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https://www.businessoffashion.com/careers/job/252289/social-media-manager

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Key Responsibilities

Be the strategic lead across all organic social media channels: Instagram, TikTok & YouTube.

Set clear and ambitious, channel specific KPIs that measure performance and provide insight to optimise future performance.

Create trend reports to inform decision making around social media content developments.

Work collaboratively with the content team to balance best practice, data lead findings, and creativity to drive strong social metrics from both planned and reactive social content.

Take responsibility for maintaining a unified brand message, image, and tone of voice between social media and all other communication channels.

Work holistically with peers to align marketing communications. Stay on the pulse of social industry developments.

Identify future opportunities to develop Adanola’s social media strategy and create compelling business cases to do so.

Key Responsibilities as a leader:

Embody the Adanola people-first culture by ‘being the manager that you would like to have’ for your direct report.

Align your reports personal KPIs and development path to that of the team and the business.

Set specific but ambitious personal KPIs to get the most out of your direct report for their personal growth as well as the teams and business’ growth.

Hold your team accountable for delivering on their KPIs, but always with the brand values and guidelines at the heart of their decisions.

Develop the quality of line management within the Creative department (beyond just your own) through feedback, training, and proper development plans.

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You live and breathe Social Media – it is a true passion, not a job.

You have experience leading a high-performing team.

You have comprehensive experience of Google Analytics and Meta Insights and good analytical and numerical skills.

You have exceptional creative eye, strong copy writing abilities and outstanding attention to detail.

You have a can-do, problem-solving mindset. You thrive on driving positive change through collaborative working and optimising processes, to create efficiency and results.

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Affiliate and Partnership Lead - New Balance

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Affiliate and Partnership Lead - New Balance

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Affiliate & Partnership Lead in Amsterdam, North Holland, Netherlands | Marketing at New Balance

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Apply for Affiliate & Partnership Lead job with New Balance in Amsterdam, North Holland, Netherlands. Marketing at New Balance

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5+ years of experience directly managing affiliate partnerships.

Experience working with affiliate networks.

Excellent analytical skills, including proficiency in using web and data analytic tools (e.g. GA360)

Experience working with product feeds.

Excellent presentation skills, ability to communicate your ideas and convince an audience using data and visual storytelling.

Agile and proactive, ability to respond to changing market conditions and consumer behaviour

Fluency in English, and other European languages are an advantage

Clear understanding of, and passion for, sneaker/fashion/youth culture and sports and a natural brand guardian

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Manage Affiliate partnerships, from commercial negotiations to campaign execution, ensuring results towards setting up KPIs.

Manage the Affiliate Marketing and the PR Agency, review weekly reports, and take actions based on those insights

Identify and actively recruit new affiliate partners.

Develop and monitor affiliate promotions, ensuring the best site placements and maximum exposure for maximum return.

Collaborating with Trading, Operations, Analytics, and CRM teams to integrate ecommerce priorities into the affiliate strategy.

Testing, reporting, optimizing, and analysing channel performance to identify key levers and opportunities for improvements.

Collaborating with Global Ecommerce and Regional Brand Marketing teams to align on the right content to push, for the right audiences.

Optimising product feeds tailored to the affiliate’s needs.

Working closely with the affiliate networks.

Working closely with the design team to brief and request campaign materials.

Drive innovation and top industry best practices to the channel.

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Creative Content Executive - Sisters & Seekers

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Creative Content Executive - Sisters & Seekers

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https://www.fashionworkie.com/job/creative-content-executive-tiktok

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We are looking for a bubbly, confident and energetic individual with knowledge of video choreography, editing and trendspotting to be a face for our growing TikTok account. If you enjoy a challenge, being sociable and a fast-paced environment, keep reading!

Creative Content Executive will be working for the fast-growing womenswear fashion brand Sisters & Seekers within a creative and visionary team all striving towards taking the brand to the next level. We are based near Chester but have a global reach with customers all over the world. We are a team full of passion, energy and innovation.

At Sisters & Seekers, we pride ourselves on our uniqueness, boldness to think outside of the box and having the freedom to do so. You will work closely with our Social Media Manager and Creative Directors who encourage new imaginative thinking in all roles and welcome all fresh ideas to keep us ahead of the game.
What you will do:

Create content & social campaign strategies that are TikTok-specific to increase growth/engagement and put these into action

Co-ordinate and produce video content based off trends and new creative concepts

Create engaging captions and content and be prepared to post in and outside of office hours

Participate in collecting engaging content with our community and customers, particularly during events and pop-ups

Provide insights and reports using data driven results to back your social strategies

Elevate our International Marketing strategy with global influencer partnerships across TikTok that are location-specific for the full calendar year

Gather Behind The Scenes content during shoot days specifically for TikTok use

Carry out influencer outreach and direct unique content creation for TikTok channel

Organise all influencer gifting and collaborations under the instruction of Management

Present new exciting platform ideas that align with new collection launches and product specific assets to the wider creative team e.g. Live Shopping, interactive events

Organise content days when required

Work under time constraints and to meet deadlines, with the passion and ability to work reactively to the business needs as and when these arise

Work closely with the wider creative team to ensure ideas align with campaign concepts and overall brand aesthetic

We are looking for someone who has:

Experience in a similar role and/or a marketing qualification at degree level

Some knowledge of video planning and video editing

A creative flair with a vision that has the ability to be reactive with current trends

An eye for great engaging content and an understanding of what our community would want to watch

An open mind and "think-out-of-the-box" attitude

Confidence to lead and be the forefront of TikTok content

Ability to blend and complete tasks within a team, working together with colleagues to give the best work output possible

Confidence to develop, present and back your ideas to a group or team, yet finds feedback constructive to develop ideas further

Ability to significantly grow Sisters & Seekers online social presence

Knowledge and capability to increase social engagement and growth

Effective project management skills and the ability to work on different projects simultaneously

Strong organisational skills and the ability to work well under pressure

What we also offer:

30% off all products for you & family

20 days Holiday + Bank Holiday + Birthday + Christmas Shopping Day in December

Flexible working scheme (8-9am arrival, 4-5pm finish time)

Employer Pension Scheme

Apple Mac or Microsoft Hardware

Dog cuddles with our Sisters & Seekers mascots, Twiggy, Nellie, Dilys and Dolly

Application

Along with your CV and portfolio, send us a video clip telling us about yourself, your experience and why you believe you're a great fit for this role. The more of your personality you show us, the better!

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We are looking for a bubbly, confident and energetic individual with knowledge of video choreography, editing and trendspotting to be a face for our growing TikTok account. If you enjoy a challenge, being sociable and a fast-paced environment, keep reading!

# data[].attributes.body
Create content & social campaign strategies that are TikTok specific to increase growth/engagement and put these into action

Co-ordinate and produce video content based off trends and new creative concepts

Create engaging captions and content and be prepared to post in and outside of office hours

Participate in collecting engaging content with our community and customers, particularly during events and pop-ups

Provide insights and reports using data driven results to back your social strategies

Elevate our International Marketing strategy with global influencer partnerships across TikTok that are location-specific for the full calendar year

Gather Behind The Scenes content during shoot days specifically for TikTok use

Carry out influencer outreach and direct unique content creation for TikTok channel

Organise all influencer gifting and collaborations under the instruction of Management

Present new exciting platform ideas that align with new collection launches and product specific assets to the wider creative team e.g. Live Shopping, interactive events

Organise content days when required

Work under time constraints and to meet deadlines, with the passion and ability to work reactively to the business needs as and when these arise

Work closely with the wider creative team to ensure ideas align with campaign concepts and overall brand aesthetic

# data[].attributes.body
Experience in a similar role previously and/or a marketing qualification at degree level

Some knowledge of video planning and video editing

A creative flair with a vision that has the ability to be reactive with current trends

An eye for great engaging content and an understanding of what our community would want to watch

An open mind and “think-out-of-the-box” attitude

Confidence to lead and be the forefront of TikTok content

The ability to blend and complete tasks within a team, working together with colleagues to give the best work output possible

Confidence to develop, present and back your ideas to a group or team, yet finds feedback constructive to develop ideas further

The ability to significantly grow Sisters & Seekers online social presence

The knowledge and capability to increase social engagement and growth

Effective project management skills and the ability to work on different projects simultaneously

Strong organisational skills and the ability to work well under pressure

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Curated workshops and network events, led by industry experts covering a wide range of topics.

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A wealth of resources, from research insights, future opportunities, and connections to potential employers.

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People of Interest: Personalised guidance and mentorship to support you in navigating into an evolving industry.

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Natwest GBEA Young Entrepreneur of the Year and founder of two brands that are paving the… | Learn more about Grace Beverley’s work experience, education, connections & more by visiting their profile on LinkedIn

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Anna Corkill - Sisters & Seekers Social Media Manager 

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Anna Corkill - Sisters & Seekers Social Media Manager 

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750 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

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Welcome to Girls in Marketing, an innovative learning platform for marketers on a mission to empower women through education and community.

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Learn how to use analytics to improve marketing results

Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge - and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.

In this course you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.

Unable to play video. Please enable JavaScript or consider upgrading your browser.

What topics will you cover?

The marketing process

Metrics for measuring brand assets

Customer lifetime value

Marketing experiments

Regression basics

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you'll be able to...

Explain types of analytics and how data-driven decision making impacts marketing

Define and evaluate a brand and brand architecture

Calculate customer lifetime value and its components

Design and conduct experiments to test hypotheses about marketing and sales

Interpret regression outputs and their impact on marketing

Who is the course for?

The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns. However it will also be of interest to anyone looking to learn the basics of marketing analytics.

What software or tools do you need?

Access to spreadsheet software (Excel, Google Sheets, etc.) is helpful but not required.

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning

Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities

Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners

Share ideas with your peers and course educators on every step of the course

Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning

Whenever you're ready, mark each step as complete, you're in control

Complete 90% of course steps and all of the assessments to earn your certificate

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Basics of Marketing Analytics Online Course - FutureLearn

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Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective. Online course created by the University of Virginia.

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Marketing: Copywriting for Social Media Online Class | LinkedIn Learning, formerly Lynda.com

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Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

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A few years ago I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story - a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation of European unicorns. During this time I I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world's most influential people, experts and thinkers. Thank you for listening.
My New Book: https://g2ul0.app.link/DOAC
IG: https://www.instagram.com/steven
LI: https://www.linkedin.com/in/stevenbartlett-123

A few years ago I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story - a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation of European unicorns. During this time I I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world's most influential people, experts and thinkers. Thank you for listening.
My New Book: https://g2ul0.app.link/DOAC
IG: https://www.instagram.com/steven
LI: https://www.linkedin.com/in/stevenbartlett-123

You and James Hoffman were electric

You episode with james hoffman was your best episode yet, and I have listened to hudreds of your podcasts! I'd love to tell you more about why this is...

Obsessed

I am obsessed with Steven and this podcast, every single guest always has something super interesting to say. Steven is a great interviewer, his questions are always on point and he always allows his guests to say their bit without interrupting. I get excited every time a new episode is out. Some guests I have never heard of, and I used to presume I wouldn't be interested due to this, but this couldn't be further from the truth. Every episode has an interesting topic. Definitely give it a listen!

Inspiring, Helpful & Real

Absolutely loving this podcast! I started listening on Saturday after my first session with a business coach and I'm now on Chapter 6 from series 1 - I haven't been able to stop! Packed with plenty of actionable tips (I'm starting my first diary today to see what I can learn about myself) and I'm hoping to become as transparent with my audience as you have been throughout this podcast. Thanks a lot for doing this, keep telling your story and keep up the amazing work!

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‎The Diary Of A CEO with Steven Bartlett on Apple Podcasts

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A few years ago I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story - a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications.

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Attend a Fashion Career Consultancy Networking Event

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Attend a Fashion Career Consultancy Networking Event

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https://www.linkedin.com/feed/update/urn:li:activity:7148662273044054016/

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What?:

The collaborative project to create a marketing campaign for Future Fashion Fair offered both effective and challenging ways of working. I was in a team of 3 that I did not know before hand, both of which had quiet and different personalities to myself. This made getting to know each other difficult, which we needed to do to work together. As a way of getting to know each other academically, we partook in an activity during a seminar, where we had to discuss our strengths and weaknesses when working, so that we could strategize, and delegate tasks within the assignment based on our individual skill sets. One weakness I highlighted for myself during this task was procrastination and staying focused, as I have noticed this in the past by have struggled to find ways to improve my concentration.

So What?:

As I felt more of the confident team member, I took responsibility in the group by first trying to get to know my peers and spark conversations between us all during class. I struggled with maintaining a balance between polite and being overbearing, so after we decided what parts of the assignment we would each do, I got on with my own tasks. However, the lack of communication impacted me further down the line, where parts of the strategy were changed and not discussed, meaning I had to edit parts of my work to fit. Furthermore, when delegating tasks based on our strengths, I found it difficult to accept that others were better at tasks than I would be even though I wanted to do them. I enjoy the creative side of marketing however I had a limited knowledge in using Adobe software than another group member, since I was stronger with academic writing and structure it made sense that for us achieve a high grade, we should do what we were best at. Throughout this assignment, I worked hard to improve my own concentration levels and manage procrastination after taking advice from my group. I did this by breaking down bigger sections of writing into smaller portions, this prevented me from becoming overwhelmed by my workload, helping me become more efficient with my time.

Now What? :

Although we did work together well in the end and our marketing plan was a strong piece of work, there was a very little communication between us and not a lot of meetings outside of seminars, which I wasn’t comfortable with. If this were to happen again in the future, I would take the lead more and encourage this from the group. By doing this I would develop essential skills such as teamwork and leadership, aiding me when applying for and working in jobs after university. This collaborative assignment has helped me to improve many skills I already had and overcome challenges I have faced in the past. Enhancing my creative skills by taking course and practicing on Adobe software, would make me a better candidate for job roles I am interested in as this is highlighted as a key skill in the marketing industry.

Driscoll, J. (ed.) (2007) Practicing Clinical Supervision: A Reflective Approach for Healthcare Professionals. Edinburgh: Elsevier.