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Activity 1: Brainstorm Relevant Keywords

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Activity 1: Brainstorm Relevant Keywords

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Brainstorm and list down keywords that potential customers in Singapore might use to find a domestic helper agency. Think of 3 long-tail and 3 short-tail keywords, considering local SEO factors.

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Demonstration 1: Analyzing Competitor Keywords

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Demonstration 1: Analyzing Competitor Keywords

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Analyze the keywords used by competitor domestic helper agencies in Singapore. Using Google Keyword Planner to gather data.

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Activity 2A: Writing Optimized Meta Titles and Descriptions

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Activity 2A: Writing Optimized Meta Titles and Descriptions

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Write optimized meta titles and descriptions (est. 160 characters) for the homepage and key service pages of the domestic helper agency. Use primary and secondary keywords effectively.

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Activity 2B: Optimizing Headlines and Content

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Activity 2B: Optimizing Headlines and Content

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Suggest a headline and main content for one of the blog pages, ensuring it is optimized for the selected keywords. Content should maintain relevancy.

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Demonstration 3A: Conducting a Technical SEO Audit

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Demonstration 3A: Conducting a Technical SEO Audit

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Conduct a technical SEO audit of the domestic helper agency's website: https://pagespeed.web.dev/

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Demonstration 3B: Improving Site Performance

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Demonstration 3B: Improving Site Performance

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Choose "Desktop" from PageSpeed Insights look at the analysis for actionable steps to improve SEO

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Activity 4A: Building High-Quality Backlinks

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Activity 4A: Building High-Quality Backlinks

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Develop a strategy to acquire high-quality backlinks from reputable websites. Suggest local directories, industry blogs, and partnerships.

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Demonstration 4: Managing Online Reviews and Reputation

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Demonstration 4: Managing Online Reviews and Reputation

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Examine Google My Business

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Learner will create content specifically tailored to the Singapore audience. They should use local slang, address local issues, and highlight community involvement.

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Activity 2: Optimizing Google My Business Listing

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Activity 2: Optimizing Google My Business Listing

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Learners will optimize the agency’s Google My Business listing by ensuring all details are correctly filled out and making regular posts and updates.

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Short Tail:

xxxxx

yyyyy

zzzzz zzzzz

Long Tail:

Helper Agency Singapore

yyyyy yyyyy yyyy yyyy

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From Kevin

Headline: xxxxxxxxxxx

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From Kevin

Headline: xxxxxxxx

Content:

aaaaaaaaa

bbbbbbbbb

cccccc