# data[].attributes.body
Needs

Physiological

Safety

Love/belonging

Esteem

Self-actualisation

# data[].attributes.body
Building Customer Equity

# data[].attributes.body
Growing Share of Customer

# data[].attributes.body
Customer Loyalty and Retention

# data[].attributes.body
5. Capture value from customers

# data[].attributes.body
Partners outside the company

# data[].attributes.body
Production concept

# data[].attributes.body
Choose a value proposition

# data[].attributes.body
Marketing management orientations

# data[].attributes.body
Target marketing

# data[].attributes.body
Market Segmentation

# data[].attributes.body
Select customer to serve

# data[].attributes.body
Products

# data[].attributes.body
Services

# data[].attributes.body
Product concept

# data[].attributes.body
Selling concept

# data[].attributes.body
De- marketing

# data[].attributes.body
Marketing concept

# data[].attributes.body
Place

# data[].attributes.body
Customer satisfaction

# data[].attributes.body
Experiences

# data[].attributes.body
Customer perceived value

# data[].attributes.body
Promotion

# data[].attributes.body
Partners inside the company

# data[].attributes.body
Partner Relationship Management

# data[].attributes.body
4. Building customer relationships

# data[].attributes.body
Wants

# data[].attributes.body
Demands

# data[].attributes.body
Customer Needs, Wants, and Demands

# data[].attributes.body
Exchanges and Relationships

# data[].attributes.body
Market offering

# data[].attributes.body
Customer value & satisfaction

# data[].attributes.body
Societal Marketing concept

# data[].attributes.body
Price

# data[].attributes.body
Product

# data[].attributes.body
3. Preparing an integrated marketing plan and program

# data[].attributes.body
2. Design a customer-driven marketing strategy

# data[].attributes.body
1. Understand the marketplace and customer wants and needs

# data[].attributes.body
Customer Relationship Management