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Support our fight to end shooting in the UK and relieve our wildlife from cruelty:

Your support will help us fund investigations, gather data, keep media campaigns going etc.

We will be diving into the shooting industry in more detail soon...

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PTW - 2023 Style | woodcut, linocut, illustration art

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Dec 30, 2022 - Explore Ben Sinclair Illustration's board "PTW - 2023 Style" on Pinterest. See more ideas about woodcut, linocut, illustration art.

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First idea is using an old english, linocut / woodcut style - the kind seen in many medieval prints.

This would ground the films in a UK / english context and create some familiarity for the audience. It also ironically plays off many old english prints that illustrated fox hunts and old bloodsports.

This would make the backgrounds quite simple and quick to make, which will work better for the timeframes of these animations

The animated characters and animals would then be coloured - standing out from the black and white of the backgrounds, making them more eye catching.

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If you care about:

If you care about the killing of native predators in the UK,

If you care about the killing of birds of prey

If you care about climate change and keeping carbon in the ground

If you care about stopping the unecessary mass killing of sentient life for sport

then you should care about stopping the shooting industry

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Framing it with a line like, "If you care about x, then you should care about stopping the shooting industry". This line could come in multiple times throughout the animation, giving an overview of the industry and bringing people into the movement.

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Narration begins to explain that if you care about the persecution of mammals, then you should care about the shooting industry.

Explaining that shooting isn't just some rich hobby, but is a massive multimillion pound industry causing pain and destruction to our wildlife across the country.

Approx 1.7 million animals are caught in snares every year.

As this context is explained, we show a montage of all the other elements of the industry:

- Raptor persecution

- Peatlands burnt for grouse

- countless birds being released and shot out of the sky

Finally we pan out to show the map of cruelty where this montage where this montage was set and which underpins all of the 2023 films, explaining that the shooting industry is a massive part of wildlife cruelty in the UK, therefore introducing the audience to PTW's aims, and fostering interest in taking down the industry.

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We then zoom backwards and pan out, revealing the stink pit that is in front of the snare. "Why would this happen?" asks the narrationHard cut to shotguns firing and birds fleeing for their lives - giving the answer.

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Aim to grab attention straight away - maybe the first shot is the fox pouncing after a mouse

then we follow the fox wandering through a small holloway in the woods, following a scent - full of life and energy and cuteness, to contrast with the horror to come.

Suddenly the fox's trot is halted with a jerk. We show fear and panic in the fox's expressions and then finally reveal a close up of the snare wrapped around its neck.

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To introduce the shooting industry to the PTW audience and get them interested and involved with shutting the industry down

To bring birds into the same level of appreciation and care that mammals like the fox has

To introduce and educate the audience on some of the aspects of the industry - snaring and stink pits mainly.

To introduce the 'map of cruelty', which hints at the many animations to come this year.