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1. Talkwalker

Value: Expensive, best for large brands.

Features: AI-powered analytics, sentiment tracking.

Reviews: Powerful but complex to learn.

2. Sprout Social

Value: Premium pricing.

Features: Social listening, publishing, detailed reports.

Reviews: Great UX, but costly.

3. Hootsuite

Value: Good range of pricing options.

Features: Post scheduling, social monitoring, reports.

Reviews: Easy to use, but some advanced tools are locked behind higher tiers.

4. Brandwatch

Value: High-end, best for deep data insights.

Features: Real-time listening, sentiment, trends.

Reviews: Accurate, but requires onboarding.

5. Mention

Value: Affordable for SMEs.

Features: Real-time alerts, keyword tracking.

Reviews: Simple and effective, lacks deeper analytics.

6. Buffer

Value: Budget-friendly.

Features: Scheduling and basic insights.

Reviews: Easy to use but limited in listening features.

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Steps/Process to Follow:

1. Acknowledge the complaint promptly and empathetically

2. Request supporting details (e.g., photos, order number) for documentation and investigation

3. Log the complaint in the customer service system for tracking and follow-up

4. Forward details to the quality assurance or relevant department for review

5. Determine the appropriate resolution (replacement, repair, refund) based on company policy and customer preference

6. Communicate the resolution and next steps to the customer, including expected timelines

7. Ensure follow-up until the issue is fully resolved and the customer is satisfied.

8. Document the outcome and use the feedback to inform quality improvements

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Hi Daisy,

I am sincerely sorry for the stitching error you displayed on your recent order from Revibe. If you would like to receive a refund, we would be more than happy to do so. Please send over your order confirmation ( include your order number and your surname) and we can send out a replacement order. If you are not interested in receiving this item again, then we would then like to give you a 50% discount on your next order with us.

Thankyou

Revibe

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Hi Daisy,

Thanks so much for your feedback, we’re really sorry to hear that your ReVibe drop didn’t meet your expectations. That’s definitely not the experience we aim to deliver.

We’d love to make this right. Could you please send us your order number? Our team will take a look right away and try to sort out a solution for you.

Your support and satisfaction means a lot to us, hopefully we can fix this issue!

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Hi Daisy, we're sorry to hear that you're disappointed with your purchase order. Would you mind sending your order number so we can look into why this happened? We'd be happy to refund you and send you a replacement.

Steps to take

Contact the customer to determine how they would like to proceed

Contact the production team to report this issue

Prioritise sending replacement and refunding the money

Followup with Daisy to say that it's been sent and if she could let us know if she's happy with the replacement.

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Thank you for reaching out and bringing this to our attention.

I'm very sorry to hear that the sweatshirt you received arrived with faulty stitching, this certainly doesn’t reflect the quality we strive to deliver.

To resolve this for you, we can offer either a replacement sweatshirt at no additional cost or a full refund, whichever you prefer. Please let us know your preference, and we’ll make the necessary arrangements immediately.

Again, we sincerely apologise for the inconvenience and appreciate your understanding.

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Hi Daisy,
I’m so sorry to hear that we sincerely apologise for the stitching issue. If you could send over your order number, we’ll get this sorted for you and arrange to send out a replacement.

Let me know if there’s anything else I can help with!

(Depending on her reply, you could follow up with:
As a thank you for your patience, I’d love to offer you a discount on your next purchase.)

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Talkwalker

4 different packages to choose from, starting from listening (where you gain insight across multiple platforms) to premium with AI integration and social benchmarking.

Sproutsocial

Free 30 day trial. Starts at $200 pm with only 5 social media platforms. Less features than previous, no benchmarking or reporting available unless pay extra $200. Does provide keyword insight.

Hootsuite

30 day free trial. Cheaper than previous 2, extra features include help with SEO, scheduling and canva templates and sales integration.

Brandwatch

Different packages are catered to different business roles, more personalised and relevant to the consumer. Their AI promises to spot upcoming trends before anyone else.

Good value for money as you only pay for what you need.

Mention

Cheapest than previous. However only unlimited listening across unlimited platforms with most expensive package.

Limited features at a first glance from the website. Difficult to gauge without speaking to a consult.

Buffer

Cheapest option of them all. Has all features as previous, no perceivable UVP as features listed would be considered bare minimum. From this, appears to be the best value for money.

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Talkwalker

Value for Money: More expensive, mainly for bigger brands or agencies.

Features: trend tracking, sentiment analysis, and works in different languages.

Reviews: Powerful tool, but takes time to get used to because there’s so much going on.

Sprout Social

Value for Money: Quite pricey, better for mid to large businesses.

Features: All-in-one platform – scheduling, analytics, social inbox, and more.

Reviews: Great features, but a lot of people say the cost is the downside.

Hootsuite

Value for Money: More flexible pricing

Features: Lets you schedule posts, track engagement, and view reports in one place.

Reviews: Easy to use and reliable for managing a lot of social accounts.

Brandwatch

Value for Money: Definitely on the higher end, made more for bigger companies.

Features: Offers deep listening, influencer tracking, sentiment breakdown, and custom dashboards.

Reviews: People say it’s really detailed but can be a bit too complex

Mention

Value for Money: More affordable and good for startups.

Features: Real-time monitoring, keyword alerts, and tracks competitors too.

Reviews: Simple and quick to use, but not as advanced as the bigger tools.

Buffer

Value for Money: Super affordable – great for small brands or personal use.

Features: Focuses on post scheduling, basic analytics, and team collaboration.

Reviews: People like how simple and clean it is

I don’t use any of these tools right now, but when I worked at a previous company, I used Buffer a lot and found it really easy and reliable.

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Enhancing Customer Satisfaction

Purpose: To make sure customers feel heard and happy with their experience.

Impact: Happy customers come back and tell their friends

Example: If someone has an issue with their order and your team sorts it out quickly, they’ll trust you more and want to shop again.

Building Customer Loyalty

Purpose: To keep people coming back by showing you care

Impact: Loyal customers buy more and become your biggest supporters.

Example: Sending a quick follow-up message after someone buys

Cutting Down Complaints

Purpose: To catch problems early

Impact: Less bad reviews

Example: If you fix a mistake fast and offer a solution, customers won’t feel the need to complain publicly.

Boosting Your Brand’s Reputation

Purpose: To show you’re reliable

Impact: A good representation brings in new customers who trust your business.

Example: When people see great reviews about your customer service, they feel more confident buying from you.

Increasing Sales

Purpose: To help customers find what they need and feel good about buying.

Impact: More sales and bigger orders because customers feel supported.

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1. Building Customer Loyalty
• Purpose: To encourage customers to keep coming back and form a long-term connection with the brand.
• Impact: Loyal customers are more likely to make repeat purchases, engage with campaigns, and act as brand ambassadors.
• Example: ReVibe loyalty program, e.g. points earned from purchases can be donated or give discounts on future collections.

2. Driving Positive Brand Reputation
• Purpose: To shape public perception and establish the brand as trustworthy, responsible, and modern.
• Impact: A strong reputation builds consumer confidence and attracts new customers through word-of-mouth and social proof.
• Example: behind-the-scenes content of eco-friendly production processes, building trust.

3. Differentiating from Competitors
• Purpose: To stand out in a crowded market by offering something unique that competitors don’t.
• Impact: Clear differentiation helps attract specific customer segments and makes the brand more memorable.
• Example: customisable or limited edition collections made from interesting and unique materials setting them apart from fast fashion brands.

4. Increasing Revenue and Growth
• Purpose: To drive higher sales and expand the brand’s reach through strategic initiatives.
• Impact: More revenue allows for reinvestment in product development, marketing, and team growth.
• Example: collaborations with influencers, generating engagement and boosting short-term sales while growing its audience.

5. Gathering Customer Feedback
• Purpose: To understand customer needs, preferences, and pain points
• Impact: Insightful feedback helps improve products, services, and customer experience, leading to higher satisfaction and loyalty.
• Example: feedback surveys after purchasing and social media polls to learn what styles or colours customers want next.

6. Resolving Issues and Retaining Customers
• Purpose: To address complaints or problems quickly and effectively, aiming to keep customers happy and show responsiveness.
• Impact: fast solutions improve brand trust, and can turn unhappy customers into loyal ones
• Example: a live chat feature where customers can get in touch with a human

7. Supporting Marketing and Sales
• Purpose: To align the brand with marketing efforts so that all content is consistent.
• Impact: Integrated marketing and sales efforts hopefully boost campaign performance and conversion rate.
• Example: The ReVibe mobile app syncs product drops with targeted ads and email campaigns, improving customer journeys that drives purchases.

8. Strengthening Internal Operations
• Purpose: To improve communication and efficiency across departments and reduce waste.
• Impact: better internal systems reduce costs, increase output, and therefore increase profits
• Example: using management software for better coordinated product development and marketing launches

9. Meeting Legal and Regulatory Requirements
• Purpose: To ensure the brand follows the law and is up to date with sustainability, labour, and product standards.
• Impact: Compliance builds credibility, and ensures there isn't any risk of backlash from customers.
• Example: only working with suppliers that have fair labour practices and environmental standards, and including compliance certificates on product pages.

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1. Enhancing customer satisfaction

Purpose: To ensure customers feel valued and have a positive experience.

Impact: Leads to repeat business and word-of-mouth referrals.

Example: A hotel offering personalised service results in guests returning regularly.

2. Building customer loyalty

Purpose: To create long-term relationships with customers.

Impact: Loyal customers are more likely to choose your brand over others.

Example: A coffee shop’s rewards program encourages daily visits from regulars.

3. Driving positive brand reputation

Purpose: To establish trust and credibility in the market.

Impact: Attracts new customers and partnerships.

Example: A company known for ethical sourcing gains favour among conscious consumers.

4. Differentiating from competitors

Purpose: To stand out in a crowded marketplace.

Impact: Gives customers a clear reason to choose your brand.

Example: A tech firm offering 24/7 live support outshines competitors with limited service hours.

5. Increasing customer feedback

Purpose: To understand customer needs and improve offerings.

Impact: Enhances product and service development.

Example: An app company uses user reviews to fix bugs and add popular features.

6. Resolving issues and retaining customers

Purpose: To fix problems promptly and maintain relationships.

Impact: boosts trust.

Example: An e-commerce brand offering instant refunds keeps frustrated buyers from switching brands.

7. Supporting marketing and sales

Purpose: To align customer insights with promotional strategies.

Impact: Improves campaign effectiveness and sales conversions.

Example: Sales teams use customer satisfaction scores to target high-potential leads.

8. Meeting legal and regulatory requirements

Purpose: To operate within industry laws and avoid penalties.

Impact: Reduces legal risk and builds compliance credibility.

Example: A financial firm ensuring data privacy compliance avoids fines and gains client trust.

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https://www.instagram.com/wandythemaker/?hl=en I think working with Wandy would be super cool for ReVibe. He’s got that real streetwear vibe and is also a maker and entrepreneur, which fits perfectly with what we’re about creativity and making things with purpose. He’s someone who really lives the grind so it’d be good to see him rocking our pieces while going about his day.

We could drop a limited edition streetwear collection with him, and he could style the pieces in an Insta Reel or a “day in the life” video showing how he wears our stuff while running his business and doing his thing. It’d feel really authentic.

Then, to make it even bigger, we could set up a meet-and-greet at a venue where fans can come through, meet Wandy, and check out the collection in person. That kind of event would create a lot of hype and build community around the launch.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Krissy is the founder of the Tone & Sculpt app and has built a community of women supporting each other through workouts. Her focus on inclusivity and empowerment aligns with Revibe's mission.

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Olly focuses on fitness, aesthetics, and Gen Z lifestyle, which resonates with Revibe's target audience. His content showcases gym routines and fashion, making him a suitable ambassador for Revibe's minimalist designs. He is also a micro influencer so will be a good fit while the business is growing

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Ben West shares workout tips and promotes a healthy lifestyle through engaging content. His focus on fitness and nutrition aligns with Revibe's commitment to performance-driven gym wear.

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Xenia Adonts (@xeniaadonts)

Style: Chic, high-fashion looks with a focus on sustainability; founder of Attire The Studio.

Why She Fits: Xenia showcases how to style sustainable fashion in a modern, elegant way, aligning with ReVibe's values.

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https://www.instagram.com/going.zero.waste/related_profiles/

She’s perfect for ReVibe because she’s all about living sustainably in everyday life, especially when it comes to zero waste and mindful choices. I love that she makes sustainability feel doable and relatable.

For a collab, she could do a series called “Sweet Treat vs Savory” where she shares easy, sustainable recipes for snacks or meals—sometimes sweet, sometimes savory. She could wear our ReVibe tees or caps, or have our water bottle featured in the videos, showing how sustainable style and lifestyle go hand in hand.

It would be a paid partnership, and it feels like a natural fit that highlights both her passion and our brand values.

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Using Venetia La Manna as an influencer isn’t just about reach — it’s about value alignment, trust, and long-term brand-building.

She could help shape the narrative around re vibes sustainable fashion brand in a way that feels authentic, modern, and socially relevant.

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Alix Earle (@alixearle)

Platforms: TikTok (7.4M followers), Instagram

Style: Trendy, relatable fashion; known for "Get Ready With Me" videos.

Why She Fits: Alix's candid approach to fashion and lifestyle resonates with Gen Z, making her a powerful voice for promoting sustainable choices.

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Venetia La Manna is a British fair fashion campaigner, content creator, and podcast host known for her work in challenging the fast fashion industry and advocating for ethical, sustainable, and intersectional fashion practices.

Venetia La Manna is seen as a voice of accountability in fashion, urging both brands and consumers to rethink the way clothes are made and valued. She's especially influential among Gen Z and millennials interested in ethical lifestyle shifts.

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Styles clothes together, her whole page evolves around fashion and trends.

Revive should use her influence as a way to be styled. Not just to promote an item but to actually be styled. An OOTD video would be good.

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Aliyah Bah (@aliyahsinterlude)

Style: Maximalist, "cute-but-tough"

Why She Fits: Aliyah promotes self-expression through her unique style, resonating with Gen Z's desire for individuality.

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This is an online magazine and forum that releases reports and news relevant to sustainable fashion. Doing a collaboration with them would show our authority and credibility within the industry, helping build trust that we are eco-friendly

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https://www.instagram.com/aditimayer/

Aditi is a well-known advocate for sustainable fashion and ethical living, with a strong, engaged following. She is consistently educating her audience on the environmental and social impacts of fashion.

Collaboration idea:
Partner with Aditi on an Instagram ad campaign called “ReVibe Your Style with Aditi” where she curates seasonal outfit ideas using ReVibe pieces. She could also share behind-the-scenes and add insight on sustainable fashion making our story more trustworthy.

Call to action:
Encourage followers to “Revibe your wardrobe”with a special promo code to track engagement.

Social impact initiative:
ReVibe could also choose to donate a percentage of all sales generated during the campaign to a climate change charity. Aditi could highlight this commitment in her posts, inspiring her audience to shop consciously knowing their purchases support the planet.

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These influencers all have a large number of followers, high proportion are our target audience. They all have pages dedicated to fashion, with most having entire accounts dedicated to sustainable fashion and helping their followers identify brands that go against fast fashion. They often do collaboration with brands and host Q&As where followers can ask for reviews on certain brands.

They all align with our brand identity and values so would be suitable for advocating our products towards our target audience

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This influencer is for a different reason to the others, but she is well knows for coming out of love island. Since then she has made it clear that she is well into her fashion and people actually loved that about her when on the show. Influencers off these shows can be impactful for certain periods of time as people of THEIR audience believe most reviews put out their. So I think the Revive branding would spread a lot more. Her posts are not all about fashion but she clearly works with fashion nova already stating her clear interest in the subject.

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Leah Musch (@unmaterialgirl)

Platforms: Instagram, TikTok

Style: Slow fashion advocate; shares her journey from fast fashion addict to sustainable fashion activist.

Why She Fits: Leah provides guidance for beginners in sustainable fashion, offering recommendations for brands and repurposing old clothes.

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I think he would be a great speaker for one of our events—he’s even hosting a webinar on climate change and mental health tomorrow. He’s genuinely passionate about educating others on climate change and empowering people through information.

He’s also connected with another influencer I’d like to mention in the next post. Together, they could co-host a series of Instagram Reels showing how easy it is to live sustainably, including styling outfits with sustainable fashion. This could be a weekly feature—think office outfit ideas or seasonal outfit inspiration now that spring/summer is arriving.

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Again, this is another one where their team does reviews and puts out easy digestible content. Their recent posts are ‘the perfect Zara dress for the summer’ aswell as covering shoes, bags, glasses etc. They even have in their bio contact details for promo so it is clear they are open to any form of clothing so if Revive was to offer both jewellery and clothing you know all could be targeted.

Their favourite links stay in their bio so there is a strong chance that even months after the post is made people could find Revive recommendations through their highlights.

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Maximalist, colourful, and bold; focuses on sustainable and ethical fashion. Izzy combines her passion for sustainability with eye-catching styles, making her an excellent partner for brands emphasizing eco-friendly initiative

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She is a fashion account focussing on brand reviews and try-ons. Since she has a reputation for being honest and is known for her fashion content she would be a great choice. Therefore she would be a great choice to have a fashion agreement with. Her socials style also suits the elegant theme me and Olli went for when styling ours (if it is linked to our creations)

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Social Media

TikTok, Instagram, and Pinterest - a mix of outfit inspo, sustainability hacks, behind-the-scenes content.
Ideas:

Weekly “Revibe Fit Checks”

Reels showing how clothes are made sustainably

Forum

A safe space for the ReVibe community to chat all things fashion, sustainability, and self-expression.
Ideas:

Monthly Q&As with designers or ambassadors

Brand-Owned Hub

ReVibe could create a mobile app or community space where users log in, create a style profile
Ideas:

Member rewards for referrals & eco-actions

A personal “vibe board” to build outfits

Networking Events

Host cool, inclusive events for creatives, eco-influencers
Ideas:

Sustainable fashion mixers in major cities

“Vibe Talks” where guests speak on style and impact

Workshops and Conferences
Ideas:

Upcycling workshops

Pop-up Stores

ReVibe could take over cool spaces in cities like London, Mancheste with immersive pop-ups.

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Social Media

Real-time engagement, storytelling, trend participation

Run weekly interactive

Partner with who align with Revibe’s values.

Feature community members

Create TikTok series about the making of their clothes

Host live Q&As or styling sessions with designers and sustainability experts.

Forum

·        Online members community

·        Q and A’s

·        Feedback gathering

Brand-Owned Channels (Mobile App)

·        App-exclusive drops, loyalty rewards, and virtual try-on tools.

·        A “Revibe World” hub for articles, styling guides, sustainability education, and member profiles.

·        Offer personalized content and product recommendations based on user behaviour.

·        Enable users to create their own fashion moodboards or style diaries.

Networking events

·        Host members only events

·        Host fashion shows

·        Invite sustainability advocates, Gen Z changemakers, and fashion bloggers to connect

Workshops and Conferences

·        Host design-your-own-garment or upcycling workshops.

Pop-up Stores

·        Create immersive, Instagram-worthy pop-ups with sustainability storytelling (e.g., clothes grown from plants, recycling zones).

·        Host limited-edition product launches or customization stations.

·        Include community message walls where visitors can write about what “self-expression” means to them.

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Social media - keep on top of trends and posting relatable content for audience to share and engage with/sharing content that our customers post about us

Forums - see what hot topics there is with customers and engage with them in discussions about issues they may be facing

Brand owned - mobile apps, able to send our audience notification on the latest drops and keep them up to date with blogs/answering questions

Networking events - customers able to put names top faces with in person events where they are able to talk to the team and feel more involved in the community that has been created

Workshops - audience can get hands on with DIY eco friendly sessions where they are able to take home a product that they have made themselves at the workshop, every time they see this they will instantly think of the brand re vibe

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Social media- they could do current trends, such as the team AI trend or the day in the life of the marketing team at Revibe. This makes the content fun and easily digestible. Social media needs to attract people, and that is typically because of a shock factor. Even when big brands comment on people's TikTok's, people like it as it is different and feels personalised.

Brand-owned- a mobile app would be great for a clothing brand, allowing people to easily shop online. People typically then check out the social media of the brand to see if there are any discount codes, etc.

Networking events- these are great for us, Revibe to notice other competitors or to have the chance to make a sale in a friendly environment. It creates further word of mouth, and for people appreciate the effort made to bring people together.

Workshops/conferences & pop-up stores- these have similar benefits as networking does but it allow visitors to be more hands-on. Try clothes on, speak to people all in a fun environment.

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1. Social Media
Build brand awareness and connect with a young fashion conscious audience. For example launching a TikTok campaign where influencers style ReVibe outfits.

2. Forum
Creates more in depth conversations and feedback from the community.
For example hosting a branded subreddit for fashion tips, product suggestions, and upcoming releases.

3. Brand-Owned
Creates a dedicated space for loyal customers to shop and engage with the brand. For example a ReVibe mobile app to shop from along with quizzes, challenges etc.

4. Networking Events
Builds partnerships, long term relationships and brand credibility.
For example sponsoring a fashion-tech networking night for designers, investors and other fashion start ups.

5. Workshops and Conferences
Helps to position the brand as a leader in sustainable fashion and education.
For example hosting talks on design, eco materials, etc.

6. Pop-up Stores
Gives immersive, in-person shopping experiences and lets you test new markets.
For example opening a pop-up shop with limited edition clothing

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Social Media

Revibe can engage its audience through bold visuals, interactive stories, and creator-led content.
Use polls, AMAs, and reels to drive hype around drops and spark conversation.

Forum

An exclusive online forum builds deeper community around style, creativity, and shared values.
Host drop previews, styling threads, and feedback spaces to make users feel involved.

Brand-Owned (App/Hub)

A Revibe app or web hub centralises content, drops, and community interaction.
Include loyalty rewards, early access, and member-only content.

Networking Events

Host branded meetups for creators, customers, and influencers to connect in real life.
Great for content, collabs, and building offline loyalty.

Workshops & Conferences

Run styling labs, sustainability talks, or creative panels to give value beyond fashion.
Position Revibe as an inspiring, thoughtful lifestyle brand.

Pop-Up Stores

Pop-ups create buzz and let people experience the brand physically.
Include limited drops, styling stations, and community photo walls.

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Social media

UGC: encourage comments/likes/shares. Ask questions on posts or announce giveaways for viewers who like and share the post

Forum

Create a space for followers to share their sustainability practices

ReVibe community fundraisers/ activitst groups for different environmental issues

Brand-owned

Create an online shopping app

A branded app to track your carbon footprint

Networking events

Have a stand at sustainable fashion events

Events for young people wanting to get into fashion industry

Workshops and conferences

Talks on impact of fast-fashion on the environment

Potential collaboration with another brand

Pop-up stores

Communities near universities or schools

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Nike- Brand-owned/social media

LinkedIn-Networking events

Minecraft- Workshops and Conferences/forum

Lush- Pop-up store

Gymshark- social media

Supreme- Forum/social media

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Nike = Networking events

Linkedin = forums

minecraft = brand owned

lush = pop ups

gymshark = social media = brand owned

supreme = social media

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Social Media - GYMSHARK

Forum - MINECRAFT

Brand-owned - NIKE

Networking events - LINKEDIN

Workshops and conferences - LUSH

Pop-up Stores - SUPREME

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Social Media – Gymshark

Forum – Minecraft

Brand-Owned – Nike

Networking Events – LinkedIn

Workshops and Conferences – Lush

Pop-up Stores – Supreme

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Social media – Gymshark

Forum – Minecraft

Brand-owned – Nike

Networking events – LinkedIn

Workshops – Lush

Pop up stores - supreme

# data[].attributes.body
Social Media - GymShark, LinkedIn, Supreme

Forums - Minecraft

Brand - Owned - Supreme, Nike

Networking Events - LinkedIn

Workshops & Conferences - LinkedIn

Pop Up Stores - Lush, Nike, Supreme, GymShark

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Social media- Supreme

Forum- Minecraft

Brand-owned- Nike

Networking events- Linkedin

Workshops and conferences- Lush

Pop-up shops- Gymshark

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Helps us build meaningful relationships with councils, NHS leaders, and public sector professionals.

Shows people the real-world impact of our work through blogs, and case studies.

Builds trust by consistently sharing useful, honest, and insightful content.

Keeps us connected through regular engagement like LinkedIn, events, and email updates.

Positions us as long-term partners, not just one-off consultants.

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Building, nurturing, and engaging a brand's audience is essential for creating a long-term, loyal customer base and turning one-time buyers into brand advocates. it's about forming relationships, cultivating trust, and creating a community that identifies with your brand values.

For my brand WoolyKnit, a brand likely centred around high-quality, cosy, or artisanal knitwear, this purpose becomes even more vital. Wool-based products often evoke warmth, sustainability, tradition, and craftsmanship — values that deeply resonate when shared through intentional branding.

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Build – To raise awareness and show people that we offer more than just hot tubs—we deliver a full, expert-managed experience from consultation to aftercare.

Nurture – To support customers through every step of their journey, from researching to buying and beyond, with helpful advice and unlimited aftercare.

Engage – To keep people connected to our brand, turning happy customers into loyal fans who share their experience with others.

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The purpose of building, nurturing, and engaging a brand’s audience is to grow strong relationships that lead to trust, loyalty, and long-term success.

Build: Attract people and make them aware of your brand.

Nurture: Keep in touch, offer value, and earn their trust.

Engage: Start conversations, listen, and keep them interested.

Together, this helps a brand grow, keep customers, and turn them into loyal fans who spread the word.

For SMG...

Build: Establish SMG as a trusted, expert partner in advanced manufacturing and supply chain solutions.

Nurture: Strengthen relationships with current clients, partners, and industry stakeholders.

Engage: Showcase expertise, innovation, and leadership in manufacturing.

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An audience is a potential sale. Without engaging with them and understanding their needs, interests and value for your product or service is important.

Engaging with an audience not only brings them a step closer to being convinced that this is what they need compared to your competitors, but is also makes them feel understood and as if they are part of a community. This outlook is especially important for agencies, and more specifically, examples such as healthcare, where brands to to resonate with people rather than just convince people.

Our company spends the time to understand our audience and emphathise with the problems they could be having such as lack of sales due to a slow website. The need for a rebrand etc. We even like to do Lunch and Learn events to ensure we can teach people at small costs, helping them to network as well as us get to know them

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Focusing on the audience helps to build trust, loyalty, and long term relationships. It keeps people interested in your brand for longer and encourages them to interact with you and stay connected.

The main goal is to turn them into loyal customers who are more likely to make repeat purchases and share your brand with others.

Being specific to Bridge Farm, the audience is very important because working B2B generally means less customers than in a B2C environment. This means we have to be constantly engaging and interacting to make sure we build relationships and not one time purchases if we want to stay in business.

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Helps foster customer loyalty and WOM marketing.

Eases transition through customer journey and provides valuable content in the conversion stage of the sales funnel that will help retain customers

With my company, our USP is helping our clients optimise their community engagement and creating more awareness for their brand. By practicing what we preach, we build trust and credibility that we can help them in their pursuit to engaging more with their community

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Black and White Modern Photo Fashion Presentation

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Room 1 - Louis / Lucie

Room 2 - Max / Phoebe

Room 3 - Katheryn / Parul

Room 4 - Ellie / Olli

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Room 1 - Louis / Lucie

Room 2 - Max / Phoebe

Room 3 - Katheryn / Parul

Room 4 - Ellie / Olli

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Clarify Your Message

Most businesses struggle because their message is unclear.

Customers ignore confusing messages-clarity is key.

The Story Brand Framework

Use the 7-part Story Brand framework to make your marketing clear and compelling:

1. Character: Your customer is the hero, not your brand.

2. Has a Problem: Identify the problem your customer faces.

3. Meets a Guide: Your brand is the guide (not the hero) with empathy and authority.

4. Who Gives Them a Plan: Offer a simple, clear plan to solve their problem.

5. And Calls Them to Action: Clearly tell customers what to do next (call to action).

6. That Helps Them Avoid Failure: Show what’s at stake if they don’t act.

7. And Ends in Success: Paint a picture of what success looks like.

Make the Customer the Hero

Position your brand as the guide who helps the customer (the hero) win the day.

Avoid making your brand the centre of the story.

Empathy and Authority

Show you understand the customer’s problem (empathy).

Demonstrate you have the expertise to help (authority).

Simple Plans and Clear Calls to Action

Break down your solution into easy steps.

Use direct calls to action (“Buy Now,” “Schedule a Call,” etc.).

Highlight Stakes

Make it clear what customers stand to lose if they don’t engage.

Show the positive outcome they’ll achieve by working with you.

Use Storytelling in Marketing

Storytelling helps people pay attention, remember, and act.

Apply the Story Brand framework to websites, emails, and all marketing materials.

Summary

Clarify your message using the Story Brand framework.

Make your customer the hero and your brand the guide.

Use empathy, authority, and clear steps to drive action.

Show what’s at stake and what success looks like.

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PODCAST:

Convey authority to solve the characters problem

Real stories from real people

Gain empathy

Get them to take action with clear CTA's

Don't assume customers know what to do next.

Sell a sense of community

Tap into deeper and more meaningful desires behind a need for a purchase

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(Video)

Building a story brand

Proven framework to cut through noise, get customers attention and grow businesses.

1)      Character

o   Your customer, not your business

o   Establish what they want

2)      Has a problem

o   Should be the root source not the feeling

o   Needs to be relatable

o   Has to be real, either external, internal and philosophical.

3)      Meets a guide

o   Position your company as the guide by showing empathy and authority

4)      Gives them a plan

o   Process plan – steps to take to work with your business

o   Agreement plan – tell your customer what they can count on from you

5)      CTA

o   Direct – buy now, schedule today

o   Transitional – view educational content like blogs to make them more likely to respond to direct CTA

6)      Helps them avoid failure

o   Establish stakes – what will they lose if they don’t buy your product

o   Don’t fearmonger / overdo it

7)      End In success

o   Winning power or a higher position

o   Successful relationships

o   Realisation & self acceptance

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Logo - hand drawn

Hex code - #5f5f5f

Fonts - Glacial Indifference

Tone - friendly, fun, inspirational

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c) Wendy's uses a playful and fun tone of voice, usually using humour and jokes when responding to social media comments, posts and in campaigns.

D) Wendy's uses a combination logo with the word mark (business name) and mascot

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1. Colours

#F18B00 #FFFFFF

2. Typography= Jost

3. Tone of voice: Personal, direct, warm

4. Monogram logo

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The main colours in our logo are shades of black, including:

#000000

#010101

#040404

Typography

Montserrat

Tone of Voice
Bold and Confident – Assertive, modern, and premium-feeling communication.

Logo Type

Pictorial Mark

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Brand Colours:

1. #0c7ff3

2. #243b4d

Our Typography:

'Ideal Regular'

Our Tone Of Voice:

Professional/ Informative & Educational

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Tone- we use a professional and confident tone usually does depend on the topic we are discussing in our blogs for example as we do have many senior managers who are involved in different series e.g our Health blog series are written in the tone I have described but may change slightly as they usually talk about the changes that are occurring with the NHS as well as, improvements that need to be made within the system

our colour palette - in the image

our fonts- for everyday we use Aptos Bold for headers, semibold for sub headings and aptos regular for body copy

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Hex code: #D01A2A

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What is branding

Branding is the process of creating a company's brand identity.

It includes the development of key brand materials such as:

·        Logo

·        Tagline

·        Visual design

·        Tone of voice

·

In essence, branding involves researching, developing, and applying distinctive features to your organization.

The goal is to help consumers associate your brand with your products or services.

Branding appears across various touchpoints, including:

·        Social media captions

·        Billboard colour palettes

·        Product packaging materials

Branding vs marketing

While branding and marketing are often combined, they are distinct disciplines.

It's common to compare them in terms of priority, but both are essential for business success.

Branding and marketing must work together in harmony for a business to grow.

Simply put:

Branding is the identity of a company.

Marketing includes the tactics and strategies used to communicate that identity.

Influence of Branding

·        Purchasing decisions

·        Brand image, quality, value

·        Gives an identity to your company

·        Helps consumers connect

·        Supports marketing and advertisement

How to create a Brand

·        Determine your target audience.

·        Establish your mission statement.

·        Define your values, features, and benefits.

·        Create your visual assets.

·        Find your brand voice.

·        Market your brand

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Every brand should know and communicate its founding story and purpose.

Branding success depends on knowing your ideal customer.

Conduct target market research and define buyer personas.

Your mission statement defines your business’s purpose and passion.

Focus on what sets your brand apart from competitors.

Highlight how your brand improves lives beyond product features.

Define how your brand “sounds” in all communications. Consistency in tone builds recognition and trust.

Apply your branding across all customer touchpoints - consistency

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Define your brand purpose – Understand why your brand exists beyond making money; this gives direction and meaning to your messaging.

Know your target audience – Identify who you’re speaking to so your tone, visuals, and values align with their needs and preferences.

Develop a brand voice – Choose how your brand "sounds" (e.g. professional, playful, caring) to create a consistent and recognisable personality.

Create a strong visual identity – Logos, colours, and typography should visually express your brand’s personality and values.

Consistency is key – Apply your tone, messaging, and visuals across all channels to build recognition and trust.

Build brand loyalty – Deliver on your promises and create positive experiences to turn customers into advocates.

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How to create a brand:

1. Leverage your company's origin story

2. Determine target audience

3. Establish your mission statement- defines your purpose and passion as an organisation. Using your origin story can guide this.

4. Define your values, features, and benefits- a list of what sets your business apart from others

5. Create your visual assets- your logo, colour palette, typography

6. Find your brand voice- How you communicate with your target audience

7. Market your brand

Branding business by channel

Website: embody brand identity

Social media: should reflect your brand to increase brand awareness

Packaging: tangible way for customers to interact with brand

advertising: in brand style for brand awareness

Sales and customer service: team should interact with customers in a way that aligns with brand guidelines

Key branding terms

Brand Awareness: how familiar the general public and your target audience are with your brand

Brand Extension: when companies “extend” their brand to develop new products in new industries and markets

Brand Identity: the personality of your business and the promise you make to your customers

Brand Management: the process of creating and maintaining your brand

Brand Recognition: how well a consumer (ideally in your target audience) can recognize and identify your brand without seeing your business name

Brand Trust: how strongly customers and consumers believe in your brand

Brand Valuation: the commercial valuation of your brand derived from consumer perception, recognition, and trust

Branding tips for small businesses

1. Treat your brand like a person- How would your brand introduce itself?

2. Prioritize consistency

3. Follow a brand strategy- a plan with specific, long-term goals that your team can achieve

4. Don’t let inspiration turn into imitation- competitive analysis

5. Use branding to hire- Leverage your branding to attract talented people. publicly proud of your organisation

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Add your (KEY) bullet point notes below after reading chapters 4-8.

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Add your (KEY) bullet point notes below after reading chapters 4-8.

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1. Bold and Confident

a) Industries: Fashion, tech startups, sports brands
b) Feel: Strong, ambitious, assertive

2. Minimalistic and Straightforward

a) Industries: Tech, software, modern design firms
b) Feel: Clear, efficient, no-nonsense

3. Friendly and Approachable

a) Industries: Retail, hospitality, pet care, education
b) Feel: Warm, welcoming, easy-going

4. Playful and Fun

a) Industries: Toys, entertainment, children’s brands, casual food/drinks
b) Feel: Energetic, light-hearted, engaging

5. Luxurious and Exclusive

a) Industries: High-end fashion, luxury travel, premium cars
b) Feel: Sophisticated, premium, aspirational

6. Caring and Empathetic

a) Industries: Healthcare, mental health services, charities
b) Feel: Supportive, kind, understanding

7. Informative and Educational

a) Industries: EdTech, public services, news outlets
b) Feel: Trustworthy, knowledgeable, helpful

8. Inspirational and Empowering

a) Industries: Fitness, coaching, non-profits, self-help
b) Feel: Uplifting, motivating, hopeful

9. Professional

a) Industries: Finance, legal, consulting
b) Feel: Serious, reliable, expert

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Bold & Confident - Sportswear brand, Motor industry, Finance sector, - Want to foster trust empowerment and leadership

Professional - Finance, Consulting, Healthcare, Tech - Want to show reliability, expertise and authority

Inspirational and empowering - Sportswear, outdoor, sales, consumer goods - Want to inspire those to make a positive change in their life.

Informative and educational - E learning, Healthcare, corporate training - Want to show knowledge, engagement and build trust.

Caring and empathetic - Healthcare, social services, customer service, Mental health - Want to come across as supportive, caring and reduce frustration.

Luxurious and exclusive - High end fashion, luxury cars, luxury beauty and alcohol -m Emphasises investment of the product and refinement.

Playful and fun - Fast food, entertainment and alcohol - Breakdown barriers and build a community around your product.

Friendly and approachable - Entertainment, Food and beverage, music, retail - Want to foster trust, easy engagement and inclusivity.

Minimalist and straightforward - workplace comms, retail, banking - Want to show simplicity and user friendly designs.