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Brand Marketing Coordinator, UGG - Paris, Ile-de-France (FR) job with Ugg | 253503

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The Brand Marketing Coordinator will ensure a consistent brand image and Tone Of Voice for the UGG Global Brand across EMEA.

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Social media and PR - I run an instagram account for my dog.

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Social media and PR - I run an instagram account for my dog.

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Junior Communications Assistant
Vivienne Westwood is one of the most iconic British Fashion Brands who cares and believes in it's people and the environment. If you're interested in being part of an organisation that produces quality products, promotes awareness for a better world, and provides an excellent benefits package to support its employees, keep reading....
Vivienne Westwood are looking for a Junior Communications Assistant to join their team on a full-time basis in the central London office.
KEY RESPONSIBILITIES Logistics co-ordination

Responsible for all London press office sample movement and tracking, including but not limited to:

Editrial requests

Partner press ffice daily send outs and long-term season loans

Internal designer/ prduction

Internatinal press days

Internatinal event sample requirements

Advertising campaign

Digital campaign shots

E-cmmerce shoots

Responsible for ensuring all samples are booked out accordingly for shoots, internal projects and VIP placements on Fashion GPS. Ensure GPS inventory is accurate against physical sample availability at all times, troubleshooting and chasing returns as well as monitoring all inter-departmental booking out of the sample set.

Co-ordinate all international shipments of samples (including completing proformas/shipping documents) and monitoring/tracking shipping movements.

Support the CA and showroom team co-ordinating the handover of the sample collections from the showroom team to press. Checking in and accounting for all samples in the handover.

At the end of the season co-ordinate the return of the sample collections to the archive department.

Responsible for the showroom appointment calendar and preparing rooms for press and external meetings (outside of selling season).

Communications & VIP

Assist the press team in handling and facilitate editorial and VIP sample requests.

Assist the press team with ideas and drafting seasonal hot sheets.

Support the press team with all runway shows, London press days and events.

Maintaining immaculate presentation of the ready-to-wear and accessory collections in the London press office and showrooms.

Check through and clip all UK & ROW print and online press for Vivienne Westwood coverage and credits, including VIP placements.

Responsible for all coverage tracking, weekly requests and availabilities chart.

(Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role) KEY REQUIREMENTS

Previous PR/Communications/Fashion Assistant or equivalent intern level assisting position is essential.

Launchmetrics Fashion GPS samples experience.

Microsoft Office literate.

Adaptability.

BENEFITS

Generous annual leave allowance

Pension Scheme

Staff discounts

Training

Cycle to work scheme

Employee Assistance Programme

Access to a Financial Planning Service

Private Medical insurance

Opportunity to develop new skills and progress in your career

Opportunity to work for a company that cares and believes in its people and the environment

Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws. For our privacy statement please visit this link

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Junior Communications Assistant Vivienne Westwood is one of the most iconic British Fashion Brands who cares and believes in it's people and the environment. If you're interested in being part of an organisation that produces quality products, promotes awareness for a better world, and provides an excellent benefits package to support its employees, keep reading....

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You have a natural creative ability

Commercially aware of and up to date on the latest trends across the industry

A team player and collaborator

You are able to prioritise tasks and plan accordingly

A great communicator with copywriting skills

Experience working on Brand Marketing, Social Media or Content in a fast-paced environment

A passion for the UGG Brand content journey

Proficient in Microsoft Office Applications, particularly in Microsoft PowerPoint

Experience working cross-functionally with internal teams and external partners

Fluency in both written and verbal English

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Junior Communications Assistant - Vivienne Westwood

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Junior Communications Assistant - Vivienne Westwood

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Previous PR/Communications/Fashion Assistant or equivalent intern level assisting position is essential.

Launchmetrics Fashion GPS samples experience.

Microsoft Office literate.

Adaptability.

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Experience within a marketing role, agency or in house, with responsibilities including Influencer marketing.

An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands.

Strong organisational and administrative skills.

Excellent writing and communication skills.

Ability to effectively manage time and work in a fast-paced environment.

Passionate about the fashion & homeware industry and an active interest in the wider cultural sector.

Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.

Strong attention to detail and self-motivated with a positive can-do attitude and the ability to meet deadlines.

Communicate effectively and professionally both internally and externally.

Demonstrate our core values as a continual team player

Minimum 1 year Influencer marketing/ social media / PR experience is preferred.

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Brand Marketing Coordinator - UGG Key Responsibilities

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Brand Marketing Coordinator - UGG Key Responsibilities

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Overseeing agency production of organic social content calendar and biweekly optimisation of calendar based on content performance against seasonal KPIs.

Oversee agency approach to community management through weekly check-ins.

Support creative & content manager with organic social & content reporting

Responsible for PO creation and ensuring monthly invoices are received and process in a timely manner.

Lead creation of EMEA toolkits for all key stories with sign off from creative & content manager.

Support creative & content manager to create locally relevant edits of global campaign content.

Support creative & content manager with regional content production.

Work with global product marketing team to ensure EMEA needs are fed into global shot-lists.

Partner with cross functional stakeholders to ensure copy being rolled out in region is aligned with global Tone Of Voice.

Play an active role in building out always on social media strategies & seasonal social media plans.

Act as an advocate for the brand, educating cross-functional stakeholders about the brand’s promise and values, and ensuring all key stakeholders are aligned with seasonal and brand strategy.

Ensure a consistent brand image and Tone Of Voice for the UGG Global Brand across the EMEA region by creating and delivering content across our Social Channels.

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Junior Communications Assistant - Vivienne Westwood Key Responsibilities

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Junior Communications Assistant - Vivienne Westwood Key Responsibilities

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Logistics co-ordination

Responsible for ensuring all samples are booked out accordingly for shoots, internal projects and VIP placements on Fashion GPS. Ensure GPS inventory is accurate against physical sample availability at all times, troubleshooting and chasing returns as well as monitoring all inter-departmental booking out of the sample set.

Co-ordinate all international shipments of samples (including completing proformas/shipping documents) and monitoring/tracking shipping movements.

Support the CA and showroom team co-ordinating the handover of the sample collections from the showroom team to press. Checking in and accounting for all samples in the handover.

At the end of the season co-ordinate the return of the sample collections to the archive department.

Responsible for the showroom appointment calendar and preparing rooms for press and external meetings (outside of selling season).

Responsible for all London press office sample movement and tracking.

Communications & VIP

Assist the press team in handling and facilitate editorial and VIP sample requests.

Assist the press team with ideas and drafting seasonal hot sheets.

Support the press team with all runway shows, London press days and events.

Maintaining immaculate presentation of the ready-to-wear and accessory collections in the London press office and showrooms.

Check through and clip all UK & ROW print and online press for Vivienne Westwood coverage and credits, including VIP placements.

Responsible for all coverage tracking, weekly requests and availabilities chart.

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Influencer Outreach Executive - Matalan Key Responsibilities

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Influencer Outreach Executive - Matalan Key Responsibilities

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Build & maintain working relationships with influencers through gifting and paid activations – specifically looking into social platforms such as Instagram, YouTube and TikTok.

Manage daily tasks such as responding to Influencer requests, saving coverage, writing & compiling briefs and supporting the social team with content.

Weekly reporting – monitoring and saving Influencer coverage to update internal reports (Releasd) and Excel spreadsheets. This will include the overall influencer performance metrics; reach, engagements and sales (Google Analytics) driven from influencer performance; gifted and paid.

Implement strategies that are set by management with a view to increase brand awareness, follower growth, engagement, new traffic to site & sales.

Negotiate with influencers, agencies and vendors to ensure all investment is used effectively and kept within budgets.

Monitor, log and compile competitor Social & Influencer activity and share with the wider team.

Research and identify suitable influencers across various categories, departments and locations, regularly updating the internal influencer database with details.

Create outreach lists and continue to target new and upcoming influencers along with sharing creative ideas on how to attract and maintain good relationships with them.

Support with implementing larger scale projects such as new product launches, seasonal events and specialised gifting and events.

Update internal spreadsheet to process orders, chase deliveries and schedule in dates for influencer content.

Liaise with Brand, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage.

Support and drive internal colleague advocacy programme Sprinklr

Occasional ad hoc support for the wider team Ie Social Media filming on sets and in store for example.

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Curated workshops and network events, led by industry experts covering a wide range of topics.

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A wealth of resources, from research insights, future opportunities, and connections to potential employers.

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People of Interest: Personalised guidance and mentorship to support you in navigating into an evolving industry.

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To receive the Vogue Business newsletter, sign up here.

In the second episode of the Vogue Business and GRIN master class on building brand endurance in the creator economy, Shayna Macklin, director of brand strategy and influencer marketing at US retailer Rainbow Shops, joins Ali Fazal, VP of marketing at GRIN, to explore how brands are measuring ROI in influencer marketing. As a legacy brand, attracting new customers without alienating existing ones can be a challenge. However, influencer marketing and content creation can support an authentic connection with both.

Rainbow Shops has identified influencer marketing as a key pillar in its rebrand but not as a short-term solution. Macklin says 80 per cent of the payoff will be shown in metrics associated with long-term brand building, such as brand lift, with just 20 per cent of benefit represented in shorter-term revenue-based metrics, such as ROAS (return on ad spend). Instead, brand reach, mentions and click-through rates should be considered as measures of success - these results also tend to see a boost when brands build long-term relationships with or repeatedly collaborate with influencers or content creators.

Authenticity and relatability of influencers remains key to their engagement, and the most successful creators understand their audience and know how to resonate with them. In turn, authenticity is key for the brand's influencer strategy. Alongside evergreen content, timing content to key shopping moments and cultural events drives interest, but this must feel organic and true to the brand.

Macklin doesn't feel the need to engage with every topic that trends on social platforms, but instead, it's about "really understanding things that feel like they're native and natural to the brand and then seeding those opportunities", she says. "If you're activating too much, I think you run the risk of spreading yourself too thin." It's also key to develop a distinct voice within the crowded social media landscape, she adds, and lean on the authority of the brand. "I always think niching down is always a better approach because then you can have a larger share of voice on that topic."

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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Episode 2: Measuring ROI in influencer marketing

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In the second episode of the Vogue Business and GRIN master class series on building brand endurance in the creator economy, Shayna Macklin, director of brand strategy and influencer marketing at retailer Rainbow Shops, talks about the power of authenticity.

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Case Study | The Essential Brand Marketing Guide

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Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today's hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.

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The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as "indispensable," "required reading" and "an addiction."
Hosted on Acast. See acast.com/privacy for more information.

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as "indispensable," "required reading" and "an addiction."
Hosted on Acast. See acast.com/privacy for more information.

WHAT?????

Ep. 238: there is no "post-pandemic". We're in the midst of it as numbers rise across the country.

Must listen for any founder of a fashion brand

Been listening to this podcast for a few years now and it's filled with useful insight and inspiration. Imran asks greet questions and is thoughtful with his guests. Thank you!

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‎The Business of Fashion Podcast on Apple Podcasts

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The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as "indispensable," "required reading" and "an addiction." Hosted on Acast. See acast.com/privacy for more infor...

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BoF 500 - The People Shaping the Global Fashion Industry

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The BoF 500 is a professional index of the people shaping the global fashion industry

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Harry Nuriev is the founder and creative director of Crosby Studios, a New York and Paris-based interior architecture and design studio. His innovative approach to design fuses art, architecture, fashion and interior design, challenging traditional boundaries and transforming everyday objects into extraordinary statements about contemporary society.

Nuriev's creative collaborations with leading fashion brands and artists, including Balenciaga, Nike, Dover Street Market , OMA, Liam Gillick and Valentino attest to his influence and reach.

Born in 1984, Nuriev's journey into the world of design began with his education in architecture. His creative practice now spans a broad range, from immersive environments and virtual installations to public spaces and object design. Nuriev's work is guided by 'Transformism,' a movement he coined that prioritises transformation and transformative experiences. His designs often take people out of their comfort zones, encouraging them to engage with the world in new and unexpected ways.

T, The New York Times magazine has hailed him as a pioneering voice in global minimalism, acknowledging the instinctive influence of craft and architecture on his designs. He has lectured at prestigious institutions such as Harvard, Pratt and the Royal College of Art in London, sharing his insights and passion for design.

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Harry Nuriev | BoF 500 | The People Shaping the Global Fashion Industry

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His creative practice now spans a broad range, from immersive environments and virtual installations to public spaces and object design.