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Factor: entrepreneurship
John Hendricks noticed the rise of satellite-delivered cable networks. At the time, HBO created access to documentary entertainment, which intrigued him, however they didn’t have a specific channel for documentaries. Hendricks needed a channel of documentaries as a professor to show his class, so he decided he would make the channel himself.

https://www.forbes.com/sites/danschawbel/2013/12/29/john-hendricks-how-he-built-the-discovery-channel-from-scratch/?sh=3cf5370f6a08

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Founded Cable Educational Network, Inc. - 1982

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Founded Cable Educational Network, Inc. - 1982

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Factor: Entrepreneurship.

The company at the time assisted producers to make educational videos that would help Hendricks’s professor work. He started raising money for his company to expand.

https://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

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The Discovery Channel was founded - 1985

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The Discovery Channel was founded - 1985

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Factor: technology.

Hendricks raised 5 million dollars and redesigned his company into the Discovery Channel. They did not make any new documentaries, but just aired documentaries that already existed. It was simply a channel where people could watch educational videos all in one place.

https://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

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Collaborated with various companies - 1985

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Collaborated with various companies - 1985

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Factors: Capital.
In order to air the documentaries, Discovery Channel worked with BBC. However, without proper funding, they owed 1 million dollars to BBC, with only $5,000 to spend. Discovery was looking for a way to pay this off, and they did this by selling part of the ownership to their company to Liberty Media, Newhouse, and Cox Cable.

https://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

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Factor: Labor

As they increased in subscribers, Hendricks realized they should start making their own programming. They newly created Discovery Interactive Library unit. The company employed 19 workers to make these videos.

https://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html#ixzz7uooKKYc8

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Factor: Labor

The addition of The Learning Channel (TLC) not only assisted the TLC, but also created an addition to the people that worked at the Discovery Channel. This way they were able to make new programming.

https://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

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Factor: land.

The channel bought 11 stores in Texas and southeast states. They started selling licensed items in regular stores as well. Their merchandise was a product of the success of their channel. Since the channel became so famous, people willingly bought their products.

https://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html