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I can help with:

Writing press releases and media pitches

Implementing a blog for your business

Writing feature content for your blog or website

Creating white papers and e-books to drive conversions

Implementing a social media program and strategy

Optimizing your LinkedIn page(s)

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Get a feel for platforms first and how your content is performing

Consider a brand awareness campaign first to help build your followers

Consider working with a brand ambassador or a nano- or micro influencers (2k-50k followers) who will be more affordable and/or may be willing to work for merchandise

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Step 5: Evaluate and Measure Your Efforts 

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Step 5: Evaluate and Measure Your Efforts 

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Establish benchmarks - where did you start, where are now?

Use platform analytics (the data that is available to you with your business/professional accounts, i.e. Facebook's new Business Suite.

Tie KPIs to your goals

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From A Beginner's Guide to Facebook - Neil Patel Blog (On your Resources Page)

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From A Beginner's Guide to Facebook - Neil Patel Blog (On your Resources Page)

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Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.  (IBM.com)

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From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis.

What should you be tracking? Is it even important for your business? In this guide, we'll take you through the most basic metrics that every company should be paying attention to based on your goals. These are generalized across social media channels. The names of key metrics can vary from one channel to another, but we'll cover the core measurements that you'll want to stay on top of for your KPIs, goal setting and campaign tracking.

In this guide, we'll go over what social media metrics are, why they're important, how to find them and which ones you should be paying attention to. Specifics that you track will vary by industry, business and campaigns. Consider these as the basic metrics to build your approach to social media analytics around.

What are social media metrics and why should you track them?

Your social media goals are what determine your metrics. For every goal, you need a related metric, which will help determine if your social strategy is hitting the mark or not.

For example, your business goal may be to increase conversions. Therefore, your social media goal becomes increasing conversions from those that visit your site via posts that are part of your strategy. Now that you have a goal in mind, you can clearly identify which social media metrics to measure and a time frame in which to measure them. For example, increasing conversions from social by 25% in a three-month span. To meet this goal, you decide to run a campaign that will include ads, product tags and influencers. To measure this, you determine that you'll look at the social traffic and conversion rate metric from those posts in your website analytics.

Social media metrics are important because they prove you can measure how successful a campaign is, how well your social strategy is performing, and ultimately if you will have an impact on your overall business. Not only does having these metrics give you an opportunity to showcase the impact of your work to executives, but providing consistent social media metric reports can lead to major shifts for your social team, including budget increases and increased access to resources. And last but certainly not least, metrics keep you aware of general social profile and brand health - you don't know the impact of your social media presence until you have the data to back it up.

Measuring the right social media metrics

Every social media platform has its own native analytics for you to dive into. For Facebook, you'll find them in the Insights tab. In Twitter, you navigate to Twitter Analytics. In Instagram and Pinterest, you'll need business accounts before you'll be able to see your data.

If you're just starting out and have a low budget, visiting these native analytics resources individually can be a good starting point.

In order to minimize the time investment of pulling metrics from all these sources, find a social media analytics tool that fits within your budget and needs. The time you save on manually creating reports and pulling together different networks' data will more than make up for the money you spend on these tools.

In Sprout, all plans come with presentation-ready social media reports, filterable by platform and date. This means customized graphs and comparisons to a previous date range are all easily accessible to you and easy to surface up to team leaders and executives.

Whichever route you take, it's essential to monitor and document your metrics somewhere on a consistent basis and track your progress toward your goals.

Now that you know your goals and how to get your data, narrowing down metrics in a sea of options can be a challenge. Social data is so vast. We've used conversions as one example. However, what about some of the fluffier metrics? How should you be using those? The answer is about tying the metrics back to your goals. If you're looking to drive awareness through publishing, how many impressions are you driving? If you're looking to build a community, how many people do your posts engage on average? All metrics have meaning, it's about interpreting what that metric tells you and translating that back to your business goals.

Engagement: Likes, comments, shares and clicks

Engagement is a big umbrella category to track. It essentially boils down to how much audience accounts are interacting with your account and how often. Every network will have some sort of engagement metric that is a total sum of smaller engagement metrics such as likes, comments, and shares and many of them have more than one type of metric, or different naming conventions, such as Retweets vs. Shares.

High engagement rates will indicate audience health (how responsive your audience is and how many are "real" followers), interesting content types and your awareness of your brand.

At the granular level, you'll look at different engagement metrics:

Likes, Comments, Retweets, etc.: Individual engagement metrics like a Share or a Retweet add up. In a Twitter report, you'll see a total number of engagements per post or profile.

Post engagement rate: The number of engagements divided by impressions or reach. A high rate means the people who see the post find it interesting.

Account mentions: Organic mentions, like @mentions that aren't part of a reply, or tagging a brand in an Instagram story without prompting, indicate good brand awareness.

Like most metrics, looking at one engagement metric might not give you all the context you need to make full decisions for your strategy. Looking at a combination of metrics is a great way to learn more about what levers you can pull to meet your specific goals. For example, a post that receives a lot of likes but not comments or shares isn't always bad. The post intention could've been to present a beautiful image and a caption that isn't meant to be a call to action. But, if there was a call to action that encouraged comments and shares, then the lack of them could mean a poorly performing caption.

Looking at the full picture is great as your devising your strategy, but keeping a close eye on one metric in particular can really help you be more agile and pivot your strategy quickly. Sprout's Sent Message Performance report will break down each post's metrics but also provide an average or total at the top of each column. By sorting these, you'll find out which posts receive the most impressions and which have the most average users engaged. If engagement is your goal, sorting by the most engaged posts will help you find similarities among these posts, so you can determine which elements of these posts appeal most to people and optimize your future content.

Awareness: Impressions & reach

Frequently used but often confused, impressions and reach are each an important metric to track, especially if your goals for social are focused around brand awareness and perception.

If you're using these metrics as benchmarks for your brand, it's important to understand the difference between reach and impressions.

At the post level:

Impressions are how many times a post shows up in someone's timeline

Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post's follower counts).

While impressions can tell you a lot about the potential your content has for visibility on social on it's own, it's still important to look at other metrics for ultimate performance context. If you have multiple goals of both increasing awareness but also of educating your audience, you'll likely want to look for a combination of both impressions and engagement. For a post that has a high impressions count but a low engagement number (and therefore a low engagement rate), it likely means that your post wasn't interesting enough for audiences to take action after seeing it in their feed. For a post with a high reach count and high engagement rate, it'll likely mean that the content went viral via Retweets and Shares.

In this example, the Tweet has a very high Reach because it has over 50k Retweets. To calculate the reach, we would need to add up every account that Retweeted it and their follower counts. The engagement rate is also high: it has thousands of Replies, Retweets, Likes, etc. The analytics we can't see from the public view would include clicks to expand the Tweet, Quote-Retweets and profile visits. However, even from what we can see publicly, this is a wildly successful Tweet.

Share of voice: Volume and sentiment

Share of voice is a metric often used in public relations, or as part of a competitive analysis or paid advertising campaign. It indicates how much of the online sphere your brand is taking part in. For example, if you're a florist in Toronto, it would look like how many people are talking about your brand online as compared to your competitors.

Sprout's listening features help you understand the volume of discussion for certain keywords. Combined with a Trends report, you'll be able to see what's most often associated with your brand and where you can improve or capture more attention.

Improving your share of voice is likely an ongoing goal, one that you measure by benchmarking over time. Campaigns come and go, but your brand is forever. Unless you're the only company in your field, you won't always be able to maintain the biggest share of voice but you can keep track of how it ebbs and flows over time and consider the factors for those changes.

ROI: Referrals & conversions

The easiest example of an important social metric and our first example of this article. Most applicable for companies with websites or e-commerce platforms, social referral traffic and conversions are tied to both sales and marketing goals, and ultimately major business goals. To track these, you'll need a publishing strategy that incorporates UTM tracking and a website traffic analytics program like Google Analytics or a built-in one if you're on an e-commerce platform like Shopify.

In Sprout, you can link your Google Analytics account and it'll display the traffic sources and any Twitter mentions that have a link to your site.

Referrals are how a user lands on your website. In web analytics, you'll see them broken down into sources. "Social" is usually the source/medium you'll be monitoring, and then it's broken down by network.

Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.

Hand in hand with referrals and conversions is the click-through rate (CTR) in ads and posts. A high CTR means an effective ad. Note that CTRs differ wildly across industries, networks and content types. It's best to research industry benchmarks beforehand and then monitor your ads and adjust accordingly.

Customer care: Response rate & time

We've been pretty focused on the performance of posts and social media accounts but what about your customer's experience with your brand? Additionally, what about your own performance? Who's watching the social media manager to make sure they're doing their job well and that customers are being heard in a reasonable amount of time?

This is where metrics like response rate and response time come in. They track how fast your team is responding to important messages and how many of them are actually being responded to. For multi-user accounts, you should also track how much each person is getting done.

In the Sprout Engagement report, you'll see a variety of metrics that include response rate and response rate, further broken down by day of week. If your social strategy goal is to respond to everything within six hours and the report says otherwise, then you'll know what you need to work on.

The Sprout Team report shows the above metrics but sorted by team members. With these metrics, you'll be able to see who's exceeding the expected time to respond and whose published posts are receiving the most replies.

Conclusion

Among the dozens of social media metrics that are available to you to track, we've compiled the most essential ones that matter for most businesses and most goals. To recap, metrics are important because they tell if you a campaign or strategy is successful over time. You can find metrics in your native channel analytics's section or through an all-in-one program like Sprout.

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance. With time and new goals, you'll add new and more nuanced metrics to make them more relevant to your business.

What social metrics do you consider key to your strategy? How have you tracked them over the course of your campaigns? Share with us @SproutSocial or in the comments!

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The most important social media metrics to track

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From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business?

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I have included templates in the Resources. This is a student example of content for a campaign.

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Example - Social Media Content Calendar - MOMSCo

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See your Resources List for Content Calendar Spreadsheets and Examples

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For a marketer, there's nothing worse than struggling with a creative block. When you're pressed to create on a deadline, but you just can't think of something original for a post or campaign, it's easy to fall into despair.

In fact, that's probably why you're here. It's okay, though. We all need some inspiration now and then to help us shake off the rust and get back to creating awesome stuff.

If that sounds like something you need, scope out this enormous list of social media post ideas. There's inspiration here to cover every social network, too. No matter where your audience is most active, you're sure to find something you haven't shown them before.

First, Here Are Some Super Useful Social Media Resources

If you're going to succeed on social media, you need the right tools. These downloadable templates and resources will help you do something with the inspiration you'll get from this post.

Social Media Calendar Template: Plan all your posts ahead of time.

How Often to Post On Social Media Infographic: Learn exactly how to map out your posting schedule.

Social Media Strategy Checklist: Build out a comprehensive strategy for your social media content.

Or Become A Certified Social Media Strategist

Enroll in Actionable Marketing Institute's Social Media Strategy Certification course to unlock exclusive video tutorials, templates, and even more tips to brainstorm more effective post ideas that will stop the scrollers & improve your engagement.

Earn your Social Media Strategy Certification today. This course is jam-packed with 6 lessons and 8 premium templates to help you create a more effective social strategy from ideas to measurement (and everything in between).

Not Sure Which Social Media Network to Choose?

Before posting to any social network, it's worth considering how each one is used. Here's a quick reference sheet:

How Do You Actually Put These Ideas Into Practice?

If you're searching for social media ideas, you might be experiencing a few different problems:

Lack of creative inspiration. Sometimes, you just don't feel like you have anything kicking around in your head.

Constant fire drills to find content to share. You might also be scrambling day-to-day to find enough content to share.

Content that isn't getting results. In this case, it might be time to try something you haven't thought of before.

Sound relatable? Keep these solutions in mind:

Plan Ahead With a Social Media Calendar

The best way to keep social media posts organized is with a calendar. In fact, that's why we've included a free calendar template in this post.

Here are some of the benefits of using a calendar:

They give your team full visibility into your social media schedule.

They make it easier to plan posts ahead of time, and make sure you're posting at the best times.

They make it possible to plan content and social promotion in one place. No more switching between tabs and tools to map out your publishing schedule.

Plan Cohesive Campaigns

The best way to drive a message home is to build a complete campaign.

Oftentimes, brands struggle to keep up with their social posting schedule because they're too reliant on one-off posts. This makes staying organized difficult. Plus, it's tough to always be writing posts on the fly without much thought ahead of time.

Plan campaigns. These can be around:

Campaigns to promote events.

A series of posts promoting a single piece of content.

A string of branded posts carrying a consistent message or hashtag.

Schedule Ad Hoc Posts

In addition to your planned campaigns, mix in some ad hoc posts. These are spontaneous one-off posts that aren't necessarily connected to a broader campaign, but they still reinforce your overall brand message. This leaves some flexibility in your schedule - making it easier to react to trending topics and hashtags, which you can capitalize on for added brand exposure.

With these three tips and all of the following ideas, you should have no trouble staying inspired and keeping your posting schedule full.

52 Content Ideas For Businesses to Post on Social Media

There's an endless possibility of content to share on social media, but these are the types of content your audience will appreciate.

1. Your Company's Blog Posts

Does your business have a blog? The best way to get your blog seen is to share it on your own social media platforms. You know it's relevant to your business because it came from your business.

Be sure the content you're writing for your business blog is valuable and will connect with your audience.

2. Posts Showing Your Company's Culture

What better way to showcase your business than by sharing a culture post?

A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky, or an article about how your business does something a certain way.

3. Industry News

In raw numbers, news articles get more social shares than any other type of article.

Most businesses that produce content are focusing on deep, long-form content rather than as-it-happens breaking news.

Create a list of news sources in your industry. This could include trade publications or websites. Then, find those sources on Twitter and follow them. When they share something interesting, retweet it to your followers or share it on another social network, like Facebook or Google+.

4. Curated Content

Content curation is simply sharing the content of others in your niche. Sometimes, the things you want to share with your audience have already been written. Rather than spending the time crafting an in-depth post, you can quickly share one that's already been written (by giving them credit, of course).

At CoSchedule, we use our handy-dandy Chrome Extension tool to help with our content curation. Here's an example of a post we shared from Kissmetrics:

5. Question Posts

Not everything you share on social media has to be a blog post or article. Get your audience talking and engaging with one another by asking a burning question. For example, you could ask, "What sort of content should I blog about next?"

It's the best way to know what your audience really wants to read.

Asking a fun question or creating a Twitter poll is a good way to get your audience's insights.

6. Product/Company Videos

Visuals are eye-catching when your audience is scrolling through their news feed. It's been proven time and time again that visuals help improve engagement, but what about videos?

Research shows that videos have a 135% greater organic reach compared to photos. That's a crazy high number.

Take advantage of this organic reach opportunity by sharing videos about your company or a new product you have.

7. Customer Reviews and Testimonials

Does your company have dedicated fans? Let their voices be heard and share their thoughts on your social media.

You can do this by retweeting their kind words or creating a graphic with their testimonial directly on it. Don't forget to include their name/handle!

8. Quick Tips and Advice

Aside from sharing an entire "How to" post giving in-depth tips and advice, you can share a few tips that you think are the MOST important.

Sharing a simple tidbit is an easy way to share valuable information with your audience.

Here at CoSchedule, we call them "Pro Tips".

9. Memes or GIFs

Aside from sharing images to your social media, you can use memes and GIFs when publishing your content. This adds a fun spin to your plain post and will be too irresistible for your audience to scroll past.

GIFs are a great way to showcase your brand's personality, stay trendy, and have fun. - HeyOrca

Memes and GIFs are extremely popular on social media, even among top companies. At CoSchedule, we've recently started using memes and GIFs on Twitter and have found that they receive far more likes and retweets than regular images.

Make sure to "pin" the answer to the top of your social media page, so your audience can easily see it. Here's how to pin posts on Facebook and Twitter.

14. Share Infographics

Infographics are a fantastic way to show a step-by-step guide, especially on Pinterest (hello, DIY). Infographics allow you to share a ton of information with the use of visuals. They make boring statistics look appealing!

Whether it be your own or a curated infographic, your audience will be drawn to the visual aspect and be sure to keep reading.

15. Start a Conversation With a Leader In Your Industry

Cross-promote yourself by getting your name out there. The best way to do this is to start a conversation with somebody in your niche.

Twitter is a great way to start up a conversation your audience will see. Find an industry leader's Twitter handle and make the first move!

This presentation from Jay Baer explains the importance of connecting with influencers and how to find them.

16. Links to Free Resources

Who doesn't love free stuff? Whether it be ebooks, white papers, or other downloadable content, your audience will appreciate the free resources.

Put together a content bundle or a downloadable infographic, so your audience can use it for reference.

You can get all of our bundles for FREE here!

17. Podcast Episodes

Sometimes reading content can be time-consuming, so give your audience's eyes a break and share a podcast episode. Even better; start your own!

We recently started our own podcast and have had great success with it! We cover topics and challenges our audience faces.

If you decide to start your own podcast, check out this post to help get you started.

18. New Job Listings

Is your team expanding? Let your audience know! Who better to work for your company than a dedicated fan who's watched your company grow? Maybe they have a friend who would be interested in working for you.

Be sure to list what positions are open, like Built Visible does in this example:

19. Hiring Announcements and New Team Members

After posting your job listing, you're likely going to find the right candidate. Once you've found the right candidate(s), take it a step further and show them off to your audience. Let everyone know that you're excited to have them be part of your team.

20. "On This Day In History" Posts

The Huffington Post shares " on this day in history" articles every day. Take this approach and use it in your own social media strategy. Find something interesting that happened in your town or city, and let your audience know!

You can also share "National Day" posts. Check out NationalCalendarDay.com to find things like National Coffee Day - and tons of other days you probably never knew existed - and create some posts for ones relevant to that day.

21. Event Promotion

If an event happens and nobody hears about it, did it really happen?

You can create an Event Page on Facebook to make your event feel more personable to your audience. Then promote the heck out of it on your social media channels!

22. Live Videos

Live videos have become huuuuge on social media recently. Facebook, Twitter, Instagram, AND Snapchat have options for going live. Find the right platform that works best for you and where you will get the most views from your audience.

Try to make it a weekly video. For instance, "Tip Tuesday" or "Fun Fact Friday". This way your audience will be sure to tune in on those days.

23. Promote Email Sign-Ups

If you want your audience to attend a webinar or demo, you'll need to let them know by promoting the sign-up link on social media. Promote signup forms for webinars, demos, email newsletters, and so forth.

24. Image Scrambles

You'll have your audience scratching their heads in no time when you post image scrambles. Image scrambles can be posts where an image is scrambled up or zoomed in, so your audience has to guess what it is.

This is a great way to get engagement from your audience.

What is this a picture of?

Answer: It's an orange crayon!

25. Inspirational Quotes

Okay, I know. Inspirational quotes can be cheesy, but if done correctly, they can be effective. At CoSchedule, we use quotes from industry leaders that we know our audience will find relatable.

Find quotes from leaders in your industry or testimonials from your audience that will resonate with your target audience.

26. Company Accomplishments

Believe it or not, your audience cares about you, and they want to see you succeed. Share your successes with them on social media and celebrate together!

Whether it be awards you've won or reaching a certain number of customers, let your audience know!

27. Host a Twitter Chat

What is a Twitter chat? It's a conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

When hosting your own:

Decide on a clear and brief hashtag that represents your brand.

Choose a day and time that you can consistently hold Twitter chats.

Come up with an appropriate topic and questions.

Plan and promote your chat via Twitter.

28. Ask For Customer Feedback

Not sure how your audience will respond to a new feature, event, or your next post? Find out how they will respond before it happens by getting customer feedback.

"Would you be interested in a social media event?"

"Would you like if we created a custom label feature?"

"Would you like if we wrote a blog post about email marketing?"

You can even do this via Twitter poll to get your answer.

29. How-to Videos

Aside from going live, you can create simple and short how-to videos explaining how a feature or tool works. These videos will give your audience an inside look, and make them more likely to try out your tool after seeing how it works.

30. Product Reviews

User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Many people read online reviews before deciding to buy something. I'm guilty of this, too!

This is a great tactic if you're working in e-commerce. Try sharing reviews of products you carry.

You could also review a tool that your company uses or integrates with to help drive sales.

31. Images or Videos of Your Product

The best way to show how something works is through visual representations. You would never buy a car without test-driving it first, just like you wouldn't buy an online tool or product without seeing how it works first.

Give your audience a firsthand look at how your product works, and maybe even throw in a cool tip they might not know if they didn't see the image or video.

32. Twitter Q&A Sessions

Sure, you could do a Twitter chat, but your topic has to be relevant, PLUS there's a great deal of planning involved.

By simply hosting a Twitter Q&A session, this allows your audience to ask a variety of questions. Your audience can finally get their burning questions answered, and you can interact with your audience in a new way.

Check out this post from Passion Digital on how to host a Q&A session.

33. Spotify Playlists

If you want to share music or whole playlists with friends, posting a Spotify playlist is the way to go. Sharing music with friends is a time-honored way to discover new bands, talk over your music tastes, and learn a bit more about the bands that you love.

Spotify has fun and useful playlist sharing features. You or a friend can build a playlist packed with your own music or music you've discovered through Spotify's massive music library, and you have the option of sharing that playlist directly with others by passing around the playlist URL or Spotify link.

Let your audience know what you're listening to and get them inspired!

34. User-Generated Content

We know you have super fans out there. Don't be afraid to show them off by posting fan-worthy content.

Here at CoSchedule we send out 'swag' to those that grab our attention on social media or leave killer product reviews. Those people often share pictures of themselves decked out in our swag, and it's so awesome to see!

I LOVE my new Coschedule swag. Thanks, @CoSchedule! #happybirthdaytome pic.twitter.com/JNkXCvhs41

- Amanda Huggett (@AmandaHuggett) October 10, 2016

If a fan shares anything noteworthy about your company, give it a share!

35. Posts Showing Off Your Company History

Has your company been around longer than microwave popcorn? Then you have some history to share! It's always fun to see how far a business has come and where they started. Sharing a quick tidbit or piece of history is sure to intrigue your viewers.

At CoSchedule, we are a start-up company, which means we're constantly changing, evolving, and even getting new space!

New office decor arrived at @CoSchedule today!
Thanks @jnhartford 😊 pic.twitter.com/UpvrgfznpH

- Ashton Hauff (@ashtonhauff) March 23, 2017

36. Company News Announcements

Speaking of sharing your history and getting a new space, let your audience be in the loop. Getting a new space? Launching a new product? Just have big news in general? What better way to get the word out than by sharing the news with the people who care.

Make it fun, and make it big. Get your audience as hyped about the news as you are.

37. Create a Regular Series

Here's a great way to use live video on social media: create a weekly series or show. There are a few ways you can do this.

Use a traditional talk show format.

Have a guest each week.

Paste does this well, hosting musicians in their studio to perform on

Rainbow Kitten Surprise live at Paste Studio NYC

38. Repurpose Blog Graphics

Creating new visual content for every social media post can be resource-intensive. Why not create blog graphics with social sharing in mind?

To do this, create versions of your blog graphics correctly proportioned for your chosen social network:

Then, create social media posts or even entire campaigns around those posts, reusing their inline graphics.

39. Share How-to Videos

Social media is great for sharing quick videos showing people how to get something done. Here's a fun example from the DIY Network:

40. Share Your Company's Financial Earnings

For large, publicly traded companies, your followers might be interested in knowing how you're performing financially. Consider creating an engaging GIF or video to accompany your earnings page on your website, or a blog post announcing your quarterly earnings.

Here's an example from Home Depot:

41. Share a Case Study On One of Your Customers

Do you have a customer that you know has had success thanks to your company or product? Get them involved in a case study! Then, share it on social media:

42. Share a Survey

Check out this example from Case Study Buddy:

43. Promote a New Product or Event

Here's another example from Case Study Buddy:

44. Share a Fill-in-the-Blank Post

Asking your audience to finish a sentence can be fun, and it definitely encourages engagement.

Think something like this:

"What's your favorite ___________________?"
"Fill in the blank: my favorite thing about [YOUR BRAND] is [ANSWER]."
"When I need to [SOLVE PROBLEM], I use [PRODUCT/TACTIC]."

Get creative with it, and see what you can come up with.

45. Share a Statistic

This tweet from the CoSchedule Twitter accounts shares a snippet about Starbuck's marketing strategy that people might not have known:

46. Reshare Your Top Performing Posts

You don't always have to reinvent the wheel. If a post did well once, what's to say it won't do well again?

In fact, according to research from CoSchedule, there's data backing up the idea that it might even do better the second time around.

The easiest way to identify top performing posts and automatically reshare it is with CoSchedule.

Use social analytics to discover your best-performing posts.

Then, use ReQueue to create an intelligent queue of social posts to reshare automatically.

47. Promote Your Partners

Add some positivity to your audience's feed and shout out a company you work with that's killing it out there.

Wow, what a lovely post to read. Thank you @Sally_Newm for nominating me and for everything you said. I honestly appreciate it so so much.

Thanks @rustybrick for pulling all these together, it is a lovely idea and really shows how much our industry value each other. https://t.co/ir9nazs4kD

- Samantha Noble (@SamJaneNoble) April 30, 2018

48. Share Some Interesting Industry Research

In a lot of industries, having the latest knowledge and research is key to maintaining a competitive advantage. Tap into that by sharing stats and snippets of industry research reports, either ones you've created yourself or ones you've curated around the web.

49. Use Paper.li to Share News Roundups

Ever since Storify closed its doors, marketers have been searching for a replacement. Paper.li is a great stand-in, making it possible to create custom social media-driven online newspapers. By creating an account, you can curate content from different social media networks and present it all in one place.

Here's a look at how it works.

50. Preview a New Product or Event

Everyone loves being first to see new stuff. By consistently sharing previews of new products or features, your audience will know to go to your social channels to find your latest developments.

This example from NAMM, a major musical instrument expo, uses a GIF to promote an exclusive events.

51. Get Creative With Emojis

Love them or hate them, emojis can add fun and flash to your social media posts. Make sure you're using them appropriately, and in conjunction with other guidelines, by following this infographic.

52. Give Away Something Free

Who doesn't like free stuff? By offering your audience an incentive to take action to get a freebie, you can drive some strong engagement and help promote your products.

Here's an example from PlayStation. In exchange for pre-ordering a game, fans can get a free customized theme for their console, which the video demonstrates.

What Will You Post on Social Media?

Phew! That was quite the list we ran through. Hopefully, you can implement these tactics into your own social media strategy, but those aren't all the things you can share with your audience.

Do you have something you like to share on social media? Let us know down in the comments!

Unlock Exclusive Tutorials & Templates To Take Your Social Media To The Next Level!

If you want to take your learning up a notch, enroll to get your Social Media Strategy Certification now! This course is perfect if you are looking for a way to engage your following and renew your social strategy. Start learning today.
This post was originally published on May 16, 2018. It was updated and republished on June 29, 2020.

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52 Effective Social Post Ideas and Examples to Fill Your Calendar

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For a marketer, there's nothing worse than struggling with a creative block. When you're pressed to create on a deadline, but you just can't think of something original for a post or campaign, it's easy to fall into despair. In fact, that's probably why you're here. It's okay, though.

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Social Media Marketing & Management Dashboard

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It's the question that launched a thousand sleepless nights: "How often should I post to social media?"

Of course, there's much, much more to a successful social media strategy than just posting the optimal number of times: it's not a magic formula, let's get that straight.

Still, there's a lot of pressure on to find that sweet spot of frequency. You don't want to overwhelm your followers or feel like you're spamming the news feed. You also don't want to be forgotten or miss opportunities for exposure.

But how much is too much? How much is too little? (And then once you've figured that out, when's the best time to post?)

Well, good news: you can stop your social posting panic spiral. We've got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach - without annoying your followers.

We dug into the research and grilled our own social media team for insights to discover the ideal number of times a day (or week) to post for each platform. Here's a quick summary of what we found, but read on for more in-depth details:

On Instagram, post between 3-7 times per week.

On Facebook, post between 1 and 2 times a day.

On Twitter, post between 1 and 5 Tweets a day.

On LinkedIn, post between 1 and 5 times a day.

Every social media account is unique, so testing and analyzing your results is absolutely key. But read on for a detailed breakdown of some general rules of thumb to use as a starting point... then, you can let the great experiment begin.

How often to post on Instagram

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

During Instagram's Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app.

To keep up with your competitors (or frenemies!) it's probably good to note that businesses post 1.56 posts to their feed per day. This might seem like a lot, but a social media content calendar can help make regular posting a breeze!

The Hootsuite social media team's current strategy is to just post to the main feed 2 to 3 times each week, and to Stories 2 to 3 times a week.

"Think about how often your audience wants to hear from you," says Brayden Cohen, social marketing team lead. "Focus on building a regular cadence: you can grow your followers by 2x by simply posting every week consistently, compared to those who post less frequently than once a week."
Key Instagram statistics to keep in mind when posting:
View all the latest Instagram statistics here, and details on Instagram demographics here!

How often to post on Facebook

It is generally recommended to post 1 time per day, and no more than 2 times per day.

In fact, some studies have even found a drop in engagement if you're posting more than that... so don't get too post-happy. Aim for quality over quantity.

The average Facebook Page shares 1.55 posts per day. So, for Hootsuite's social goals, 1 to 2 posts per day is just right.

"Daily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility," says Brayden.

To keep that regular content coming, it's a good idea to create a content calendar to stay organized. Try out our free content calendar template, or play around with the Hootsuite Planner tool.
Key Facebook statistics to keep in mind when posting:
Get some more fascinating numbers in our breakdown of the latest Facebook statistics and Facebook demographics.

How often to post on Twitter

It is generally recommended to post 1-2 times per day, and no more than 3-5 times per day.

Of course, there are plenty of power users out there... accounts posting 50 or 100 times a day. If you've got the time, we're certainly not going to stop you.

But to keep your brand's presence active and engaged on Twitter, you really don't need to drop everything and commit to a FT gig Tweeting.

In fact, for the general @Hootsuite channel (where the audience is followers, customers and prospects), the Hootsuite team posts one thread of 7 to 8 Tweets daily, plus one other post. On our @hootsuitebusiness channel (aimed at supporting Enterprise initiatives), they stick to 1 to 2 Tweets daily.

Finding a typo in a post that's already generated a ton of engagement too. The worst.

- Hootsuite 🦉 (@hootsuite) June 10, 2021

For the team, that's more than enough to drive engagement and growth.

Remember that, however frequently you're posting, the best practice is to follow the rule of thirds:

⅓ of tweets promote your business

⅓ share personal stories

⅓ are informative insights from experts or influencers

Find more Twitter marketing wisdom over here. Key Twitter statistics to keep in mind when posting:
Check out our complete list of 2021 Twitter statistics (and explore our guide to Twitter demographics while you're at it!)

How often to post on LinkedIn

On LinkedIn, it is generally recommended to post at least once a day, and no more than 5x per day.

LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while bands that post daily gain even more traction.

Hootsuite tends to fall on the more-frequent end of that spectrum... in fact, the social team increased their daily posting on LinkedIn in 2021: from two posts per day to three, and sometimes up to five depending on campaigns and events.

"The increase in posting cadence has also meant an increase in engagement rate," says Iain Beable, social marketing strategist. "This however is more reflective of the type of content we are creating. Generally, if you increase cadence, there is a good chance you may see a drop in engagement rate as there is more content. As we have seen an increase, it shows the content we are creating is more relevant to our audience and more engaging. "

To make sure your posting strategy is aligned with your engagement goals, keep track of LinkedIn analytics with a social media management tool like Hootsuite.
Source: Hootsuite
Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.
Key LinkedIn statistics to keep in mind when posting:
Here's the full list of 2021 LinkedIn statistics (and LinkedIn demographics, too).

How to know the best posting frequency for social media

As with all things social, finding the best frequency to post on any platform is going to require some trial and error.

"I personally have always found the topic of how many times per day should I post a little over-thought and definitely secondary to the quality of the content one is publishing," says Iian.

"Increase in key performance metrics such as clicks and high quality engagements (comments and shares over likes) is fundamentally due to whether a piece of content adds value to me as the reader."

In a nutshell: The quality of content matters more than frequency. While posting more content may help to some extent, the more relevant and useful your content is to the audience, the better your social channels will perform.

"In a similar way to how organic search has pivoted from being focused on the keyword to the intent behind the keyword, the same can be said for social," adds Iian. "Social algorithms are now placing emphasis on the types of content which will provide the user with value, rather than just showing the user everything that is published. "

How to schedule social media posts

So there you have it: there's no perfect answer to this Big Juicy Question, but at least you've got a place to start.

Now, it's time for the fun part: create some great, engaging content and get it scheduled to go out into the world! Prep your posts in advance to hit those frequency sweet spots with a scheduling tool like Hootsuite - get started with our complete guide to scheduling your social media posts.
Use Hootsuite to schedule and publish all of your social media posts, engage with your followers, and track the success of your efforts. Sign up for a free trial today. Get Started
Free 30-Day Trial (risk-free!)

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How Often to Post to Social Media in 2022

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It's the question that launched a thousand sleepless nights: "How often should I post to social media?" Of course, there's much, much more to a successful social media strategy than just posting the optimal number of times: it's not a magic formula, let's get that straight.

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Paid social content is often hard to distinguish from organic, and that's the point! (From Wordstream's Social Media Advertising in 2022 - Resources List)

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BE consistent when posting from week to week

Plan and schedule posts - Stick to your schedule but experiment

Check out what's working for your competitors

Learn best practices for content creation

Plan a mix of content - The Rule of Thirds

Create a content calendar

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Key Stats for Americans' Use of Social Media

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Key Stats for Americans' Use of Social Media

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Pew Research Center: Internet, Science & Tech

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A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.

Despite a string of controversies and the public's relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site - a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults.

Beyond the general question of overall social media use, the survey also covers use of individual sites and apps. YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively, reporting ever using these sites. And YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019, when the Center last polled on this topic via a phone survey.

When it comes to the other platforms in the survey, 40% of adults say they ever use Instagram and about three-in-ten report using Pinterest or LinkedIn. One-quarter say they use Snapchat, and similar shares report being users of Twitter or WhatsApp. TikTok - an app for sharing short videos - is used by 21% of Americans, while 13% say they use the neighborhood-focused platform Nextdoor.

Even as other platforms do not nearly match the overall reach of YouTube or Facebook, there are certain sites or apps, most notably Instagram, Snapchat and TikTok, that have an especially strong following among young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.

These findings come from a nationally representative survey of 1,502 U.S. adults conducted via telephone Jan. 25-Feb.8, 2021.

With the exception of YouTube and Reddit, most platforms show little growth since 2019

YouTube is the most commonly used online platform asked about in this survey, and there's evidence that its reach is growing. Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019. Reddit was the only other platform polled about that experienced statistically significant growth during this time period - increasing from 11% in 2019 to 18% today.

Facebook's growth has leveled off over the last five years, but it remains one of the most widely used social media sites among adults in the United States: 69% of adults today say they ever use the site, equaling the share who said this two years prior.

Similarly, the respective shares of Americans who report using Instagram, Pinterest, LinkedIn, Snapchat, Twitter and WhatsApp are statistically unchanged since 2019. This represents a broader trend that extends beyond the past two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed. (This was the first year the Center asked about TikTok via a phone poll and the first time it has surveyed about Nextdoor.)

Adults under 30 stand out for their use of Instagram, Snapchat and TikTok

When asked about their social media use more broadly - rather than their use of specific platforms - 72% of Americans say they ever use social media sites.

In a pattern consistent with past Center studies on social media use, there are some stark age differences. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this.

These age differences generally extend to use of specific platforms, with younger Americans being more likely than their older counterparts to use these sites - though the gaps between younger and older Americans vary across platforms.

Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort - ages 18 to 24 - being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%). These shares stand in stark contrast to those in older age groups. For instance, while 65% of adults ages 18 to 29 say they use Snapchat, just 2% of those 65 and older report using the app - a difference of 63 percentage points.

Additionally, a vast majority of adults under the age of 65 say they use YouTube. Fully 95% of those 18 to 29 say they use the platform, along with 91% of those 30 to 49 and 83% of adults 50 to 64. However, this share drops substantially - to 49% - among those 65 and older.

By comparison, age gaps between the youngest and oldest Americans are narrower for Facebook. Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Half of those 65 and older say they use the site - making Facebook and YouTube the two most used platforms among this older population.

Other sites and apps stand out for their demographic differences:

Instagram: About half of Hispanic (52%) and Black Americans (49%) say they use the platform, compared with smaller shares of White Americans (35%) who say the same.

WhatsApp: Hispanic Americans (46%) are far more likely to say they use WhatsApp than Black (23%) or White Americans (16%). Hispanics also stood out for their WhatsApp use in the Center's previous surveys on this topic.

LinkedIn: Those with higher levels of education are again more likely than those with lower levels of educational attainment to report being LinkedIn users. Roughly half of adults who have a bachelor's or advanced degree (51%) say they use LinkedIn, compared with smaller shares of those with some college experience (28%) and those with a high school diploma or less (10%).

Pinterest: Women continue to be far more likely than men to say they use Pinterest when compared with male counterparts, by a difference of 30 points (46% vs. 16%).

Nextdoor: There are large differences in use of this platform by community type. Adults living in urban (17%) or suburban (14%) areas are more likely to say they use Nextdoor. Just 2% of rural Americans report using the site.

A majority of Facebook, Snapchat and Instagram users say they visit these platforms on a daily basis

While there has been much written about Americans' changing relationship with Facebook, its users remain quite active on the platform. Seven-in-ten Facebook users say they use the site daily, including 49% who say they use the site several times a day. (These figures are statistically unchanged from those reported in the Center's 2019 survey about social media use.)

Smaller shares - though still a majority - of Snapchat or Instagram users report visiting these respective platforms daily (59% for both). And being active on these sites is especially common for younger users. For instance, 71% of Snapchat users ages 18 to 29 say they use the app daily, including six-in-ten who say they do this multiple times a day. The pattern is similar for Instagram: 73% of 18- to 29-year-old Instagram users say they visit the site every day, with roughly half (53%) reporting they do so several times per day.

YouTube is used daily by 54% if its users, with 36% saying they visit the site several times a day. By comparison, Twitter is used less frequently, with fewer than half of its users (46%) saying they visit the site daily.

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A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.

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Social Media Marketing & Management Dashboard

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How To Set and Exceed Social Media Goals [9 Examples]

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Struggling with structuring your efforts on social? Set yourself up for success with our guide to setting and achieving smarter social media goals.

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Step 3: Set SMART Goals for Your Social Media Program 

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Step 3: Set SMART Goals for Your Social Media Program 

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What do want to accomplish by marketing on social media?

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With more social media platforms than ever before to choose from, brands are faced with a tough question: which ones are right for me? Rather than employ the "spray and pray" method, identifying which social media platforms your customers use is an effective way to connect with your target audience where they're at. According to the latest Sprout Social Index™, Facebook, YouTube and Instagram are the top social media platforms consumers will use in the next 12 months.

In the eyes of the consumer, all social platforms are not created equal. Their social platform preferences vary based on factors like age and interest-and even then there's no guarantee the platform of their choice is where they like to engage with brands.

But this is just the tip of the iceberg. From the rise of short-form video to the evolution of social messaging apps in the customer experience, the digital landscape is changing. Keeping up with platforms, new and old, is crucial if you want to attract new fans, and connect with current ones. In this article, we'll share the need-to-know stats-including our research from the Sprout Social Index™-and insights about some of the most popular social media platforms to help you determine which ones to prioritize in your strategy.

15+ of the top social media platforms to boost your strategy

1. Facebook
Key Stats:
Why you should be on Facebook

Reigning as the most popular social platform by monthly active users worldwide, Facebook is one network businesses can't afford to ignore in their digital strategy. According to the Sprout Social Index™, 71% of consumers and 65% of marketers plan on using this platform the most in the next year.

For brands looking to increase their reach and grow their business, there's a good chance their next customer is on Facebook. Paid social ads reach those customers-in fact, more than a quarter of all digital ad spending goes towards Facebook .

2. WhatsApp
Key Stats:
Why you should be on WhatsApp

WhatsApp is the most popular global messaging app. For brands, WhatsApp presents an opportunity to personally connect with customers all over the world, providing timely support and real-time business updates. And making personalized interactions easier matters-70% of people say they expect conversational experiences with brands on social, and 60% of brands say DM-ing plays a role in their customer care strategy. With a tool like Sprout, marketers can efficiently manage their WhatsApp DMs alongside all other social media messages to ensure no customer gets left behind.

If you're wondering how to use Whatsapp for business, there are many options; from standard customer care to creative marketing. For example, Dior recently launched a campaign using Whatsapp to host exclusive conversations with global influencer, Jisoo.

3. TikTok
Key Stats:
Why you should be on TikTok

Known for less-polished, meme-y short videos, TikTok dominates as one of the platforms US consumers spend the most time on , and it's no longer the new kid on the block. With 38% of consumers expecting it to be one of the platforms they use the most this year, it's time to give a try.

4. Instagram
Key Stats:
Monthly global active users: Over two billion
US users: Over 159 million
Average time spent per day (in the US):
Largest age group: 25-34 year olds
Who should use it: Travel, beauty, fashion and health/fitness tend to do well on Instagram. If your brand is all-in on influencer marketing, posting user-generated content and using short-form video, Instagram is crucial.

Why you should be on Instagram

Instagram is one of the most widely used platforms among US adults, and 49% of consumers expect it to be the platform they use most this year. As the preference for short-form video increases, brands need to invest in platforms like Instagram where this content is king. Instagram is also a key place to tap for influencer or creator collaborations-which is especially impactful for Gen Z and Millennial audiences.

The ease of Instagram shopping has also made the platform a shopping hub. With 70% of shoppers looking to the platform for their next purchase, leveraging this feature can help you connect with customers while making sales. Consumers are also sliding into DMs with questions and feedback, making Instagram a valuable component of your customer service.

5. YouTube
Key Stats:

US users: 240 million

Who should use it: The industries with the strongest influencer media value on YouTube are tech, gaming, food and beverage, beauty and fashion. And as the second largest search engine in the world, YouTube content can expand your reach beyond the platform.

Why you should be on YouTube

6. Twitch
Key Stats:
Why you should be on Twitch

According to the 2022 Sprout Social Index™, 37% of consumers think live video is the most engaging type of content. Though Twitch is often associated with gaming, it's quickly becoming the go-to platform for all things live-streaming. At any given time there are millions of active streamers on Twitch, making it an ideal platform for brands looking to target younger audiences like Millennials and Gen Z through live video. HelloFresh, for example, recently started a six-episode series of cooking challenges on Twitch called "Unleash the Feast," where streamers could watch, participate by commenting, win prizes and more.

7. Pinterest
Key Stats:
Why you should be on Pinterest

Pinterest is great for spotting emerging trends and targeting niche audiences. It's also consumers' go-to platform for inspiration and finding new brands-97% of top Pinterest searches are unbranded, and 85% of users go to start a project, like planning for a wedding or a birthday. And while the majority of their user base skews older, Gen Z users are growing on the platform.

8. Twitter
Key Stats:
Why you should be on Twitter
Key Stats:
Why you should be on LinkedIn

While LinkedIn is often associated with B2B marketing, there are plenty of reasons why brands should consider developing their LinkedIn strategy. As the world's largest professional network, it's one of the best social media platforms for business and for lead generation; brands are able to hyper-target their professional audience using rich demographic data and interest-based filtering. It's also home to job seekers and investors, making LinkedIn a valuable resource for recruiting and establishing your employer branding strategy to differentiate from your competitors.

10. Reddit
Key Stats:
Why you should be on Reddit

11. Google My Business
Key Stats:

When looking for contact info, look for a business' Google My Business page.

Why you should be on Google My Business

12. Yelp
Key Stats:
Why you should be on Yelp

13. Tumblr
Key Stats:
Why you should be on Tumblr

Creativity never runs dry on Tumblr, where there are over publishing 12.8 million posts per day. Tumblr gives brands an opportunity to flex their creative muscle with a variety of content formats from text posts to photos to videos and even audio content. It also gives brands the power to reach their intended audience, targeting users based on demographic information like location and interest. What's more-Tumblr's popularity is on the rise with the younger generation. Gen-Z makes up a whopping 48% of the microblogging site's audience.

One of the more recent big brand moves on Tumblr was made by Disney+ to promote the show, Loki. Capitalizing on the fandom communities Tumblr is known for, they created the "" page where star of the show, Tom Hiddleston, took the wheel to answer fan questions.

14. TripAdvisor
Key Stats:
Why you should be on Tripadvisor

When brands maintain their Tripadvisor profile, they're better positioned to provide travelers the details they need to make informed decisions. And as travel continues to climb-and face challenges -now is the time for brands to revisit and revive their Tripadvisor strategy.

15. Snapchat
Key Stats:
Why you should be on Snapchat (H3)

16. WeChat
Key Stats:

US users: 1.48 million

Who should use it: Brands with an international presence and target audiences who speak Chinese languages.

Why you should be on WeChat

Part messaging app, part payment app, part lifestyle platform, WeChat's social commerce integrations and high message capacity have made it an element of everyday life for users-especially those in China. On the social connection side, WeChat users send more than 45 billion messages every day. And on the financial side, WeChat is a leader of mobile payments in China. Users are able to do everything from booking and paying for medical appointments, to reserving taxis and tables at restaurants. WeChat's many app integrations make it easy to follow Official Accounts-basically, business profiles . In fact, nearly 50% of users follow 10-20 Official Accounts.

17. Platform to watch: BeReal
Key Stats:

Largest age group: Gen Z

Who should use it: That has yet to be determined. But if you want to experiment with authentic content and get in on the ground floor of a new platform, start experimenting on BeReal.

Why you should keep an eye on BeReal (H3)

BeReal is one of the new social media platforms quickly gaining attention. Known as the "anti-Instagram," the goal of BeReal is to feature more authentic content with zero polish. The app offers you just a two-minute window each day to post, during which you'll take and publish an unedited photo that features both a front-facing and back-facing view.

Which social media platforms are your audience members on?

To build customer relationships that last, you first need to identify where your audience lives online. But knowing which social media platforms your customers frequent is only half the battle. You also need to understand what makes each social media site tick and the rules of engagement.

To effectively set benchmarks for yourself on various social media platforms, check out for the data and insights you need to inform your social strategy today.

Carly Hill

Carly Hill is a Content Specialist at Sprout Social where her own experience in social and managing a viral campaign involving penguins walking through an empty aquarium in 2020 helps fuel the articles she writes to help professionals set themselves up for success. By night, she enjoys creating comics, loyally serving her two cats and exploring Chicago breweries.

Read all articles by Carly Hill

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15+ social media platforms your brand should use in 2022

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With more social media platforms than ever before to choose from, brands are faced with a tough question: which ones are right for me? Rather than employ the "spray and pray" method, identifying which social media platforms your customers use is an effective way to connect with your target audience where they're at.

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Step 2: Choose Platforms Aligned with Your Brand/Business

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Step 2: Choose Platforms Aligned with Your Brand/Business

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Stay current with platform stats and demographics

Choose platform demographics that align with your customers' demographics

Optimize Your About/Bio on each platform

Look at your competitor's social channels

Know it's okay to start with one or two channels

Be sure to look at lesser-known/smaller platforms too as listed in The Influencer Hub post below

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Key Stats to Know About the State of Social Media Today:

Most popular platforms

Why people use social media

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Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It's so important that > around 92% of marketers use social media as part of their marketing efforts. In addition to that, 78% of salespeople engaged in social media are outselling their peers who aren't. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. In fact, nearly 40% of small businesses don't use social media. Even more concerning is that an additional 16% are unlikely to use social media for business at all. Clearly, there's a disconnect between those who are seeing the benefits of social media and those struggling to get started. If the latter sounds like you, keep reading. You're about to learn how social media marketing can help build your business. Some of the benefits you'll learn about include:

Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.

Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.

Promoting your products and services: This is ultimately why you invest in marketing, right?

Not sure where to start? If you're looking to learn how to utilize social media marketing to grow your business, Actionable Marketing Institute has the perfect course for you. Take AMI's Social Media Strategy Certification course to gain crucial social media marketing skills to run your social media successfully. This course gives you access to everything you need to create a results-driven social media strategy- including 8 premium templates, 11 video tutorials, and so much more!

In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed business decisions. So how can you rise up from the competition and ensure your business is doing everything it can to succeed? By using social media, of course. Below are 20 reasons why you should implement social media into your business's marketing strategy.

1. Builds Brand Awareness and Recognition

Gaining brand awareness and brand recognition is one of any business' most important marketing goals. That's because consumers want to buy brands they recognize. Many shoppers even have certain degrees of brand loyalty, which leads to long-term business benefits. Thankfully, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren't thinking about your brand or product. Tip: Pay attention to your profile and cover photos. A great way to create brand recognition is to place your logo often, yet strategically. You want to make sure that it's not overwhelming or distracting. Make sure the visual elements of your brand are well represented. Take a look at Adidas' Twitter page. Adidas keeps their Twitter profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing. This cover photo is especially effective because it showcases adidas' products while enforcing their brand name.

2. Generates Conversation Around Your Brand

A strong social media marketing strategy will generate conversation about your brand, products, and partners. Take this example from Xbox Game Pass on Twitter. They simply tweeted to announce the availability of one of their games on EA Play. By doing this, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media. Tip: Engage with your audience when they comment on your social media messages. Make sure they feel that there is a person behind the brand. Ensuring they feel like they're not talking to a robot will give them a better perception of your company and make them feel more like a valued customer. Focus on sharing content that naturally creates conversation. Some of those ways are to:

Give shout-outs to other companies you network and work with.

Solicit feedback about your products.

Ask open ended questions, then let the audience reply to get them actively involved.

3. Helps Understand Your Target Customers' Interests

You need to know what your target customers are interested in if you're going to try to reach them effectively. You can do this by monitoring their social conversations around certain topics. This is called social listening, and can help you understand what's important to your audience while identifying trends they're following. You may also learn about what they're struggling with, which can help you create content addressing those pain points. Take a look at Belk on Twitter. Their target audience's interests align strongly with the women empowerment message portrayed in this tweet. By aligning themselves with the same value, they create a stronger bond with their target audience. If you're unsure how to match your target customers' interests, social listening can help. Tip: Make it part of your daily routine to do some social listening and see what your target customers are talking about in your industry. If you want to take your social listening to the next level, check out Mention (the same social listening tool used by the CoSchedule team).

4. Provides Platforms to Tell Your Brand's Story

Using social media is a great way to share your brand's mission and share stories. Effective storytelling can have a great impact on your brand's image. These stories can be simple or extensive depending on what you think will be most effective. Take this Starbucks post for example. They chose to share a video that tells the story of a customer who had a heartwarming experience at a Starbucks drive-through. Not only did they show how they impacted one of their customers, but they also spread the message that their product (or service) is effective enough for someone to give them positive feedback. Tip: Not all stories have to be long and complicated. You can tell impactful and clear stories by using a simple image. As long as it tells a good story, it can effectively help your business's public image.

5. Helps You Gather Data About Your Audience

Audience research is similar to social listening. It searches the keywords your audience will be using, but it's more focused on your specific product. You can use social media to gather this information. Tip: Many social media platforms allow you to view the reach and insights of all your posts. To view the insights on your Facebook page:

Go to the page that you are the admin of

Scroll down the "Manage Page" section on the left side of the screen

Click on "Insights"

Scroll down and click on "People" to see specific audience analytics

To view the insights on your Twitter page:

Go to the tweet you want to see the analytics for

Underneath the tweet, click on the "analytics" icon on the far right, or...

On your Twitter page, click on the "More" tab on the left side of your screen

Click on "Analytics" to see broad metrics that aren't specific to any post

To view the insights on your Instagram page on the mobile app:

Go to your profile

Click on the "Insights" button

Scroll down to "Your Audience" and click on "See All"

6. Helps Provide Responsive Customer Service

Customers now expect companies to handle their requests through social media. A strong investment in customer service can build meaningful relationships between your company and your customers. With social media, the challenge of customer service remains as demanding as it had before. Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. 71% of consumers who have had a positive experience with a brand on a social media platform said they were more likely to recommend that brand to the people they know, so having a social media customer service strategy is extremely important. Take this example from Spotify's support Twitter account. A customer decided to ask a question via Twitter, and Spotify was able to answer it and help resolve the issue within a couple of hours. Tip: Assuming that you have separate teams for social media and customer service, it's important to maintain a strong line of communication between the two. That way, your teams don't get tangled up when providing customer service through social media.

7. Helps Build Customer Loyalty

What could possibly be better than building brand loyalty for free? Customers follow and interact with the brands they enjoy. In fact, 90% of people say they buy from brands they follow on social media. It's an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they're loyal customers, they'll increase your traffic. Tip: Be sure to keep your loyal audience engaged and happy. Here are a few ideas:

Offer promo codes for discounts through social media to your followers (while remaining mindful of Facebook's promotional content guidelines).

Ask open-ended questions that allow your audience to reply.

Give away inexpensive things such as stickers, patches, shirts, sunglasses, lanyards, hats, and Koozies that will make a long-lasting impression.

8. Helps Drive Traffic to Your Website

Social media marketing can assist in sending customers directly to your site. Search engines are great, but being overly reliant on search results means you're missing out on a ton of potential traffic. Social media channels allow for more diverse inbound traffic streams. Though social networks are great for getting traffic to your site, you need to consider not only what to post, but how often to post as well. You don't want to become that overbearing marketer, or you'll turn off your customers. It's good to follow a set schedule for posting your content. This helps ensure your content is posted consistently. Tip: Use bit.ly to shorten your links and place them within your posts and profiles. The shortened links will save space and not look overbearing to the audience. (You can do this with the bit.ly integration in your CoSchedule social media calendar.) Below, Best Buy used a bit.ly link to bring people from their tweet to their website.

9. Tweets Can Show Up in Google Searches

Social media can assist with link building and may have an indirect impact on SEO. Google and Bing display tweets in search results. This feature allows people to see what others are saying about the topic they are interested in. It is more relevant for topics that are trending, as newer tweets will pop up on the search engine results page. Tip: Using a social media scheduling tool like CoSchedule's Marketing Calendar can help you plan your social media posts so your content can be found and be linked to.

10. Helps Identify and Connect With Potential Business Partners and Collaborators

Social media makes it possible to make connections with new people. Here are some ways you can leverage this to benefit your business:

Facebook Groups: 1.8 billion people use Facebook groups. With tens of millions of groups on Facebook, chances are that you'll meet some potential business partners in a few of those. Finding those groups and getting involved can help you make connections with those who might want to collaborate with your brand.

LinkedIn: LinkedIn was made to help professionals connect with potential business partners, collaborators, or employees/ employers. In fact, 72 % of B2B Buyers use LinkedIn to share important information about their business. By using LinkedIn's network of over 467 million members, you can do your research and find those who might want to collaborate.

Twitter: Not only does Twitter allow you to reach customers, but it also acts as a platform to reach the right people for your business. You can take advantage of Twitter's list function to create groups of people who might be helpful to your social media goals. Then, you can target your engagement to those potential business partners.

Instagram: Instagram has become one of the best platforms to reach brand collaborators and content creators. In fact, Instagram collaborations are on the rise and influencer marketing is expected to grow to be worth over $13.8 billion. Creators on Instagram now have the ability to add brands to their preferred "brands list" to communicate who they would be open to collaborating with. This also gives creators priority when businesses start searching for new people to work with.

Tip: Consider building your own Facebook or LinkedIn group about the industry you're in. You can see conversations about the industry as a whole that can help you with your marketing and product development.
11. It's Cost Effective

Organic social media marketing is (mostly) free. It's free to create social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own. However, if you'd like to go the extra mile and promote it further, paying for promotion will help increase exposure. Tip: Don't write organic content that sounds like an ad. It'll make your posts look like spam. If it sounds like an ad or includes a transactional call to action (ex: Buy Now, 30% Off, Use This Coupon Code), you should pay for it. Many marketers look at social media as a way to blast free advertising, and social media platforms have caught on to that idea and are restricting the reach for unpaid-for ads. By all means, if you want to advertise on social media, you should. But make sure you pay for it so that it looks professional and you get a good reach.

12. Helps With Repurposing Content

Everyone knows recycling is good, so why not recycle your content? You put a lot of work into it, and it deserves to be seen. You can repurpose the same content that you have on a blog post or video, and place it on your social media platforms. This allows you to reach an audience that might have missed your content the first time around. It also helps strengthen your brand's messaging and can even give your content an SEO boost. For example, Neil Patel frequently uses his tweets as Instagram posts. By doing this, he reaches those who might not have a Twitter account. If someone follows him on both platforms, this gives him an opportunity to show up on their feed more than once. Tip: Repurposing content doesn't just mean posting it in more than one place. You can slightly alter each post to make it more unique. For example, you can use social media to promote your podcast by posting a quote from your most recent guest on Twitter or Instagram. It won't be exactly the same content, but a majority of the work is already done and this is a quick way to fill your social media calendar.

13. Social Media Retargeting Ads Can Re-engage Website Visitors

Retargeting is a wonderful tool for social media marketing. Generally, 92% of consumers will visit a brand's website for the first time to do something other than make a purchase. While getting the 8% is great, advertising can help reel in the 92% that left before they had a chance to purchase anything. One way to do that is to run retargeting ads. Retargeting works by keeping a list of people who visit your site and placing anonymous "cookies" within their browser. When they visit a social media site, a retargeting service then displays the ads. This allows for your business to be in the eyes of the customer beyond just when they're on your site. Tip: There are some great retargeting tools out there that are easy to use. Check out those tools and find one that works for you. Use them to promote your product. But remember not to annoy your customer.

14. Makes It Easy to Distribute Content

You've worked hard to create unbelievable, unique content and now it's time to put it out for the world to see. Luckily for you, social media can help you distribute your content to reach your target audience. Not only are you able to post organic content on each platform, but you can also promote other content through your posts as well. Everyone wants their content to have an audience, and social media is a great way to help it get seen. In fact, 9,729 tweets are sent each second. In addition to that, there are an estimated 5.6 billion Google searches each day. As stated before, social media posts, like tweets, can rank on Google, so that's a lot of opportunity for your content to be seen by the right people. There are even integrations that allow you to post the same content on multiple platforms at the same time. For example, Instagram allows you to post on Facebook while it's publishing your content. Facebook is currently testing a new option for cross-posting to Instagram, so you can share content both ways. Simply turn the switch in your share settings and you'll be reaching a wider audience in no time. Tip: By using a social media calendar, you can plan your social media content ahead of time. Then, when it's time to publish, you can just sit back and let the platforms do their jobs. You'll be able to reach different audiences on each platform and really expand your reach.

15. Helps You Stay Current With Industry News

It's already been established that social media can help you connect with potential collaborators or business partners involved in your industry. In addition to that, by following and monitoring your competition and other industry businesses, you can see what new things they're trying to accomplish. Technology, social media, and marketing practices are always evolving. When someone within your industry makes a sudden change, you're going to want to know about it and figure out why. Keeping up on news that might affect you and your company is necessary in order to stay afloat in a competitive market. For example, Google changes its algorithm quite frequently. If you want to stay up to date on how it works so you can see how the changes will affect your SEO, you might want to follow them on Twitter. This way, you can stay current with news that affects your business. Tip: When learning about industry changes, you'll want to ask yourself questions to see how it might affect you and your company. Social media helps give you a steady stream of information you can use to see how your company measures up and how you might have to adjust your strategy.

16. Social Proof Can Improve Content Performance

Let's compare your website to a restaurant. Imagine yourself walking down the street looking for a place to eat. You see one restaurant that's empty and one's that packed. You'd most likely choose the packed restaurant, right? That's the place with all the great food that people are going for. The same goes for your website. No one wants to get the content that no one else cares about. They want the one that is doing well and being shared often. Obviously, the content of it must be worth getting a lot of shares. The content that is shared the most must have some authority or must be creative and original. Take a look at how Woorank's Google Core Web Vitals blog post performed. When you hover over the plus sign, you can see just how many times that content was shared, and to which platform it was shared to. If a lot of people are sharing this content, others might be influenced to share it on a social platform too. Tip: You can include buttons on your blog and website to display how many shares your content has gotten. These buttons are convenient and allow for quick sharing.

17. Provides Outlets to Share Company News and Updates

Similarly to keeping up on industry news, social media is one of the best and easiest ways of keeping your customers updated with your news. If your business makes a huge announcement about a new product or an exciting event, it'll catch on and get people excited. When e.l.f. Cosmetics and Skincare announced they expanded where they were shipping products, a lot of people started talking about it. In just this one Instagram post, they received almost five thousand likes and over 200 comments. Tip: So what type of news should you share?

New products

New services

New updates

New expansions or departments

You see the theme here: New.
18. Social Media Can Help Establish You As a Thought Leader

Everyone wants to be seen as a leader. You want people to look at you and your content first whenever they have a question. So how do you stand out ahead of the crowd of other business professionals in your industry? Social media can help with that. Social media allows you to reach an incredible number of people. Your potential audience is huge, so the first step is to narrow down who your target audience is, and then create content that relates to them. Social media not only allows you the opportunity to post great content, but it opens pathways for you to connect and engage with your followers. After you build that connection with them, they're more likely to come back to you if they have a question about your industry. For example, Seth Godin uses Instagram to make connections with people and facilitate discussions about marketing. Marketers look to him and his blog when they have questions about a relevant topic. He uses social media to connect with those who see him as a thought leader. Tip: Establishing your company as a thought leader doesn't happen overnight. If you want to be the first person people come to when they have a question, it'll take some time. Start by asking questions about who you see as a thought leader. Ask questions like, "Who do I go to for answers?" "Who do others in my industry look to?" "How can I promote myself like they do?" Then, slowly take what you learn to make connections and drive discussion between your followers.

19. Can Help You Identify Trends in Consumer Behavior and Opinions

Social media can influence consumer behavior. Understanding how much of an influence it has is important. Social media can also give you important insight to how your consumers make their purchase decisions and what their overall opinions are of current trends. How can you find out what these trends are? Hello again, social listening. Listening to what consumers are saying about your brand or products can help you discover what's working in your strategy, and what are some user pain points. Understanding what values are important to your consumer can help you market to them. Social media platforms have created spaces for people to voice their opinions about the news, politics, products, or anything else that might be currently trending. Twitter even has a "What's Happening" section on your homepage so you can see what consumers are saying about what's trending. Tip: TweetDeck is a social media listening tool that allows you to search for topics on Twitter to see what people's opinions are about it. You can use this tool to see what consumers are saying about you and your competitors, along with any other keywords you might want insight on.

20. Can Help You Do Competitor Research

Almost everyone is on social media. At least, 4.48 billion people are... and that includes your competitors. That's not necessarily a bad thing for you because you can monitor their social media to get some pretty significant insights. The first thing you need to do is identify who your competitors are and what their social media strategy is. You can do this by keeping a close eye on their social media profiles and analyzing what type of content they post. You can even use different analytic tools to see how you and your competitors compare. Of course, you'll be able to see how many likes each post gets, but if you want to dig deeper into how you compare to your competitors, you can use tools like Rival IQ to see activity and engagement rates. Tip: Doing the research is a waste of time if you don't use what you learned to better your own company. Ask questions like, "How do they handle these issues?" "How are our competitors numbers?" "How do they compare to us?" Stay on top of how others are navigating through their campaigns and take notes on how you can do better.

There you have it, 20 awesome business benefits of social media marketing. If you feel like this was the perfect introduction to social media, but you are looking for more...look no further. Actionable Marketing Institute's Social Media Strategy Certification is an in-depth course covering all things social media, from ideas to measurement, this certification has got you covered. Snag your spot to start learning!

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Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.

As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing number of people signing up for and using social media. While there weren't even a billion people using social media back in 2010, the number exceeded more than 4 billion within just the last 12 years. Don't believe us? Then check out the Influencer Marketing Hub Social Media Benchmark Report for up to the minute information on user statistics, data and other insights around what happened in social media marketing in 2022.

In 2021, there were around 4.48 billion people using social media. And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. In 2022, more than 4.74 billion people are using social media. Social media company revenues also reflect the rising popularity.

Social Media Sites You Need to Know in 2023:

Social Media Sites You Need to Know in 2023:

Triller's hit more than over 250 million times worldwide and while it has a way to go to make TikTok shake in its trendy boots, Triller is definitely up and coming. This AI-driven music video app lets users create professional-level videos in seconds and offers features similar to what you'll find on TikTok. Like TikTok, Triller users create music and lipsync videos they can share with their followers.

This is a video-sharing social media platform like Twitch or YouTube. You can create and share videos or go live, just like you can on any other video platform. It is a paid platform and the plans start at $7 per month.

Valence is a social network built to connect Black professionals. It highlights and emphasizes the Black professional community around the world and aims to create meaningful connections that result in new enterprises and career opportunities for members.

Untappd gives beer drinkers a platform where they can rate beer, share pictures of beer, earn badges, review tap lists from venues nearby, and see what beers their friends on drinking. They can also comment on logged beers and even ask the app to suggest similar beers. With Untappd, users can share check-ins on Twitter and Facebook and get locations from Foursquare.

Elpha is a social network for women looking to build their careers. Basically, it's LinkedIn for women. Pretty rad. Elpha users can find both personal and professional support, find jobs and business opportunities, and expand their personal and professional networks.

Yubo is a newer social networking platform that has the lofty goal of reinventing online friendships by creating a safe environment for everyone online. Yubo users can create a profile, add friends, and chat in groups or one-on-one. You can use the platform to live stream and both friends and potential friends can comment.

Peanut is a social network for mothers and potential mothers that is meant to help them make friends and establish strong networks to support them from fertility through motherhood. There are tons of useful resources, forums, and groups. They now offer a new community area for people who are trying to conceive.

Caffeine is similar to Periscope. Users can join the platform as viewers or broadcasters. If you're a viewer, you get access to live streamers around the world. Broadcasters include big names in gaming, sports, and entertainment. Caffeine doesn't have ads or subscription levels. You're free to browse the streams, join a live chat, upvote streams, and donate to your favorite broadcasters.

Steemit is a blockchain-based platform. Each post generates a hash and users are rewarded with STEEM cryptocurrency. Users can create posts on tons of topics and other users then add comments or upvote (similar to Reddit).

Baidu Tieba (Postbar) is offered by China's Baidu and is a social network based on keyword searches from the Baidu search engine. It's a discussion forum format that lets users create a social network around a specific topic or join an existing group.

23snaps is a private image sharing app for parents that gives parents a safe way to capture special moments. Users can then share the images with whomever they wish, keeping them away from prying eyes.

Likee, formerly marketed as LIKE, is a Singapore-based short video content platform like TikTok. The social app includes visual effects like 4D Magic and Dynamic Stickers, along with video recording and editing features.

8tracks is an internet radio and social networking site that lets users create, share, and stream user-curated playlists of at least (you guessed it) eight tracks. It's free to create an account so you can browse and listen to curated playlists as well as create your own. There is also a subscription service, 8tracks Plus, available in the US and Canada.

Academia is a platform for academics and researchers to share academic research. Users have uploaded more than 40 million papers and the platform has 204 million active users every month. It started as a free and open repository of academic journal articles but now charges fees to get authors in contact with those who want to read their research.

Amikumu is a cross-platform app that can be used to find people nearby who speak or are learning certain languages. The app was originally created for Esperanto speakers but quickly expanded to include speakers of all languages. The app has members in more than 136 countries speaking nearly 500 languages. Amikumu's purpose is to create a social network where speakers and signers can find and share relevant information locally.

aNobii is a social networking site like Goodreads that has users in more than 20 countries but is most popular in Italy. The site launched in 2006 but was acquired by Mondadori in 2014 in a purchase backed by HMV Group, HarperCollins, Penguin, and Random House. Users can add their books as well as rate, review, and discuss them with other readers.

ASMALLWORLD is a social networking platform geared towards North Americans and Europeans who are interested in meeting other travelers. It's a paid social network with four tiers ranging from €79/year to €9,900/year. Users have to apply for membership and membership usually requires an invitation from an existing member or approval by a membership committee.

Athlinks is a free social networking site targeting competitive endurance athletes. So niche, right? The platform mostly focuses on competitive results for running, swimming, cycling, mountain biking, triathlon, and adventure racing. Athlinks members can connect to their competitors and fellow athletes.

BAND is a social network that focuses on group communication. Users can create their own space for communication with others for a specific purpose. These groups range from sports teams, friends, family, interest-based groups, teams, and pretty much anything you can think of.

beBee is a collaborative platform for professionals. It was created to help people market themselves to employers, clients, vendors, and the media, sharing their personal brand. Users can also network with one another through personal and professional interests.

Blind is another professional network where verified professionals can come together to anonymously communicate in private company channels. More than 7 million professionals around the world are part of the platform, sharing advice and providing feedback to help improve company culture and uncover vital career information.

Diaspora is a nonprofit, user-owned, distributed social media network consisting of independently owned nodes (pods) that interoperate to form the network. Since the network isn't owned by a single person or enterprise, it's safe from advertising and corporate mergers or takeovers.

Fark is a community website that lets users comment on news articles and other content from around the web. Out of all of the story submissions the site receives each day only about 100 of them are displayed on the main pages. All of the links have associated threads where users can comment on the link.

MeWe is an alt-tech social media network that seeks to be an alternative to Facebook. It has a relatively "hands-off" approach to content moderation. This has made the site popular with anti-vaxxers, US conservatives, and conspiracy theorists.

Users can share text posts, links, images, and videos with their Facebook friends. They can follow famous people and pages and react to people's posts on the platform. Brands can also promote their products using paid ads on Facebook.

Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version. In June 2018, it finally reached 1.074 billion monthly active users.

Instagram is a highly visual platform, where users share videos and images. You can also use Instagram Stories and Live features. It is very popular among the younger generations. According to Statista, 30.2% of users are aged between 18 and 24 and 31.7% are aged between 25 and 34.

Twitter is a platform that lets users stay on top of trending topics and engage in relevant conversations. In 2022, the platform had over 237,8 million monetizable daily active users. While it doesn't have as many users as other top social media sites, it does have a highly engaged user base. Twitter users send out at least 500 million tweets per day on average.

Tumblr is another leading social media site. Users can join communities and participate in cultural dialogues to expand their ideas. It's one of the top social media sites for self-expression and is very popular among teens and fandoms.

LinkedIn is a social media site for professionals and is very popular among a B2B audience. The platform has grown rapidly over the years and currently has 875 million members. Members can expand their professional connections on the platform, showcase their portfolios, and search and apply for jobs.

LinkedIn is also an excellent platform to share your professional expertise, as it allows members to publish blog posts that reside on the platform.

WhatsApp is a messaging app that lets users share text messages, images, voice notes, audio files, documents, and videos. It has grown exponentially over the years and had about 2.44 billion monthly users as of April 2022. Along with its growing user base, the platform has also introduced many new features to make interactions easier among users.

While users could only make one-on-one calls before, it now has a group calling feature. They also introduced a WhatsApp Status feature that allowed users to update photo, video, and text statuses that disappeared after 24 hours.

Snapchat is another highly visual social media platform that's popular among the younger generation. Users can send snaps to each other and update 24-hour Statuses just like on WhatsApp and Instagram. In Q1 of 2022, it had 332 million daily active users who are highly active on the platform.

Pinterest is a virtual scrapbooking social media site and is therefore, highly visual. Users can create themed boards and add images and products to the board. Brands can even create Shoppable Pins through which users can directly make purchases.

As of Q3 2022 , there were 445 million monthly active users on the platform. These users have created more than 240 billion pins, which is an average of 533 pins per user.

Reddit is a social media site where users become part of subreddits and engage with other users on relevant topics. It is also somewhat of a news aggregator site since users share the latest news from different sources on the site. Other users will then interact with this news, upvote or downvote it, and comment on it.

It has a huge community and gets over monthly visitors . It gets most of its traffic from the US, followed by the UK and Canada.

YouTube is the largest video-sharing social media site in the world. It lets users upload videos on the platform, view videos from other users, and interact with them. In 2022 , it had an average of monthly active users. YouTube users spend an average of watching videos on the platform. 23.2 hours per month on the Android app

Previously StumbleUpon, Mix is a news aggregator social media site that lets users curate their favourite content from around the web and add it to their "Collections". It provides several browser extensions and also has iOS and Android apps.

This social media site acquired the once popular hi5 social media platform in 2011. It is mainly focused around friendship and dating. Users can connect with others through common interests, games, browsing profiles, and more.

Nextdoor is a private social network for dedicated neighbourhoods. You can enter your street address and find a community of people living in your area. While it was previously just for neighbourhoods in the U.S., it has now expanded to other parts of the world. You can now use it from the U.K., Germany, France, Italy, Australia, Sweden, and Denmark.

Deviantart calls itself the world's largest social media community for artists and art enthusiasts. Users can share photos of their artwork, discover the work of other artists, and interact with other members of the community. According to the platform, it currently has more than 61 million registered users and 45+ million unique visitors each month.

Quora is one of the largest social networks for people to ask and answer questions about hundreds of topics and categories. This includes everything from language and career to mythology and marketing. As of 2022, it had 300 million monthly active users.

If you have any question that internet results cannot answer, you can post it under a relevant category. You can even send answer requests to experts on the topic.

Meetup is a social media site that does exactly what its name says - it helps connect users with local groups to meet up with new people. Groups can organise events for like-minded people to get together.

You can find groups in a wide range of categories including outdoors and adventure, tech, photography, language and culture, music, and more. It is most popular in the U.S., which contributes to 49.9% of its traffic, followed by the U.K., which contributes to 7.95% of its traffic.

ReverbNation is one of the most reputable social media sites dedicated to musicians. They can promote their music through the platform and reach a bigger audience. They can even make money off of their tracks by selling them to fans or distributing them to major digital platforms. Besides these basics, ReverbNation also offers a host of tools and features to help musicians build their careers.

Flixster is another niche social media site with a focus on film. It's an American-based site where film enthusiasts can connect with like-minded people and share their film reviews and watching experiences. You can use this platform to learn about new movies and see what others think of it. You can also use it to book movie tickets for watching movies in a theatre.

Goodreads is another niche social networking site, but this one focuses on books. Book lovers can connect with fellow bookworms and share their book reviews. The site also provides them with book recommendations based on their reading history. Users can join virtual reading clubs and socialise with like-minded individuals.

Twitch is a live-streaming platform, mostly used by gamers to stream their game play or watch other gamers. Users can interact with live streams from other gamers and comment on them or upload videos to Twitch for their audience. It has about monthly broadcasters.

CaringBridge is one of the only social media sites of its kind. It's a personal health journal that connects people with their loved ones during a health journey and allows them to provide support. It's an excellent platform for people who are undergoing serious illnesses and health struggles as it helps them stay connected with people who care about them.

Wattpad is a social media community of readers and writers. The platform sees a ton of user-generated stories across various genres including fiction, poetry, humour, and even fanfiction. It currently has about 90 million readers worldwide.

Viadeo is another professional social networking site that connects business owners and entrepreneurs with one another. It is more popular in Europe than in the U.S. and is available in different languages ranging from English and French to German and Portuguese.

Crunchyroll is the go-to platform for anime enthusiasts to stream the latest anime shows and read popular mangas. It's also a social media site where users can interact with each other and engage in anime-related discussions through the forums.

Skyrock is a France-based social networking site, where users can create profiles and blogs and interact with other members. Music, sports, and film blogs are the most popular on this platform.

With Skyrock, you get free, personal web space to create and share blog posts and talk to others. You can also search for profiles of other users by using their search filters like location, gender, age, etc. You can also post images, like on Instagram, and others can like and comment on them.

#50. VK

VK is a Russian social media site. While it's also available in other languages, it is mostly popular among Russian speakers. Users can create groups and public pages, organise events, and message other users. They can also share images, video, and audio or even play browser-based games.

MyHeritage is a genealogy-based social media site. Users can create family trees, upload and view family photos, and update their family histories. People have even used the platform to find their ancestors and learn more about them. MyHeritage has also introduced DNA testing so users can more accurately trace back their family histories and discover their blood relations.

This is a blog-based social media site where users can create blogs and journals for other users to read. The platform also curates the top blogs and communities so users can easily access the most popular content on the platform.

Classmates is a social media site that connects you with your ex-classmates and school alumni. Users can easily plan their high school reunions through the platform and access their high school yearbook.

SoundCloud is a music-sharing social media platform where users can upload their original tracks or listen to tracks from other artists. They can add music to their playlists and comment on parts of a track that they like for other users to see.

Flickr is a photo-sharing social media site that's a favourite among photographers and graphic designers. You can share original, high-quality images on the platform or discover relevant images from other users. You can also join groups and connect with new people with shared interests.

This is another image-based social media site where users can discover and curate their favourite images into their collections. There are several channels on the platform including art, music, school, quotes, and more. Users can check out these channels for relevant images to inspire them.

Influenster is a product review and discovery platform where users can view honest reviews from other consumers. They can gain access to reviews of products across various categories ranging from beauty and makeup to tech and electronics. They can also submit their own reviews of products they've used.

The platform will measure each user's social impact by collecting data from leading social media platforms. Based on this analysis, users can even become part of influencer marketing campaigns relevant to their interests.

Another social media site for film enthusiasts, FilmAffinity is a movie recommendation platform. Users can rate the movies they've watched and get movie recommendations based on their favourite genres.

Open Diary is one of the earliest social media sites, founded in 1998. Users can keep a virtual diary to record their daily lives and deepest thoughts. The Open Diary community will be able to access these entries and interact with them. You can even create anonymous posts to share thoughts and experiences that you can't talk about with anyone else.

Yelp is a crowd-sourcing review website where users can share their opinions about local establishments. It's a great way to find the most recommended places and events in your area.

Gaia Online is an anime-themed social media site where users can participate in trending conversations through forums. They can also explore the platform to meet new people with shared interests and play browser-based games.

This is a mobile social community where users can connect with other members through public chat rooms and group chats. They can also engage in private chats with other users. They can play mobile games, send eCards, and more.

This social media site connects travellers with people from all over the world. They can discover locals in the destinations they're visiting, request to stay with them, and meet other travellers.

Funny or Die is a humour-based social website that mainly focuses on video content. Users can view the latest trending videos and upload their own humour videos. In addition to videos, the website also publishes some humour articles and lists to entertain the community. It is frequented by several celebrities like Will Ferrell, Selena Gomez, and Jeff Goldblum.

italki makes language-learning easier by connecting users with native language teachers through video chat. This helps language learners to get interactive, one-on-one tutoring sessions so they can easily learn the language of their choice. They can choose from thousands of teachers in any language.

eToro is a social trading platform that allows users to follow leading traders in the community and connect with other traders. Users can also earn some extra income by having other traders copy their trading strategies and portfolios.

This is a career-oriented social media site that helps people expand their professional networks. Users can conduct a job search, get the latest industry news, and discover professional events like conferences, seminars, and trade shows. It is mostly a European-focused website.

Previously known as myYearbook, this social media site helps users discover new people to connect with. You can discover new people in your area to connect with and people who share your interests.

Care2 is a social media site for activists, where they can discover trending stories and petitions from around the world. The community is made up of more than 45 million people who want to make the world a better place and stand against cruelty and injustice.

#70. YY

YY is one of the biggest social media sites in China, where users share video content with other users. It has more than 300 million users and allows group video chats. Like Twitch, users can watch a single video of someone engaging in an activity. These activities can range from tutorials to karaoke.

Vero is a social media site where users can share their favourite things with the community. They can share songs, photos, books, and movies. The platform markets itself as a social network that cares about building real connections between users and doesn't use data mining and algorithms.

Medium is a content publishing site with some social network elements to it. Members can publish content on the site and share it with other users. They can "clap to" and comment on posts created by other members. While most articles are free to read, some of them are reserved for paying members.

This is an online database of animated GIFs that are usually humour-based. Users can upload their own GIFs or search for and discover GIFs created by other users. They can react to their favourite GIFs and even share them with friends on other social media platforms.

Tribe is a cloud-based community where consumers can connect with a brand community. Users can engage in conversations and discussions under specific brands. They can explore and follow different brands, ask questions, start discussions, and create polls relevant to the brands.

It is a communication-based social networking platform that is most popular for making video conference calls. It also provides instant messaging functionality and you can use it to share texts, images, videos, and audio files.

LINE is a popular Japanese social network that also attracts users from other countries like Thailand. You can use it to send messages and make free voice or video calls. It also allows photo and video sharing options.

This is a professional networking platform for people who are in creative fields. It is a good space to collaborate with others, find jobs or clients, and upskill yourself. You can also talk to other experts in your field and seek advice from them. Overall, it is a great platform to showcase your work and get discovered. You can check it out in your browser or download their iOS app.

This is an instant messaging platform that is somewhat similar to WhatsApp in that you can use it to send free messages. One unique benefit of Telegram is that all the messages shared on this platform are encrypted and can self-destruct. So, when it comes to security and privacy, it gets a big thumbs up.

Foursquare is a search-and-discovery based app that helps users discover nearby places by providing recommendations. Foursquare is so much more than a social media platform but is also a location data and technology platform.

Their social networking feature is now available as a separate product called Swarm. It is a social networking app that has Foursquare's popular functionality of check-ins when visiting a place.

This is a culture-oriented Chinese social media site with a focus on movies, music, and books. You can use it to create fan pages or review books, movies, etc. It also has the option to create groups to discuss specific topics. The average audience on Douban is more educated and culture-oriented than any other social media site in the country.

Discord is the preferred instant messaging platform for gamers. A lot of gamers use it to create team channels and discuss game strategy. You can use it directly from your browser or download the app.

Even though it is popular for gaming groups, it can be used for creating practically any type of group and connect over a group chat. It can be a book club, a movie club, and even a study group. So, with Discord, the possibilities are endless.

It is available across devices and platforms and provides multiple login options. It is available for use in over 200 countries. You can use it to find people in your location and make friends.

Myspace is one of the older social networking platforms. In fact, it was the largest social platform almost a decade ago and was extremely popular in the US. The rise of other platforms like Facebook and Twitter eventually led to a decline in its popularity.

This is a niche, hyper-targeted social media site for people who like knitting, weaving, and crocheting. The purpose is to discover ideas, share your own work, and seek advice. It is a free site and provides tons of resources for knitters and crocheters.

It is a social gaming community where you can create avatars, play games, socialise, and purchase virtual commodities. The site is free to use, but you can pay to get additional features using FunCoins, their virtual currency. It can be used on both mobile and desktop devices.

This is a social networking platform for bloggers and allows you to create and share blog posts. The social networking aspect is that you can create your profile, connect with friends, and share blog updates with your subscribers like you would for a social media post.

Friends and subscribers are two different categories. Subscribers can follow you and get updates on your blog. Friends, on the other hand, can have a more direct connection with you.

They are currently updating their platform and will soon launch Xanga 2.0 with updated features.

This is an American social media image-sharing site somewhat similar to Instagram, but not quite. It is mostly popular for sharing viral images and memes and is not as versatile as some other platforms. However, it does provide features like hashtags and topic-based content search.

Ello is a niche social media platform for and global community of artists. You can use this to showcase your work, look at other artists' creations, and connect with them. The platform is visual and vibrant in nature. So, even if you are not an artist, you can always check out the beautiful work done by them.

WT Social is a new social network created by Jimmy Wales (co-founder of Wikipedia). The site touts itself as the "non-toxic social network" and is trying to position itself as an alternative to large, established social networks like Facebook and Twitter. WT Social is ad-free and funded by donations from users. The network seeks to let members choose their own content, fostering a community with integrity.

Behance is a platform that's a part of Adobe and is especially designed for creatives around the world. The site lets them showcase their work while allowing them to discover other talents through features like Search (Discover), Live, and Jobs. On Behance, creative professionals from various disciplines can create and curate their portfolio. You can create a profile for free. Other Behance members can follow your profile, as well as the profiles of other Behance users. The great thing about Behance, aside from the free participation, is you can create practically an unlimited number of projects-there's no limit to how many images or media you can upload.

BlogHer is a vital resource for bloggers and content creators who want to expand their reach and cultivate their brands. It's been around since 2005 and now reaches over 10 million women who are looking to scale their businesses. One of its key features is a content library that's focused on bringing education to small businesses and inspiration to its audience.

Dribbble-with three Bs-is a platform that lets design professionals showcase their work. It covers various design practices, including animation, branding, illustration, typography, and web design. As of writing, this creative community has over 18 million "shots dribbbled" and over one trillion pixels shared. It was founded in 2009 and has since become one of the top places for design professionals to share their talent and get hired by over 40,000 of the top global brands like Apple, Google, and Slack.

Letterboxd is a haven for film enthusiasts. With Letterboxd, you can keep track of all the movies you've watched, given ratings, written reviews, and more. Share reviews and opinions with friends and follow them to see all the movies they're watching or enjoying. Apps are available for iOS, Android, and Apple TV devices. Even without an account, you're free to browse all of Letterboxd. However, if you want to join in on all the fun, you'll need to create a Letterboxd account. It's free to use, but if you want to access all its exclusive features, you'll need to upgrade to a Pro or Patron account.

If you love design and décor ideas, then you need to head on over to Houzz. It's a comprehensive resource for design inspiration and a venue where you can find and hire design and construction professionals. On Houzz, you can save design inspiration photos, post questions about the photos, and view the profile of the professionals responsible for the design and construction of these works. What's more, Houzz lets you shop for furniture, fixtures, home décor, and more-no need to go to separate sites to purchase items for your home.

Stack Overflow is a global hub for developers where they can share technical and non-technical know-how. This community-based platform lets users ask coding questions and find the best answers from a pool of global coding experts and enthusiasts. It serves over 100 million monthly visitors and has been helping developers get the answers they need since 2008.

If you love DIY projects and making handmade things, then this one's for you. Instructables is an online community where DIY and craft enthusiasts come together to share their knowledge in the form of easy-to-follow instructions. The site's scope covers an assortment of projects ranging from circuits and workshop projects to cooking and crafting outdoor gear.

CaféMom is a social networking site that's geared toward mothers. This "mommy blog" has anything and everything that mothers and mothers-to-be need, from baby name ideas to health and relationship resources. This hub also helps its audience learn from other mothers who share their experiences with pregnancy, motherhood, and everything in between.

Goodwall is a social networking site whose mission is "to connect youth to opportunity." It's an online community that connects the youth to opportunities that can help them make a meaningful impact. This social network lets members connect with other youths, showcase their abilities, and explore personalized job and scholarship opportunities.

Yes, lawyers have social networking sites too! Law Link is a niche site dedicated to the legal community. As a member, you get access to a network of professional lawyers who can answer queries, tackle more complex issues, and help you with legal advice.

WAYN, an acronym for "where are you now," should be one of your go-tos if you love traveling and discovering new locations. Here, you can find inspiration for your next travel destinations, book hotels and flights, and get travel guides and tips.

Octi is the first of its kind to leverage augmented reality to merge the real world and the metaverse. As an Octi user, you get access to dynamic objects and scenes you can use to create unique videos. The platform also lets you interact with other Octi users and the more engagement you get, the more virtual Octi Coins you can potentially earn. You can use your Octi Coins to purchase digital items and physical goods from the brands you like.

Clubhouse is a social audio app that lets you discover conversations, listen in, and share your ideas. With Clubhouse, you can connect with other users and host your own room for conversations about anything under the sun. The Clubhouse app is available for download on the App Store and on Google Play.

CloutHub is a social platform where you can connect with others to engage in meaningful discussions on some of the world's most pressing issues and the campaigns you're interested in. It's a platform that lets you get involved with various topics you're passionate about. Like any other social media platform, you can join groups and connect with new people.

Twitter Spaces lets you share, host, and join in on live conversations that are happening on Twitter. With its live audio feature, you can start or join a conversation anytime, anywhere. If you're hosting a Space, you can invite up to 11 speakers and have two co-hosts who can act as moderators.

HalloApp offers you a safe and private digital space where you can connect with people you actually know. Unlike other social media platforms, you can use your phone number to connect with those people. HalloApp's feed is free of brands, ads, and influencers, so you can focus on connecting with friends and family.

Polywork is a social network that's dedicated to bringing professionals across various disciplines together. It lets you create your own personal web page (for free!) and talk about anything concerning your personal and professional life, giving you a space to carve your identity online. It also allows users to send collaboration requests to other Polywork members. The site currently has a waitlist, but you can follow Polywork on Twitter or request for an invite from an existing member.

This is a photo-sharing app that lets your friends create your social profile. In turn, if you're a Poparazzi user, you can create your friend's profile. When a Poparazzi user takes your photo, you'll receive a notification. Although your friends are responsible for creating your profile, you still get full control over the photos that you want or don't want to appear on your profile. You can download the app on the App Store or Google Play.

Honk is an alternative to other messaging apps like WhatsApp and Messenger. It offers real-time messaging, so you can stay on top of things. Your contact will see what you write as you're typing, including backtracks and typos-that's putting the real in real-time. Unlike conventional messaging apps, Honk has no send button and chat history.

Your contact's not in the chat? Use the Honk button to get their attention. You can also play games (Emoji battle) and share Moments with your Honk contacts.

MyAnimeList is a community dedicated to anime and manga. Launched in 2004, it still remains as one of the world's most active online communities for anime and manga. On MyAnimeList, you can create, well, a personalized list of all the anime you've watched or all the manga you've read. It has a community (forums) where you can get updates and discuss your favorite anime or manga. You can also get industry insights as the network also shares anime- and manga-related news. This global database has users from over 200 countries and has more than 500,000 users daily.

Are you a coffee enthusiast? Then this one's for you. Barista Exchange is a niche network for all things coffee. You can create your own Barista Exchange profile and start interacting with other members. Take part in discussions centered on coffee and get to know more about various roasters, speciality shops, and more through its Classifieds section. Like any other social network, you can join groups and take part in their discussions. Barista Exchange also lets you post a job or look for one.

Flip is a social shopping app that lets beauty and fashion enthusiasts learn more about the latest products and find products to purchase through videos hosted by expert shoppers. Think of it as a social media platform and eCommerce store all rolled into one.

Rumble is a video sharing and streaming platform whose goal is to help creators host, distribute, and monetize their content by connecting them with brands and publishers, aside from their subscribers. On Rumble, you can create a custom video player, conduct video exchanges with full transparency and analytics, and manage and monetize your content.

Stage 32 is dedicated to becoming a network for film, TV, and digital content creators and professionals. Its community currently has more than 800,000 creatives and professionals who are developing an online community that is focused on making connections and providing access to entertainment industry education. It also gives members access to a marketplace where they can work with top entertainment industry executives for mentoring, consultations, and more.

Microsoft Teams lets you connect easily with friends, family, classmates, and colleagues. With Microsoft Teams, you can call, chat, and share videos all in one place. It also lets you share documents and files, so you can share ideas and collaborate with your network.

Patreon is a social network that lets content creators showcase their abilities and enables fans to support their work through monthly memberships. Unlike other social networks, Patreon gives creators more control over the ownership of their work and the revenue they generate from it. Founded in 2013, it has since grown to house over 250,000 creators and more than eight million patrons.

Spotify Live is a space for live audio conversations. You can access live audio content from your favorite creators and athletes via virtual rooms where you can listen to and interact with creators. The best part is, you don't need to have a Premium account to enjoy this feature. Simply download the Spotify Live app, create an account, and start listening.

Substack is reinventing newsletters for the digital age. The platform allows individual creators to create their own newsletter and connect directly with their audience. It follows a subscription model where writers are paid directly by their readers. With Substack, you get complete ownership over what you publish, as well as your IP and mailing list. If you have an existing blog, you can transfer it to Substack. The platform also lets you do podcasts.

Top Link-in-bio Tools

Joining a new social media platform is exciting. You may be thrilled to make new friends or build a brand. One thing is certain, you'll need to put your best foot forward, and having a killer bio is a must. The challenge? Social media bios are notoriously short. They also only allow for one link. How do you push fans to your website, other social media profiles, and promotions? You need a link-in-bio tool and here are 10 you should know about.

Linktree is one of the more popular link-in-bio tools available today. The platform's been around since 2016 and they offer a solid solution. With free and paid plans, you get to include links to important pages. The paid plan offers tons of value; you get analytics on links, can accept donations and customize the look and feel of your Linktree page, capture and send email sign-ups directly to a Mailchimp account or a Google Sheet, and even set links to go live at certain times. And for advanced users, Linktree offers Facebook retargeting to bolster ad campaigns.

Beacons does things a little differently. In addition to link analytics, accepting donations, and customization features, you can embed your favorite music and videos from YouTube. Beacons also lets you capture contact numbers through an SMS collector and add friend profiles. Want a site but don't have one? Beacons offers sites as subdomains (yourname.beacons.ai) on the free or "Creator" plan, and the paid or "Entrepreneur" plan allows you to use your own domain. Entrepreneur plans cost $10/mo.

Conclusion

These are 128 of the most popular social media sites that you should know about in 2023. If you're a marketer, some of these platforms can help you promote your brand and products. And if you'd like to get more out of your profile, be sure to try one of the link-in-bio tools.

Frequently Asked Questions

Which social network has the most users?

We have covered a whole range of social media sites in this post. However, despite all the new social sites opened in recent years, Facebook is still the social network with most users. During the 2nd quarter of 2022, Facebook reported that it had 2.9 billion daily active users (DAU). The second most popular social network is YouTube, with 2.4 billion monthly active users (MAU), who watch million hours daily.

What are the top 5 social media sites?

We have covered a considerable number of social media sites in this post. With nearly 4.7 billion people using social media, there is a vast range of apps to appeal to everybody. The five most popular social networks ranked by Monthly Active Users are:
- Facebook - 2.9 Billion
- YouTube - 2.6 Billion
- WhatsApp - 2 Billion
- Instagram - 2 Billion
- Facebook Messenger - 1.3 Billion
- TikTok - 1 Billion

What app will replace Instagram?

Instagram will argue that they are still on the rise and that no other app is ready to replace them. Indeed, it is now the sixth most popular social app in the world with more than one billion users. Instagram's claim to fame is the emphasis it places on sharing images, so any potential replacement would also need this focus. This suggests a visual-focus social site, such as Imgur, Flickr, Snapseed, or Retrica.

What social media is best?

It isn't easy to definitively state what social media is best. It all depends on your interests and tastes. If you want to be where everybody else is, Facebook is a clear winner. If you like videos, YouTube is an obvious starting place, although if you prefer short videos, TikTok may be more to your taste (or even Byte for video snippets). For quick turn-around comments, Twitter is ideal. Instagram is the main image-sharing social app, although many people love pinning images on Pinterest.

Who uses Instagram the most?

A wide range of people uses Instagram. It is most popular in the United States, where it has 120 million users. 63% of Instagram users log in daily. 56.3% of Instagram's users are female, compared to 43.7% male. Instagram is popular with teenagers, with 72% of teens using Instagram. 30% of Instagram's audience is aged 18-24, and 35% aged 25-34%.

How does FB make money?

The vast bulk of Facebook's revenue comes from advertising. The company's total advertising revenue in Q2 2022 was $82.4 billion, which was up compared to 2021. The importance of advertising to Facebook is evident when you see that in 2021, of total $118 billion revenue, 97.5% came from advertising.

What age group is on Instagram?

Although Instagram has fans in all age groups, it is particularly beloved by the young. 35% of US teens consider Instagram to be their favorite social network. Looking at Instagram usage by age group:
18-24-year-olds: 75% use Instagram
25-30-year-olds: 57% use Instagram
31-49-year-olds: 47% use Instagram
50-64-year-olds: 23% use Instagram
65-year-olds +: 8% use Instagram

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128 Social Media Sites You Need to Know in 2023

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Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research.

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Why Do People Use Social Media? [Oct 2023 Update] | Oberlo

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What do users say is their primary reason for using social media? Here’s a breakdown of the top 10 uses of social media among internet users.