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We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: Responsible for leading and driving the strategic planning, execution, and optimization of our Email & SMS program. As part of the Tapestry Digital team, this role with work in lock step with our digital marketing brand partners to create customer centric and data driven campaigns through a rigorous test and learn approach, with the overarching goal of delivering highly effective and personalized marketing campaigns.
The Senior Manager is responsible and accountable for overseeing all aspects of Email & SMS program performance and execution. This individual will leverage data to dig into trends and identify opportunity areas to inform any strategy changes. This individual has the capacity to work effectively with other teams and demonstrate their ability to collaborate across the organization to achieve common goals.
Key Responsibilities:

Develop, execute, and optimize Email & SMS marketing strategies at Coach to drive customer engagement, retention, and conversion.

Utilize your technical expertise to manage the Email & SMS marketing platforms, lead the design and implementation of advanced automation workflows, and troubleshoot technical issues.

Leverage data analytics and A/B testing to refine Email & SMS campaigns, ensuring they are highly effective and continuously improving.

Create targeted and personalized Email & SMS campaigns based on advanced customer segmentation, behavior, and preferences.

Coordinate daily with the brand marketing team to understand the Email & SMS strategy and delivery flawlessly executed Email & SMS marketing campaigns.

Monitor KPIs, including CTR, conversion, revenue attribution, file health, and provide weekly/monthly/quarterly performance reports to stakeholders. Identify areas of opportunity and clearly articulate the optimizations to maximize our KPIs.

Develop Email & SMS best practices to share with stakeholders across the organization.

Proactively manage and monitor email deliverability, including successful campaign deployment to the correct file size and send speed.

Provide strategic guidance on new and native features while constantly monitoring industry trends and best practices.

Identify ways to further enhance our marketing technology stack and implement new capabilities to automate and personalize.

Responsible for managing the day-to-day relationship with 3rd party Email & SMS vendors and campaign execution agencies.

Minimum 4-6 years of hands-on experience with ESPs, marketing platforms, and marketing automation tools required. Salesforce Marketing Cloud experience preferred.

Proficient in the use of ecommerce, marketing tools, and data visualization tools such as Google Analytics, Salesforce Marketing Cloud, Tableau. SQL experience is a plus.

Ability to apply analysis to influence business decisions to drive performance.

Must be highly collaborative and work well with individuals at various levels across departments.

Comfortable managing multiple projects in a fast paced and high growth environment.

Strategic and analytical thinker who is comfortable and can flex thinking in short-term and long-term goals.

Strong communication skills.

Exceptional attention to detail and highly organized.

Our Competencies for All Employees

Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JL3. #LI-Hybrid.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]
Visit Tapestry, Inc. at http://www.tapestry.com/
BASE PAY RANGE $125,000.00 TO $145,000.00
Click Here - U.S Corporate Compensation & Benefit
Work Structure: Hybrid

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Sr Manager, Email & SMS Marketing (Greater NYC Area, NY) - Tapestry | Built In NYC

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Tapestry is hiring for a Sr Manager, Email & SMS Marketing in NYC. Find more details about the job and how to apply at Built In NYC.

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UGG Brand Marketing Coordinator - London

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UGG Brand Marketing Coordinator - London, GB-LND, W1D5EU

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Cecilie Bahnsen is looking for a part-time Graphic Design & Marketing Intern to join our team in Copenhagen, starting February 1st, 2024. Duration of internship: 4-6 months.

In this position you will play an important role in translating the Cecilie Bahnsen brand across digital platforms working closely with the marketing and content team. This opportunity will give you insight into the luxury fashion industry on a global scale and provide hands on experience at a rapidly growing business.

Your tasks will include but not be limited to:

Graphic design of assets for various social media platforms including both organic and paid

Scheduling and publishing of social media content across channels

Assist with the design and formatting of lookbooks and brand presentations

Copywriting of captions for social media

Support across marketing activations as needed, including coordination for events, photoshoots, shows etc.

A variety of ad-hoc tasks, both creative and practical

Requirements:

Strong communication skills in English, both oral and written

Graphic Design experience with relevant portfolio of work

An eye for design and the ability to emulate the Cecilie Bahnsen's visual aesthetic

Competency using design programs (InDesign, Photoshop, Illustrator, Figma etc.)

An understanding of social media best-practices

Copywriting experience an asset

Ability to work independently and meet deadlines

Well organized and detail oriented

A proactive approach to problem solving

Strong interest in luxury fashion

Service minded by nature

Not afraid to roll up your sleeves when necessary

Available to work from our Copenhagen office minimum 3 days per week

About us
Cecilie Bahnsen, founded in 2015, is a luxury-clothing label based in Copenhagen with a stockiest list counting 125 of the finest doors worldwide. Drawing on a rich culture of design, the collections combine couture craftsmanship with sculptural silhouettes, reinterpreted for a contemporary audience. Each garment is manufactured in Europe and handmade with traditional techniques, intricate detailing and uniquely designed fabrics to present a timeless expression of modern femininity.

Curious?
The internship is unpaid. It is an opportunity to supplement your education with relevant experience within your subject and gain insight into one of the fashion industry's most exciting luxury RTW label.

If this sounds like the role for you, please send your resume and portfolio to Sarit Cohen, Marketing & Content Manager, sc@ceciliebahnsen.com.

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Cecilie Bahnsen is looking for a part-time Graphic Design & Marketing Intern to join our team in Copenhagen, starting February 1st, 2024. Duration of internship: 4-6 months. In this position you will play an important role in translating the Cecilie Bahnsen brand across digital platforms working closely with the ma

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The Marketing Communications department is recruiting a pool of applicants for adjunct teaching positions in the areas of marketing communications, video production, computer applications, journalism, brand management, public relations, marketing research, copywriting, digital marketing, or media planning.

The ideal candidate will be a creative and business-driven professional with proven executive experience in the marketing communications fields relevant to today's industry.

Adjunct instructors are expected to teach the required 15-week class schedule. Candidates must have excellent communication skills;

a commitment to quality education and student-centeredness; be part of a collaborative team; be informed of the importance of diversity, equity, and inclusion, aligning with the FIT mission and standard practices.

Program and course descriptions are available in the .

Requirements :
Minimum Qualifications :

Bachelor's Degree in marketing, marketing communications, or a related area.

A minimum of seven years as an executive in the marketing communications industry.

Preferred Qualifications :
MBA or Master's degree in marketing, marketing communications, or a related field preferred.
Knowledge, Skills & Abilities :

A demonstrated knowledge of current marketing communications business practices, including - marketing trends, research methodologies and databases, content creation, and social media platforms.

Excellent oral and written communication skills, including a thorough working knowledge of Microsoft Office Suite, Canva, and Learning Management Platforms.

Knowledge of industry-specific technology skills relating to software programs including but not limited to Adobe CC.

The ability to create and execute team projects to develop students' interpersonal skills related to resolving challenges presented in the marketing industry.

MENTAL, PHYSICAL AND WORKING REQUIREMENTS :
This position will be required to constantly read and comprehend, occasionally perform calculations, constantly verbally communicate, frequently analyze, and constantly write.

The working conditions for this position will be any combination of the classroom, lab, and / or office space. Certain roles may be required to handle machinery and chemicals. The physical

requirement for this position will require occasional sitting, constant standing, occasional bending, frequent walking, and occasionally lifting 10 lbs. or less.

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Adjunct faculty pool- marketing communications - FIT - Part-time job New York, NY

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Apply for Adjunct faculty pool- marketing communications (Part-time) in New York, NY. FIT is hiring now. Discover your next career opportunity today on Talent.com.

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Something Extraordinary Every Day™
Our International Markets Director will play a pivotal part in driving and leading the Middle East and Indian markets to drive sales across the Villages in the collection.

This Director will define and execute a comprehensive 360º integrated B2B2C strategy for the Collection, ensuring alignment among various business areas, including Marketing, PR, Private Client Services, and B2B. Additionally, the Director will be responsible for developing and executing a growth strategy.
This is a hugely exciting opportunity for someone who would love to utilize their experience and knowledge of the Middle East and Indian markets in luxury retail destinations. What you will be doing

Define and execute the international market strategy for the region, aligning with tax-free sales, spend per visit, and footfall objectives for the Collection.

Develop and implement a structured action plan, monitoring ROI and performance results regularly.

Target international luxury travel trade partners and strategic partnerships to drive footfall and revenue streams.

Collaborate with the B2B Partnerships Team to target airlines, financial accounts, hotels, and destination tourism partners (DTPs), implementing action plans aligned with the International Markets strategy.

Liaise with Marketing, PR, and creative teams on a monthly basis to align strategies in source markets.

Lead the markets team, overseeing the implementation of market plans and internal operations and processes.

Manage legal aspects, budgets, asset creation, and connections with villages. .

What makes you special
Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you'll have:

Minimum of 10 years of experience in the tourism, hospitality, or partnerships industry.

Deep knowledge of the Middle East and Indian travel industry.

Sales management experience in the business tourism segment, targeting outbound tour operators, travel partners, and consortia in the region.

Strong portfolio of travel industry clients.

Experience working with key partners in the travel and tourism segment.

Understanding of the premium/luxury fashion/retail industry is a plus.

Excellent interpersonal and communication skills with the ability to build effective relationships.

Strong project management skills and ability to work under tight deadlines.

Team management and leadership abilities.

There's no one quite like us
The Bicester Collection are the worlds' leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better - our brands, our guests, our people and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that bind us together and allows us to lead ahead:

Authenticity - Always do the right thing

Innovation - Think outside of the box

Passion - Do what you love and love what you do!

Critical Thinking - Challenge the obvious

Vision - Be mission driven always

Why we're exceptional
The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you'll receive a generous salary and we'll also reward you by:

Looking after you: You're entitled to 25 days of annual leave (plus UK Bank Holidays) and your birthday off, plus extra leave if you are getting married or moving. We provide above industry average life assurance cover, income protection, pension, personal travel insurance, dental and eyecare, private healthcare, access to a virtual GP app, Employee Assistance Programme, cycle to work scheme and flu vaccinations

Treating you: discounts throughout our villages, discounts with other retailers (known as My Choices) and a very generous employee referral bonus

Championing you: you'll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career.
Come and live your story with us
The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family. We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun!

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london international markets director - middle east & india

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International Markets Director - Middle East & India

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London International Markets Director - Middle East & India

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Market Analysis and Research Proficiency

Demonstrated ability to conduct extensive market analyses with the use of advanced research methodologies and statistical tools to create actionable insights for strategic decision-making.

Digital Marketing Proficiency

Mastery in navigating digital marketing channels and platforms. The additional ability to employ analytics and metrics to optimise online campaigns while being wise to the latest innovation and evolving trends in the digital landscape.

Consumer Behaviour Analyst

Gifted in applying theoretical frameworks from consumer behaviour studies to highlight and anticipate consumer motivations and purchasing habits. The ability to also facilitate the development of targeted marketing campaigns.

Strategic Planning and Positioning

Proficient in curating and implementing marketing strategies aligned with corporate goals, utilising SWOT analysis, competitive intellect, and segmentation models to strategically position products in the market.

Integrated Marketing Communications

Experience in designing and implementing cohesive and synchronised marketing communication plans while integrating various channels and messaging to ensure a united brand image and impactful communication with target audiences.

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The ability to curate a variety of concepts or solutions in response to developing a marketing campaign

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Experienced in forming connections between seemingly unrelated concepts, using a wide range of knowledge and experiences to create original analysis and insights.

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Efficient in designing presentation slides with a focus on clarity, coherence, and visual appeal while ensuring a consistent and professional layout throughout the presentation.

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Proficiency in software used for literature reviews, data collection, and analysis within a specific academic discipline. Also proficient in word processing software for creating and formatting academic documents.

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Knowledge of collaboration and communication tools (I.e. Microsoft Teams) for academic collaboration, group projects, and remote teamwork

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Curated workshops and network events, led by industry experts covering a wide range of topics.

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Curated workshops and network events, led by industry experts covering a wide range of topics.

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The days of marketing professionals learning the Four Ps in college and enjoying a long career in marketing are over. Higher education is struggling to keep pace with the rate of change in the marketing industry and businesses of all sizes and across all industries are feeling the impact

By investing in ongoing digital marketing training and the right online marketing courses, talent development professionals and marketing managers can overcome this challenge.

Rather than fighting the competition to find marketing unicorns in the job market, you can help existing employees overcome these skills gaps.

Creating Multi-Discipline Marketers with Online Marketing Courses

Traditional marketing education pushed new professionals toward generalization. There was a specific set of skills and practices that applied across companies. But with the explosion of digital marketing, specialization became the norm.

Now, marketers are responsible for everything from branding, public relations, and customer experience to SEO, social media, content marketing, PPC advertising, and more. Rather than searching for unicorns who are experts in everything (more than likely, you'll end up with ineffective jacks of all trades), the industry is turning toward multi-discipline hires.

The key to creating multi-discipline marketers is getting the team to have a wide array of skills and knowledge with deep understanding and experience in just one or two disciplines. For example, you may have an SEO and content creation expert who only has general awareness for things like video and UX.

Providing access to high-quality online marketing courses will help push your marketing department from siloed specialists to collaborative, multi-discipline pros. Why is it so important for learning and development pros to create multi-discipline marketers? Here are a few reasons:

Internal Motivation: Giving your marketers something to work toward-mastery through digital marketing training-satisfies an innate need for meaningful work.

Critical Thinking: Having siloed marketers leads to narrow and ineffective problem solving. Creating a breadth of knowledge and having teammates with varying degrees of expertise improves critical thinking and helps the marketing department find better answers to business questions.

Team Agility: Finding a single multi-discipline marketing hire doesn't necessarily solve the skills gap problem. If you're relying too much on one marketer to think across the various marketing functions, business is at the mercy of a single individual. Supporting multi-discipline development with online marketing courses keeps the operation running even if someone is on vacation or leaves the team.

Marketing thought leaders stress the importance of continuous learning and an ability to adapt to industry changes. But talent development leaders and marketing managers can't sit back and hope that self-guided learning overcomes the skills gap on its own.

Importance of Marketing Training

If marketers know that shifting to an multi-discipline skillset is so important, why is there still a skills gap in the industry? The hiring process is one reason. But the 90% dropout rate for massive open online courses is another.

Individuals are quick to identify that marketing training courses could help them understand new concepts like content marketing and conversion rate optimization. Actually completing the course and applying the lessons is another story.

This is why business leaders have to focus on building out a formal program for continuous learning, with a focus on online marketing courses that can be applied immediately. When employees are able to quickly apply what they've learned from online courses they will buy into the process more consistently.

And when the entire team is following the program and taking relevant classes, individuals will develop a level of understanding for roles outside their specialties. That level of respect will naturally dissolve the silos that keep many marketing teams from quickly adapting to the rapid changes in their market.

To build a marketing program that supports multi-discipline individuals ready to capture customer attention, there are a few main skills talent development professionals and marketing leaders should focus on:

Content Marketing: In marketing, content is still king. And when your marketing team knows how to create high-quality content, they'll be able to better-engage with customers. More attention to content means more attention for your business. No matter what changes in the industry, some form of content will always be important.

Data Analytics: Marketing is increasingly a data-driven game. However, many traditional marketers come from a creative background. Arming creatives with some level of analytical capabilities will help propel the team forward.

Strategy: There's so much turnover in the marketing industry. Talent development professionals and marketing leaders can counter turnover rates by giving every marketer a foundation of knowledge in strategy. The key is to foster an ability to adapt quickly rather than focusing only on particular tactics.

Social Media: Consumer conversations have moved to social media and it's important for brands to take part. But there's a right and wrong way to go about it. With the right online marketing courses, talent development professionals and marketing leads can help the entire team engage with the brand's audience on social.

Brand: Branding means thinking about what distinguishes your company from the rest and incorporating it into every single touchpoint of the business - design, messaging, marketing and PR, and company vision. Learn about branding, how it works, and how you can build and maintain a more competitive brand.

Paid Media: To quote notable communications professor, Marshall McLuhan, "The medium is the message." This theory rings especially true in today's complex media landscape. To increase the reach of your message, you've got to use paid advertising. There's a multitude of paid channels available to reach your target audience with the right message, at the right time, in the right place.

Online Marketing: Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. With their vital skills and tactical know-how, online marketing managers develop and implement strategies that can help take organizations to the next level.

These are just a few of the many skills that talent development professionals and marketing leaders should use to build out a digital marketing training program.

Don't just deliver marketing training courses as one-off opportunities. Build learning paths for marketers to continuously draw value from.

5 Learning Paths to Get More Out of Online Marketing Courses

Our library of marketing training courses is full of comprehensive learning paths that will help take your marketers to the next level. Whether individuals are trying to find a marketing niche or build out their wider knowledge base, we offer classes that can help.

Here are 5 learning paths that you can offer marketers so they can discover how to develop, implement, and measure a winning strategy:

Our complete library of online marketing courses gives employees the resources necessary to adapt to the ever-changing demands of the marketing profession. For talent development professionals and marketing leaders, providing access to a wide range of marketing training topics can make all the difference between a high-turnover, inefficient team and a well-oiled, highly-adaptive machine.

Browse the full library of courses and learning paths to get a better idea of where your employees can start the continuous learning journey.

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Marketing Training Courses | Linkedin Learning

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Just knowing the four P's of marketing won't cut it in today's shifting marketing industry. Help close marketing skill gaps in your organization with online marketing courses from LinkedIn.

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Book now to kickstart your learning in 2024 with 15% off all CIM training courses.

Don't miss out by booking before 14 February. Use code DISCOUNT15. *T&Cs

Overview

The world in which we market our solutions is changing, the acceleration of trends, digital transformation, economy uncertainty, dynamic data... we could go on. The way we do marketing itself is changing, a t the CIM we see many challenges to marketing excellence as organisations try to adapt and marketers struggle to merge the traditional way of doing things with the new marketing science . A s marketers we need to get ahead of the curve, so that we can successfully navigate our organisations's path to profitable growth against this ever-shifting backdrop.

This stimulating and highly practical Masterclass will bring you the top tips, tools and latest techniques to navigate these changes, overcome common challenges and build the winning strategies and plans that will drive your organisation's profitable growth. The programme will inspire and challenge you with real world examples, throw light on the latest marketing practices and science, and help you merge this next practice with the brilliant, proven fundamentals to keep your marketing approaches ahead of the game. It will give you an opportunity to develop your network with like-minded individuals, share common challenges and learn from other's experiences. You will leave with a personalised playbook of the planning tools and techniques which you will be ready to apply to your business.

Who should attend?

Any marketer who of traditional and emerging marketing next practice to develop winning marketing strategy and plans that will accelerate profitable growth.

Learning outcomes

Understand the b iggest challenges in marketing and the implications for your organisation

H ow to apply the marketing science on how brands grow aligned with traditional marketing strategy approaches

H ow to take a wide, holistic view of situation analysis for different levels of strategic planning including portfolio/market coverage, innovation and renovation

How to apply the principles of growth planning and opportunity assessment to future proof the business

How to set a motivating ambition for your business that will connect with target audiences internally and externally

How to identify the marketing challenge in customer terms , and put the customer and insight at the heart of strategy for both scale and precise targeting

Understand the implications of brand architecture and how to build compelling brand solutions that are both distinctive and different iated

How to manage risk through scenario and contingency pla nn i n g and h ow to future proof plans by building in strategic capability

Course Director

Caroline Cook

Caroline is a CIM Consultant and Course Director. She is also the founder of Brand Leadership Group which focuses on helping companies drive people centric growth, putting customer at the heart of strategy. Her senior team at Brand Leadership Group work closely with IE University in Spain, founding the Centre for C Centricity, building knowledge on how to drive and leverage customer, consumer and citizen centricity. She is an experienced Director of senior consultancy teams, bringing thought leadership and practical solutions for Fortune 500 and FTSE 100 companies across multiple business sectors for clients which have included GlaxoSmithKline, Heineken, Coca-Cola, PepsiCo, UPS, Vodafone, Beiersdorf, Novartis, Nestlé, Danone, The Body Shop and LEGO amongst many others. Prior to her consultancy career she led marketing, communications and innovation for brands including Kenco, Dairylea, Philadelphia, Toblerone and was Capability and Marketing Excellence Director and Head of the Marketing Leadership Academy for Kraft Foods, inspiring and enabling marketing excellence for 2,500 marketers annually. Caroline has 30 years of developing marketing excellence and driving growth, she will share her own experiences and learnings with you, to help you win in your own challenges.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple people or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

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How to develop an aligned and integrated marketing strategy that delivers competitive performance and improved ROI

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Join the Content Marketing Institute and industry thought leaders for our series of webinars for content marketers.

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About the event Alex & His Sisters: Networking for Inspirational Women In Business (Jan)

Alex and his Sisters :: Networking For Inspirational Women In Business
About this Event Alex and his Sisters :: Networking For Inspirational Women In Business
This is an event for Female Business Owners / Women In Business / Alex's Sisters

Over the past 12 years 70% of our Social Media Training Clients have been women in business and we want this event to be a celebration of women in business

- Women that inspire us- Women that inspire you

Alex and his Sisters will run as follows

9.30am - Informal Networking

10am - Intro Round

10.10am - Interview with an inspirational woman in business

10.35am - Q&A

10.45am - Informal networking

Venue: The Con Club, 48 Greenwood St, Altrincham, WA14 1RZ

Date: Tuesday 7th November

Time: 9.30am-11am

Parking: Nearest parking is Stamford Quarter Carpark or near Altrincham Town Hall

* Entry is free - but we ask that everyone attending buys a drink from The Con Club to thank them for providing the venue Free Of Charge
M﻿EET ALEX ...
Alex McCann is owner of Altrincham HQ - a social media management and training company based in Manchester that has worked with 1000s of businesses developing their social media strategy.

Over the past 14 years Alex has built up an impressive training client list including the BBC, Manchester City, NHS, Selfridges, Costa Coffee, United Utilities, University Of Manchester, Manchester Arndale and many more

Each month Altrincham HQ spend 200+ hours per month managing marketing campaigns for businesses so witness Social Media changes in real time and action them.

A former journalist, whose blogs have been read by over half a million readers, he has also successfully ran an events company putting on 60 events a year which included a 15,000 capacity arts & music festivals in Manchester.

Alex has 700+ customer reviews and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.

Altrincham HQ works with businesses across the UK on all aspects of Social Media including LinkedIn, Facebook, Instagram, TikTok, Twitter and blogging for business success.

For more info check out http://www.altrinchamhq.co.uk

Event Photos

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alex & his sisters networking for inspirational women in business (jan) at the con club

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Alex & His Sisters: Networking for Inspirational Women In Business (Jan)

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Alex & His Sisters: Networking for Inspirational Women In Business (Jan) Hosted By Altrincham HQ. Event starts on Tuesday, 9 January 2024 and happening at The Con Club, Altrincham, EN. Register or Buy Tickets, Price information.

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Gibbs’ reflective cycle (1988) as cited in Jasper (2013)

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A wealth of resources, from research insights, future opportunities, and connections to potential employers

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A wealth of resources, from research insights, future opportunities, and connections to potential employers

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Artificial intelligence, and especially generative AI, are quickly becoming a major part of marketers' toolkits. They're embedded in CRM solutions, segmentation and publishing solutions, content creation and distribution, and beyond. We're no longer talking about when or whether we will adopt AI - the new discussion is how to make the best use of these tools.

AI will force us to redefine marketing roles, determining where human intervention is critical and where it isn't. If marketers get it right, we can offer audiences increasingly relevant marketing at a massive scale, without losing the human touch. But to do this, we'll need plenty of brainstorming, strategizing and optimizing.

This week's roundup can help. Read on for tips from the LinkedIn Collective and across the internet.

What to Read

How to Thrive in the Era of Creative AI (LinkedIn Collective): When AI can generate pages of copy in seconds, marketers have to be more diligent about quality and relevance, not less. Jonathon Palmer lays out a blueprint for AI-empowered marketing with a human touch.

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This Week in Marketing: Augmenting Intelligence

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Marketers need to create an AI strategy that makes the most of human creativity and intelligence. This week's roundup can help, with tips from Jonathon Palmer, Oguz A. Acar, Lisa D. Jenkins, RJ Licata, Ahava Leibtag, Dacia Coffey and Daisy McCarty.

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Shows > How I Built This Podcast with Guy Raz

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Guy Raz interviews the world's best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders share intimate moments of doubt and failure, and insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
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Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists-and the movements they built. Order the How I Built This book at https://www.guyraz.com

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People of Interest: Personalised guidance and mentorship to support you in navigating into an evolving industry

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People of Interest: Personalised guidance and mentorship to support you in navigating into an evolving industry

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Globally inspiring and internationally-based, these marketers continue to push the envelope for brands and businesses everywhere.

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Globally inspiring and internationally-based, these are the marketers who continue to push the envelope for brands and businesses everywhere:

Most people are quick to associate power with a famous last name and an over-a-billion dollar net worth; think Musk, Bezos, Gates, Zuckerberg.

While successful marketers always have a solid social media presence, the gravity of their work translates into the success of multiple brands, as opposed to an individual one, over a variety of industries. Our list below depicts names that are not necessarily the top headlines in international newspapers, but that are nonetheless responsible for some of the world's most successful content and marketing initiatives.

Globally inspiring and internationally-based, these are the marketers who continue to push the envelope for brands and businesses everywhere:

Jay Baer

The founder of ConvinceAndConvert.com, Baer is a world-renowned marketing specialist and author of 5 New York Times bestselling books. He also happens to have a massive social media following and is the most retweeted person in the world by digital marketers.

Michael Brenner

Author, sought-after speaker, and CEO of Marketing Insider Group, Brenner is a marketer who has had an undeniable impact. In 2017, he was named a Top Business Speaker byThe Huffington Post and a top CMO Influencer by Forbes. In short, keep an eye on Michael Brenner.

Jeff Bullas

One of the industry's best-known content marketing influencers, social marketing strategist, and keynote speakers, Bullas (who is CEO of jeffbullas.com) is a master at brand and business development. With a massive social media reach, there are plenty of ways to read his many insightful blog posts about branding, emerging technologies, content, and social media.

Dorie Clark

Keynote speaker, marketing consultant, and frequent Harvard Business Review contributor Dorie Clark is an already-influential business professional whose following continues to grow. Her books on business, such as Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive have been translated into Russian, Chinese, Arabic, French, Polish, Korean, and Thai.

Heidi Cohen

The CCO at Actionable Marketing Guide, Cohen is an integrated marketer whose extensive experience in brand and business building speaks for itself. With past clients that include The New York Times Digital, The Economist, Citibank, and Columbia House, Cohen is deeply rooted in New York but has her finger on a global pulse.

Andy Crestodina

The CMO and co-founder of Orbit Media Studios, Inc., Crestodina is an award-winning marketing professional whose over-16 years in the industry have provided web strategy and advice to thousands of businesses. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Kim Garst

Ranked as one of the Top 10 Women Social Media Power Influencers by Forbes, Garst is one of the world's leading digital marketers. She is also the CEO of Boom! Social, a corporate branding and social media consulting firm.

Seth Godin

The author of 18 international bestsellers, Seth Godin is a veritable marketing titan with a massive social media reach. His books on marketing, quitting, leadership, and a variety of other subjects have been translated into more than 35 languages.

Ann Handley

Named by Forbes as one of the Most Influential Women in Social Media, Handley is the chief content officer of MarketingProfs, and is one of the savviest marketers in the business. The author (and co-author) of multiple bestselling books, she is a world-renowned speaker and a LinkedIn influencer with an immense social following.

Mitch Joel

An internationally renowned digital marketing visionary, Joel runs the "Six Pixels of Separation" blog and is president of Mirum. Joel has also authored two books, "CTRL ALT Delete" and "Six Pixels of Separation", and has shared the stage with former President of the United States Bill Clinton, Sir Richard Branson, and Anthony Robbins.

Avinash Kaushik

An author, blogger, and digital marketing specialist, Kaushik's resume is, well, impressive. He's a bestselling author, keynote speaker, co-founder of Market Motive Inc., and Google's own Digital Marketing Evangelist.

Guy Kawasaki

Chief evangelist of Canva, brand ambassador for Mercedes-Benz, and an executive fellow of the Haas School of Business (UC Berkeley), Kawasaki is, in short, a marketing wizard. Formerly the chief evangelist at Apple, he is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books.

Lisa Larter

Renowned consultant, business coach, social media strategist, and keynote speaker Lisa Larter - who is CEO and founder of the Lisa Larter Group - has decades of industry experience. You can read all about her methods in her latest book, Pilot to Profit.

Lilach Bullock

"The UK-based leader conversion expert", speaker, content marketer, and social media marketing influencer Lilach Bullock has been an unstoppable force in marketing for years. With an immense social media reach, she is one of the industry's best-known consultants.

Pam Moore

CEO and founder of Marketing Nutz, a training and consulting agency specializing in social media, branding, and digital marketing, Moore is a jack of all trades marketing professionals who lists keynote speaker, trainer, consultant, and author as of few of her many titles.

Lee Odden

One of the most quoted marketers in the business, Lee Odden is the CEO of TopRankMarketing and is a world-renowned professional with nearly 20 years in the industry. Through consultation and collaboration, Odden has reformed digital marketing strategies for brands like McKesson, HP, LinkedIn, Microsoft, and more.

Neil Patel

New York Times bestselling author Neil Patel is a marketing professional whose name precedes himself. Recognized as a top 100 entrepreneur under the age of 30 by former President Barack Obama, Patel is known for being the co-founder of Crazy Egg, Hello Bar, and KISSmetrics.

Sujan Patel

A data-driven marketer and entrepreneur, Patel is the GM and co-founder of WebProfits US and a renowned growth specialist. Over the past 14 years, he has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many others.

Mari Smith

Hailed by Forbes as a Top 10 Social Media Influencer, Smith is a leading expert in Facebook marketing, and is the author of two books. As a speaker, she has shared the stage with notable names like Sir Richard Branson, the Dalai Lama, and Tony Robbins.

Gary Vaynerchuk

The CEO of VaynerMedia and chairman of VaynerX, Vaynerchuk is a man who knows the power of his own name. A prominent Youtube entrepreneurial vlogger with an immense social media following, he is a skilled angel investor who invested in Snapchat, Venmo, Uber, and Facebook before they blew up. And while his profile may surpass that of 'marketing professional,' he is nonetheless one of the most influential marketers in the game.

SUMMARY

While this list only represents 20 of the (many) names tapped as the leaders in the digital marketing sphere, follow and connect with the experts above to boost your own game.

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20 Inspiring Digital Marketing Experts That You Need to Know

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Globally inspiring and internationally-based, these are the marketers who continue to push the envelope for brands and businesses everywhere:Globally inspiring and internationally-based, these are the marketers who continue to push the envelope for brands and businesses everywhere:

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Gibbs, G. (1988) Learning By Doing: A Guide To A Teaching And Learning Methods. Oxford, Polytechnic: Further Educational Unit. (Accessed: 7 January 2024)