible Website Examples to Inspire Yours

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Accessible design is about creating websites that enable users with disabilities, impairments, and limitations to experience them like any other user. It's helpful to look at successful accessible website examples to get a feel for what works when you're starting to craft your own.

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Grammarly: Free Writing AI Assistance

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Draft a Blog Post in 15 Minutes With This Blog Post Structure - YouTube

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Draft a Blog Post in 15 Minutes With This Blog Post Structure

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https://chat.openai.com/

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ChatGPT is your AI chatbot for everyday use. Chat with the most advanced AI to explore ideas, solve problems, and learn faster.

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Learn Mailchimp FAST in 15 Minutes (FOR BEGINNERS) - YouTube

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Learn Mailchimp FAST in 15 Minutes (FOR BEGINNERS)

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3 AI Website Builders with New AI Tools. Start to finish in 10 Minutes. - YouTube

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3 AI Website Builders with New AI Tools. Start to finish in 10 Minutes.

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Webador - YouTube

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"build a website" "how to build a website" "building a website" webador

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Webador is founded based on the belief that everyone can create a website they can be proud of. We firmly believe every (starting) entrepreneur needs their own website. The goal behind Webador's service is to make building and managing a website or webshop as easy as possible.

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Create a full website in 14 minutes with Webador - YouTube

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Create a full website in 14 minutes with Webador

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SEO Best Practices: 10 Tips to Improve Your Google Rankings (backlinko.com)

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What Are SEO Best Practices?

SEO best practices are a set of tasks designed to help improve a website's search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.

Put another way:

There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).

But it's important to get the basics down first.

In other words: you want to make sure that your site follows current SEO best practices. That's the foundation.

Then, once you get your foundation in place, dive into new and advanced approaches.

With that, here are the 10 most important SEO best practices you need to know in 2022:

1. Add Your Main Keyword Early On In Your Content

It's no secret that you want to use your keyword a handful of times on your page.

But you may not know that the location of your keyword also makes a difference.

Specifically, you want to mention your main keyword at least once at the top of your page.

Why does this matter?

Google puts more weight on terms that appear at the top of a webpage.

For example, this page on my site is optimized around "mobile seo".

So I mentioned that term once in the first 25 words of my content.

Simple.

2. Write Unique Titles, Descriptions and Content

Avoiding duplicate content is one of the most important SEO best practices to keep in mind.

In fact, Google has stated that you should avoid "duplicate or near-duplicate versions of your content across your site."

And this rule applies to every piece of content on your website, including:

Basically: if you publish a page on your site, the content on that page has to be 100% unique.

If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.

But if you're an eCommerce site owner with thousands of products, writing unique content for each page can be tricky.

Tricky... but worth it.

If you're having trouble writing content for each page, consider combining pages that have similar content together. Or use the canonical tag.

3. Optimize Your Title Tag for SEO

When it comes to on-page SEO, your title tag is KEY.

Google has even said that: "it's important to use high-quality titles on your web pages.".

Here's how to get the most out of your page's title tag:

Front-load Your Main Keyword: "Front-load" simply means that you start your title tag with your target keyword.

Why is this important?

Well, search engines pay close attention to the terms that you use in your title tag. This is why you want your keyword in your page title.

But what you may not know is that Google also puts more emphasis on words and phrases that show up early in your title tag.

So if it makes sense, start your title off with the keyword that you want to rank for.

For example, I currently rank #1 for the super competitive term "eCommerce SEO".

And my title tag starts off with that exact phrase.

Sometimes it's not possible to use your keyword that early on because it will make your title tag look weird. Yes, search engine optimization is important. But your title tags need to be useful for users too.

(More on that later)

If you're not able to start your title tag off with a keyword, no biggie. Just include your keyword as early on as you can.

For example, this page is optimized around the keyword "SEO strategy".

I couldn't figure out a way to include the keyword "SEO strategy" really early in my title. So I just used my keyword as early as I could.

It's not right in the beginning. But it's early enough so that Google can see that my page is clearly about "SEO strategy".

Use One Keyword Per Title: Google has been really clear on this.

They don't want you to stuff your title with a bunch of different keywords.

(Also known as " keyword stuffing ")

Instead, you want to use one main keyword in your title. And if your page is high-quality, you'll naturally rank for that keyword... and lots of others.

For example, this page on my site is optimized around the term: "keyword research".

And, as you can see, I use that term in my title tag.

The other words and phrases in my title are just to highlight what my page is actually about.

And because my page contains high-quality content, it ranks in the top 5 for my main keyword.

And, according to SEMRush, this page also ranks for 630 different keywords.

Did I optimize my page around 630 keywords? Nope!

Instead, I optimized my page (and title) around ONE important keyword. And Google largely took care of the rest.

Write Compelling, Shareable Titles: Your title tags should make people want to click on your page to learn more.

Why?

When lots of people click on your result in Google, you can find yourself with higher rankings for that term.

This is why, once my SEO stuff is taken care of, I then start optimizing my title for clicks and shares.

In other words:

I try to write title tags that are interesting, compelling and push people to share.

For example, this list of content marketing tools has an eye-catching title.

Google usually doesn't talk publicly about the ranking factors in their algorithm.

So when they talk a lot about a specific ranking signal, you KNOW it's a big deal.

Site loading speed is one of those rare ranking factors.

This is why I highly recommend making your site load as quickly as possible.

( Especially on mobile devices.)

Your first step is to benchmark your site's current loading speed. That way, you know where you're at before you start making changes.

I recommend the super-helpful PageSpeed Insights tool.

After all, the recommendations you get from this tool come from Google themselves.

Plus, it doesn't just tell you if your page is fast or slow. The tool gives you a detailed report that includes ways you can improve.

If you want to dig deeper with page speed stuff, check out Web Page Test.

It's a free tool that tends to give a more accurate feel of how your site loads to actual users.

Either way, here are a few ways you can improve your site's loading speed.

Compress Images: This is a big one. Images tend to make up the bulk of a page's size (in terms of KB). Which is why I recommend using a tool like Kraken.io to shrink your image sizes.

Use Lightweight Themes: Bulky WordPress themes can slow things down. So if your theme isn't optimized for speed, consider switching to one that is.

Use Lazy Loading: Lazy loading images can boost your site's loading speed by 50% or more. The downside is that images show up as users scroll down the page, which isn't great for UX. So it's a tradeoff.

Use a CDN: CDNs serve images and other media on your site on servers that are close to your users.

5. Track Your Results With The Google Search Console

If you don't have the Google Search Console setup, you're flying blind with your SEO.

The Search Console is like a live dashboard that lets you know how your site is doing in the SERPs (Search Engine Results Pages).

There are a lot of cool features and tools in the Search Console.

But you probably won't need most of them.

Instead, I recommend checking these 3 reports on a regular basis.

Performance: This data lets you know how many people see and click on your site in Google search.

You can also see the exact keywords that people use to find your content... and where you tend to rank.

This is all super valuable on its own. But the real value is tracking your impressions and clicks over time. If they're moving on' up, it's clear that these SEO best practices are working.

If not, it may be time to try a different approach.

Coverage: The coverage report lets you know which pages from your site Google has indexed.

It will also let you know if it's having trouble fully-crawling any of your pages.

If you see "errors" and "warnings" here, I recommend fixing these ASAP.

After all, if Google can't index your page, it won't rank for anything. Fortunately, Google doesn't just tell you: "We can't index this page". They usually let you know what's causing the issue.

Enhancements: The main thing to pay attention to in this report is "Mobile Usability".

Considering that Google's index is now mobile-first, you definitely want to make sure that your site is easy to use on mobile devices.

6. Optimize Images for SEO

Image SEO isn't just for ranking in Google Images.

Google recently reported that properly-optimized images can help your pages rank higher in Google web search.

So if you use images on your page, you want to make sure they're optimized for SEO.

Fortunately, this is REALLY easy. All you need to do is keep these two image SEO best practices in mind.

Name Your Images With Descriptive Filenames: Google can't "see" images (yet). And your image's filename is one thing that helps them understand the content in your image.

For example, let's say you have an image of pancakes on your site.

You wouldn't want to name that image something like: image89.png.

Instead, use a filename that describes what's in your image.

Use Image Alt Text: Google has said that they largely rely on alt text to understand images.

It takes a few extra seconds to write alt text for each image. But in my experience, it's worth it.

For example, you wouldn't want your picture of pancakes to have alt text like this.

Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about.

Internal linking is one of the easiest SEO best practices to use.

All you need to do is add a link from one page on your site to another page on your site.

That said, you don't just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all.

But if you want to get the most out of internal links, I recommend implementing these tips.

Use Keyword-Rich Anchor Text: Google uses your anchor text as a clue to what a page is all about.

For example, the anchor text in these links helps Google understand what each page is about.

Needless to say, you want to use anchor text that includes your main keyword.

For example, this internal link is linking to my page about "on-page SEO".

And, as you can see, my internal link's anchor text has that exact term in it.

Send Authority to Pages That Need It: In general, you want to internally link to pages that don't have much (if any) link authority.

When you do, you'll send much-needed authority to that low-authority page... which can boost its Google rankings.

With all that said:

I wouldn't overthink this step. In fact, I just tend to link from OLD pages to NEW pages.

Old pages tend to have more authority than new pages.

And this little shortcut helps me use internal links without having to analyze every page on my site.

8. Publish Amazing Content

If you've tried to learn SEO before, you've probably heard about the importance of "high-quality content".

And it's true: publishing original, helpful content can help you rank higher in Google.

The thing is, what most people consider "high-quality content" has changed over the last few years.

I'll explain:

Back in the day, you could publish a 1,000-word blog post and blow people away.

Today? A 1000-word blog post is nothing special.

In fact, a blogging survey by Orbit Media found that the average blogger now spends over 3 hours on a single post.

(That's 44% more time than in 2014.)

The bottom line?

If you want to rank your content today, your content marketing game needs to be on point.

Which usually means an investment of time, money, and staff... or all 3.

For example, we published an industry study on email outreach.

To publish this one post, we had to:

Find a data partner.

Collect and analyze the data.

Write up the report.

Edit the report.

Create a PDF of the study methods.

Design charts and graphs.

Promote the post on social media and via email.

Reply to comments.

In total, this single post took 20+ hours to complete.

Overall, the effort was worth it. It brought in a ton of traffic the week we published the post.

And people still share the post on social media and link to it from their blogs.

There's no getting around the fact that creating content that stands out in 2021 takes a ton of work.

(More work than publishing a bunch of "high-quality content".)

But if you're willing to publish amazing stuff, you have a good shot of ranking in Google for your target keywords.

It's 2021. Are backlinks still an important Google ranking signal?

Yup!

A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings.

Here are a few ways you can build links to your site.

First, focus on content formats that tend to do best in terms of backlinks.

Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video).

That's not to say that publishing this type of content will automatically result in links. But, at least according to this study, it can increase the odds that other people will link to you.
Second, create content with a "hook".

A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you.

For example, a few years back I published a post about a strategy called " The Skyscraper Technique ".

Unlike most SEO case studies, this post contained a detailed, step-by-step process.

I also made sure to give the strategy a name to make it easy to remember.

And because my content contained multiple hooks, that page has 11.2K backlinks.

10. Improve Your Site's User Experience

Improving your site's user experience (UX) can, directly and indirectly, help with your SEO.

UX can directly help with SEO because Google knows when people start " Pogo sticking " after landing on your site from the search results.

If enough people bounce from your site to the search engine results, this tells Google that your result didn't give that searcher what they were looking for.

And your search engine rankings can start to dip.

You can get a proxy measurement of Pogo sticking from Google Analytics. If your page has a really high bounce rate, this might be a sign that users aren't finding what they're looking for.

UX can indirectly help with SEO because people are more likely to share and link to user-friendly site.

So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links... people aren't going to link to it.

(Even if you have great content.)

So yeah, UX is something that every site owner should pay attention to anyway. It just so happens that great UX can give your SEO a boost too.

Learn More

Advanced Keyword Research Tutorial (5-Step Blueprint): A deep-dive into finding keywords for content, landing pages and more.

Link Building for SEO: The Definitive Guide: More tips and strategies for building backlinks to your website.

21 Actionable SEO Techniques That Work Great: A list of advanced SEO strategies that I recommend checking out after you've implemented the SEO best practices here.

25 Amazing Free SEO Tools: A hand-curated list of tools that can help you implement a lot of the strategies in this guide.

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SEO Best Practices: 10 Tips to Improve Your Google Rankings

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SEO best practices are a set of tasks designed to help improve a website's search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site. Put another way: There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).

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SEO Checklist: 41 Tips to Optimize Your Website (semrush.com)

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Free Keyword Research Tool from Wordtracker

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Free Keyword Research Tool from Wordtracker

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The best FREE alternative to the Keyword Planner. Use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10,000 results per search

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Analyze Websites With Free SEO Audit & Reporting Tool - SEOptimer

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More calls from people with websites that are NOT performing well on Google. Have you ever checked your website #SEO? I love the SEOptimer free online tool - it gives you an easy report of your #website in seconds showing what's good and bad.

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Analyze Websites With Our Free SEO Audit & Reporting Tool - SEOptimer

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Looking for the best SEO Audit Tool to analyze and grade your website? SEOptimer is the web's best SEO Checker. Improve your website, rank better in Search Engines and win more customers with beautiful SEO Reports. Audit your SEO today!

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What is PPC? Pay Per Click Advertising - YouTube

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Google Analytics Metrics Every Small Business Owner Needs to Know - YouTube

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Google Analytics Metrics Every Small Business Owner Needs to Know

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ROI (%)= net return on investment / cost of investment x 100

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Writing a Short Cover Letter: Examples and Helpful Tips | Indeed.com UK

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Make a Poll in Seconds | Free & Unlimited | Poll Maker (poll-maker.com)

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Free poll creator lets you create easy polls with no signups and no restrictions.

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(1) New Messages! (wordtracker.com)

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Free Keyword Research Tool from Wordtracker

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The best FREE alternative to the Keyword Planner. Use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10,000 results per search

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Home - Canva

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Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

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Free GIF Maker: Create GIFs from images and videos | Canva

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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters) (wordstream.com)

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Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can't even be enjoyed by the audiences that were intended to see them.

It's for this reason that from the start of your campaign conceptualizing, you need to be thinking about accessibility and inclusivity. These aren't attributes that are simply added in after the campaign has already been concepted and designed. These are two critical elements of the campaign that will determine the campaign's overall success and how it reaches and resonates with those who experience it.

However, despite the importance of both accessibility and inclusivity, many ad strategists simply don't address either in their campaigns. This may be due to a lack of knowledge of how they can create better campaigns that can be appreciated by all. In this post, I will:

Define accessibility and inclusivity as it relates to advertising.

Highlight why accessibility and inclusivity are key components of your ad campaigns.

Outline a few strategies to help ensure that you address both in your campaign creation process.

Before we dive in, let's take a look at what exactly is accessibility and inclusivity as they pertain to advertising.

What is accessibility and inclusivity in advertising?

Accessibility and inclusivity typically come together as one, but they are still two different entities. So we need to carefully define each term before we begin addressing how each impacts your campaigns. Failure to understand each one individually will result in a lack of awareness and an inaccurate implementation of each attribute in your campaigns.

Understanding accessibility in advertising

Accessibility in advertising addresses the campaigns' ability to be experienced by those with physical or cognitive impairments. Campaigns should not discriminate against those who can't see or hear or have another limitations that prevent them from experiencing the advertisement altogether.

Over 22% of people in the United States and 15% worldwide live with a disability. Without accommodations built into your campaigns, you won't reach this population and your brand may also come off as insensitive. It's up to ad strategists and their teams to ensure they are addressing the areas in which the ad could fall short with those who may need additional support and assistance.

However, this is often easier said than done. A lack of accessibility in a specific campaign is often a foundational design flaw from the early days of campaign concepting. Advertisers need to consider how the ad will be interpreted (both viewed and heard) by those with disabilities and make proper adjustments to accommodate everyone.

For example, brands are using both subtitles and narration in their ads across multiple mediums to ensure that their content can be experienced by those who are deaf or blind.

This is just a start for making your advertisements more accessible, but it is the right mindset to have when you're thinking about how your campaign will be experienced.

Much like accessibility, advertisers still need to work to make their campaigns more inclusive too.

Understanding inclusivity in advertising

Inclusive ad campaigns take into account people of all different genders, races and backgrounds and ensure that multiple perspectives are represented. It's often considered as one step further than diversity.

For far too long, many genders and backgrounds have been underrepresented in advertisements. Unrealistic standards of beauty and limited representation of minorities in ads over the years has caused advertisers to take another look at who they are putting in their ads and how they are portrayed.

Body-positive, minority-led and non-stereotypical campaigns have now become the norm. For example, the clothing brand Aerie launched their #AerieREAL campaign, portraying real, authentic girls who are making a difference in the world. This campaign showcases girls of all backgrounds who may normally not feel represented in national, global campaigns.

By making your campaigns more inclusive, you can help more people to hear and see the things many of us take for granted, and empower them to obtain perspectives and knowledge they might not have otherwise been able to obtain. Keeping accessibility and inclusivity at the forefront of our campaigns also opens our own minds up to new perspectives and knowledge.

The need for accessibility and inclusivity in advertising

Accessible, inclusive advertisements aren't something you do once and check off your list. Your company needs to adopt a mindset of accessibility and inclusivity. These attributes should be woven into all aspects of your marketing for a variety of reasons:

1. It extends your ads' reach and relevance.

Accessible, inclusive ads can be experienced by more people. In addition, they'll resonate with more people as well. Without them, you'll risk stifling your campaign's reach and relevance. What if a large portion of your Facebook ad targeting was deaf and your video advertisement only had a narration?

Or what if the cast featured in your campaign all had the same background, alienating a group of people that didn't feel like your product was intended for them too?

Even with precise targeting, a lack of accessibility and inclusivity in your ads can be a critical error for your campaign. You'll miss out on potential customers that may have sought after your product if those attributes were taken into account.

Overall, these two campaign attributes will make for more successful and impactful ads.

2. There may be legal ramifications

The law on ADA accessibility as it pertains to advertisements and marketing assets is complicated. Over the past few decades, guidelines and resolutions have been passed to ensure businesses take proper steps to make their websites and advertisements accessible to all.

However, the courts have had difficulty enforcing some of these laws due to different interpretations and the need for additional explanation. Nonetheless, it's something that needs to be addressed in all aspects of your marketing efforts. Failure to do so could result in a lawsuit for your company.

Despite the murky laws, website accessibility lawsuits have been steadily rising over the past few years. Over 10,165 cases were reported in 2018.

To ensure your company is in the clear, make the necessary adaptations to your website and keep accessibility in mind when you are designing campaigns.

3. It's simply the right thing to do

We've covered strategic reasons and legal reasons. Now it's time to highlight the moral reason.

Businesses don't need to have an altruistic mission to simply know what the right thing is to do. Their message and marketing should be inviting to all people, regardless of their abilities and backgrounds. Everyone deserves to be able to decipher an ad that is being served to them.

How to improving accessibility and inclusivity in your advertising

It's clear that businesses need to be proactive with making sure their campaigns bring in more people and do not leave anyone behind. Fortunately, the adjustments needed in order to make an ad more accessible and inclusive are minor, and their impact is profound-such campaigns will pay off for your company in the long run and enable more people to appreciate your work.

But what is the best way to accomplish that? To help you improve the accessibility and inclusivity of your advertisements, I've outlined four tips below:

1. Test ads in randomized focus groups to eliminate biases

Sometimes you're too close to a project and don't see what others see. Take a step back and review your work with your peers. Gather feedback and outside perspectives. This will make your campaign stronger and more effective.

One essential way to uncover personal biases and ensure you are making your advertisements as accessible and diverse as possible is to hold a focus group.

In the focus group, you can gather a multitude of different perspectives that will share whether or not your advertisement addresses both of those attributes. You'll learn from new perspectives and see how your ad will be interpreted and viewed by consumers.

It's not uncommon for advertisements to unintentionally use stereotypes in their ad creative. Only 76% of female marketing professionals believe they are creating ads that avoid gender stereotypes.

No matter how cautious you are, sometimes subconscious biases will slip into your work. Getting feedback from multiple data sources including focus groups will result in a campaign that addresses all the areas you need to consider.

2. Redesign your website with accessibility in mind

When you think of an advertisement, you likely envision the creative.

However, your advertising campaign doesn't just stop with the ad creative and implementation. You need to ensure that the content in your entire funnel is accessible and inclusive.

This includes your website. Most websites likely need an overhaul to become more ADA-friendly and ensure they are both accessible and inclusive.Some common ways to make your website more accessible include:

Ensuring your text color and background have contrast for those who are colorblind.

Including alt text for your images for those who are blind.

Adding auditory cues and site readers for those who are deaf.

It might take time to re-imagine your site with all of these new functions and design elements, but it is essential. These changes can make a significant difference in the way people perceive your content.

For example, this site for Dev Art could use a bit more contrast between the text color and its gray background. It is a little difficult to read in its current state and might be challenging for someone who is colorblind.

By making your website more accessible, you will ensure that no one who encounters your ad isn't able to complete the call to action on your site due to a disability.

3. Add narration and subtitles to digital ads

Narration and subtitles are two small adjustments to the digital ads you might be running on popular sites like Facebook, Instagram, and Twitter. By including both of these elements in your ads, you make it easy for those with audio or visual impairments to still experience the advertisement.

Thankfully, it is simple to add narration or subtitles to a digital ad. You can easily record a voiceover and have it run in the background of a video ad. For subtitles, Facebook added a new caption feature to add captions to your videos in just a few clicks. You can also preview and review the captions that are auto-generated for videos prior to publishing. After your review, you can click "Save to Video" and they will be added to the content.

With these slight campaign adjustments, you'll reach more people than you would without them.

Do you have a proactive accessibility and inclusivity strategy?

Even if you understand the importance of accessibility and inclusivity, you need to ensure you're always working to actively integrate them into all aspects of your marketing. These are two essential components of a successful advertising campaign. With them, you'll reach more people, avoid legal ramifications, and stay on the right side of history. To ensure your campaigns are more accessible and inclusive, make it a point to:

Hold focus groups to eliminate biases.

Design your website to accommodate impairments.

Add narration and subtitles to your advertisements.

These strategic changes will position your campaign for success while ensuring that everyone who is served the advertisement gets a fair shot to enjoy it on their own terms.

About the author

Joanne Camarce is a digital marketing expert specializing in SEO, ecommerce, and social media. She loves meeting new people and embraces challenges. When she's not wearing her marketing hat, you'll find Joanne fine-tuning her art and music skills.

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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)

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Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can't even be enjoyed by the audiences that were intended to see them.

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The Complete Guide to Lifecycle Marketing (hubspot.com)

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Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.

All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to engage customers, increase revenue, and grow a brand.

Different from the buyer's journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates.

But what does that look like for your company? In this guide, we'll cover:

What makes lifecycle marketing so effective

Marketing strategies to attract customers and keep them coming back

Considerations for engaging campaigns

How to use email for every lifecycle stage

Let's jump in.

A lifecycle can be short or long. Companies like Nespresso or Whole Foods Market have shorter cycles and need to attract people back almost immediately after they purchase.

But companies with lifecycles like Mercedes or Avocado Mattress play the long game of customer retention and advocacy to bring in more business. The ultimate goal is to always get customers and keep them coming back.

No matter the cycle length, there are various stages that make up any lifecycle marketing plan. Understanding these will help you target your audience's specific needs at each stage, whether they're coming in as a lead, first-time buyer, repeat customer, or lapsed customer. Take a look at the main lifecycle stages below.

1. Awareness

This is when potential customers first learn about your company. As the top of your conversion funnel, it's your chance to capture people's attention and reel them further into your funnel.

2. Engagement

People begin interacting with your brand in the engagement cycle. They're interested and want to learn about your offerings, whether by subscribing to your email list, following you on social media, or scrolling your website.

3. Evaluation

The evaluation stage is all about decisions. This is the time to make it easy for people to choose your brand by providing them with the right information to compare features, pricing, and value.

4. Purchase

Congratulations! Anyone who makes it through this stage is a customer. Your job here isn't to promote your brand but to make a purchase as seamless as possible, so it's simple for people to click "Buy."

5. Support

It's important to make sure you meet customers' needs post-purchase, since people tend to drop off after the first buy. That's why the support stage is about following up to make sure people are satisfied and maximize the value of their purchase.

6. Loyalty

Customers reach this stage when they're so happy, they let everyone know about your brand. You want to nurture that advocacy to retain their business and help bring in new buyers.

While the lifecycle stages seem like a linear buyer journey, it's important to remember that this is a cycle that should continue repeating itself. You can't simply forget about a customer once they've made a purchase. If you put effort into developing a thoughtful plan, it can be much easier to meet and exceed your marketing, sales, and company goals.

Lifecycle Marketing Strategy

Strategy is the core of successful lifecycle marketing. Without it, you will likely bring in the wrong leads and will waste your budget on people who won't turn into brand advocates. With it, you can:

Grow your customer base by offering a better buying experience.

Improve sales by turning one-time buyers into repeat customers.

Turn buyers into brand advocates who rave about your company.

Improve your marketing ROI and lifetime customer value.

The best strategies account for how people interact with your brand at specific stages within the lifecycle. Here's an example of how to use different marketing channels throughout the entire cycle.

Your company may do well with a simple strategy, or you may need to include more touchpoints and channels within each stage. For instance, a small art gallery may use social media, email, a website, and events to bring in artists and potential buyers.

But a major art museum like The Metropolitan Museum of Art will need a more complex marketing strategy to reach its thousands of visitors, attract donors, sell and retain memberships, draw in artists and exhibits, sell retail products, and host events.

No matter the size, all lifecycle marketing strategies are fueled by content. And with 70% of marketers actively investing in content marketing, you can miss out on potential buyers (and profit) if you don't create relevant content for every stage.

Instead of blindly marketing to the masses, you must be strategic and tie your sales directly to your promotion efforts. Let's walk through the strategies you can use at each stage.

1. Awareness

You want to attract as many people within your target audience as possible, so it's time to create highly shareable, highly visible content. Awareness strategies include:

Create targeted audiences for each buyer persona, so you know the people you bring in fit your buyer profile.

Research and use keywords that can help people discover your brand when searching online.

Write blog posts that answer key questions your audience may have about common problems.

Share your offerings in an eye-catching paid or organic social ad.

Put up a billboard or banner ad in the places your audience visits.

Create a catchy ad on the podcasts you know potential buyers listen to.

Collaborate with guests or influencers your audience follows to cross-promote content.

It's important to bring people in, but remember not to focus all of your efforts on acquiring leads. Although 67% of companies use lead generation as the sole metric to determine content success, returning customers spend 67% more than new buyers on average.

2. Engagement

Your strategy for the engagement stage is to share information about your offerings so people can see why your brand is the best. Bring people to your website or channels, and keep them there.

These prospects are still relatively high in the sales funnel, so you have to answer their questions with succinct content that's easy to understand. Some engagement strategies include:

Design engaging landing pages that are simple to navigate.

Video demos to showcase the features of your product or service.

Blog posts, guides, or templates that provide solutions to common customer problems.

Whitepapers covering insightful research or industry trends.

Case studies that highlight the positives of doing business with your brand.

Email campaigns to address sticking points before they happen.

Engaging with customers is increasingly about personalization and instant gratification. In fact, 83% of customers who contact a company expect immediate engagement.

That means you need to have your channels dialed in and ready to respond, likely with help from automation technology. If you do, prospects will funnel into the next lifestyle stage.
Save time with HubSpot's Marketing Automation Software
3. Conversion

You've impressed a potential buyer, and the time has come to transition them from a prospect into a customer. To do that, make it as simple as possible for them to convert (aka, buy). Think about what people would need to see when comparing your brand to a competitor. Here are strategies for making sure they're confident in their decision.

Offer clear pricing and feature information on your site, so they can compare options.

Share customer testimonials to build trust in the post-purchase experience.

Create a demo or free trial to increase confidence in the full investment.

Send an email that answers questions senior leaders may have to make pitching easier.

Give a peek at your customer service experience for post-purchase support.

Just like the engagement stage, personalization is the key to conversion. Research shows that online retailers improve conversion rates by about 8% when personalizing the customer experience. So try to make a potential customer feel unique, instead of being another number that gets you closer to your revenue goals.

4. Retention

Unfortunately, not enough marketing dollars are spent on retaining customers. Lead generation may seem sexier, but 93% of customers are likely to make repeat purchases with companies who offer excellent customer service. If you can create a good experience and offer exceptional service right after people make a purchase, you can engage buyers and increase profits.

Set up easy-to-use support options like live chat, messaging, FAQ pages, or troubleshooting forums. For simple service issues, 65% of customers prefer to help themselves.

Onboarding materials that make set up and use simple and stress-free.

Offer a discount code or perk for a future purchase.

Announce a new product or offering with an engaging campaign - you can even offer exclusive first access to existing customers.

Targeted ads with additional offerings that complement a first purchase (i.e., a sleeping bag and mat for someone who buys a tent).

Emails to inform customers of updates or ways to improve their current purchase.

Don't leave your customers to fend for themselves in this stage. Honing your retention marketing strategies means boosting your revenue and improving your overall customer experience.

5. Loyalty

The final stage in lifecycle marketing is all about loyalty. When customers become advocates, they can't stop talking about your brand to anyone who will listen. They recognize your logo and will choose it over others without a second thought. They drive leads and sales and are repeat buyers. Strategies to cultivate this type of loyalty include:

Exclusive in-app features or loyalty club membership.

Incentives for sharing testimonials (i.e., discount codes or free products).

Events or webinars with team members or industry experts.

Referral programs for people who bring in new customers.

Social media features to raise brand awareness for both companies.

Reactivation campaigns for lapsed customers.

Customers who trust a brand are 95% more likely to remain loyal to it, so your job is to maintain peoples' expectations and show them why their feedback is valued. A strong strategy here encourages customers to repeat the cycle and bring new prospects into the awareness stage.

Lifecycle Marketing Campaigns

Designing campaigns for each lifecycle stage may seem overwhelming. But a campaign doesn't have to be complex to be effective.

Start by defining the purpose of your campaign. You can aim to attract new customers, retain current customers, build loyalty, engage lapsed customers, or increase customer lifetime value.

With a clear goal, you'll have an easier time focusing on one particular stage or looking across the entire cycle to see how you can improve efforts at each stage.

Check out how REI, an outdoor retail company, uses lifecycle marketing to engage people at different stages on a variety of channels.

1. Awareness Campaign

When I searched "best lightweight camping tents" on Google, REI popped up on the first page of results. The blog post is part of their "Expert Advice" column, which invites people to learn more about their product features, testing processes, and ratings. Of course, you can purchase each featured tent from REI in a few clicks.

2. Engagement Campaign

Say I've read a few blog posts from REI and am interested in the gear they sell. A website pop-up invites me to sign up for their email list, which I can't resist. The subject line of one email I receive is "We see backpacking trips in your future."

They know what I'm interested in and offer an email full of tips for planning a trip, including a gear list I'll need before I go. Down the funnel I go.

3. Conversion Campaign

I scour the gear list to see what I need for my trip and discover I don't have a way to make my essential morning coffee. So I read a review post and decide to buy a lightweight AeroPress. A single click takes me to the product page, and I add the coffeemaker to my cart.

After signing in to my account, I'm taken to a checkout page that has my member ID, billing, and shipping information saved. It takes seconds to review and hit "Submit order."

4. Retention Campaign

My caffeine kick is taken care of, and I receive a confirmation email receipt for my purchase. It summarizes the order, outlines the return policy, and shares information about how I can donate used gear I may have laying around.

I'm a happy customer. A few days later, I get an email about the new gear line REI designed just for co-op members. It's one-of-a-kind and available in limited quantities. As a backpack hoarder, I'm tempted.

5. Loyalty Campaign

As an REI Co-op member for seven years, I'm on the path to being a lifelong customer. It's one of my first stops when I'm looking to buy anything for my outdoor adventures. And I've even encouraged some friends to become members.

REI knows what matters to me and encourages me to participate in campaigns to protect wild areas, so they invite me to support the REPLANT Act in an email campaign.

By tapping into my values, I'm connected to the brand. And emotionally-connected customers spend about $699 per year with a company compared to regular customers who spend about $275.

Lifecycle Email Marketing

The examples above highlight a handful of ways to use lifecycle email marketing to engage customers. But sloppily sending emails isn't enough. They need to come at just the right time, so they don't get buried in someone's inbox. And they must be enticing enough to open. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored.

The CTR varies by industry, so take a look at this breakdown to get an idea of your benchmark.

Don't be disappointed if your rates are low at first. There are ways to spice up your campaigns and get people interested enough to click. You can:

A/B test your subject lines for length, messaging, and context.

Optimize the preheader text so people get a good preview.

Test the cadence, day, and time of day (i.e., Monday evening versus Tuesday morning).

Try personalizing the email with the recipient's name.

Send emails from a person at your company instead of the company name.

Segment your email campaigns based on your audience segments (i.e., newsletter emails vs product emails).

Consider your brand voice and tone for cohesive messaging.

Make sure you have a clear CTA.

Add eye-catching design, along with hero images, videos, or graphics.

Before you test emails, you need to design a campaign that anticipates the various touchpoints your customers require to move from the awareness stage to the loyalty stage. Let's take a look at how companies use email for lifecycle marketing campaigns.

1. Hilton Honors

Welcome emails are expected when you sign up for a company's email list or loyalty program. I'm actually nervous my request didn't go through if I don't receive a Welcome email.

Here, Hilton sends a straightforward email for joining Hilton Honors and shares tips for making the most of membership. It's easy to scan and offers informative content to learn more about the company or the program.

Lifecycle Stage: Awareness

2. Outside Magazine

After signing up for Outside Magazine's daily newsletter, I can look through the email to read recent stories that pique my interest. The publication shares articles and gear promotions through embedded links, making it simple to click on their site and read the full piece.

Informational emails help bring people to your site, where they'll likely keep scrolling long past the initial article.

Lifecycle Stage: Engagement

3. Backcountry

Let's keep going on this outdoor theme with a promotional email from Backcountry. Touting the subject line "Final Hours: 20% Off One Full-Price Item," it's meant to grab people's attention and get them to make an immediate purchase.

You can use this type of email for engaged customers who have already had multiple touch points with your brand. Maybe they've subscribed to your newsletter or have items sitting in their cart.

Lifecycle Stage: Convert

4. Sierra Club

To remind donors about Earth Day and the various ways to give back, the Sierra Club sent this re-engagement email. It shares ideas to celebrate the holiday, explains how to raise money for the grassroots organization, and invites donors to free webinars from climate activists.

The on-brand combination of education and activism is a good way to remind supporters of their shared values and encourage donations.

Lifecycle Stage: Retention

5. Thirdlove

We touched on personalization more than once in this post, but there are so many perks of custom emails. Take this example from Thirdlove.

Their marketing team not only sends emails from a variety of accounts, like individual team member names, but they also personalize emails by sending a collection based on buying habits. It's intriguing to see your name this way, and clicking makes you feel special - even if hundreds of other people receive the same product options.

Lifecycle Stage: Loyalty

Incorporate Lifecycle Marketing Into Your Strategy

You know the benefits, stages, and ways to incorporate lifecycle marketing into your company's strategy. All that's left is to start mapping the cycle for your customer segments and managing the people you bring in.

Once you've done the hard work, you can save time with marketing automation software that simplifies tasks like setting up email campaigns, tracking analytics, planning your SEO strategy, and more.

If you want to learn more about managing customers once they're in the cycle, you can brush up on customer lifecycle management or see how to work with lifecycles in HubSpot.

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The Complete Guide to Lifecycle Marketing

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Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.

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7 Stunning Video Advertising Campaigns (and Why They Worked) | Skeleton (skeletonproductions.com)

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7 Stunning Video Advertising Campaigns (and Why They Worked)

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Video advertising campaigns are a powerful tool for getting through to your target audience where they spend their time online. Here are 7 stunning examples.

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Top 64 TikTok Stats You Need to Know in 2023 (influencermarketinghub.com)

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TikTok is a tale of two apps. The Chinese company, Bytedance, released a video-sharing social network app called Douyin in 2016. That app still exists separately in China. They named the international version of their app TikTok when they released it in 2017. Much of TikTok's Western audience initially followed Musical.ly, which Bytedance merged into TikTok in 2018. Although TikTok and Douyin feature similar user interfaces and features, they are not identical, being customized for their respective markets.

TikTok has become exceptionally popular in recent years, particularly with the younger Millennials and Generation Z. It hasn't grown without controversy, however. For example, then-President, Donald Trump, threatened to ban TikTok in the United States in 2020 unless Bytedance let an American company, like Microsoft, buy TikTok in that country. A proposed ban was, however, blocked by a federal judge. In addition, despite TikTok being very popular with India's youth, that country's government banned the app in June 2020 due to a border clash between India and China. Its ban became permanent in January the following year.

Neither TikTok nor its forerunner, Musical.ly, provide many statistics publicly. For example, it is much harder to find follower lists than for most other social networks. However, with such a convoluted history, it is not too challenging to discover quite a few TikTok statistics that others have independently collated.

TikTok has more than 1 billion monthly active users as of the last quarter of 2022 . Let's look at some other mind-blowing stats below.

64 TikTok Statistics That Will Blow Your Mind:

1. On average, users spend more than 1.5 hours per day on TikTok

2. In Q2 of 2022, TikTok surpassed 1 billion monthly active users

3. 3.5 Billion Installations

TikTok has been installed on devices over times worldwide. It passed the one billion-milestone in February 2019 and the two billion-figure in April 2020. It reached three billion in Mid-2021. TikTok became only the fifth non-gaming app to reach the 3-billion level and the first not owned by Facebook (now Meta). It topped the list for both downloads and revenue for non-game apps in the first half of 2022.

4. 167 Million TikTok Videos Watched in an Internet Minute

collated online media usage for an "internet minute" worldwide. In that time, people consume hundreds of thousands of hours of content and send, scroll, and upload millions of messages, emails and texts. Amongst these statistics, Statista found that TikTok users watch 167 million hours of videos on the app in a sample minute.

5. Entertainment Most Popular Category on TikTok by Hashtag Views

The most viewed content category on the app was entertainment content. Presumably, this category includes all those lip-synching videos. It is also more comprehensive than other hashtags covering comedy, sketches, duets, special effects, and more. The most popular categories overall are:

Entertainment - 535 billion hashtag views

Dance - 181 billion

Pranks - 79 billion

Fitness/sports - 57 billion

Home reno/D.I.Y. - 39 billion

Beauty/skincare - 33 billion

Fashion - 27 billion

Recipes/cooking - 18 billion

Life hacks/advice - 13 billion

Pets - 10 billion

Outdoors - 2 billion

While entertainment and dance videos monopolize TikTok users' time and interest, it is clear that they are willing to spend time watching videos on a broader range of topics nowadays.

6. About 18 million people in the US have downloaded TikTok from the Apple App Store

7. Second Most Popular iPhone App Downloaded in the U.S. in 2022

8. Most Popular Overall App Downloaded Globally

Software Testing Help reported that TikTok has been downloaded more than 2 billion times globally. Currently, it is one of the most popular apps worldwide. The global lockdown caused by the pandemic substantially contributed to its growth. TikTok has become another source of income for many people.

9. 150+ Countries

TikTok app is currently available in 154 countries. It is in the top 10 overall in 124 of these countries and in the top 50 in 140 of them.

10. 75 (or 39 or 35+) Languages

TikTok has truly entered the international stage and is arguably now available in 75 languages.

There have been discrepancies in reports of the number of languages that TikTok came in for some time. TikTok's support stated that "TikTok is currently available in 39 languages. You can change the language displayed in your TikTok app anytime." TikTok has since removed that statement.

The official TikTok Creator Marketplace now says that TikTok is available in 35+ languages. However, it is possible, with TikTok now being banned in India, that TikTok has removed support for some regional Indian dialects.

TikTok provides the writer of this article with a choice of 36 languages in the Settings section of his iOS app. While there are multiple conflicting reports on this statistic, we can agree that the app is now truly international.

11. Highest Social Media Engagement Rates Per Post

Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. TikTok has considerably more engagement than either of the other two networks at all follower levels. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.

12. Over 200 Million TikTok Users in India When it Was Banned in 2020

13. Highly Popular in Many Asian Countries

TikTok's support has grown dramatically in most Asian countries. It is particularly beloved in Indonesia (106.9 million users) , Vietnam (49.6 million) , Philippines (42.7 million), and Thailand (39.5 million). TikTok has a total reach of 265.6 million in Southeastern Asia, 101.9 million in Western Asia, 30.0 million in Eastern Asia, 25.1 million in Southern Asia, and 8.6 million in Central Asia. These numbers only consider users aged 18 and above, and there are undoubtedly many TikTok users younger than that.

Many young users have used TikTok for political activism. For example, they used it in Indonesia to protest a controversial new labor law.

14. 600 Million Active Daily Users in China

15. TikTok's Highest Reach (for Adults) is in Saudi Arabia

Early in 2022, TikTok had 22.37 million users over the age of 18 in Saudi Arabia. TikTok's ad reach in Saudi Arabia was comparable to 64.2% of the overall local internet user demographic. In Saudi Arabia, 39.1% of people who saw TikTok ads were women, while 60.9% were men.

Of course, this ignores the vast number of younger TikTok users, but TikTok's ad tools only publish data for audiences 18+.

16. Between $800M and $1B Purchase Price

Although nobody has ever publicly disclosed the exact purchase price Bytedance paid for Musical.ly, most pundits estimate that it was in the range of $800 million to $1 billion.

17. 200 Days to Develop

It took 200 days for the Chinese development team to create the original version of Douyin / TikTok.

18. 1 Million Videos Views per Day in First Year

Within a year of TikTok's development, it had already reached the milestone of 1 million views per day.

19. 152 Million Fans -TikTok Record

Social media personality Khabane Lame (@khaby.lame) is now the most-followed account on TikTok, with 153.1 million followers and over 2.5 billion likes. He surpassed @charlidamelio (Charli D'Amelio), who now has 149.2 million followers and over 11.3 million likes. Rounding out the top three spots is singer @bellapoarch (Bella Poarch) with 92.5 million followers and 2.2 million likes.

20. 77 Million Fans - Douyin Record

21. 2014 - Muscal.ly Launch Year

The first prototype of Musical.ly was released in April 2014, and the official version was launched in August of that year. After initially designing it as an online self-learning platform, Alex Zhu and Luyu Yang took about six months to build the product. Unfortunately, this did not gain traction, so Zhu and Yang shifted their focus to a platform that incorporates music and video in a social network.

22. 2016 - TikTok / Douyin Launch Year

The Chinese company, Bytedance launched Douyin in September 2016. They branded it TikTok when they entered the international market in September 2017, but they still keep the original name in their home country.

23. $914.4 Million Estimated Revenue

24. Nearly 80% of Revenue Comes From China

Approximately 79 percent of TikTok's revenue was from Douyin in China, followed by 8 percent from the United States. This is a significant change from a few years ago, before the arrival of ads, where 42% of revenue came from the United States, but this excludes income from the app's Chinese Android version. From May to July 2020, Chinese revenue was as high as 89% of the app's total revenue.

25. $300 Billion Valuation

26. $6.3 Billion in Lifetime Consumer Spending

27. More Than 90% on Android Devices

Echoing Android's smartphone market dominance, more than 90% of the TikTok downloads have been made to Android devices. The sole exception comes in the U.S.A., where there are more iOS users.

The vast majority of India's TikTok fans used the Android version of the app.

28. Nine Out of Ten TikTok Users Use the App Multiple Times Daily

According to official TikTok statistics, its users are loyal and keep on returning to the app. Indeed, 90% of users use the app multiple times per day.

29. TikTok LIVE Boosts Sales

30. CapCut is the 5th Ranked Video Player / Editor in the U.S.A.

31. 227.81 Million Users in Europe

32. Nearly 6% Engagement Rate

A July 2022 study revealed that TikTok had a higher engagement rate the rest of the platforms. The report stated that influencers had an average engagement rate of nearly 6% compared to Instagram's average engagement rate of 1.41%.

33. Roughly half of TikTok users in the US were between the ages of 18 and 34

34. 68% Watched Someone Else's Videos

35. 63% Liked Someone Else's Video

63% of engaged TikTok users claim to have liked a video in the last month.

36. 63% Followed Someone in the Last Month

63% of engaged TikTok users claim to have followed someone in the last month.

37. 55% Uploaded a Video in the Last Month

55% of engaged TikTok users claim to have uploaded a video in the last month

38. 54% Commented on a Video

54% of engaged TikTok users claim to have commented on somebody else's video in the last month.

39. 43% Uploaded a "Duet" Video

43% of engaged TikTok users have uploaded a "Duet" video.

40. TikTokers Like to be on Top of the Latest Trends, As Well as Create New Ones

asked TikTok users to describe themselves. G.W.I. measured their descriptions compared to the average internet user (who would have scored an IDX of 1.0). 22% of the survey respondents considered themselves a musician or audio creator. This is 19% more than the average internet user, i.e., an IDX of 1.19.

38% of the respondents considered it important for them to get music they care about as soon as it comes out. This was 17% higher than the average internet user, i.e., an IDX of 1.17.

41. The Top TikTok US Track "Sunroof" Was Used 8.9 Million Times

42. Justin Bieber Attracted 4 Million Viewers to a TikTok Live Stream

43. 1.9 Billion Website Views

44. 59 Alexa Ranking

In early January 2022, TikTok's website had an Alexa ranking of 59 (i.e., Alexa estimates the site to be the 59th most viewed website globally in terms of internet engagement). This compares to an Alexa ranking of 74 in early July 2021, 102 in early March 2021, 412 in early March 2020, 3,225 in early January 2019, and 4,778 in mid-November 2018. This change clearly demonstrates the increased popularity of TikTok in recent times.

45. 2.7 Billion Views for #ThinBlueLine

TikTok's support base is widening - it is no longer just a site for short music videos and lip-synching. For example, the #ThinBlueLine hashtag, featuring law enforcement videos, has received 2.7 billion views. This is a sizable increase from the 2.3 billion views in the 2021 version of this post and a massive increase from the 530.1 million views in 2020 and 37 million views in 2019.

46. Lizzo, The Self-Proclaimed TikTok Queen, Leads #TheHitmakers2022

47. 67% of U.S. Teenagers Are Regular TikTok Users

48. ByteDance Valued at $300 Billion

49. TikTok Is (and Was) Banned in Several Countries

India has permanently banned TikTok as it is perceived as a threat to national security, data privacy, and cybersecurity. Afghanistan banned TikTok in the start of 2022. The Taliban said that the restriction would prevent misinformation among the youth. The restriction has not yet taken effect as of May 2022, and it is unknown if it will be permanent.

Pakistan, Bangladesh, and Indonesia previously blocked TikTok but have recently restored access. TikTok censorship has been seen in Armenia, Azerbaijan, and Syria as well. Concerns over pornography, mitigating misleading information that could lead to violence, and anti-trafficking laws are among the reasons for the restriction in these countries.

In the United States, TikTok is being reexamined related to issues over the quantity of user data the app sends to China.

50. 20% of Those with Household Income of More Than $75,000 Have Used TikTok

51. Over 15% of US TikTok Users Make Less Than $25,000 Per Year

However, it is also relatively popular with low-income families. 18% of its users claim to be from households earning less than $25,000 per annum. These statistics will be skewed by excluding those under 18 - a large proportion of TikTok's target audience. Also, many lower-income households could well be student flats, poor now, but potentially well-off once they graduate.

52. More Females Use TikTok Than Males in Most Markets

WeAreSocial looked at the gender balance of (adult) TikTok users worldwide. Overall, TikTok has more female followers (56.1%) than males (43.9%). This female dominance is particularly evident in Indonesia (66.0%) and the Philippines (65.9%).

53. Women Rule TikTok

54. Saudi Arabia has the highest TikTok reach

55. By 2025, there will likely be 835 million Chinese users of Douyin

56. In China, Douyin is the go-to app for sharing short videos

57. TikTok's Users Are Aging with the App

58. Dior is the most talked-about luxury brand on Douyin for 2022

59. #Dog on Tiktok Amassed 244.8 Billion Views

60. Fastest Growing Brand of 2022

61. Youngsters Watch TikTok over YouTube

TikTok is currently more popular among children and teenagers than YouTube. In June 2020, young people spent more time on TikTok than on YouTube for the first time. They spent 82 minutes a day on TikTok, while they spent 75 minutes a day on YouTube.

62. Users under the age of 16 have private TikTok accounts by default

63. TikTok was the Most Blocked Social Media App by Parents

Quastodio also observed that just as TikTok became the most used social media app for kids in 2020, it also rose to become the most blocked by parents globally and across all surveyed regions. TikTok was followed by Instagram, Snapchat, and then Facebook in that order for parental blocking.

64. Charli D'Amelio and Khaby Lame are TikTok Top-Earners

Khaby Lame has the most TikTok followers as of June 2022. The 22-year-old social media sensation earns $92,270 per post. He's landed high-profile collaborations with international footballers and brands such as Xbox and Hugo Boss.
Check out the leading TikTok Marketing Agencies Here
Frequently Asked Questions

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Top 64 TikTok Stats You Need to Know in 2023

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TikTok is a tale of two apps. The Chinese company, Bytedance, released a video-sharing social network app called Douyin in 2016. That app still exists separately in China. They named the international version of their app TikTok when they released it in 2017.

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97 Superb Email Call to Action Examples & How to Use Them [2023] | Mailmunch

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Inbound Smarketing Goal Calculator.pdf (hubspot.net)

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Digital marketing quiz – Test your knowledge - Real Business

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In today's increasingly online world, digital marketing has never been so important. It's no longer just about handing out flyers and hiring billboards - consumers are moving online and businesses need to follow.
In fact, around 63% of shopping occasions now begin online, highlighting the importance of having a strong online presence. Fail to prioritise digital marketing and you could find your brand lost in a sea of competition, losing valuable sales.

Are you a digital marketing expert?

So, how much do you know about digital marketing" Can you tell your SEO from your CRM or are they all just letters to you?

Complete our quiz below to put your knowledge to the test and find out (answers can be found at the bottom of the page).

1. What does SEO stand for?

2. What percentage of web traffic originates from organic search?

3. Which of the following is NOT a type of digital marketing?

4. What does PPC stand for?

5. What is the maximum number of characters per tweet?

6. Which of the following is NOT a type of content marketing?

7. What is a CRM?

8. Which is more secure: HTTP or HTTPS?

9. What does "branding" mean in digital marketing?

10. What is anchor text?

11. What is a persona

12. What is the name of email marketing that the recipient has consented to receive

13. What is the name given to marketing to customers based on their location?

14. How many users does LinkedIn have

15. What does CTA stand for?

ANSWERS

1. What does SEO stand for?

Answer: C

SEO stands for Search Engine Optimisation. This means setting your website up to attract quality web traffic from organic searches. When a consumer makes a search on Google or another search engine, SEO helps your website to be displayed in the results, attracting prospective customers to your website.

By optimising your website, you can help to deliver high-quality information to search engines, allowing your content to be indexed so that it can show up within search results to increase your organic web traffic.

2. What percentage of web traffic originates from organic search?

Answer: D

53% of all web traffic originates from organic search. Combine this with the 15% of traffic coming from paid search and you'll see that over two thirds of web traffic is originating from search engines such as Google, Yahoo and Bing.

With over half of all web traffic coming from organic search, the importance of prioritising SEO in your digital marketing strategy has never been higher. If you can show up in your target audience's search results, your brand is far more likely to get noticed and claim the traffic.

3. Which of the following is NOT a type of digital marketing?

Answer: C

Video, social media and email are all key parts of digital marketing. Print advertising, however, is not a type of digital marketing. Print includes any form of printed media, such as leaflets, magazines, business cards, direct mail and catalogues.

This isn't to say that print marketing isn't effective. Before digital marketing existed, print marketing was the most effective form of advertising and it hasn't lost that effectiveness - it's simply been overtaken in the league tables by digital marketing.

4. What does PPC stand for?

Answer: A

PPC stands for pay per click, which is a type of search engine advertising. This is essentially a way of buying traffic to your site, rather than achieving it organically.

Businesses bid for ad placement within a search engine's sponsored links. This means that when a consumer searches for a keyword related to that business, the ad will show up, attracting visitors to the website. The business is charged a small fee every time someone clicks on the ad, earning it the name of 'pay per click'.

If a PPC campaign is working effectively, the visit itself should be worth more than what you pay for it. However, PPC requires a lot of research to choose the right keywords. Get it wrong and you could end up paying large amounts of money for irrelevant web traffic.

5. What is the maximum number of characters per tweet?

Answer: D

Twitter limits its tweet length to 280 characters. This includes spaces and special characters. However, only 1% of tweets hit this limit, with the most common length for a tweet currently sitting at 33 characters.

If you thought the answer here was 140, you may be stuck in the past. The limit was 140 until 2017 when it was doubled to 280. Only 12% of tweets exceed the old limit of 140 characters, so it seems that most users prefer to share brief messages on Twitter.

6. Which of the following is NOT a type of content marketing?

Answer: C

Images, blog posts and video are all types of content marketing. OneNote is a piece of software by Microsoft which allows you take notes and save useful pieces of information, so is not a type of content marketing.

Content marketing involves creating and sharing pieces of content to raise brand awareness and stimulate interest in a company's products or services. Although content marketing won't usually directly promote a product or service, it aims to attract and engage potential customers to drive conversion.

7. What is a CRM?

Answer: B

CRM stands for Customer Relationship Management. This is a strategy which is involved with managing interactions with customers to increase customer retention and loyalty.

You'll probably hear about CRM most often in terms of a piece of software which monitors interactions with customers. This software stores information about purchase history to create analysis of purchasing behaviour patterns. This can help the company to tailor promotions and increase retention rates.

8. Which is more secure: HTTP or HTTPS?

Answer: B

HTTP stands for Hypertext Transfer Protocol, whilst HTTPS stands for Hypertext Transfer Protocol Secure. In basic terms, HTTP and HTTPS are exactly the same, except HTTPS has added security. This security is added through the TLS (Transport Layer Security) protocol, which enables encryption. This helps to prevent hackers from seeing private content and conversations on the site.

But how is this relevant to digital marketing" Google is now prioritising HTTPS sites for ranking, so opting for HTTPS can give a slight boost to your SEO. Not only that, but some consumers will actively look for HTTPS sites as they are seen as being more trustworthy.

9. What does "branding" mean in digital marketing?

Answer: C

In digital marketing, branding refers to a company's personal identity and image. Many people automatically think of visual identity when it comes to branding, such as a business' logo, design and packaging. However, branding is far more than just your logo - it's the overall identity and image of your business.

Branding includes your tone of voice, style and overall persona of your business. Some companies are seen as knowledgeable experts whilst others are down to earth, relatable and friendly. The personality of your business is demonstrated through your branding, helping consumers to recognise your brand and relate to it.

10. What is anchor text?

Answer: A

Anchor text refers to the visible text that you see in a hyperlink. It is often blue and underlined, and when you click on it, you'll be taken to another webpage. Anchor text can be optimised for search engines by making it relevant to the target page and keeping it succinct.

11. What is a persona

Answer: D

In digital marketing, a persona is a fictional character which represents your ideal customer. You might sometimes hear to it referred to as a buyer persona or marketing persona. The characteristics of this persona will be based on market research and segmentation data.

Using a persona can help you to target your digital marketing efforts more effectively, as you will have a clearer and more in-depth understanding of your target audience. It will also help you to relate to your customer as a real person, so that you can tailor your communications to this character.

12. What is the name of email marketing that the recipient has consented to receive

Answer: B

Permission-based email marketing involves communicating by email with consumers who have actively opted in to receiving email marketing. This is the opposite to using cold emailing tactics such as buying email lists.

The benefit of using permission-based email marketing is that you know that your audience is interested in your business. After all, they've actively chosen to sign up to your mailing list. For this reason, permission-based emails tend to have higher open rates of up to 40%.

13. What is the name given to marketing to customers based on their location?

Answer: A

Geographic segmentation means marketing to consumers based on their location. This is usually done according to area, such as postcodes, cities, counties or countries. However, you can also segment the market geographically according to whether the area is urban, suburban or rural.

This type of segmentation is useful for large businesses which operate on a national or international basis as consumers in different regions will have different needs, wants and cultural characteristics. It is also useful for small businesses with limited budgets who are looking to focus their marketing on a defined area.

14. How many users does LinkedIn have

Answer: C

LinkedIn is the world's largest online professional network, with an impressive 740 million users registered on the platform. 40% of these users access LinkedIn on a daily basis, with over 1 billion interactions with the platform each month. It is used by job seekers and recruiters alike, as well as for promoting businesses.

Businesses can also have their own profile on LinkedIn. In fact, there are also over 55 million companies registered on LinkedIn, making it a great place to network with other business owners and enhance your digital marketing efforts.

15. What does CTA stand for?

Answer: B

CTA stands for Call To Action. This is a written directive that tells your audience exactly what you want them to do. An effective call to action will help to increase interaction, as well as your conversion rates.

A call to action can be in the form of a text hyperlink, a button or even plain text without a link. The most important thing is that it tells the reader exactly what you want them to do next, whether it's "buy now", "contact us" or "subscribe today".

Call to actions are used in every type of digital marketing. You'll find them on websites, landing pages, email marketing, social media posts, blog posts and even within videos. Whenever you want to tell your customer what to do next, you'll need use an effective call to action to direct them.

How did you do?

So, how did you fare with our digital marketing quiz" Are you a digital marketing guru or do you need to brush up on your knowledge

Digital marketing is quickly transforming the marketing landscape. If you want any chance of staying ahead of the competition, you'll need to make sure that you keep up to date with the rapid advances in digital marketing, adopting new trends as they emerge so that you never get left behind.

Having an in-depth understanding of digital marketing techniques can help you to promote your business effectively to today's ever-changing consumer market. This will enable you to set your business apart from the crowd, allowing you to stand out in even the most crowded of online marketplaces.

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Digital marketing quiz - Test your knowledge

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In today's increasingly online world, digital marketing has never been so important. It's no longer just about handing out flyers and hiring billboards - consumers are moving online and businesses need to follow. In fact, around 63% of shopping occasions now begin online, highlighting the importance of having a strong online presence.

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10 Tips To Stay Safe Online - StaySafe.org

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What is Brand Tone of Voice? Learn how to develop your brand voice. - YouTube

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What is Brand Tone of Voice? Learn how to develop your brand voice.

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7 Stunning Video Advertising Campaigns (and Why They Worked) | Skeleton (skeletonproductions.com)

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7 Stunning Video Advertising Campaigns (and Why They Worked)

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Video advertising campaigns are a powerful tool for getting through to your target audience where they spend their time online. Here are 7 stunning examples.

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Beginner's Guide to SEO [plus FREE quick start checklist] - Moz

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Rankings and traffic through search engine optimization

Welcome to your SEO learning journey!

You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases ( keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)

Combine this information with some practice and you are well on your way to becoming a savvy SEO.

The basics of search engine optimization

Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it " Moz low's hierarchy of SEO needs."

Here's what it looks like:

Try Moz Pro, free!

Strong data and smart analytics are must-haves when it comes to SEO work. Try Moz Pro free for 30 days and see why so many marketers trust our SEO tools!

As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

Using this beginner's guide, we can follow these seven steps to successful SEO:

1. Crawl accessibility so engines can read your website

2. Compelling content that answers the searcher's query

3. Keyword optimized to attract searchers & engines

4. Great user experience including a fast load speed and compelling UX

5. Share-worthy content that earns links, citations, and amplification

6. Title, URL, & description to draw high click-through-rate (CTR) in the rankings

7. Snippet/schema markup to stand out in SERPs

We'll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

Explore the chapters:

Speed up to catch up
Go from zero to hero with our step-by-step refresh on the core fundamentals for setting your site up for SEO success.

How much of this guide do I need to read?

If you're serious about improving search traffic we do recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters - they're also worthy of your attention.

If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We've consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge.

Getting excited yet? You should be! Without further ado, let's launch into Chapter 0: Quick Start Guide.

Moz Academy SEO Essentials Certification

Organize your learning with Moz's SEO Essentials Certification. Learn with on-demand videos and task lessons, test your knowledge with exams at the end of each section, and top it all off with shiny new credentials to share with your professional network.

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Beginner's Guide to SEO (Search Engine Optimization)

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New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times.

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Analyze Websites With Free SEO Audit & Reporting Tool - SEOptimer

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More calls from people with websites that are NOT performing well on Google. Have you ever checked your website #SEO? I love the SEOptimer free online tool - it gives you an easy report of your #website in seconds showing what's good and bad.

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Analyze Websites With Our Free SEO Audit & Reporting Tool - SEOptimer

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Looking for the best SEO Audit Tool to analyze and grade your website? SEOptimer is the web's best SEO Checker. Improve your website, rank better in Search Engines and win more customers with beautiful SEO Reports. Audit your SEO today!

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SEO vs PPC - Which One Should You Invest In First? - YouTube

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SEO vs PPC - Which One Should You Invest In First?

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Digital Marketing Certification Course - HubSpot Academy

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Copyright © 2022 HubSpot, Inc.

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Want to learn how to become a digital marketer? Check out our Digital Marketing Certification Course, which offers a globally recognized credential through HubSpot Academy.

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Fundamentals of Digital Marketing Course - Google Digital Garage (learndigital.withgoogle.com)

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Grow with Google - Training to Grow Your Business & Career

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Explore training and tools to grow your business and online presence and learn digital skills to grow your career and qualify for in-demand jobs.

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What is a marketing funnel? | Sprout Social

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A marketing funnel describes your customer's journey with you.

From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.

With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.

The Evolution of the Marketing Funnel

At the end of the 20 th century, Elias St. Elmo Lewis created a model highlighting the stages of a customer's relationship with a business. The "AIDA" model indicates that every purchase involves:

Awareness: The prospect is aware of their problems and possible solutions for them.

Interest: The prospect shows interest in a group of services or products.

Desire: The prospect begins to evaluate a certain brand.

Action: The prospect decides whether to purchase.

Defining the Marketing Funnel

The basics of the marketing funnel have stayed the same since the 1900s. However, no single model is universally accepted by all companies. Some prefer to keep their model simple, using the "TOFU-MOFU-BOFU" strategy which refers to the top of funnel, middle of funnel, and bottom of funnel as distinct elements.

Others believe that adding "loyalty" and "advocacy" stages to the funnel improves the marketing strategy. After all, businesses lose up to $1.6 trillion a year when customers leave them.

Strategies for Each Stage of the Marketing Funnel

The marketing funnel works as a unified whole. This means that every section needs to work perfectly for the journey to be successful. There are many things that reduce friction in their marketing funnel. For instance:

Awareness: Branded content strategies appeal to audiences and make them receptive to future interactions.

Consideration: Brand advocates and social proof assist customers when they're comparing you against competitors.

Conversion: A simple purchasing process reduces the risk of buying.

Loyalty: A loyalty program with regular discounts, email interactions and social media maintains customers.

Advocacy: Receptive individuals in your loyalty program support your future marketing funnels.

The Benefits of Marketing Funnels

Marketing funnels simplify the customer journey and make it easier for companies to follow. These solutions map out each stage of their client's decision process and plan the steps they want to take in each.

A marketing funnel applies to almost any customer interaction. Whether you're looking for online sales, generating traffic for your brick and mortar store or collecting clicks as an affiliate, you need a marketing funnel. The funnel is powerful way to bring visibility to every stage of connecting with your customer.

The biggest benefit of marketing funnels is their measurability. Your funnel shows you where you're losing customers, to help you pivot your strategy. For instance, if you lose customers before they ever get to the second stage, you need a better brand awareness campaign.

The Difference Between B2B and B2C Marketing Funnels

Marketing funnels often change depending on your customer base.

B2C customers often navigate the funnel alone or with trusted advisors like family and friends. B2C clients may never interact directly with a company representative.

B2B customers have larger, more focused buying groups. B2B consumers interact directly with sales representatives in the lower stages of the marketing funnel.

Adjusting your funnel to suit your user personas instantly makes it more effective.

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What is a marketing funnel? | Sprout Social

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A marketing funnel describes your customer's journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages.

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ASA Event on racial and ethnic stereotyping in ads - YouTube

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ASA Event on racial and ethnic stereotyping in ads