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1 : Phung Thanh Do ( Do Mixi , Mixi Gaming )

https://mixigaming.com

2 : he is 34 years old

followers age : Gen Y and Gen Z , followers like playing games

especially the games he often streams like PUBG, GTA V, the community from his group and some viewers who are interested in his daily family life for entertainment, colleagues in the streaming industry

3 Initially, Do Mixi set up a yotube channel to only play CSGO by h, a famous Valve shooting game for entertainment purposes only, the number of viewers was just under 100. After playing a game called PUBG and forming a team His esports "refund gaming" channel was noticed and he signed a contract with NIMO TV company to further develop the streaming field.

4 Nationality : Viet Nam

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6 Some of the products or services this influencer promotes: 

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6 Some of the products or services this influencer promotes: 

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Gaming Software: This includes video games, game keys, in-game items, and subscriptions to gaming platforms or services.

Streaming Equipment: Mixi Gaming represent for some technology brand to sell  streaming equipment like webcams, microphones, capture cards, and lighting setups for content creators.

Mixishop : They might have their own branded merchandise such as clothing, accessories, or collection related to gaming culture. Moreover, his shop also sell food and snacks

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7 How this influencer networks through social media to optimize their brand 

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7 How this influencer networks through social media to optimize their brand 

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Consistent Content Creation:

Regularly using  high-quality content that resonates with their target audience.

Diversifying different content when streaming

Engagement and Community Building:

Actively responding to comments and messages to foster a sense of community.

He often spend his donation to charity such as building school or donating to orphanage

Influencer Events and Networking:

Organizing the fansign or off-fan event to talk and interact with his fan

Creating some competitions for his fans exp: singing, dance, or fitness competiton

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Built a strong personal branding -> regularly streaming & hosting online events, communities 🙏

-> CONNECT with audience.

He's a honest, welcoming and hilarious person.

He made ppl have a sense of welcomed and entertained. 🤣🤣

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Youtube: >7.5M

Tiktok: 6.7M

Facebook Fanpage: 5.3M

Instagram: 1.3M

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People can anonymously active on social media, even freely leave negative words without consequences.

Every successful influencer definitely have negative comments on their social platforms

-> both negative and positive.

😒: mental health -> stress and anxiety.

😊: negative comment show what they're missing, if can leverage this -> brand will grow stronger.